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Tag: Kapil Sharma

  • ‘The Kapil Sharma Show’ returns with ‘Naya Avtaar’ & with a ‘Naya Parivaar’

    ‘The Kapil Sharma Show’ returns with ‘Naya Avtaar’ & with a ‘Naya Parivaar’

    Mumbai: Comedian Kapil Sharma is back with The Kapil Sharma Show with a ‘Naya avatar’ and ‘Naya parivaar.’ 

    The brand-new season of The Kapil Sharma Show on Sony Entertainment Television will premiere on 10 September and air every Saturday and Sunday at 9:30 p.m.

    Sony Entertainment Television (SET) programming (non-fiction) head Sonal Yadav said, “The Kapil Sharma Show over the years has witnessed a great amount of adulation from the entire nation owing to its infectious humour quotient and as a great stress buster. It’s one of our most valuable properties that continues to bring families together. Presenting an exciting new season set against an interesting theme, Kapil Sharma along with his new comedy brigade and fresh gags promises to offer wholesome entertainment. We are glad to be collaborating with Banijay Asia and SKTV once again to bring this laughter riot.” 

    The program, which is once again produced by Banijay Asia and SKTV (Salman Khan Television), invites families to gather together for a weekend of laughter, glamour, and glamour. 

    Banijay Asia founder & CEO Deepak Dhar said, “Right from the start, The Kapil Sharma Show has created a special place with the hearts of the audience owing to years of top-notch comedy legacy behind it. The show has created its loyal set of fan base which only continues to grow season after season. The light humour, Kapil’s relatability, each character’s spontaneity, and the guests is what makes it the perfect wholesome family entertainer. And, this is one of the reasons why The Kapil Sharma Show has successfully become the nation’s favourite.” 

    He further added, “Our effort is to preserve and represent classic TV content that is universally appealing and can be watched by everyone in the family, together. That’s why we’re always adding so much diversity to the show. This time, we have new characters, new stories, a new set-up, new talent. It’s the same ‘The Kapil Sharma Show’ but with a fresh take and double the fun. It’s always a pleasure partnering with Sony Entertainment Television and SKTV, and with each collaboration, the relationship only strengthens. We’re really looking forward to this season.” 

    The Pushp Masale and Elois HRC co-presented The Kapil Sharma Show is co-powered by Volkswagen, Priyagold Hunk, Finolex Cables, Chings Schezwan Chutney, Jaquar Lighting, and Chings Schezwan Chutney. Simpolo Ceramics is the Associate Sponsor.

    Seen in a new avatar, this time around, Kapil Sharma will be running a local cable TV channel in a mohallah surrounded by his crazy family and even crazier neighbourhood. 

    “Cuttputlli” cast, which includes Akshay Kumar, Rakul Preet Singh, Sargun Mehta, and Chandrachur Singh, as well as producer Jackky Bhagnani, will be featured in the opening weekend episodes. “The Babli Bouncer” team, which includes Madhur Bhandarkar, Tamannaah Bhatia, Saurabh Shukla, and Supriya Shukla, will follow.

  • Meesho ropes in Ranveer Singh, Deepika Padukone for upcoming festive sale

    Meesho ropes in Ranveer Singh, Deepika Padukone for upcoming festive sale

    Mumbai: Internet commerce platform Meesho has announced its upcoming “Mega Blockbuster Sale” campaign that onboard nine celebrities including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly. This is in line with the company’s efforts to go deeper and build local relevance with customers across Bharat.

    The campaign aims to position Meesho as India’s biggest marketplace where you can access a variety of products from local markets across the country. The idea was to create a visual world representing celebrities as sellers of various categories, spreading awareness about the company’s unique value proposition of quality products at lowest prices. Through these films, Meesho aims to showcase how shopping on the company’s app mirrors the enjoyable, real-world experience of physical markets. The nine celebrities have a pan-India fan following and are at the top of their craft and careers, aligned with Meesho’s values.  WIth a total of 12 films, each master is shot in Hindi, Tamil, Bengali and further amplified in other regional languages like Marathi, Malayalam, Kannada, Telugu and Gujarati.

    User Growth CXO Megha Agwarwal said, “Through this campaign we are not only looking to target the average 125 million existing monthly users on our platform but every Indian who is looking to shop for their festive needs at affordable prices without compromising on quality. Simultaneously, sellers will have the whole of India to cater to, giving them a chance to build on their customer base.”

    “The celebrities we are engaging with as part of the “Saal ke Sabse Kam Daam” campaign enjoy tremendous love and affection across the country, which helps us in communicating the offerings to our customers and the opportunity to our sellers in the best possible way,” she added.

    Commenting on his association with Meesho for the campaign, actor Ranveer Singh said, “Fashion has seen rapid evolution in the past two years. Everyone is now trying to experiment and develop their personal sense of style. In that light, I am elated to be associated with a platform like Meesho, which is helping local sellers across various different categories to bring their products forward. Not only will you be able to find the perfect gifts for your friends and family at the most affordable prices, there is also no compromise on quality. And through Meesho’s industry-first tenet, your choice will help make the festive season great for local sellers.”

    Cricketer Rohit Sharma said, “It gives me great pride to associate with Meesho and play a key part in supporting the local economy. The brand provides local sellers with a powerful platform to scale their business. Also, the wide range of products at pocket-friendly price points makes it the preferred choice for customers. I look forward to working closely with the team.”

    Meesho, recently strengthened its regional foothold by adding eight new languages on the app—Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.

  • Ford India elevates Kapil Sharma as GM – consumer marketing

    Ford India elevates Kapil Sharma as GM – consumer marketing

    MUMBAI: Ford India head of communications Kapil Sharma has been handed over the additional mandate of general manager – consumer marketing, said the company on Thursday.

    In this new role, Sharma will also be responsible for steering the Ford brand and business forward with integrated marketing and communications efforts. He takes over his new role on 1 June. 

    Sharma joined the American multinational carmaker in September 2013 as manager, corporate communications. He moved on from BMW India where he was manager – press and corporate affairs.

    In a career spanning over 15 years, he has worked at Genesis Burson Marsteller, and Mileage Communications.

  • Partnership with Kapil Sharma will attract more advertisers: Sony Yay business head

    Partnership with Kapil Sharma will attract more advertisers: Sony Yay business head

    MUMBAI: With schools closed and few opportunities to have fun outside, kids have been cooped up indoors. Parents, busy with their own work from home gigs or just tired from constant child-rearing, plonked their charges in front of TV sets to keep them occupied and out of their hair. This led to a surge in viewership in the kids' category – and Sony Pictures Network India (SPNI) has capitalized on it by roping in comedian Kapil Sharma and teaming him up with two popular toon characters to present the Honey Bunny Show with Kapil Sharma.

    Airing on Sony Yay!, the series of nine mini-episodes of hilarious sketches featuring Honey Bunny and Kapil Sharma aims to pull the entire family in by targeting parents and kids between the age of six to eight. SPNI kids’ genre business head Leena Lele Dutta said the collaboration with Sharma is specifically timed for the festive period of Dussehra–Diwali.

    The show will be broadcast across the network and all digital platforms on a regular basis. The channel has already roped in three sponsors – Toppr, Crax rings and Sunfeast Yippee noodles – and  are on the verge of closing more. Sony Yay! doesn’t have brand integration within the show as the content piece stays for life. It facilitates sponsorship through solutions, like a one-minute chaser or capsules.

     

     

    Dutta went on to reveal that the channel is planning to use BTL and ATL to promote the Honey Bunny Show with Kapil Sharma. “Furthermore, we will also reach out to the deeper pockets across the length and breadth of the country through van activations across 50 cities. We have also planned a host of online engagements and mobile game releases. Along with all this, we are also exploring interesting initiatives via AR and VR on Instagram, and influencer programs.”

    Advertising is gradually gaining traction and coming back on track, especially in the last two months, claimed Dutta. The first quarter witnessed a lull, but with signs of recovery evident now, a lot of new categories have sprung up for advertisement. “We are back on our inventory levels and the outlook for next few months looks positive. We are providing added benefit to the brands and businesses to come on board and be a part of our big-ticket shows by combining our on-air shows with our digital inventories, and presenting a chance for advertisers to enhance their 360 degree presence,” she added.

    The channel is also looking at localization of content and gaining market share. Hence, all the Hindi-language shows are dubbed into Tamil, Telugu, Malayalam, Bangla and Marathi. Sony YAY! will soon introduce two additional regional language feeds. Their end goal is to serve relatable and engaging and entertaining content for their young audiences, said Dutta.

    The network will pile on the fun on top of festivities by adding more than 60 hours of fresh content. In addition to newly acquired Indian content, Sony Yay! has also introduced 24 hours of new episodes and telemovies of Honey Bunny and the first franchise film – Paap-O-Meter Under Attack. Along with The Honey Bunny with Kapil Sharma show it has added two new shows: Pyaar Mohabbat, Happy Lucky, which is a chase comedy, and Krishna Balram, the channel’s first foray into the mythological genre. The channel will also present endearing tales of Lord Krishna, depicting his life and times through movies – Krishna the Birth, Krishna Makhan Chor, Krishna in Vrindavan and Krishna Kansa Vadh.

     

     

    Dutta also touched upon the competition TV shows face from YouTube, which has emerged as an alternative to traditional children’s programming. Although it would be more appropriate to say that both the platforms are merging, since there are plenty of children’s TV shows on YouTube now, she avers.

    She pointed out that across India, 90 per cent  of households have a single TV and it’s generally considered for family viewing. Dutta doesn’t view YouTube as serious competition. According to her, the consumption on YouTube is added to the existing TV viewership.

    “Our endeavour is to be present on every platform and format that our young audiences choose to consume content on. So, YouTube or any digital platform actually helps us to extend our offerings to our audiences across their consumption universe,” she concluded.

  • Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

    Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

    MUMBAI: This festive season, in a bid to deliver the ultimate laughter riot to its audiences, Sony YAY! brings in the comedy king of Hindi television entertainment, Kapil Sharma to the ‘Jholmaal’ gang. Keeping in mind the endearing bond kids share with Honey and Bunnyand massive fandom of the comedian host Kapil, the channel announces its brand-new offering, ‘The HoneyBunny Show with Kapil Sharma’. Slated to release on 12th October, the dynamic trio will present a never-seen-before onscreen camaraderie for their young fans in a series of minisodes. The hilarious sketches have been co-created with Kapil where he donsvarious comic avatars be it as a doctor, umpire or even the broker on the moon, as the trio try to outwit each other with their quirky wisecracks and zestful quips.

    The feline duoin the show Honey Bunny ka Jholmaal, has gained tremendous popularity amongst young ones across the country with their rib-tickling goofiness and exciting adventures. This goes to place the show as the flag bearer of the channel with a colossal 24 hours of fresh content. Add to that, Honey Bunny led snackable content like Lapet teh raho and muppet tales are a massive hit on YouTube. The recently launched mobile games ‘Honey Bunny ka Jetpack and the crazy chase game’ have already garnered millions of downloads on Play Store. The feline characters have also found their way to retail shelfs in the form of apparels, stickers and stationary through strong licensing partnerships and an expanse of alliances with brands such as Gelato, PVR and Hyatt etc.

    With the promise of fun, friendship and more, Honey and Bunny alongside Kapil Sharma are all set to create the ultimate humorous experience as they set the small screen ablaze. The channel plans to bolster its festive offerings with an exciting programming line-up with the launch of 6 brand new movies and exciting fresh episodes.

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

     “Honey-Bunny have successfully made a special space for themselves. And today, they have an entire ecosystem of their own, right from mobile games, AR filter, short format content on digital platforms to telemovies. We are excited to announce that we have further extended their universe and collaborated with Kapil Sharma to present a unique line-up for the young fans of Honey Bunny. I am sure that the audience will thoroughly enjoy this unique combination.”

    Kapil Sharma
    “I believe animation is for every age group, I loved watching my favourite toons in animated shows while growing up. The opportunity to collaborate with the goofy cat duo, Honey Bunny gave me the chance to revisit those memories. This also gives me the chance to reach out to kids, who have always held a special place in my heart.  I am very excited for this absolute dangal of comedy with Honey and Bunny and together hope to win everybody’s hearts. I thank Sony YAY! for this wonderful opportunity and I hope the audiences have as much fun watching the show as much as we had making it!

  • Zee group leads all areas in BARC GEC week 5 data

    Zee group leads all areas in BARC GEC week 5 data

    MUMBAI: Star Plus jumped to the fifth from third position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 5 of 2018. Dangal TV stood at third position from ninth position in the rural market. Zee TV dominated the urban space with its first position in the urban areas.

    Hindi GEC (U+R)

    Zee Anmol and Zee TV continued to be in first and second positions respectively. Star Utsav climbed from fifth position to third position. Star Bharat maintained its fourth position. Star Plus jumped to the fifth from third position. Colors and Sony Entertainment Television swapped their sixth and seventh positions respectively. Sony Pal, Dangal TV and Rishtey retained their eigth, ninth and tenth positions respectively.

    Hindi Rural GEC

    Zee Anmol continued to be in first position. Star Utsav climbed a slot to second from third position. Dangal TV stood at third position from ninth position. Rishtey and Sony Pal interchanged their fourth and fifth positions. Star Bharat, Zee TV, Star Plus and Colors maintained their sixth, seventh, eighth and ninth positions respectively. Sony Entertainment Television emerged as the new leader by bagging tenth position.     

    Hindi Urban GEC

    Zee TV dominated the urban space with its first position. Sony Entertainment Television retained its second position. Star Plus jumped to the third position from first position. Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV maintained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

  • Star Plus gains leadership position in BARC urban areas in week 4

    Star Plus gains leadership position in BARC urban areas in week 4

    MUMBAI: Star Plus and Star Bharat interchanged their third and fourth positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 4 of 2018. Colors and Star Plus interchanged their eighth and ninth positions respectively iron the rural market. Star and Sony Entertainment Television exchanged their first and second positions in the urban areas.

    Hindi GEC (U+R)

    Zee Anmol and Zee TV continued to be on first and second positions respectively. Star Plus and Star Bharat interchanged their third and fourth positions. Star Utsav, Colors Sony Entertainment Television, Sony Pal, Dangal TV and Rishtey retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Dangal TV, Sony Pal, Rishtey, Star Bharat and Zee TV retained their first, second, third, fourth, fifth, sixth and seventh positions respectively. Colors and Star Plus interchanged their eighth and ninth positions. Big Magic continued to be on tenth position.

    Hindi urban GEC

    Star Plus and Sony Entertainment Television swapped their first and second positions respectively. Zee TV, Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

  • Sony Entertainment Television continues to lead BARC urban areas in week 3

    Sony Entertainment Television continues to lead BARC urban areas in week 3

    MUMBAI: Zee Anmol continued to be on first position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 3 of 2018. Sony Pal and Rishtey interchanged their fourth and fifth positions respectively in the rural market. Sony Entertainment Television maintained its first place in the urban areas.

    Hindi GEC (U+R)

    Zee Anmol continued to be in first position, followed by Zee TV that climbed a slot to second from third position as compared to the previous week. Star Bharat also climbed a slot upwards to the third position from fourth position as compared to the previous week. Star Plus that was on the sixth position, now stood at fourth position. On fifth, Star Utsav managed to retain its position.  Colors, Sony Entertainment Television, Sony Pal, Dangal TV and Rishtey stood at sixth, seventh, eighth, ninth and tenth positions respectively.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Dangal TV retained their first, second and third positions respectively.  Sony Pal and Rishtey interchanged their fourth and fifth positions respectively. Star Bharat, Zee TV and Colors also managed to retain their sixth, seventh and eighth positions respectively. Star Plus and Big Magic exchanged their ninth and tenth positions.

    Hindi Urban GEC

    Sony Entertainment Television and Star Plus continued to be in first and second positions respectively.  Zee TV and Colors swapped their third and fourth positions. Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV also retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

  • Sony Entertainment Television leads urban areas in week 2 of BARC

    Sony Entertainment Television leads urban areas in week 2 of BARC

    MUMBAI: Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and Star Plus interchanged their first and second positions in the urban areas.

    Hindi GEC (U+R)

    Zee Anmol continued to be in first position with 825917 impressions ‘000s. Sony Entertainment Television jumped to second position to fifth position as compared to the previous week with 631520 impressions ‘000s. Zee TV and Star Bharat retained their third and fourth positions respectively with 621026 impressions ‘000s and 613744 impressions ‘000s.
    Star Utsav, Star Plus, Colors, Sony Pal, Rishtey and Dangal TV secured fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 602723 impressions ‘000s, 598561 impressions ‘000s, 592489 impressions ‘000s, 521011 impressions ‘000s, 484384 impressions ‘000s and 479688 impressions ‘000s.  

    Hindi Rural GEC

    Zee Anmol retained its first position with 669163 impressions ‘000s. Star Utsav, Dangal TV, Rishtey, Sony Pal, Star Bharat Zee TV, Colors, Big Magic and Star Plus stood at second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 409383 impressions ‘000s, 378513 impressions ‘000s, 361628 impressions ‘000s, 354433 impressions ‘000s, 291222 impressions ‘000s, 240157 impressions ‘000s, 194605 impressions ‘000s, 183536 impressions ‘000s and 180164 impressions ‘000s.

    Hindi Urban GEC

    Sony Entertainment Television and Star Plus interchanged their first and second positions respectively with 466851 impressions ‘000s and 418398 impressions ‘000s. Colors Zee TV, Zee TV, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV continued to be on third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 397884 impressions ‘000s, 380869 impressions ‘000s, 322522 impressions ‘000s, 289209 impressions ‘000s, 193339 impressions ‘000s, 166578 impressions ‘000s, 156755 impressions ‘000s and 134305 impressions ‘000s.

  • Sony Ent extends Kapil Sharma’s contract by a year

    MUMBAI: Speculation has been rife for several months now that Sony Pictures Networks India’s Sony Entertainment Television was going to dump the comedy man Kapil Sharma and his show. The reason: the viewership and following was consistently dropping, and the price that it was forking out for it was really high.

    But, the gossip has been put to rest now with SET announcing that it has renewed its partnership with Kapil and his team at K9 Productions. The extended contract between the two is valid for another year. The channel says it decided to go ahead with Kapil as his show continues to reinvent itself as the benchmark in comedy entertainment.

    Adds  SET EVP & head Danish Khan: “The Kapil Sharma Show bring smiles to millions of viewer every weekend nights across the globe. Kapil is an extraordinary talent and we are delighted to have further cemented our relationship with extension of this contract. We are confident that the show and its talented cast will continue to enthrall the audiences across the globe.”

    Sources indicate that the renewed contract has some caveats attached to it. For starters, they say, that its budget has been shaved by close to 25 per cent; in keeping with the shows downward trend in ratings.  The  cast of the show is also reportedly being pruned in keeping with the lower budget. Reports had suggested that the earlier contract was for Rs 110 crore.

    However, that was at  a time when Kapil was still ruling the ratings, and he  had parted ways with Colors. At that time, Kapil was being paid close to Rs 1.25 crore per episode, which catapulted him into the highest paid TV star list. Forbes had stated that his earnings totted up to Rs 30 crore in 2016.

    SET has expanded its weekend programming since by bringing in another comedy show called The Drama Company.

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