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Tag: Kapil Mishra

  • Netflix battles boredom with Kurukshetra, Mahabharata comes alive in animation

    Netflix battles boredom with Kurukshetra, Mahabharata comes alive in animation

    MUMBAI: Forget history class, Netflix is taking viewers straight to the battlefield. The streaming giant, in collaboration with the GNCT of Delhi, hosted a special screening of Kurukshetra, its first animated mythology series, at the Delhi Secretariat Auditorium, blending epic storytelling with anime flair.

    The event saw dignitaries including Kapil Mishra minister for art, culture & language, and Niharika Rai, IAS, managing director & CEO, Delhi Tourism, gracing the premiere. A fireside chat with series writer-director Ujaan Ganguly and Hitech Animation CEO Ashish Thapar offered insights into bringing India’s epic war to life for a modern audience.

    Comprising 18 episodes, Kurukshetra revisits the Mahabharata through the eyes of 18 warriors over 18 fateful days, mixing poetry, anime, and music. With the legendary Gulzar lending his lyrical genius, the series balances reverence for the original epic while presenting it in a format that resonates with both younger and older audiences. The series launches on October 10, 2025, exclusively on Netflix.

    Shri Kapil Mishra praised the initiative, saying, “The history of the Mahabharata is an integral part of Delhi’s heritage, and Kurukshetra brings this to life in a way that is accessible to millions of future generations… I urge the creative community to continue sharing India’s real history hidden stories, tales of brave women, and examples of courage and sacrifice.”

    Echoing this sentiment, Niharika Rai added, “This collaboration reflects our shared commitment to showcasing India’s cultural richness. Kurukshetra makes this timeless epic accessible to younger generations while honouring its legacy. Preserving our epics in modern formats is vital, and Delhi Tourism is proud to partner with Netflix for this screening.”

    Netflix director of global affairs for India Mahima Kaul, highlighted the global reach: “Kurukshetra resonates with those who grew up with the Mahabharata and wish to share it with younger audiences in a fresh format. Available in multiple Indian and international languages, subtitled in 34 more, and inclusive with Hindi audio description, this epic can now be experienced by audiences everywhere.”

    With Kurukshetra, Netflix cements its role as a storyteller rooted in India’s culture, bringing the country’s rich tapestry of narratives to screens worldwide, one warrior at a time.

  • Delhi dreams big as Live Times Xchange charts vision for 2047 future

    Delhi dreams big as Live Times Xchange charts vision for 2047 future

    MUMBAI: When the capital talks, the country listens jkand Live Times Xchange made sure Delhi’s voice roared loud and clear at its 4th flagship conclave on 10 September 2025 at the Taj Palace, New Delhi. Centred on ‘Mission Delhi @2047: Reinvent India’s Capital’, the event gathered an eclectic mix of powerbrokers, policymakers, and public voices to reimagine the city’s future.

    The line-up was nothing short of formidable: chief minister Rekha Gupta, MPs Sanjay Singh and Manoj Tiwari, ministers Kapil Mishra, Ashish Sood, Parvesh Verma, AAP Delhi president Saurabh Bhardwaj, Congress leaders Devendra Yadav and Alka Lamba, Delhi mayor Raja Iqbal Singh, JNU vice-chancellor Prof. Santishree Dhulipudi, former AIIMS director Dr. M.C. Mishra, and justice Sudheer Aggarwal. Together, they debated the policies, politics, and pathways to transform Delhi into a global, citizen-first capital by 2047.

    Rekha Gupta unveiled an ambitious blueprint: complete electrification of public transport, seven million new trees to expand Delhi’s green cover, and a renewed push to restore the city’s healthcare credibility. “Delhi will not only see change in infrastructure but also in intent, as governance becomes truly people-first,” she assured.

    Ashish Sood spotlighted futuristic education reforms, from 75 CM Shri Schools teaching AI, robotics, and data science to a Rs 900 crore allocation for 21,000 smart classrooms, alongside the clean yamuna Mission. Alka Lamba, reflecting on her 30 years in politics, credited Sheila Dikshit’s legacy of flyovers, metros, schools, and hospitals, and urged today’s leaders to carry forward long-term, responsible governance.

    Manoj Tiwari brought personal grit to the table, recalling his journey from Bhojpuri cinema to Parliament and defending Delhi’s migrants. He touted initiatives like Rs 1 lakh free healthcare for the poor, Ayushman Arogya centres, GPS-tracked water tankers, Yamuna clean-up drives, and the UVR-2 road project as proof of development with intent.

    The conclave distilled five big pillars for Mission Delhi @2047:

    ●    Smart, transparent governance

    ●    Sustainable green infrastructure

    ●    EV-led future mobility

    ●    Knowledge and innovation hubs

    ●    Inclusive healthcare, housing, and citizen services

    For Live Times founder & editor-in-chief Dilip Kumar Singh the gathering epitomised the brand’s ethos: “Sampoorna Satya, Har Keemat Par is not just a slogan, it is our responsibility. LT Xchange shows that when leadership and media collaborate on facts, democracy thrives.”

    As the curtains fell, the message was unmistakable: Delhi’s reinvention rests on collaboration, innovation, and accountability. With optimism and determination in the air, the conclave left one lingering thought, if politics, policy, and people can pull together, Delhi 2047 won’t just be a capital, it’ll be a global benchmark.

  • Technosport’s innovative campaign inspires the nation to embrace cricket fever

    Technosport’s innovative campaign inspires the nation to embrace cricket fever

    Mumbai: During the World Cups, everybody is more excited, feels more energetic and is ready for more physical activities. There is more energy in the air. In our country, most people would have played Cricket at some level at some point in time. Given an opportunity, they would still go out wherever they can, and play the game. Because they not only love watching Cricket but also playing Cricket.

    Riding on this insight, Homegrown technical sports apparel brand Technosport, an activewear brand, decided to encourage people to enjoy the charming and unique nuances of Cricket wherever they can.

    Technosport developed a film where Technosport-wearing people are enjoying the human nuances that are part of the game called Cricket. Be it the bounce of the ball or the grip of the bat, be it the initially reluctant wife surprising the husband by bowling him out, or the overconfident boss in the office getting hit by the ball, or the highly focussed teenagers playing cricket with the world cup level intensity and sincerity. We used fast cuts, drama and humorous situations with a more enjoyable rendition of the intense music piece ‘Flight of the Bumblebee’ to tell them to be active, to come out and play. ‘Is world cup ko har maidaan mein khelo’.

    Technosport  CEO Puspen Maity – It is very exciting to launch our first Brand Campaign during the ongoing Cricket World Cup in India and show our support for the Indian Team. Cricket in India is not just another sport. Cricket is emotion; cricket is a way of life. The game itself was once the game of the “royals” & is now played by people from all aspects of life in India. It has become more Indian than any other Indian Sport. Similarly at Technosport, we are bringing the technology & innovation in activewear, once considered super-premium or “royal” to the masses at an affordable price point to enhance their day-to-day life and comfort. It is that synergy that we wanted to bring out and this film does exactly just that.

    Technosport – head – marketing Sunil Karthik – In India, the World Cup is a kind of watershed moment. The ripple effect caused by an event of such magnitude is huge. The fact that this is happening in India this time after a gap of 12 years makes the entire celebration and the impact even larger. As a homegrown activewear brand building for all strata of society, we could not think of a better time to launch our first campaign. However, with our customers spread very wide both in terms of demography, geography & psychography, we need to create something which would resonate with everyone. Another challenge was to ensure that we stood out from the clutter of ads in the market at this time. The idea behind the campaign was strong enough to overcome those challenges and carve out the required awareness for our brand and philosophy.

    Imlliadrakee – Pen & Production (creative studio) co-founder Sidhesh Pai said, “As a nation, we love sport, but not all of us necessarily take part in it. Technosport, being an activewear brand, had to build an emotional connection with its consumers. And the connect is motivating people to go out and enjoy sports in whatever capacity they can.

    Writer & director of the film Kapil Mishra, The film is about the nuances of Cricket that we all have enjoyed and keep enjoying. We are reminding them of the small tiffs, the dead serious focus in casual street cricket, the eagerness to prove your skills in the office corridors, and the challenges given to each other. It is these nuances and the joys of cricket that we must go out and enjoy. The World Cup fever is on and Technosport’s message is simple ‘Is World Cup ko har maidaan mein khelo.”

  • Indiassetz names Kapil Mishra as brand & creative consultant

    Indiassetz names Kapil Mishra as brand & creative consultant

    Mumbai: Real estate banking platform Indiassetz has named Kapil Mishra as its brand and creative consultant.

    In this role, Mishra will be overseeing marketing, social media, and related communications focused on building a strong brand presence and establishing Indiassetz as a leader in the segment, said the company in a statement.

    “Mishra joins us from one of the most important sectors for any business – communication and brand management,” said Indiassetz CEO Shivam Sinha. “We are confident in his expertise and that it will enhance and effectively communicate the ideas, beliefs, and products offered by Indiassetz to all the stakeholders. Together, the goal is to help clients make the right choices in selecting and investing in real estate. We are excited to have him on board.”

    Mishra comes with a background of creative excellence in advertising having worked at companies like Lowe Lintas as a regional creative officer, Contract Advertising, Leo Burnett, JWT, Ogilvy on brands such as Cadbury, Asian Paints, Flipkart, Swiggy, Tanishq, Complan, Britannia etc.

    “It’s not sufficient for companies to do business differently. They should be seen as that too,” said Kapil Mishra. “The whole approach is to build brand Indiassetz as a category creator. Indiassetz must be seen like a very professional, expertise and technology-driven company, with wit and panache as its tone of voice.”

  • Tamil Nadu viewers glued to TV; digital catching up fast

    Tamil Nadu viewers glued to TV; digital catching up fast

    MUMBAI: The advertising and marketing industry at the first edition of Tele-Wise Tamil urged the industry to look at TV and digital as two wheels rotating around one axis. They emphasised that the growth of television in any market can’t be calculated without considering that though being invented as isolated units, TV and digital have merged into one big medium now, because of technological advancements.

    Lowe Lintas regional creative officer Kapil Mishra said, “Whenever you ask someone to imagine a television, they either think of a box or a flat-screen on a TV unit. But TV is not just the hardware; it is also its software. Technology has separated these two and has liberated the software. Now, television is everywhere; on your phones, laptops, and your tablets.”

    He continued by saying that this segregation of TV software and hardware has greatly impacted the TV-viewing culture in every market. He insisted that now marketers and advertisers have more opportunities to harness this medium to reach their audience.

    Havas Media Group CEO India & Southeast Asia Anita Nayyar shared similar thoughts as she mentioned that one can’t neglect the role of digital in driving the growth of television medium. “When we think of TV, we should think audio-visual. The content is becoming screen-agnostic now.”

    Elaborating more on the potential that the Tamil Nadu market has for digital and TV media, Nayyar noted, “Tamil happens to be the third-largest content language being consumed online. 42 per cent of the population in Tamil Nadu has internet and mobiles. 42 Tamil channels have crossed more than 1 million followers on YouTube. Sun NXT today is talking about 1 crore installs of its app. In fact, Tamil originals are working great on other OTT platforms like Netflix, Amazon Prime, and Hotstar as well. Mobile definitely is the next most important device in one’s hand for content consumption.”

    Nayyar, however, also insisted that growth of alternate screens won’t perish the TV in its original form in Tamil Nadu or India.

    She highlighted that while the TV viewership in the country grew by 13 per cent in the last year, in Tamil Nadu this number was 14 per cent. She added that in South India, Tamil Nadu noted the second-highest time spent on television at 215 minutes a day vis-a-vis 245 minutes of Andhra Pradesh.

    Shedding some more light on the TV-viewing patterns in the state, Nayyar said, “Tamil Nadu is completely hooked to television. They prefer entertainment over any other genre. At prime time, 73 per cent of viewership is for GECs, which actually falls to an all-day average of 65 per cent. Tamil GEC is at 55.5 per cent in terms of genre preference, and the top shows are recording up to 23.4 TVRs, which are unheard in today’s time. People also prefer to watch movie channels during prime time. News and music viewership is quite low in the night time but they are most preferred in the morning.

    Tele-Wise Tamil was the inaugural edition of Indiantelevision.com’s Tele-Wise series that aims to look into the opportunities that regional markets have for broadcasters, advertisers, marketers, and other related shareholders. The event was concluded in Tamil Nadu recently with a number of industry veterans and experts in presence.

  • EEMA & NCT Government to simplify licensing events in Delhi; talks on with Maharashtra

    EEMA & NCT Government to simplify licensing events in Delhi; talks on with Maharashtra

    NEW DELHI: The Delhi Government has appointed a nodal officer for creation of a single-window licensing process for entertainment programmes.

     

    This has come after prolonged negotiations between the Event and Entertainment Management Association (EEMA) with the Delhi Government. 

     

    The aim was to create a conducive process for license acquisition for events in the nation’s capital.

     

    The State Government has also agreed that EEMA member companies can do ticketed events in Delhi without paying entertainment tax in advance.

     

    The decision was preceded by a series of meetings between the National Executive Committee of EEMA and the Delhi government led by Chief Minister Arvind Kejriwal, Deputy Chief Minister Manish Sisodia and Tourism Minister Kapil Mishra. 

     

    Following a detailed EEMA representation, the Chief Minister appointed a nodal officer to engage with EEMA and find solutions in the shortest possible time.

     

    Commenting on the achievement, EEMA president Sabbas Joseph said, “Through the proactive approach of the Delhi government and EEMA, positive results with regards to licensing have started to show yielding a win – win situation for the entire events and experiential marketing industry. This is a big step towards making Delhi an event-friendly city.”

     

    EEMA treasurer Rajeev Jain added, “This is indeed a big bold step by the Delhi Govt. & Dept. of Entertainment Tax. Change in the Entertainment Tax depositing framework for EEMA members is certainly a big gift to the industry and number of ticketed & corporate events in the city will see an increase. This directive is a first step to make Delhi an event-friendly city and reinforces the role of the Event Industry as a major stakeholder in the city’s growth.”

     

    Through regular interactions with the Delhi Government and Commissioner – Excise, Entertainment & Luxury Tax, the following directives have been issued:

     

    Ticketed Events in Delhi

     

    ?  EEMA members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event.

     

    ?  Tax as per the ticket sale can be deposited after the completion of the event. Earlier this was to be done prior to ticket selling permissions being given.

     

    ?  To facilitate this arrangement, EEMA shall enter into an MOU with the Department of Entertainment Tax.

     

    ?  EEMA similarly would formulate guidelines for its members availing of this facility.

     

    ?  EEMA will also be submitting a Bank Guarantee of a stipulated amount as a surety on behalf of its members.

     

    Licensed Auditoriums under single window clearance

     

    ?  23 auditoriums in the city have been issued a permanent license for holding an event. More such venues are under consideration.

     

    Single Window Clearance: Reducing Licensing Hurdles

     

    ?  The government is in the process of bringing Entertainment Tax, Fire, Municipal authorities and Electricity under the purview of a single-window clearance.

     

    EEMA seeks to bring together the country’s leading event, sports management and brand activation companies, MICE and wedding planners, experiential marketers, entertainment professionals, artist management companies and international counterparts on the same platform.

     

    EEMA along with its key constituents is also engaged in similar discussions with the Maharashtra government and several other states with a view on easing the business processes and thereby generating growth in events featuring culture, music, dance, cinema and art.

  • Contract appoints Kapil Mishra as ECD

    MUMBAI: Contract India has appointed Kapil Mishra as executive creative director.

    Mishra will be based in Mumbai.

    He will be working with Contract‘s clients across India with specific focus on Mumbai and Delhi. His work will cut across all verticals of Contract, which include Advertising, iContract, Designsutra and Core Consulting.

    Mishra last stint was with Law & Kenneth.

    “I am delighted to have someone of Kapil‘s calibre join Contract‘s senior leadership team. A dynamic resource with excellent creative capabilities, Kapil has worked on some of the finest brands and created outstanding work. I am certain he will add great value to Contract and our clients”, says Contract Advertising COO Rana Barua.

    On his new role, Mishra says “Contract has built its reputation on great work and I am honoured to now be a part of the success story. I look forward to working with Rana again and create impactful advertising.”

    Mishra has earlier also worked with Ogilvy and Leo Burnett. He has handled clients like ITC personal care, Heinz – Ketchup, Glucon- D, Dabur, Cadbury Dairy Milk and Godrej.

  • Tata Salt links new TVC with mother’s role in nation building

    Tata Salt links new TVC with mother’s role in nation building

    NEW DELHI: Coinciding with Mother’s Day, Tata Salt, which uses ‘Desh ka namak’ as its slogan, has brought out a new television commercial that lays emphasis on the contribution of mothers in nation building by inculcating honesty and decency in their children every day.

    The camapign is developed by Leo Burnett Mumbai.

    This simple yet insightful TVC, which will air from 13 May, captures a mother’s desire to see her child grow up to be a good human being by instilling the values of integrity, humility and honesty.

    The TVC captures several routine situations which showcase these qualities imbibed in a child’s behaviour and ends with a message that urges mothers to give their children a pinch of honesty every day, just like they would inevitably sprinkle salt on food.

    Tata Chemicals Ltd consumer products business COO Ashvini Hiran said, “The idea was to marry the core brand as well as the product value of honesty to the moral values inculcated in the children by their mothers. This campaign goes on air on Mother’s Day and with this commercial we have underlined the importance of unfailingly imparting values in children on a daily basis.”

    Leo Burnett Mumbai ECD Kapil Mishra added, “Tata Salt symbolises the value of honesty and children learn their first lesson of honesty from their mothers. Thus, salt acts as the symbol of honesty, with which mothers should nourish their children every day.”

    Mishra added, “The simple and powerful idea is that if every mother decides that she will teach her children the virtue of being honest, nobody can stop the entire country from being honest.”

    Initially, the campaign will roll out on ATL and BTL media. In the second phase, an interactive social media campaign would also be explored.