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Tag: Kapil Makhija

  • Gini & Jony dresses up online with Unicommerce boost

    Gini & Jony dresses up online with Unicommerce boost

    MUMBAI: When it comes to kids’ fashion, Gini & Jony is dressing for the digital age. The homegrown kidswear brand has partnered with e-commerce enabler Unicommerce to streamline its online operations and scale its presence across India.

    Known for stylish, comfortable apparel for children, Gini & Jony is available in 50 exclusive outlets, 250 plus retail points, its brand website, and multiple online marketplaces. With Unicommerce’s multi-channel order and warehouse management systems, the brand can now process orders faster, track inventory in real time, and ensure seamless fulfilment across all sales channels.

    Kidswear, unlike adult fashion, demands quick turnarounds, seasonal drops, and age-specific sizing, making inventory management a tricky business. Unicommerce’s technology promises smarter inventory control, faster deliveries, and an improved shopping experience for parents on the lookout for trendy outfits for their little ones.

    India’s kids’ apparel market, valued at USD 24.56 billion in 2024, is projected to reach USD 29.35 billion by 2030, fueled by rising incomes, urbanisation, and growing brand consciousness among parents.

    “Our focus is to boost our online revenue and reach more customers efficiently,” said Gini & Jony CEO Harsh Agarwal. “Partnering with Unicommerce helps us enhance digital capabilities and streamline operations.”

    Unicommerce MD & CEO Kapil Makhija added, “Apparel is one of the most challenging segments in e-commerce, and we are excited to empower Gini & Jony to expand their digital footprint and serve India’s evolving kidswear market.”

    With this collaboration, Gini & Jony is all set to make online shopping a seamless, stylish experience for parents and kids alike.
     

  • HealthKart partners with Unicommerce to boost e-commerce operations

    HealthKart partners with Unicommerce to boost e-commerce operations

    Mumbai: Omnichannel nutrition products retailer Bright Lifecare Pvt Ltd, operating under the brand name HealthKart, has partnered with Unicommerce, an e-commerce enablement SaaS platform, to strengthen its e-commerce supply chain in multiple ways.

    Healthkart has adopted Unicommerce’s multi-channel order management and warehouse management solutions to automate order processing and fulfillment through its own website and across multiple marketplaces for its nutritional products under brand names including MuscleBlaze, Gritzo, and HK Vitals.

    It will also use Unicommerce’s seller management panel to enable 400 plus sellers on the Healthkart marketplace to fulfill orders directly from their respective location. The seller management panel facilitates HealthKart with a diverse range of sellers and vendors, expanding the product catalog for their platforms. This enables HealthKart to maximize sales while orders are fulfilled directly from the seller’s location, resulting in significant cost and resource savings.

    Utilizing Unicommerce’s comprehensive suite of technology solutions, HealthKart is enabling different aspects of its e-commerce operations highlighting the growing importance of technology for a business.

    Talking about its partnership, HealthKart SVP Siddharth Jain said, “We are a new-age brand with technology at our core. As the demand for health and fitness products continue to grow among Indian consumers, we are focused on embedding best-in-class technology solutions to enhance the experience and efficiency for our buyers, vendors and others users.”

    “Health & Fitness have become a prominent e-commerce segment and we are excited to be a part of HealthKart’s growth journey as their technology provider.” said Unicommerce MD & CEO Kapil Makhija.

  • Unicommerce to power Fabindia’s e-commerce operations

    Unicommerce to power Fabindia’s e-commerce operations

    Mumbai: Fabindia, India’s premier consumer lifestyle platform has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, to manage its growing business operations across online and offline channels and streamline its e-commerce supply chain. As an important channel for thousands of rural artisans across India, Fabindia continues to revolutionise traditional wear mixing it with modern urban tastes.

    Fabindia has deployed Unicommerce’s end-to-end technology stack including multi-channel order management, warehouse management system and omnichannel retail management system to streamline its order processing for its wide array of products listed on its own website, multiple marketplaces as well as across its 100 plus physical stores located in the country.

    Fabindia will use Unicommerce’s technology to seamlessly process orders from across online channels and physical stores. By enabling ship-from-store for orders placed on online platforms, Fabindia will be able to allocate the order to the store location nearest to the customer’s delivery address leading to faster deliveries to the end customers.

    The partnership will further enable Fabindia to synchronize inventory on an hourly basis so that no order is missed along with efficient management of returns from customers. This will further help the brand in enhancing the customers’ overall post-purchase experience.

    Currently, the brand manages a catalog of 1,75,000 items across channels, processing orders from across its 100-plus stores and four warehouses using Unicommerce’s platform.

    Speaking about the partnership, Fabindia chief of e-commerce Arun Naikar said, “With Unicommerce’s robust omnichannel technology, we are confident of seamlessly managing our rising e-commerce volumes across online and offline channels. I believe this is an important step towards building a strong technological foundation that will unlock our future growth.”

    Unicommerce MD & CEO Kapil Makhija commented, “We are focused on contributing towards India’s D2C and retail ecosystem as we continue to proactively design solutions for India’s leading enterprises. We are confident that Fabindia will benefit from the automated workflows offered by Unicommerce’s technology while catering to their rising order volumes and growing customer aspirations.”

    Unicommerce is India’s largest e-commerce enablement SaaS platform in the transaction processing layer, in terms of revenue for the financial year concluded March 2022. Its comprehensive product suite allows businesses to manage the entire post-purchase e-commerce operations effectively. The company has a growing client base, annual recurring revenue (ARR), and revenue growth. As of the quarter ending September 2023, Unicommerce has achieved a 750 million plus annual transaction run-rate, serving over 3500 customers, managing 8000 plus warehouses, and processing orders from 1900 plus stores through its platform.

  • Unicommerce powers Cult.fit platform’s e-commerce operations

    Unicommerce powers Cult.fit platform’s e-commerce operations

    Mumbai: Cult.fit, has partnered with Unicommerce to streamline its supply chain operations for its smart fitness products under the Cult.sport segment. Cult.fit platform will manage its orders and warehouse operations through the Unicommerce platform, accelerating order processing and elevating the post-purchase experience for its end consumers.

    The Unicommerce platform will help manage the entire cult.sport product range, including high-quality sportswear, versatile home exercise gear, gym equipment, bicycles, and a range of nutraceuticals. With Unicommerce’s order management and warehouse management solutions, the brand will be able to streamline its warehouse operations which will lead to faster processing of orders. The platform has currently integrated over 25 warehouses located across the country on the Unicommerce platform and processes over 50,000 orders in a month.

    With the growing popularity of fitness products and services in the Indian market, cult.fit platform has been witnessing high demand for its wide range of sportswear, gym accessories and health products. Unicommerce’s technology will smoothen operational challenges such as unsynchronised inventory, order allocation, bulk order management, logistics management and return orders management by integrating all of its warehouses onto a single platform, allowing it to allocate orders to the nearest warehouse automatically and streamline its order management processes.

    Regarding the partnership, Unicommerce, CEO Kapil Makhija said, “Cult.fit has redefined the workout experience for sports and fitness enthusiasts. We are delighted to partner with the Cult.fit platform and deploy an effective supply chain system that helps automate supply chain processes and enhances capabilities to handle rising orders. Our adaptable and resilient product framework provides a competitive advantage, positioning us as the preferred solution for businesses aiming to expedite their growth.”

    Unicommerce, with its robust technology, is reshaping India’s new-age retail industry. Unicommerce’s extensive integration network across marketplaces and carts, POS systems, 3PL service providers, ERPs, and POS systems has simplified the post-purchase journey for thousands of brands. The company has witnessed growth in its international business with a growing client base in the Middle East and Southeast Asia.

  • Bulbul partners Unicommerce to grow live streaming eCommerce

    Bulbul partners Unicommerce to grow live streaming eCommerce

    New Delhi: Bulbul, a live video shopping app, signed up with Unicommerce, a leading e-commerce enablement technology platform for managing the growth of its operations.

    Bulbul partnered with Unicommerce to manage its growing orders. With Unicommerce’s warehouse management and vendor panel, Bulbul gets access to fulfilment technology to scale up the operations. It will also enable seamless fulfillment from the warehouse to the end customer and ensure the availability of a wider catalog through a panel which systematically updates availability of inventory.

    Unicommerce will also help BulBul ensure that the seller base for the marketplace grows very quickly, enabling the marketplace to meet the growing consumer demand successfully.

    “We continue to service new industries and are excited by the prospect of associating with Bulbul TV, who are heralding a new innovation in the social commerce domain, by ensuring an engaging video-based user interface for the end consumers. Serving as the backbone of such an exponentially growing social commerce platform has been a truly enriching experience for the team. We have been able to successfully implement the nuances that the new business models required,” says Kapil Makhija, CEO, Unicommerce.

    On Bulbul users watch product videos and also interact live with the hosts to know more about the products. It sells items like gadgets, home, kitchen, apparel, cosmetics, fitness, health, beauty, and jewellery. The app launched in March 2019, has scaled to 2.5 Lakh orders a month and a GMV of Rs. 100 M.

    Due to low prices of data, video consumption has grown exponentially, particularly in mid-tier cities. Players like Bulbul are leveraging video, gamificaiton, WhatsApp distribution, group buying behaviour etc to engage better with this audience. Social media channels such as Facebook, WhatsApp, and TikTok are also driving significant engagement across millions of users, with video content being shared 13 more times than image and text combined.

    Bulbul is Unicommerce’s first partnership with a live video shopping platform. Unicommerce is a pioneer in servicing eCommerce sector with clients such as House of Anita Dongre, Being Human, TCNS (owner of W, Aurelia etc.) which sell multi-brand products across multiple channels.

    Atit Jain, COO & Co-founder of Bulbul said, “As we scale up our operations, it is important to invest in the right technology platforms and partners to ensure that we are able to offer a superior experience to our customers. With a robust and scalable solution like Unicommerce as our warehouse management and vendor panel solution, we are fairly confident that we will be able to manage our supply chain operations much more seamlessly and we would be better prepared for our next phase of exponential growth.”