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Tag: Kapil Grover

  • Burger King India serves up a juicy collab with Zee5’s Detective Sherdil

    Burger King India serves up a juicy collab with Zee5’s Detective Sherdil

    MUMBAI: Burger King India has cooked up a cheeky partnership with ZEE5 to mark the release of Detective Sherdil, the new comedy caper starring Diljit Dosanjh as an eccentric sleuth with a taste for the unexpected. Directed by Ravi Chhabriya, the film also stars Boman Irani, Diana Penty, Chunky Panday, and Banita Sandhu, and premieres exclusively on Zee5 from 20 June.

    To celebrate the release, Burger King is rolling out the ‘Detective Sherdil Combo’, a limited-edition meal that packs as much punch as the film’s plot twists. For just Rs 299, fans can tuck into a veg or chicken whopper jr. with cheese, saucy fries, and a chocolate thick shake—available at all Burger King restaurants for a short time only.

    The campaign doesn’t stop at the counter. Burger King is also launching a Ugc meme challenge, inviting guests to craft quirky memes using stills from the film. With Dosanjh’s signature charm and Irani’s comic timing, the internet is in for a treat. Lucky winners can bag exciting prizes, with the brand serving a double scoop of fun and fandom.

    Burger King India CMO Kapil Grover shared, “At Burger King, we’re always looking for new ways to create memorable experiences that resonate with our guests. Our collaboration with ZEE5 for Detective Sherdil allows us to blend cinema and food culture in a way that excites our Gen Z and millennial audience. The exclusive ‘Detective Sherdil Combo’ reflects the charm and intrigue of the film while delivering the indulgent taste we’re known for.”

    Zee Entertainment Enterprises Ltd CMO Kartik Mahadev shared, “At ZEE5, we believe great stories deserve to be experienced beyond the screen. Our partnership with Burger King for Detective Sherdil is a fun, flavourful extension of the film’s quirky, entertaining spirit. Collaborations like these help us connect with audiences in fresh, unexpected ways and turn every new release into a shared cultural moment. We look forward to serving fans a generous dose of entertainment, both on and off the screen.”

    Whether you’re a burger buff or a Dosanjh devotee, this collab is your cue to bite into the action-literally.

  • Burger King turns up the heat in Tirupati with new outlet on Air Bypass Road

    Burger King turns up the heat in Tirupati with new outlet on Air Bypass Road

    MUMBAI: Pilgrims in Tirupati just got a side of fries with their faith. Burger King® has officially flipped the switch on its first restaurant in the temple town, unveiling a swanky new outlet on Air Bypass Road. The launch marks the flame-grilled giant’s 113 store in south India, signalling its intent to serve more than just devotion in the spiritual capital.

    Burger King’s entry into Tirupati drew over 100 families to its vibrant launch event, featuring traditional ribbon-cutting, festive decor and a smorgasbord of family-friendly activities. But it wasn’t just the ambience that had the crowd cheering—the real star of the show was the menu.

    From the globally loved Whopper® in Veg, Chicken, and Mutton variants to regional flavour bombs like Chicken Tandoori and Makhani Burst, the outlet caters to a variety of cravings. The spread also features vegetarian mainstays such as the Crispy Veg and Hot ‘n’ Saucy. For sweet finales, guests can indulge in thick shakes, Choco Lava Cake or Sundaes, while sipping on barista-style brews like Hot Chocolate and Masala Chai from the Burger King Cafe.

    For those seeking culinary kicks, the Korean Range ups the ante. The Korean Spicy Chicken and Paneer Burgers, Korean Wings, and Korean Fries offer a bold twist that’s anything but mild. The brand continues to champion innovation and taste diversity.

    Blending tech with taste, the Tirupati outlet features Self-Ordering Kiosks, QR Code Table Ordering and Table Service to keep the queues at bay and the burgers flowing. With its digital-first philosophy, Burger King is also dangling tempting offers: Two veg burgers for Rs 79 and 2 chicken burgers for Rs 99, alongside app-exclusive deals for dine-in guests.

    Commenting on the new store, Burger King India CMO Kapil Grover said, “Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve. With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value”.

    He added, “Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value”.

    With its modern, family-friendly design and a flavour-packed menu, Burger King’s Tirupati debut delivers a wholesome bite of global appeal with local flavour.

  • Burger King India joins the Loveyapa lovefest with exclusive combo & contest

    Burger King India joins the Loveyapa lovefest with exclusive combo & contest

    MUMBAI: Romantic comedies and fast food—what could be a more perfect pairing?

    Burger King India has teamed up with Phantom Films for the much-awaited Gen Z rom-com Loveyapa. Starring debutants Khushi Kapoor and Junaid Khan, this fresh take on modern relationships hits theatres on 7 February 2025. With a blend of quirky humour and painfully relatable breakups, this movie promises a ride as satisfying as a Whopper.

    In true Burger King style, the brand has rolled out a special menu item to celebrate the film: the “Loveyapa Combo”. This indulgent set features a Whopper Jr. with cheese, saucy fries, and a chocolate thickshake. Whether you’re sharing it with bae or devouring it solo while scrolling memes, this combo is here to soothe your soul (and stomach).

    Available both online and at all Burger King outlets nationwide, the combo reflects the playful chemistry of Khushi Kapoor and Junaid Khan. But is it better than your last date? That’s for you to decide.

    What’s a Gen Z campaign without a meme fest? Burger King’s Loveyapa UGC Contest invites fans to create their own memes using screenshots from the film’s trailer. With exciting prizes up for grabs, it’s a perfect way to channel your inner content creator while hyping the movie’s release. Can you make the internet LOL? The challenge is on.

    Burger King India chief marketing & digital officer Kapil Grover said, “Burger King has always been about meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly fit into our brand world. With Junaid Khan’s much-anticipated debut and Khushi Kapoor’s charm, this movie promises to strike a chord with India’s youth, and we’re thrilled to be part of its journey.”

    Phantom Studios CEO, Srishti Behl shared her excitement about the partnership, “The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of Burger King. The ‘Loveyapa Combo’ captures the playful spirit of the film, resonating with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”

    Directed by Advait Chandan and produced by Phantom Studios and AGS Entertainment, Loveyapa isn’t just about the leading pair. With Ashutosh Rana, Kiku Sharda, and a talented ensemble cast, the film dives deep into the bittersweet truths of love, heartbreak, and everything in between.

    Burger King’s cheeky, bold persona is a perfect match for Loveyapa’s modern take on romance. It’s a love story told through crispy fries, melty cheese, and of course, a side of laughs. The combo and contest are sure to make waves, drawing both foodies and movie buffs alike.

    Grab your ‘Loveyapa Combo’ and tell us: does food really taste better when paired with rom-coms? Only one way to find out!

  • Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    MUMBAI: Domino’s Pizza, the market leader in chained pizza segment in India, has launched its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s!”

    Domino’s has been a progressive brand in many ways. The promise of ‘30 minutes or free’ a decade ago was well ahead of its time. Even today, the brand continues to stay connected with emerging consumer trends. The consumer today are seeking brands that are authentic, inclusive and engaging. So whether it was about acknowledging consumer feedback and launching ‘All New Domino’s’ product improvement campaign, offering great value to consumer with the ‘Everyday Value’ campaign, offering best in class digital ordering experience on the ‘Domino’s App’ or offering variety to the consumers through exciting launches like ‘World Pizza League’, Domino’s has always attempted to stay relevant to the new age consumer.   

    Speaking on the launch of the new campaign,  Domino’s Pizza India   Chief Marketing Officer Kapil Grover said, “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

    Shedding light on the storytelling, FCB Ulka  CCO Swati Bhattacharya said, “Domino’s pizza is designed to be shared for people to gather around the "magic circle", pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

     

  • Kapil Grover appointed as Domino’s Pizza CMO

    Kapil Grover appointed as Domino’s Pizza CMO

    MUMBAI: Food service company, Jubilant FoodWorks has appointed Kapil Grover as chief marketing officer of Domino’s Pizza. He brings with him a rich experience of 18 years and will be responsible for leading the marketing strategy for the brand.

    Jubilant FoodWorks CEO and whole-time director Pratik Pota says, “We are delighted to welcome Kapil to the Domino’s family. Kapil is a seasoned marketing professional with a proven track record of building brands and driving consumer relevant innovations. We are confident that Kapil will use his immense experience to deepen Domino’s connect with its customers and to drive growth”.

    Grover mentions, “I am delighted to be a part of Domino’s Pizza, the most loved pizza brand in India. The new role presents an exciting opportunity to lead the brand’s endeavours to create a great pizza experience for the customers, strengthen the core delivery proposition and further expand its market share. I look forward to contributing significantly to its ongoing growth journey.”

    Grover took over his new responsibility from July 2018. He was earlier associated with Burger King India as chief marketing officer and has also worked with KFC India, Radico Khaitan and Luxor Writing Instruments in his past stints.

    Jubilant FoodWorks Ltd (JFL/Company) is part of Jubilant Bhartia group and is one of India’s largest food service companies, with a network of 1,144 Domino’s Pizza restaurants across 268 cities (as of 30 June 2018). The company and its subsidiary have the exclusive rights to develop and operate Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal.

    At present, it operates in India and Sri Lanka. The Company also has exclusive rights for developing and operating Dunkin’ Donuts restaurants for India and has 37 Dunkin’ Donuts restaurants across 10 cities in India (as of 30 June 2018).

  • Burger King joins hands with Mumbai Indians for IPL 2018

    Burger King joins hands with Mumbai Indians for IPL 2018

    MUMBAI: This year, Burger King is joining the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians. Burger King has associated with the popular IPL franchise to become the exclusive category partner for the Mumbai Indians, who will proudly sport the Burger King logo as part of their outfits.

    Taking forward their partnership towards a noble cause, Burger King will also initiate a program, namely “Sixes for Kings”, where it will donate meals equivalent to the number of sixes hit by Mumbai Indians players across the season to a charitable cause. Additionally, setting the tone for the IPL fever, Burger King will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai.

    Burger King India CMO Kapil Grover says, “It has always been our endeavour to provide our customers great tasting burgers at amazing prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India.  The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign! With this partnership, we aim to provide an opportunity for every customer to walk into our store and taste our delicious burgers at an unbeatable offer price – two crispy veg burgers for Rs 59 and two crispy chicken burgers for Rs 79.”

    Excited about the partnership, Mumbai Indians spokesperson adds, “This edition of the IPL, we are endeavouring to push the boundaries to provide our fans an exciting experience through our partners. Our collaboration with Burger King adds an explosive flavour to the IPL experience, with fans getting a chance to, quite literally, taste the cricket fever. With numerous engaging opportunities and customised limited offers for Mumbai Indians fans, we are sure to have a whopper of a time with this association.”

    Along with this exciting association, Burger King will kickstart its brand campaign for the year – great taste at amazing prices.

    The brand TVC to promote the delicious offer is set to launch on 6 April 2018, with 10 and 15-second ad spots showcased across various channels during the IPL 2018 season; thereby reaching out to Hindi, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam speaking audience.