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Tag: Kantar

  • Mary George Parayil appointed as principal – Kantar Analytics India

    Mary George Parayil appointed as principal – Kantar Analytics India

    Mumbai: Kantar, the world’s leading marketing data and analytics company, has appointed Mary George Parayil as principal – Kantar Analytics India. Parayil has been a part of Kantar Analytics for the last 10 years, having managed global engagements as part of the global analytics hub in Bengaluru before taking on the responsibility of the Indian market. Parayil’s expanded responsibilities confirm the company’s continued growth trajectory in the market.

    Recent additions to the analytics portfolio include UMMO (Unified Marketing Measurement & Optimization), a cookie-less unified measurement solution that provides highly scalable, AI-powered, unified measurement of online and offline media, and Digital Mirror, an NLP-based digital analytics solution that decodes digital footprints using AI, helping brands to understand people more holistically – from unknown personality traits to emerging trends and detailed media consumption habits.

    Kantar executive managing director South Asia – insights division Deepender Rana commented, “Our clients already use the power and precision of Kantar’s analytics solutions to answer critical business questions. Clients use our pricing analytics offer to enhance profitability and combat inflation. CrossMedia helps allocate campaign budgets across media for optimal brand outcomes. Our AI-infused solutions are a natural evolution of our offer. Link AI is helping our clients test hundreds of creative assets, including digital ones, cost-efficiently in a matter of hours. UMMO uses AI for real-time advice on media allocation to optimise short- and long-term sales. Advanced technology capability is core to Kantar’s differentiation, and we will continue to invest in this area, helping businesses grow with speed and profitability.”

    Kantar MD & chief client officer South Asia – insights division Soumya Mohanty said, “Kantar in India is the leader in brand measurement, and as our client teams work closely with Mary, it will further amplify our ability to provide end to end solutions to modern-day brand problems.”

    In her new role, Parayil will report into Kantar lead – innovation South Asia – insights division Ranjana Gupta and will continue to be based in Bengaluru.

    Kantar Analytics is a global network of over 1,500 data scientists, analytics consultants, technologists, and designers. Kantar’s analytics offer delivers world-class thinking, innovative technology, and solutions to help clients achieve differentiation across the entire marketing journey.

  • Brands must recognise what matters in people’s lives and focus on affordability: Kantar Report

    Brands must recognise what matters in people’s lives and focus on affordability: Kantar Report

    Mumbai: Data and analytics company Kantar has found in recently released data from Kantar’s Global Issues Barometer that the invasion of Ukraine remains the #1 concern of people in India, followed by economic worries and the cost-of-living crisis. Asked to spontaneously share their concerns, 37 per cent of people mentioned the war, followed by 29 per cent mentioning economic issues as their top concerns currently. Climate and environmental issues have also emerged among the top three concerns. Covid-19 is no longer seen as a pressing issue like the rest of the world, except in China where lockdowns are just lifting.

    Kantar’s Global Issues Barometer study is a detailed analysis of eight hundred people’s attitudes in India contrasted to eleven thousand people across nineteen countries (representing 68 per cent of global GDP) as they strive to adapt to the tempest of global events. The study asked open-ended questions to understand peoples’ real opinions and used Kantar’s TextAI technology to understand and analyse the responses.

    The war in Ukraine

    The war in Ukraine is currently the biggest concern in India, as in every geographic region surveyed. As expected, the concern is much lower than its European counterparts. There is a high correlation between concern and proximity. 64 per cent of people across the globe mentioned the war as a concern, compared to only one in three of India’s (37 per cent).

    The cost-of-living crisis

    The cost-of-living crisis is number two on people’s minds. Price increases in fuel, food and drink, and household bills have been noticed the most. Compared to the world, Indians feel the pinch of price increases on white goods more.

    While 35 per cent of the population report their household financial situation is deteriorating, 46 per cent believe the general economic outlook of their country is negative right now. People are struggling to meet their living costs, with 32 per cent of households experiencing difficulties meeting their monthly outgoings and 11 per cent unable to meet their commitments. The problem looks set to continue. A further 71 per cent of people believe inflation will continue to rise even further.

    But there is a sliver of hope as two thirds of people in India feel secure in their jobs and expect a pay rise that will match inflation.

    Eco-anxiety

    Climate inaction is causing remarkably high levels of distress, with more than half of people experiencing eco-anxiety.

    Two-thirds of the population believe businesses have a responsibility to solve the climate crisis, while 84 per cent of consumers want to buy environmentally sustainable products but need brands to do more work on affordability.

    Discussing the findings, Kantar managing director – South Asia insights division Soumya Mohanty observed, “The current tempest of global events is affecting long-term plans as well as short-term behaviour of Indians. Beyond making cutbacks on general expenditure, people are rationalising their future savings and working harder.”

    “Luxury goods, entertainment and holidays look likely to be the sectors to suffer next. Almost half of households (41 per cent) are considering economising subscriptions to entertainment subscriptions – one industry that did well during the pandemic. Longer-term, almost three fourth of people say the current turmoil is impacting their big life plans; saving for big future life events (47 per cent), children’s education (27 per cent) and retirement plans (24 per cent). So, the impact of this crisis lies in the future as much as in the present and can influence not just financial but also emotional well-being. Brands must therefore recognize what matters in people’s lives and examine brand’s relevance in supporting people to overcome these challenges,” she added.

    Kantar executive managing director South Asia insights division Deepender Rana added, “Brands that can offer green affordable solutions are likely to be favoured and become mainstream. With inflation rocketing, in their daily lives, consumers are considering solutions that can help reduce energy and fuel expenditure. They expect brands to do the same and be more efficient, while simultaneously raising the bar on ethical production. If anything, the cost-of-living crisis has reminded people that green products/services shouldn’t come at a premium. Insights from Kantar’s Global Issues Barometer can help brands and businesses understand how to navigate during these uncertain and fast changing times.”

  • Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a programmatic media solutions provider and global leader in connected TV (CTV) advertising MiQ and a leading provider of advanced TV advertising Samsung Ads.

    With over 20 million CTV households and a wide range of video content, India is one of the world’s fastest-growing advertising markets. With changing media habits, CTV equips advertisers to personalise and target the campaigns at the household level, which traditional TV does not allow.

    The objective of this brand lift study was to demonstrate and prove the effectiveness & efficacy of CTV as an advertising medium and to enable marketers to measure the impact of their CTV campaigns on key brand KPIs such as purchase intent, brand awareness, and favourability.

    The brand lift study, conducted by Kantar, included a significant number of respondents from across India, revealed that the Samsung Ads CTV campaign had a significant impact on brand lift parameters and performed well across the entire funnel. The study also revealed some campaign findings including 19 per cent lift achieved in online ad awareness, 11 per cent lift in brand favorability, 10 per cent lift in purchase intent, strengthened brand attributes among target audience and significant impact on association with the brand message.

    Havas Group India CEO Rana Barua said, “As a network, we are constantly striving to be first movers in the industry in terms of innovation and thought leadership. Meaningful media has the potential to positively impact brand metrics, and we see CTV as an essential link between the digital and traditional ecosystems. The audience is changing the way they consume media, and CTV is dominating in terms of both screen impact and exponential audience growth. We want to draw attention to CTV and its ability to deliver with this first-in-the-country initiative. CTV is a future-forward dominating media space & by incorporating engagement on the same, we will further drive meaningful impact for the brand, business & people.”

    Havas Media Group India CEO Mohit Joshi said, “We’re ecstatic to see these game-changing insights emerge from the brand lift survey. We’re all aware that advertisers want media formats to work harder; with connected TV, we’re shifting away from competing for eyeballs and toward creating meaningful exposures to target our captivated audience. I’m confident that it will allow us to attract more advertisers to the CTV ecosystem and allow marketers to consider more full-funnel solutions to maximise reach to the addressable segment. With the rise of connected devices and the resulting increase in time spent, marketers should consider CTV in any way that it complements digital and TV strategies.”

    Commenting on the survey results,  MiQ managing director – India, SAARC and China Siddharth Dabhade said, “We’re excited about the promising results of the brand lift survey, as it highlights the huge growth potential of CTV advertising in India, which is projected to have 80 million CTV households by 2025. MiQ can help Indian brands catapult into this space and leverage our global expertise in TV intelligence and data-driven programmatic. We are confident of bringing many more brands to the CTV advertising space through our collaboration with Samsung Ads and media agencies.”

    Talking about the potential of advertising on Samsung TV, Samsung Ads senior director- India & South East Asia Prabhvir Sahmey said, “Marketers understand the value of CTV, and this study is a significant step to successfully prove the impact CTV can have on driving business outcomes in India. We’re excited to be working with MiQ to help marketers quantify results and validate the value CTV can have on the entire marketing funnel.”

  • Sandeep Ranade joins Hansa Research as EVP & quantitative research head

    Sandeep Ranade joins Hansa Research as EVP & quantitative research head

    Mumbai: Hansa Research has appointed Sandeep Ranade as the executive vice president (EVP) and national head of quantitative research.

    Sandeep was working with Kantar as executive director and head of media in South Adia. He brings with him an experience of 27 years of working in the research industry. He has extensive experience in FMCG, telecom and the media sectors across brand, creative and media domains. He has also led teams across locations to help clients build their brands and solve their critical business issues.

    In his professional journey, he has led multiple global studies including developing a windows-based software for analyzing NRS (National Readership Survey) 1995 data with a team of software developers. He was also the team lead for setting up a panel for monitoring lubricant usage in trucks (2003-2004) and also transitioned customer satisfaction study for a large telecommunication client in Africa (across sixteen countries).

    Commenting on Sandeep Ranade’s appointment, Hansa Research CEO Praveen Nijhara said, “We are pleased to welcome Sandeep to our organization. His vast experience will further help advance our research expertise and deliver more valuable insights to our clients. I’m confident he will play an important role in Hansa’s growth in the coming years.”

    Speaking on his new role Ranade said, “I am excited to be a part of the Hansa Research Group. Being the largest consumer insights company in India, Hansa is known in the research industry for its innovative and path-breaking studies. I look forward to working with the team who has pioneered some benchmarks in the market research industry.”

    Having completed his education in PGDBM (Marketing and Finance) from Symbiosis Institute of Management Studies (SIMS), Pune and B.E. Mechanical with Andhra University, Visakhapatnam, Sandeep has many awards to his credit for his exceptional contribution to the research industry.

     

  • Kantar launches FMCG out of home consumer panel in India

    Kantar launches FMCG out of home consumer panel in India

    Mumbai: Marketing data and analytics company Kantar has launched a FMCG panel that tracks out of home purchases in India. The panel has already been up and running across ten countries around the globe before finding its way to India in June 2022.

    This in-depth panel will track and report purchases made for a total of 13 out of home (OOH) categories which include 11 F&B and two QSR categories. Within the QSR categories (pizzas and burgers) not only out of home, but in-home orders/consumption will also be captured.

    The panel will cover 11,000 individuals aged between 15-49 years across both genders, covering NCCS A, B, and C amongst 10L+ population Indian towns.

    The data will be captured in real time at the purchase occasion itself through a 100 per cent self-filling application. Since the consumer will fill the survey live, it will be actual purchases being recorded and not re-called ones. The reporting of the data will however be done at a monthly level to keep it in line with Kantar’s already existing and successful in-home panel. Eventually, the panel will be able to provide a 360-degree view of the consumer purchases- both from an in-home and OOH perspective.

    Important key highlights from the inaugural leg: Firstly, the out of home chocolate market is worth Rs 1.1 billion with more than 40 per cent of the population buying in a quarter. The quantity purchased over a quarter of 370 grams is purchased per person. Secondly, two-third of individuals purchasing salty snacks consumed out of home opt for potato chips and lastly, chocolate and not vanilla is the dominant flavor consumers opt for ice creams, with 25 per cent volumes being contributed for out of home consumption.

    Speaking on this launch, Kantar managing director – Worldpanel division K. Ramakrishnan said “We are very excited at the launch of India’s only robust FMCG OOH panel. This panel will collect consumer data in real time and provide extremely actionable insights to the FMCG companies who operate in India and help them make informed marketing decisions.”

  • Kantar Creative Effectiveness Awards: HUL dominates the digital category

    Kantar Creative Effectiveness Awards: HUL dominates the digital category

    Mumbai: Marketing data and analytics company, Kantar unveiled on Thursday the ads that were most effective and creative in 2021 across India. The firm tested more than 13,000 creatives for clients around the world throughout 2021. 10 percent (1300+) of those creatives were tested in India alone.The India report shortlisted over 350 ads, tested across categories, markets, target groups and media channels.

    Some of the findings from Kantar’s Strategic Sparks for effective and creative digital advertising are:

    • Customized and integrated content yields significantly higher ROI: Carrying forward creative stories and elements from other media amplifies the impact of digital assets.
    • Shoot for instant meaning: Given the attention poor consumers and short window available, it pays to ensure that the consumers are not called to do any additional work for decoding what they are supposed to think and feel about the brand
    • Ride the moment: Embrace the topical issues and trends, to engage and be relevant
    • Strike an emotive chord: Well told stories open up consumers for longer format videos
    • Hook them early:  Promise of a fulfilling story arc, emotive journey and humour help in ensuring that consumers stay invested beyond 6 seconds.

    Commenting on this year’s winners, Kantar Insights Division managing director & chief client officer Soumya Mohanty said, “The spread of ads that consumers have perceived to be both creative and effective is an affirmation of the fact that the space for creativity even in context of marketing ROI is infinite. While there is no magic formula for creating such ads, we can start with the right ingredients and refine them by testing them out with consumers. Kantar is pleased to share the learnings that we have had in the area while working with the leading marketeers in India.”

    Key highlights from this year’s report identified for effective and creative TV advertising:

    • Indians love to ride fulfilling story arcs: Stories create room for empathy, engagement, and vivid memories through which one could influence the way in which consumers think & feel about the brands.
    • Touch of drama helps: Just the right kind and quantity of spice delivered through creative storytelling and filmmaking, elevates even the repetitive themes, to make them more personal, relevant and aspirational.
    • License to be extravagant in visualization: Indians are open to suspending their disbelief for the well visualised film.
    • Layer in emotional meaningfulness: Emotive contexts have the potential to make the consumers warm up to even the dry functional categories.
    • Show, not tell: Integrating brand payoffs as an organic plot event in the script is a timeless approach toward creating vivid and persuasive memories.

    Kantar’s collaboration with the Unstereotype Alliance has led to the development of the Unstereotype metric (UM) which Kantar now includes as a measure of gender portrayal in advertising as an integral part of its Link™ communication pretesting solution. Thus, setting a foundation for marketers to review the potential of their creative executions on this dimension to monitor progress over time.

    Unstereotype metric* (UM) in the long term provides learning and context for gender progressive advertisements. UM is now measured for 14,000+ ads across 70 countries, 3,300+ brands and 251 categories.

    ⎯       Unstereotyping in advertisements is predicted to unlock higher marketing ROI. It signifies strong brand equity and is likely to impact short term sales as well. This impact is not only true for women, but progressive male role models also impact business outcomes across categories.

    ⎯       Progressive ads are more effective and trigger positive engagement. They are in general seen to be more enjoyable, relevant, different and even pleasantly surprising.

    ⎯       Unstereotyping affects various aspects of the brand- power, meaningfulness, difference and saliency especially seen in food & beverage, household and personal care categories.

    ⎯       There are clear and present rewards for brands that seek to be at the forefront of embedding progressive gender roles

  • OMD India onboards Charul Tomar as its new head of strategy

    OMD India onboards Charul Tomar as its new head of strategy

    Mumbai: The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strategy. She will be spearheading impactful, strategic initiatives across the board, building upon existing strengths, while working with key stakeholders to build a strong and strategic foothold in the region, the network said in a statement. She will be reporting to OMD India CEO Anisha Iyer.

    With over 13 years of diverse experience having worked with leading market research and media agencies, like Kantar, Nielsen and Mindshare, Tomar brings with her robust cross-functional experience in market research, insights & strategy and media analytics.

    In her role at OMD, she will also be in charge of accelerating efforts around nurturing a culture where attention and empathy are treated as valuable currencies to take a more humanistic approach towards client and people relationships. Furthermore, advancing the mandate of the organisation, she will be instrumental in augmenting the Red Spine – OMD India’s nerve centre, ensuring that each component of the system remains interconnected in an efficient way. With a spotlight on furthering Omni’s potential and an emphasis on leveraging OMD Design – the robust and highly-adaptive end-to-end process by OMD, she is all set to further capitalize on emerging trends and make complex decisions faster.

    Speaking on the appointment, Iyer said, “We are stoked to have Charul on board with us. She is a fine strategic leader and frontrunner when it comes to having a pulse on the confluence of consumer, brand and insights. Her appointment comes at a time when OMD India is undergoing significant momentum and one that is fuelled by the most promising talent in the industry. I am certain that Charul’s valuable expertise, combined with her drive and commitment, will help us take our offerings to new heights. The future looks promising!”

    On being a part of the OMD team, Tomar said, “Sharp strategic management is always at the heart of every successful business. I am truly excited to be on board with OMD India, chiefly due to their commitment to futureproofing and their ability to adapt and innovate in an ever-changing marketplace. The agency exudes a strong vision and energy on the back of an exciting 2022 it has had so far, and I look forward to leveraging my experience to formulate game-changing strategies and deliver scalable business solutions, all while keeping empathy and attention at the core of what we do.”

  • TV advertising embraces digital in Kantar’s Creative Effectiveness Awards 2022

    TV advertising embraces digital in Kantar’s Creative Effectiveness Awards 2022

    Mumbai: Advertisers increased their advertising and media investments in 2021, as lockdown restrictions in many markets started to ease, with further investment in digital platforms. Digital ad spend saw a growth of 30.5 per cent, compared with 19.2 per cent overall, and more media channels became digitalised, according to data-driven insights and consulting company Kantar. The company revealed the results of its Creative Effectiveness Awards, recognising the most impactful ads of last year, as judged by consumers.

    Throughout 2021, Kantar’s Link creative testing platform was used to evaluate more than 13,000 TV, digital, print and outdoor ads in 75 markets. The awards celebrate those which were most impactful in building brands, driving sales and increasing long-term equity. As well as recognising the best creative work of the year, the awards showcase the ‘creative sparks’ – the common themes which set apart the most effective ads, and underline some of the key market trends influencing advertising in 2021.

    An accelerated shift to digital

    “These dynamic trends create significant opportunities for new types of creative expression in advertising, both online and offline. Channel fragmentation means a greater need to understand ad effectiveness than ever. The integration of Behavioural Science techniques, better automation, and faster, more granular insights mean creative testing should be part of every team’s development cycle,” commented Kantar EVP creative and media solutions Jane Ostler. “And of course, the universal principles still hold true; when you combine clear marketing objectives with brilliantly executed creative, we see effectiveness in action.”

    Winning ads reveal the ‘creative sparks’ to ignite effectiveness

    Across the 13,000+ adverts analysed using link, Kantar’s validated ad testing solution, Kantar identified five ‘creative sparks’ that set the most effective executions apart:

    Ad breaks go social:

    The winning TV ads in this year’s awards demonstrate a clear move towards infusing direct references to digital environments and themes. This could be a deliberate attempt to acknowledge the existence of online platforms, which many of us are immersed in for hours each day. Including visual cues from the digital world undoubtedly makes TV ads more compelling and more absorbing to watch.

    In eighth place in the top 10 TV ads of the year, Chupa Chups XXL Flavour Playlist TV spot is one example of this trend in action. “We are delighted to have our work recognised by Kantar. Our goal was to use the launch of our new product as an opportunity to extend the brand’s reach and relevance among young adults,” Perfetti Van Melle senior brand manager Jordi Rosell said. “One of the key things we wanted to capture was the independence, assertiveness, and rebellious spirit of young people. The creative approach was designed to break with tradition, using references to TikTok, gaming and other cultural touchpoints in a way that reflects their lives, while giving prominence to the unique features of the product.”

    Every second counts:

    With winning ads ranging from six to 136 seconds long, the awards show you can effectively tell a story at any ad length. While digital ads are often short to reflect our online attention span, one of the winners in the digital category is a two minutes and 15 seconds long ad for Colombian beer brand BBC, which uses an unusual and distinct graphic style soundtracked by a jazz track that draws viewers in.

    Global campaigns, local heroes:

    Many brands want to build a consistent perception amongst viewers globally, but local understanding is key to creative choices that are effective and support the global brand vision. Diageo brand Johnnie Walker scooped awards for ads in the UK, Mexico and Thailand with effective local executions which contribute to a consistent global strategy.

    Show, don’t tell:

    Even with the myriad of new developments and sophisticated ways to stretch creative boundaries with advancements in visual and audio techniques, our winning ads show that the product demo is still as effective as ever.

    In first place in the TV category, Mitre 10’s “With you all the way” spot is a stand-out example of a product demo that is natural and maintains the flow of the ad. “‘With you all the way’ is a promise of partnership. We’re there to help our customers build confidence in their ability to get the job done right,” Mitre 10 chief marketing officer Jules Lloyd-Jones commented. “With a touch of humour thrown in, the ad creative reflects that promise and centres on our greatest asset – our people. Leaning into that differentiator, the aim was to take us from retailer to trusted project partner for our customers, really inspiring them to love where they live, work and play. We’re so pleased the ad has landed so well with Kiwi customers and we’re honoured to see the campaign recognised internationally in the Creative Effectiveness Awards.”

    Make them smile:

    Laughter has long been a staple in advertising. But the last twenty years have seen a steady decline in the use of humour as a result of the purpose-based marketing boom, and as brands looked to communicate sensitively during the pandemic. Recent analysis from Kantar shows that humour is a powerful tool in creating ads which are expressive, involving and distinct. Award winners from Rappi, Zespri, Amazon and Chromebook show that bringing humour back into advertising pays off.
    On Wed, Apr 27, 2022 at 7:37 PM Anupama Sajeet <anupamas@indiantelevision.co.in> wrote:

  • Rural India sees a three-fold growth in the usage of e-commerce apps: Report

    Rural India sees a three-fold growth in the usage of e-commerce apps: Report

    Mumbai: Rural India is on the periphery of an e-commerce revolution. There has been a massive increase in the number of users of e-commerce apps in the last six to eight months, according to the latest edition of the Rural Barometer Report. The rural population is now looking at digital as a medium that provides economically valuable information/services with digital consumption shifting beyond basic services such as entertainment and social media, the report stated.

    Insights and consulting company Kantar, along with GroupM’s rural and experiential marketing unit- Dialogue Factory has unveiled the third edition of its bi-annual report. It explores concerns about the post-pandemic impact on consumer behaviour and purchase patterns across rural India.

    According to the report, digital financial inclusion continues to see a growing footprint, and payment apps especially have created a fertile ground for the advancement of e-commerce in rural hinterlands.

    More vocational information is being consumed via the internet, though entertainment and social media remain the dominant factors of internet usage, said the report. There is an emerging constituency of technology-enabled farmers, who are using digital apps to track their crops. The Rural Barometer Report indicates that five per cent of farmers were using crop monitoring apps and this digital adoption for crop monitoring is the strongest in the states of Karnataka, Punjab, Haryana, and Gujarat.

    Some of the other key highlights of this latest version of the Rural Barometer Report are:

    FMCG witnessing the resurgence of indulgence and vanity categories: The pandemic had profoundly changed FMCG spending in rural India. Through the lockdown and the first half of 2021, consumers continued to prioritise health and hygiene categories under uncertain financial circumstances. As a result, indulgence and vanity categories remained subdued until the first half of 2021. The report shows a rebalancing of the FMCG spends. Food categories such as biscuits and chocolates, snacking, etc, and personal care and beauty categories bounced back and show positive momentum for growth.

    On the flipside, health and nutrition, along with job security remain a concern. The findings show that the nutrition and health of one in five children are of concern. Due to continued patriarchal notions, the girl child is not being provided a sufficient protein-based diet.

    In terms of sentiments regarding job security, lower social classes (NCCS CDE) and rural youth (18-24-year-olds) have been the most affected, as per the report.

    “The pandemic has changed ways of living for rural India,” said Dialogue Factory head of experiential marketing- APAC Dalveer Singh. “We see our rural citizens more vigilant about their consumption patterns. As per the Rural Covid Barometer Report 2021, rural India is more confident in recovery and adopting new technology and putting it to the right use. There are existing concerns like nutrition and health of children in rural areas but thanks to government intervention, rural purchasing power has improved.”

    “Close to a fifth of rural India is concerned about the health parameters of their children. We’ve also witnessed rebalancing in FMCG spending. With technology penetrating further and rural consumers evolving in this digital and e-commerce led era, we see a brighter tomorrow in rural regions,” Singh further said.

  • Ipsos onboards Garima Mall, Pooja Doshi as executive directors

    Ipsos onboards Garima Mall, Pooja Doshi as executive directors

    Mumbai: Market research company Ipsos India has announced the onboarding of Garima Mall and Pooja Doshi as executive directors, effective immediately. The duo will report to Ipsos India MD – research Vivek Gupta.    

    Mall moves from Kantar and has earlier worked with Nielsen and GFK Mode. Her professional experience of 16 years has primarily covered different categories in the consumer and shopper domain. At Ipsos, her remit includes servicing market strategy and understanding (MSU) and brand health tracking (BHT) clients in Mumbai and Bengaluru.

    Doshi was last associated with NielsenIQ, where she served as director-commercial lead. She has largely led innovation research, leveraging consumer insights and analytics, helping clients build their brand portfolios. At Ipsos, her mandate includes servicing key CPG accounts and driving business development.

    “Both Mall and Doshi come with rich experience and sectoral expertise. Our endeavour is to provide our clients access to specialists as opposed to generalists, thus further strengthening our servicing capabilities in these focused geographies,” Vivek Gupta said.

    “Our client first approach ensures that despite being among the top three market research firms in India and around the world, we provide our clients with a small agency kind of attentiveness and counsel,” said Ipsos India CEO Amit Adarkar. “Accessibility of senior staff to clients is extremely critical. It also sends a tacit message that your work is our priority too.”