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Mumbai: Environmentally sustainable grocery market is forecast to double over next five years, as per a new sustainability study from Kantar. FMCG/ consumer packaged goods shopping...
Mumbai: The sentiment around cryptocurrency in India and the world over is volatile, with tweets or news around cryptocurrency seen to have an immediate effect on it. As...
Mumbai: Data-driven analytics and brand consulting company Kantar on Tuesday announced the appointment of Guillaume Bacuvier as global chief executive officer (CEO) of its consumer panel division...
Mumbai: There has been an internet revolution in rural India, with online being the most consumed media after television, according to a joint report released by media...
Mumbai: Data, insights and consulting company Kantar on Thursday released its report titled Media Reactions 2021, the second edition of Kantar’s global ad equity ranking of media channels...
MUMBAI: The last eighteen months of the pandemic have forced the world to press the reset button and reflect on the direction it’s headed in. In...
MUMBAI: Data and media company Kantar has announced the appointment of Chris Jansen as group chief executive officer, effective 1 November. He is currently CEO at...
New Delhi: Multinational giant Amazon consolidated its position as the world’s most valuable brand, growing 64 per cent to $ 684 billion, Kantar said in its...
Mumbai: More than half of commuters around the world plan to continue working remotely, at least in part, after the pandemic. This, together with a growing...
KOLKATA: Whirlpool of India, the world’s leading kitchen and laundry home appliance company, facilitated a survey with Kantar to understand how consumers are responding to the...
NEW DELHI: Consumers in rural India are increasingly concerned about health, safety, and future well-being, especially of the chief earners in their families, shifting their focus...
NEW DELHI: Jio and Airtel have emerged as the top telecom operators in terms of customer experience, according to a report by consulting firm Kantar. Among...
NEW DELHI: In today’s experience era, majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between...
KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a significant surge of 82...
KOLKATA: In the wake of the government of India banning 59 popular Chinese Apps, Kantar, has released insights on the impact of this ban on consumers’...
NEW DELHI: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar, world’s leading data, insights and...
NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the...
MUMBAI: Persistent safety concerns, financial pressures and sticky new behaviours mean consumers will not return to pre-pandemic behaviour any time soon. Marketers will need to pivot...
London: BP's Blind Date(Spain),Milka’s Christmas adGive to those who give the most(Germany) and HSBC’s CSR Birmingham(UK) are the most effective adsfrom around the world in2019, according to...
The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the...
NEW DELHI: Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales, says Kantar CEO global media...
MUMBAI: Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be...
MUMBAI: The COVID19 crisis has changed the average Indian’s life. With schools and colleges being shut coupled with corporates and governments encouraging employees to work from...
MUMBAI: Kantar, in association with VTION, has launched OTT Audience Measurement Insights for audio streaming platforms at a time when a unified third-party measurement is need...
MUMBAI: How are consumers going to behave in 2020? The economy is in a bind, consumer spending has been cautious. Will they be a little more...
MUMBAI: Many online-first and disruptor brands will be investing in offline modes of advertising, as they seek to “redress the balance between short-term performance marketing and...
Bangalore: Retail Insights, a well-recognized Omni Channel technology solution provider for Retailers and Brands has grown by triple digit in the financial year 2019. With this,...
MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution...
MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility...
MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with Frrole toroll outTGI Social+, a comprehensive offerwhich will bring together rich consumer profiles...
MUMBAI: The slashing of corporate tax, from an effective 35 per cent to an effective 25.17 per cent, by finance minister Nirmala Sitharaman will translate into...
MUMBAI:–India’s most valuable brands, many of which have built their businessesthrough disruption, are now looking to capitalise on their achievements and invest in strategies for long-termgrowthand...
MUMBAI: A considerate portion of marketers in Asia Pacific (29 per cent)don’t have the right balance and synergies between digital and offline media, while the majority...
MUMBAI: Research agency Kantar is aspiring to invest more in its global delivery centres and further strengthen its core insight and consulting business in India post...
MUMBAI: Even though the FMCG sector in rural India is facing a slow down for the past few quarters, the number of households buying more than...
MUMBAI: In today’s experience era, the majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between...
MUMBAI: One of the world’s largest advertising agencies, WPP, announced on Friday that it has entered into an agreement to sell 60 per cent stake in Kantar...
MUMBAI: Kantar, the world’s leading data, insights and consulting company today extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with...
MUMBAI: As per a recently released AdReaction report by Kantar, marketers today are reinforcing rather than helping to eradicate harmful gender-based stereotypes. While the clear majority...
MUMBAI: TAM Media Research – a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study...
MUMBAI: As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them. The report...
MUMBAI: Kantar, the world’s leading marketing insights and consulting company, today released its perspective of the major trends that will shape the media landscape for brand...
MUMBAI: Local is the way forward. India is at an interesting cusp right now where we see a lot of homegrown brands stealing the thunder of...
MUMBAI: HDFC Bank continues to remain India’s most valued brand for the fifth consecutive year according to the recent BrandZ report by WPP and Kantar Millward...
MUMBAI: Kantar, WPP’s data investment management division, has launched a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from...
MUMBAI: Kantar IMRB has launched a report on India’s shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study...
MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers...
MUMBAI: The third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released by WPP and Kantar Millward Brown has lot of good and something bad for the marketing industry. On the...
MUMBAI: The third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released by WPP and Kantar Millward Brown has lot of good and something bad for the marketing industry. On the...
MUMBAI: GroupM has recently introduced Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans...
