ITV

Tag: Kantar

  • BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

    The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

    BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

    As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India. 

    MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

    The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

    “The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

    Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

    “We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

    Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data. 

    TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

    Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

  • BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

    The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

    BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

    As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India. 

    MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

    The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

    “The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

    Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

    “We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

    Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data. 

    TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

    Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

  • GroupM Malaysia signs up for Kantar’s TV measurement system

    GroupM Malaysia signs up for Kantar’s TV measurement system

    MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.

     

    The agreement comes into effect immediately and gives GroupM’s clients access to the system for their 2016 TV planning and buying requirements on Pay TV. The DTAM measurement system was launched in Malaysia in 2015 and was available to media agencies on a free trial basis until December. The system measures viewing behaviour using Return-Path-Data technology (RPD), first introduced by Kantar Media in Europe in 2005 and which has since been implemented in America, Africa, Europe and other parts of Asia Pacific.

     

    DTAM offers granular information on HD channels and time-shifted viewing – both rapidly increasing viewing trends in Malaysia.

     

    “Our agency teams successfully trialled the DTAM system last year, testing the metric to ensure it meets the needs of our clients and learning how to mine the data to obtain the most comprehensive insights into audience viewing,” said GroupM Malaysia CEO Girish Menon.

     

    “Kantar Media’s proven experience in adopting RPD technology has proven to be more effective for multi-channel networks like Astro and will add greater insight to supplement the existing traditional measurement already in the country,” he added.

     

    “We’re delighted that GroupM Malaysia have recognised the benefits of DTAM to ensure their clients have the best possible insight to inform their media planning and buying decisions,” said Kantar Media Asia Pacific managing director  Nick Burfitt. “Our experience in audience measurement across over 50 markets worldwide will mean that GroupM and their advertiser clients will benefit from best-in- class technology and measurement to inform their decisions both now and in the future.”

  • GroupM Malaysia signs up for Kantar’s TV measurement system

    GroupM Malaysia signs up for Kantar’s TV measurement system

    MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.

     

    The agreement comes into effect immediately and gives GroupM’s clients access to the system for their 2016 TV planning and buying requirements on Pay TV. The DTAM measurement system was launched in Malaysia in 2015 and was available to media agencies on a free trial basis until December. The system measures viewing behaviour using Return-Path-Data technology (RPD), first introduced by Kantar Media in Europe in 2005 and which has since been implemented in America, Africa, Europe and other parts of Asia Pacific.

     

    DTAM offers granular information on HD channels and time-shifted viewing – both rapidly increasing viewing trends in Malaysia.

     

    “Our agency teams successfully trialled the DTAM system last year, testing the metric to ensure it meets the needs of our clients and learning how to mine the data to obtain the most comprehensive insights into audience viewing,” said GroupM Malaysia CEO Girish Menon.

     

    “Kantar Media’s proven experience in adopting RPD technology has proven to be more effective for multi-channel networks like Astro and will add greater insight to supplement the existing traditional measurement already in the country,” he added.

     

    “We’re delighted that GroupM Malaysia have recognised the benefits of DTAM to ensure their clients have the best possible insight to inform their media planning and buying decisions,” said Kantar Media Asia Pacific managing director  Nick Burfitt. “Our experience in audience measurement across over 50 markets worldwide will mean that GroupM and their advertiser clients will benefit from best-in- class technology and measurement to inform their decisions both now and in the future.”

  • Mindshare launches emerging markets growth hub – FAST

    Mindshare launches emerging markets growth hub – FAST

    MUMBAI: Mindshare APAC has launched FAST Hub (Future Adaptive Specialist Team) in Singapore, supported by EDB, to enable brands to benefit from the growth opportunities appearing in emerging markets.

     

    FAST brings together the best of WPP as well as industry leading companies and products including GroupM, Kantar, WPP Data Alliance, CrayonData and Jivox, to build sector specific solutions to enable marketers to use real time insights to drive real time marketing and media actions, including hyper-targeted content creation and distribution.

     

    The launch is a response to the increase in data availability and the parallel rise in data and technology led marketing opportunities such as programmatic and performance advertising that leverage this data.

     

    Targeting the consumer packaged goods (CPG), banking, consumer healthcare, telecoms and automotive sectors, FAST will allow clients to adopt and implement adaptive marketing strategies covering programmatic, performance marketing, customised data alliances, digital analytics, data management platforms (DMP) and real-time marketing.

     

    The Singapore FAST hub is anticipated to grow to a 63 members outfit over the course of the next three years, and the six teams will lead the product development for this suite of services for all growth and emerging markets for Mindshare’s clients, wherever they are in the world.

     

    Mindshare Asia Pacific COO Gowthaman Ragothaman said, “The industry is still grappling with a deluge of data. We want to help simplify this for our clients and provide them a bespoke solution that solves their business problems. The role big data plays for a CPG company is totally different to the influence it has on the banking sector or auto industry. Our ability to provide customisation is one of the key differentiators for FAST.”

     

    Mindshare AMEA, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava added, “The talent to drive these services is scarce, but Singapore provides FAST with a thriving ecosystem for learning and development. Together with EDB’s support, this will immensely benefit Mindshare and our clients, help brand marketers find more effective and profitable opportunities for growth, and also develop young Singaporean talent for the data-driven marketing world. For the young talent, this is a great opportunity to work together with some of the brightest minds in the business, and do the best work of their career.”

     

    Commenting on this partnership, Singapore Economic Development Board assistant managing director Kelvin Wong said, “When you look at how mobile, social and e-commerce are changing the behaviour of Asia’s consumers, it is clear that brand owners are turning to their agencies with a very different set of needs. Mindshare, by centralising a suite of data, technology and domain-centric capabilities, is well poised to serve global clients who require specialised expertise in the growth and emerging markets. We welcome the establishment of Mindshare’s FAST hub, and look forward to building Singapore’s digital marketing ecosystem from strength to strength.”

  • ComScore launches Mobile Metrix & mobile panel development with Kantar

    ComScore launches Mobile Metrix & mobile panel development with Kantar

    MUMBAI: comScore, Inc has launched two initiatives to expand mobile audience measurement in Indonesia. The global media measurement and analytics company has launched its syndicated Mobile Metrix solution, and has also introduced a joint mobile panel development with Kantar, which will fuel mobile and cross-media audience measurement in the future.

     

    comScore and Kantar will share more details on these developments at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement. 

     

    “Kantar and comScore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem. The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement,” said Kantar chief client officer, Asia Pacific Tim Kelsall.

     

    “The industry needs insights they can act on now as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. Today, we announced initiatives to support both of these needs,” said comScore vice president, Southeast Asia Kerry J Brown.

     

    “Starting today, agencies, advertisers and publishers can leverage comScore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry. We are excited to announce these developments and look forward to sharing more updates as these solutions progress,” Brown added.

     

    The introduction of comScore’s census-based Mobile Metrix, now available in Indonesia, allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers.

     

    This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Mobile Metrix is available in 12 markets in addition to Indonesia.

  • Kantar appoints Efrain Ribeiro as chief research officer

    Kantar appoints Efrain Ribeiro as chief research officer

    MUMBAI: WPP’s data investment management arm Kantar has appointed Efrain Ribeiro as its chief research officer (CRO), effective 1 November.

     

    Ribeiro takes over the role from Renee Smith, who is leaving to join the Colorado-based research company GutCheck.

     

    He was previously CRO of Kantar subsidiary Lightspeed Research.

     

    As Kantar CRO, he will drive both quality and innovation across its 12 operating companies, especially in the fast-developing area of mobile research, and act as a catalyst for collaboration with the operating company teams on the development of new products and solutions.

     

    Kantar president Wayne Levings said, “In Efrain, we have the ideal replacement for Renee. He has almost 40 years of experience and will be able to both pick up and continue to drive our research agenda, which includes putting mobile first and bringing technology to the heart of what we do.”

     

    “I’d like to thank Renee for her valuable contribution over the past five years. She has been an inspirational CRO and a very popular colleague and we all wish her well for the future,” Levings added.

  • WPP’s Data Alliance partners Facebook to activate data

    WPP’s Data Alliance partners Facebook to activate data

    MUMBAI: WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This multi-year partnership is centered on bringing new audience building and measurement tools to market.

     

    For the first time, marketers can activate WPP’s proprietary data assets within Facebook. Data assets from GroupM, Kantar and Wunderman’s KBM Group will be connected and activated on Facebook, in a way that respects consumer privacy. WPP’s marketers, planners and buyers will have access to unique combinations of WPP and Facebook data assets, enhanced insights, and new audience building solutions. This will help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link ads on both mobile and desktop. Enabling tools that let marketers reach real people across all devices allows marketers to more effectively draw connections between online marketing and real business outcomes.

     

    WPP companies will also work with Facebook to pilot new data-driven solutions to better measure effectiveness with online and offline sales impact in multiple countries, enhance mix modeling and deepen Facebook Insights.

     

    Lastly, there will be joint research and thought leadership on new metrics, services and solutions that help brands better leverage Facebook to reach consumers.

     

    “We gather insights on millions of consumers each year on what people buy and why, including product assortment, retail strategy, brand health, copy testing, campaign effectiveness, media measurement, earned media monitoring and purchase data. Now we can leverage those learnings for our clients and make them actionable on Facebook,” said Kantar CEO Eric Salama.

     

     

    “Facebook and WPP companies work well together. It was only natural we would want to find more ways to work smarter together. As strategic partners, we want to bridge the measurement gap for brands and help clients develop more meaningful relationships with consumers. This partnership allows us to do that through collaboration, innovation and data activation,” said GroupM chief data officer Harvey Goldhersz.

     

    “KBM Group cultivates data that allows marketers to paint rich pictures of consumers. Of equal importance is helping brands interact with consumers in ways that will delight the consumer. This partnership with Facebook provides a very meaningful way to help clients connect with consumers in highly-relevant ways, even in emerging markets,” said KBM Group CEO Gary S. Laben and Wunderman global chief data officer.

     

    “We are committed to deepening our partnerships with the agency ecosystem across technology, media, and data. This global data partnership lays the foundation to provide WPP clients choice in the data they use for media solutions and the proper tools to effectively measure tangible business results on Facebook,” added Facebook director, global agency development Patrick Harris.

  • WPP’s Kantar inks global alliance outside US with ComScore

    WPP’s Kantar inks global alliance outside US with ComScore

    MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar.

     

    The alliance, which covers territories outside the US, establishes a framework for the parties to bring the best of breed together from the two companies – their products, technology, data assets, research panels and relationships – to provide world class cross-media audience and campaign measurement capabilities.

     

    The alliance follows the intended acquisition by WPP, announced earlier today, of a substantial equity stake in comScore. Under the terms of the agreement, comScore will issue 4.45 per cent in shares in exchange for the benefits of the strategic alliance, and acquisition of certain European Internet audience measurement assets. WPP will also purchase up to 15 per cent shares of comScore through a tender offer with an offering price of $46.13, giving WPP a total ownership stake in comScore of between 15-20 per cent. The transaction is subject to customary regulatory approvals and is expected to close in the second quarter of 2015. Provided WPP’s tender offer is successful, it is expected to be accretive to comScore’s non-GAAP earnings per share in 2015.

     

    comScore will partner with Kantar and its operating businesses on cross-media audience and campaign measurement in non-US markets. comScore will also acquire the assets of Kantar’s Internet audience measurement businesses in certain European markets. In these markets, Kantar and comScore will continue to provide the same level of seamless integration and data services.

     

    “This long-term, strategic alliance will simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry. The emerging mediascape points to a massive global opportunity waiting to be unlocked by cracking the code on cross-media audience and campaign measurement. We look forward to working together with Kantar to deliver new measurement products based on our complementary offerings in these markets,” said comScore CEO Serge Matta.

     

    Kantar CEO Eric Salama added, “By partnering with comScore and combining our respective strengths, we will integrate data and expertise to give our clients a new standard in measuring audiences and campaigns across multiple platforms. This continues our strategy of combining survey, panel and census data and putting digital at the heart of all we do.”