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MUMBAI: Edelweiss Alternate Asset Advisors has roped in seasoned marketer Deepa Krishnan as its new head of marketing, marking a notable leadership addition as the firm sharpens...
Mumbai: As India heads into the Union Budget on February 1, consumers are no longer starry-eyed. They are alert, restrained and quietly anxious. Kantar’s fifth annual...
MUMBAI: India’s media habits are no longer channel surfing. They are screen hopping. And the latest numbers suggest the remote is slowly losing ground to the...
MUMBAI: The Market Research Society of India (MRSI) is set to bring fresh energy to Gurugram this month, with its 33rd annual market research seminar promising...
MUMBAI: Shripad Kulkarni, veteran media maven and former ceo of Vizeum, is launching MatheMedia, a first-of-its-kind podcast that promises to crack the code of India’s fast-changing...
MUMBAI – Kantar released its ‘Health and Wellness in India’ report today, revealing significant shifts in consumer behaviour and preferences. Based on Kantar’s ‘India in Search’...
MUMBAI: The age-old Marlboro Man is losing relevance and Kantar has the receipts to prove it. In its latest study, The Indian Masculinity Maze, launched in...
MUMBAI: Samsung Ads, in partnership with Kantar, has unveiled a revealing new white paper titled ‘Beyond Awareness’, which lays bare the rising clout of Connected TV...
MUMBAI: India’s media landscape is turning the page, and the headline is clear: Connected TV (CTV) is booming, and one in four Indians is now digital-only....
MUMBAI: In a world where content is king and attention spans are currency, India’s media playbook is in desperate need of an update and Kantar just...
MUMBAI: Rural India, it seems, is having a bit of a digital dance while keeping a tight grip on its wallet. GroupM and Kantar’s Rural Barometer...
MUMBAI: In the pre-dawn chill of New Delhi, as most of the city slept, Kavita Chand crossed the finish line of the New Delhi Marathon on...
MUMBAI: Kantar’s inaugural India in Search report has revealed a comprehensive transformation in Indian consumer behaviour, painting a portrait of a nation rapidly evolving in its...
Mumbai: Post-pandemic, Gen Alpha’s engagement with digital media has surged, significantly influencing family choices in food, entertainment, IT products, durable goods, and FMCG. To explore this...
Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the fifth edition of the Rural Barometer report. This...
MUMBAI: The TV ratings saga in India has got a new twist, if Network18’s Storyboard18 is to be believed. According to an unconfirmed report filed with...
Mumbai: Tata Consultancy Services (TCS) remains the nation’s most valuable brand for the third straight year, according to the new ‘Kantar BrandZ Most Valuable Indian Brands...
Mumbai: Kantar, a marketing data and analytics company, has launched ‘Uncovering Consumer Decision Making in Digital Commerce’ a comprehensive report collating multiple studies done across various...
Mumbai: Google, in partnership with Kantar, has released a new research report titled, “The Indian News Consumer: Willingness to Pay and Key Drivers” at the third...
Mumbai: Kantar has released the twelfth edition of its annual Brand Footprint India report. The report ranks the most chosen (in-home & out-of-home) FMCG brands based...
Mumbai: A marketing data and analytics business, Kantar has launched the Brand Inclusion Index (BII), a global study which reveals that 75 per cent of consumers...
Mumbai: Kantar, the world’s leading marketing data and analytics company tested more than 12,000 creatives for its clients around the world in 2023. Over 11 per...
Mumbai: On the sidelines of Meta Marketing Summit – FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market...
Mumbai: Amidst the spread of misinformation in a digital age, The 23 Watts, a new age communication consulting firm, has released a report that explores the...
Mumbai: India’s digital landscape is evolving, and at its heart lies a burgeoning AI revolution. With over 724 million users already engaging with AI features, the...
Mumbai: The internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE* data shows that...
Mumbai: The Media Investment Summit 2024 which is being held on 4 April at Novotel, Mumbai is a dynamic platform that aims to bring together minds...
Mumbai: India’s sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System,...
Mumbai: ASCI (The Advertising Standards Council of India) and UN Women convened the Unsterotype Alliance (UA) launched their collaborative study on Diversity and Inclusion (D&I) in...
Mumbai: The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA), launched their collaborative study on Diversity and Inclusion (D&I) in...
Mumbai: Disney+ Hotstar, India’s leading streaming platform, has launched a handbook for effective brand building on the platform. Titled Winning in the OTT era with Disney+...
Mumbai: In a remarkable achievement, Saffola Oats, one of the leading brands of Marico Ltd, has emerged as the number one oats* brand in India, according...
Mumbai: Tata Consultancy Services (TCS) has retained its number one position in the 10th anniversary edition of Kantar BrandZ Top 75 Most Valuable Indian Brands Report...
Mumbai: Kantar, the world’s leading marketing data and analytics company, has appointed Mary George Parayil as principal – Kantar Analytics India. Parayil has been a part...
Mumbai: Data and analytics company Kantar has found in recently released data from Kantar’s Global Issues Barometer that the invasion of Ukraine remains the #1 concern...
Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a...
Mumbai: Hansa Research has appointed Sandeep Ranade as the executive vice president (EVP) and national head of quantitative research. Sandeep was working with Kantar as executive...
Mumbai: Marketing data and analytics company Kantar has launched a FMCG panel that tracks out of home purchases in India. The panel has already been up...
Mumbai: Marketing data and analytics company, Kantar unveiled on Thursday the ads that were most effective and creative in 2021 across India. The firm tested more...
Mumbai: The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strategy. She will be spearheading impactful, strategic...
Mumbai: Advertisers increased their advertising and media investments in 2021, as lockdown restrictions in many markets started to ease, with further investment in digital platforms. Digital...
Mumbai: Rural India is on the periphery of an e-commerce revolution. There has been a massive increase in the number of users of e-commerce apps in...
Mumbai: Market research company Ipsos India has announced the onboarding of Garima Mall and Pooja Doshi as executive directors, effective immediately. The duo will report to...
Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general,...
Mumbai: Data-driven analytics and brand consulting company Kantar has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research...
Mumbai: With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the...
Mumbai: 2021 has been a year of discovery for consumers. As we learn to adjust in a world that changes often and unpredictably, brands would need...
Mumbai: Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in...
Mumbai: Registering a significant milestone in its transformation journey, data-driven analytics Kantar on Monday announced that the cumulative revenue for Kantar Marketplace, its market research platform, has...
Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an...
