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Tag: Kantar Media

  • Kantar Media & comScore join hands to offer cross-media audience measurement

    Kantar Media & comScore join hands to offer cross-media audience measurement

    MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients.

     

    The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this year to provide world class cross-media audience and campaign measurement capabilities to markets around the world.

     

    Bringing together the leading experts on TV and internet audience measurement, both companies have defined a roadmap together that addresses a range of reporting scopes and the options of available measurement assets and techniques, including panels, meters, tagging, home routers, return path data and census profiles.

     

    There has been significant interest in the partnership from clients and industry committees around the world. Based on this feedback, Spain has been identified as the pilot market with initial findings expected later this year, and other markets to follow.

     

    “As advertising spend on integrated cross-media campaigns increases, there is a growing demand for solutions that bring together TV and internet audience measurement to provide cross-media reach & frequency. We are pleased at the progress our research and technical teams have made in combining different measurement techniques and designing a common approach. Cross-media measurement solutions must be responsive to local needs so we have designed a framework that maximizes the use of existing data sets and commercial considerations in any given market,” said Kantar Media CEO & chairman Andy Brown.

     

    comScore CEO Serge Matta added, “We are delivering on our promise to simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry. The customer response to our partnership was extremely positive, as the market is eager to see cross-media measurement for both audiences and campaigns.”

     

    The defined scopes of reporting for an integrated measurement approach in addition to core broadcast TV include:

     

    * Extended TV – content broadcast in simulcast or on-demand on smartphones, tablets desktops and OTT devices.

     

    * Total Video – all video content from online platforms whether broadcast video or not, such as YouTube.

     

    * Total View – all online content whether video or text based, accessed via a browser or app, on smartphones, tablets desktops and OTT devices.

     

    Total View brings together gold-standard TV measurement and multi-platform online measurement for a complete view of viewers’ media usage on TV and online.

     

    In response to the needs of broadcasters, content owners and publishers to reduce the operational overhead of measurement, comScore and Kantar Media have developed an integrated tagging approach for web, video, and application measurement, allowing seamless data sharing with explicit client permission but without requiring duplication of implementations. Both companies will continue to support any tagging deployments under existing contracts. The option to move to an integrated approach would be a decision for the relevant joint industry committee or user group.

  • Rentrak acquires Kantar Media’s US based TV measurement assets

    Rentrak acquires Kantar Media’s US based TV measurement assets

    NEW DELHI:  Rentrak has acquired Kantar Media’s America based television measurement assets, according to a press note issued by Kantar Media, which also has an arrangement with TAM in India.

     

    Kantar Media welcomed the announcement which represents a joining of forces between two major players in the US audience measurement industry.

     

    The transaction, when closed, will merge Kantar Media’s existing US television measurement client contracts into Rentrak. This will create the benefits of clarity and simplicity for clients in the US TV ratings marketplace with a single, massive and passive TV measurement ratings service.

     

    Over the coming months, Kantar said that it will work closely with Rentrak to ensure the smooth transition of the US television measurement clients in order to honour all existing obligations and maintain a focus on delivering a seamless client service.

     

    Under the agreement, Rentrak will also integrate its national and local TV measurement with a number of Kantar’s US based services that focus on digital media, advertising expenditure and purchase data.  This partnership will provide advertisers, agencies, TV networks, MVPDs and local television stations, throughout US, with even more powerful tools to understand consumers’ purchasing habits. This will enable them to link TV habits with purchase patterns and other behaviour in US.

    The deployment of return path data from set top boxes has expanded the definition of audience measurement. Kantar Media developed and deployed the world’s first proprietary return path data service in 2004. It claimed that its RPD services had helped TV operators, channels, advertisers and agencies gain granular insight into viewing behaviour.

     

    This announcement, however, has no impact on any of Kantar’s measurement services outside the US. Kantar Media will continue to operate return path data services in existing markets in Africa, Asia Pacific and Europe. Kantar claimed that their commitment to develop and advance return path data capabilities to TV operators across the world has never been stronger. Return path data remains a cornerstone in their ambition to measure TV across all platforms and devices.

     

    Kantar Media’s strengthened relationship with Rentrak underlines the company’s strategic ambition to maximise the market potential for their areas of expertise in the US. These include the recent launch of US TGI and the enhancement of their advertising intelligence (expenditure) capabilities to include mobile and online video advertising tracking – an industry-first.

  • Kantar Media to commence TV audience engagement on Twitter in UK

    Kantar Media to commence TV audience engagement on Twitter in UK

    NEW DELHI: Audience measurement specialist Kantar Media, which also has a stake in TAM in India, has unveiled Britain’s official Twitter metric for measuring Twitter TV audience engagement.

     

    Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October.

     

    The new tool, bringing together geo-filtered UK Twitter data with the audience research expertise of Kantar Media, enables broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television.

     

    Kantar Twitter TV Ratings will include new metrics that have never been available before in the UK including:

     

    • Unique authors (people Tweeting) and their affinity to brands, channels and programmes

    • Unique audience – using data only available to Kantar Media, the firm is able to measure the number of individuals who viewed Tweets related to individual programmes/shows

    • Impressions – the total number of times that a Tweet or Retweet has been seen about a particular programme

     

    This is in addition to existing metrics including:

    • number of Tweets and Retweets about a programme before, during and after transmission;

    • average Tweets per minute and the highest volume of Tweets per minute ascribed to the programme in question

     

    According to Kantar Media global CEO and chairman Andy Brown, the launch of the first official Twitter TV metrics in the UK gives the broadcast industry official insight for social TV engagement to complement the BARB gold-standard TV measurement currency. “Using the Kantar Twitter TV Ratings, broadcasters, planners and advertisers will be able to assess programmes and series, plan programme promotions more effectively and assist media buyers and sellers to integrate social data more comprehensively into the TV component of their media mix,” he advised.

     

    In addition to these new metrics, Kantar Media has also developed an intuitive dashboard, Instar Social, that broadcasters, media agencies and advertisers can use to view and analyse data alongside their existing TV analysis tools. Instar Social will include a live, real-time leaderboard, providing a snapshot of the top Tweeted programmes as they happen, with the ability to drill down and view actual content of the Tweets in real-time.

     

    Further enhancements scheduled for release include trending topics that are driven by a programme, integration of BARB gold-standard ratings data into the dashboard enabling data overlays, as well as API data feeds. 

  • BBC is best for global breaking news

    BBC is best for global breaking news

    MUMBAI: Two studies have revealed that BBC World News is the leader in global breaking news, with stories from a wider spread of locations and journalists in more countries than other international news broadcasters. The BBC’s leadership in coverage of fast moving international stories is also reflected in independent data which shows that the BBC is by far the most retweeted news source on Twitter.

     

    These findings form the basis of two new marketing campaigns which are running on the channel and bbc.com to highlight the broadcaster’s breaking news leadership and social media credentials.

     

    The original study, conducted in partnership with LiveStation, examined the four main international news providers and showed that BBC World News is ahead on the breadth of its editorial agenda and the extent of its editorial resource.  

     

    Peter Horrocks, Chairman, BBC Global News Ltd, said:

     

    “Audiences rightly value the BBC for its accuracy and impartiality and we are consistently rated the world’s most trusted news broadcaster. This data also shows we are just as fast as our competitors and are number one for breaking news from around the world.

     

    “The BBC’s breaking news is authentic news – rather than the non-existent or minor developments in stories which other broadcasters label ‘breaking news’.

     

    “Our competitors boast about how far they go to cover stories. We don’t need to ‘go there’ because the BBC is there already – in a far wider range of locations than other news broadcasters.”

     

    The study reveals that the BBC covers stories from the widest variety of locations, with journalists in almost 100 countries. This is more than any other broadcaster and offers the unique ability to provide local insight into events of global importance.  Over the study period, the BBC had local reporters covering breaking news stories from considerably more countries than any of its competitors.

     

    BBC World News also has the richest variety of content, reporting on a more even spread of topics across the world than the other news channels.  
    Contrary to widespread perceptions, the BBC is as least as fast as other international broadcasters, and often faster.   When compared to its competitors, the BBC was first with the story on marginally more occasions than anyone else.

     

    The LiveStation findings have since been validated by a similar study conducted this month in partnership with Kantar Media. Breaking news matters on radio, TV, online and especially on social media.  Recent research from NewsWhip shows that the BBC is the world’s most retweeted news brand, with its stories shared a record 2.7 million times in March – almost 50% more than any other publisher. Bbc.com also achieved record figures with 96 million unique users and an all-time high of 1.3 billion page views* over the same month.

  • NDTV is no 1 in the UK

    NDTV is no 1 in the UK

    MUMBAI: NDTV, UK’s longest running Indian news channel is the top choice for the Indian elections coverage. Backed by a huge marketing campaign on radio, television and online, NDTV 24×7 is witnessing record audience figures since it joined the audience measuring body, BARB. Data for week ending 27th April shows the channel is the most watched Indian news broadcaster. NDTV has sustained consistent viewership for the last four weeks.

    Today, 16 May NDTV will present non-stop programming from 7am when viewers will be able to watch Prannoy Roy, India’s election Guru on India Decides – The Final Countdown, starting from 7:00am (IST) on NDTV 24×7, presenting the first and most credible look at who India has voted for.

    The Broadcasters’ Audience Research Board (BARB) is the official source of television viewing figures in the UK. It commissions specialist research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the television viewing behavior of the UK. On a weekly basis, BARB publishes a weekly reach data of the channels who’ve subscribed to BARB. As per BARB official data NDTV 24×7 is no.1 / most viewed Indian news channel in UK. Following is the last 4 week published data.

    NDTV’s 10 most popular programmes are

     

  • US ad revenues for Q1 seem flat

    US ad revenues for Q1 seem flat

    MUMBAI: Total advertising spending in the US in the first quarter fell 0.1 per cent from the year-ago period, at $30.1 billion, according to the latest figures from Kantar Media.

    Cable expenditures were up by 5.2 per cent, thanks to an increase in the volume of ad time and stronger demand from restaurants and auto manufacturers. Spanish-language TV spending was up 13.5 per cent, marking its seventh consecutive quarter of double-digit growth. However, this is lower than the 15 per cent annual growth rate seen in 2012. The Spanish-language segment continues to be led by gains among national broadcast networks.

    There was a 5.2 per cent decline in network TV spending, primarily due to weaker prime-time ratings. The Q1 comparisons were also hurt by the fact that ad money for NCAA Final Four Games has been shifted to April. Overall, sports programming did produce ad revenue gains for the broadcast networks though.

    Spot TV spending was down, by 2.4 per cent. However, if you exclude cyclical political advertising, this area was essentially flat versus last year. Spending on syndication was down 1.1 per cent.

    “It has been a lackluster start for 2013, with flat year-over-year results due in part to strong 2012 growth caused by political and Olympic ad spending,” said Kantar Media North America chief research officer Jon Swallen. “Data from the early second quarter are mixed, suggesting marketers are still being cautious and conservative with ad budgets. However, there are some bright spots, including healthy growth for Hispanic media and outdoor.”

  • Tata Sky signs WPP’s Kantar Media to better understand subscribers

    MUMBAI: How much can you know about your subscribers? Well, India‘s leading DTH operator Tata Sky believes the more the better. In a first for India, Tata Sky has signed an audience measurement deal with WPP media research firm Kantar Media. The contract with Kantar, will deliver a service, which is expected to help Tata Sky understand its subscribers viewing habits and also measure their behaviour.

    Expected to launch later this year, the service will take full advantage of Kantar Media’s return path data technology RapidView to collect complex audience data directly from set top boxes (STBs) and provide insights into subscriber behaviours not easily captured elsewhere.

    Kantar will have overall responsibility for setting up and operating the service and will be closely supported in the local market by India’s leading market research agency IMRB. Data from the service will be made available to Tata Sky using Infosys+, the leading edge TV analysis software platform developed by Kantar Media.

    Data will be collected from an opt-in panel chosen from Tata Sky’s subscriber base. An additional panel will be used to monitor those homes with High Definition (HD) televisions. Viewing data will be captured across all the ways in which Tata Sky customers are able to view TV (including live, time shift, on demand and interactive).

    Tata Sky chief content & business development officer Nicola Bamford said, “We are excited about launching this service in India in collaboration with Kantar Media and IMRB. The insights that will be available to us will help us to stay at the forefront of the Pay TV business in India.”

    Kantar Media Audiences global director for return path data Nick Burfitt said: “Pay-TV is showing incredible growth in India and Tata Sky is a leader there. We are delighted to have been chosen to develop and deploy this ground-breaking service, the first of its kind in this important market. The new service will provide real insights into the viewing habits of subscribers and we look forward to working with Tata Sky further as the service develops.”

    Kantar Media has been operating audience measurement services for set-top box operators around the world since 2005 and is the acknowledged thought leader in the successful deployment and research techniques using return path data.

    The partnership with Tata Sky is the latest addition to existing services operating in the USA, UK, South Africa, Australia and New Zealand with data being processed from many millions of set-top boxes each day. And that has helped operators there to service subscribers better and possibly offer solutions to potential partners and advertisers.

    Among the benefits clients such as BSkyB have got out of the service include: improved targeting of consumer marketing, increased advertising sales through more compelling audience insights, enhanced understanding of programming priorities, and increased revenues through possession of this valuable data.

    The fact is Tata Sky is taking cue from other markets to further up its service and business standards. Now one will have to wait and watch whether other DTH operators in India follow suit.

  • Comcast is the second largest advertiser in the US

    MUMBAI: Comcast is now the second-largest advertiser in the US behind Procter and Gamble.

    Kantar Media said that Comcast spent $1.7 billion in ads on consumers last year. But its direct-mail fliers aren‘t part of the estimate. Procter and Gamble is comfortably at number one having spent $2.8 billion.

    In third place was General Motors with $1.6 billion. Comcast increased its ad spend for NBC Universal and the Xfinity cable services as it competes fiercely with Verizon.

    In 2011 Comcast was the fifth largest ad spender in the US.

  • Kantar Media bags TV audience research contract in Cambodia

    MUMBAI: The Cambodian Broadcasting Service has awarded Kantar Media a two-year contract for television audience research.

    Kantar Media will record the television viewing habits of more than 500 homes in specific regions and urban areas including Phnom Penh, Siem Riep and Battam Bang using a personal diary service. Clients will use Infosys+ analysis software to conduct in-depth analysis of the recorded viewing habits including what they watch, when they watch it and for how long.

    Mai Tran, MD of Kantar Media in Vietnam who will oversee the new service, comments, “Our expertise in measuring Kantar Mediua audiences using a secure and transparent methodology will ensure the data can be used by broadcasters, agencies, local and global advertisers to optimise their marketing campaigns. It will give Cambodian Broadcasting a holistic overview of TV viewing habits within the market.”

    The contract, which will begin this year, extends Kantar Media’s footprint for audience research to 62 countries worldwide including eight Asian Pacific countries (Australia, China, Cambodia, New Zealand, the Philippines, Singapore, South Korea and Vietnam).

    Kantar Media is a joint venture partner with Nielsen in TAM India, India‘s sole TV audience measurement agency.

    Kantar Media Audiences Global CEO Richard Asquith said, “We are delighted to have been chosen to deliver the first TV audience measuret service in Cambodia. The media landscape is evolving rapidly in this dynamic region and we are confident that we can meet the industry’s need for audience measurement that will complement and support the growing TV ecosystem.”

  • I&B secretary calls for creating indigenous TV ratings system

    MUMBAI: Information and Broadcasting (I&B) Secretary Uday Kumar Varma has called for development of an indigenous television ratings system for the India broadcasting sector.

    During the keynote speech at BES Expo in New Delhi, Varma said the current ratings system lacks accuracy and is inadequate for a huge country like India.

    TAM Media Research, a joint-venture between Nielsen and Kantar Media, is India‘s sole TV audience measurement agency. It has been under fire from broadcasters who have called for a more corrective, accurate and transparent ratings system under the aegis of Broadcasters Audience Research Council (Barc).

    “Why is it that we have to import a system which each one of us know is far from accurate and perfect,” Varma told the gathering at BES Expo in the presence of I&B minister Manish Tewari and National Knowledge Commission chairman Sam Pitroda.

    Varma added, “I do know that since it is not a direct concern of the government we are not paying attention to this but it is time that we pay attention to this particular dimension — why is it that in a country like ours with a population of billion plus, we are not able to develop our own indigenous and unique system of TV viewing system.”

    Varma is having the support of Multi Screen Media CEO and Indian Broadcasting Foundation (IBF) president Man Jit Singh. Speaking to Indiantelevision.com, Singh expressed concurrence with Varma’s views of the need to have an indigenous ratings system.

    “I agree with Mr Varma’s observation that we should have an indigenous ratings system. In fact, Barc is an indigenous ratings system. The sampling, equipments, and technology will be indigenous. The measurement meters can be sourced from any country,” says Singh.

    It is pertinent to note here that Broadcasters Audience Research Council (Barc), a joint venture of IBF, Advertising Agencies Association of India (AAAI), and Indian Society of Advertisers (ISA), has started the process of creating a new measurement system. It issued a global Request for Information (RFI) on state-of-the-art ratings systems last month and would be following it up with a Request for Proposal.

    Making a case for government intervention in TV viewership measurement, Varma said TRP impacts the government since it has a presence in television broadcasting through public broadcaster Doordarshan which is not getting a fair deal from the existing set-up.

    “Ordinarily, the government should not be concerned about it (TV viewership measurement) because it is a service for which there is a demand and there is somebody who is supplying it,” he said.

    “So if the broadcasting was only in the private sector, we need not be worried except on the ground of public interest. If TRP becomes a reason for deterioration of content I think there is a legitimate ground for the government to intervene.”

    He also said that government intervention becomes inevitable if the ratings system becomes a cause for degradation in content that comes on television.

    “In this case we not only have this ground but also the fact that we have a substantial public broadcaster who may not be getting a fair deal from the existing measurement system of television viewing It is certainly a concern where the government has to intervene,” Varma averred.

    Varma also wondered how 8,000 homes can capture viewership trends for a country of the size of India with a billion plus population and close to 150 million television homes.

    “The issue is that how is it that the whole measurement system is being created by just a set of 8,000 or 9,000 peoplemeters. As a lay man, I am quite concerned about it. Is this really the only possible technology to measure the TV viewing of the people?” he questioned.

    Varma said the issue of TV viewership measurement requires urgent attention and it was imperative to look for alternative.

    “I really do not know whether there have been any discussions on this count anywhere but this extremely important issue needs our attention. Is peoplemeters the instrument to measure TV viewing or are there alternatives available.”