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MUMBAI: Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019....
MUMBAI: Global e-commerce giant, Amazon is consolidating its global media planning and buying duties with IPG Mediabrands network after an internal business review. IPG Mediabrands will...
NEW DELHI: Broadcast Audience Research Council of India (BARC India)’s first product under EKAM brand, to be launched in the first quarter of 2018, will be...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
Macau: The CASBAA Convention annual conference got underway today at its exciting new venue, Studio City, Macau. This year marks the 25thanniversary of CASBAA which is...
Macau: The CASBAA Convention annual conference got underway today at its exciting new venue, Studio City, Macau. This year marks the 25thanniversary of CASBAA which is...
MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses...
MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses...
MUMBAI: WPP’s wholly owned operating company Kantar Media has invested in BIScience (2009) Ltd, a data analytics firm that specializes in platforms for cross-channel and multi-country...
MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a...
NEW DELHI: Rentrak has acquired Kantar Media’s America based television measurement assets, according to a press note issued by Kantar Media, which also has an arrangement...
NEW DELHI: Audience measurement specialist Kantar Media, which also has a stake in TAM in India, has unveiled Britain’s official Twitter metric for measuring Twitter TV...
MUMBAI: Two studies have revealed that BBC World News is the leader in global breaking news, with stories from a wider spread of locations and journalists...
MUMBAI: NDTV, UK’s longest running Indian news channel is the top choice for the Indian elections coverage. Backed by a huge marketing campaign on radio, television...
MUMBAI: Total advertising spending in the US in the first quarter fell 0.1 per cent from the year-ago period, at $30.1 billion, according to the latest...
MUMBAI: How much can you know about your subscribers? Well, India‘s leading DTH operator Tata Sky believes the more the better. In a first for India,...
MUMBAI: Comcast is now the second-largest advertiser in the US behind Procter and Gamble. Kantar Media said that Comcast spent $1.7 billion in ads on consumers...
MUMBAI: The Cambodian Broadcasting Service has awarded Kantar Media a two-year contract for television audience research. Kantar Media will record the television viewing habits of more...
MUMBAI: Information and Broadcasting (I&B) Secretary Uday Kumar Varma has called for development of an indigenous television ratings system for the India broadcasting sector. During the...
The year 2012 was an action-packed one for the television broadcasting industry. India began its historic journey with digitisation and the first phase kicked off in...
MUMBAI: Mumbai-based media monitoring service provider Esha Media Research Limited (EMRL) is foraying into the television audience measurement space. Television audience measurement or television ratings service...
MUMBAI: WPP’S wholly-owned operating company information, insight and consultancy group Kantar has acquired AdGooroo, Inc. (“AdGooroo”) which provides global digital media intelligence. The acquisition is a...
MUMBAI: Total advertisement expenditure in the US in the second quarter of 2012 increased 0.9 per cent from a year ago and finished the period at...
MUMBAI: News broadcaster New Delhi Television Ltd (NDTV) on Thursday hit back hard at global communications agency WPP, which indirectly owns 50 per cent of TAM...
MUMBAI: London Olympics started with an exceptional performance especially in the United Kingdom with 23.5 million viewers tuning in for the opening ceremony on BBC1 for...
MUMBAI: Total ad expenditures in the first quarter of 2012 in the US increased by 2.6 per cent from a year ago and finished the period...
MUMBAI: Broadcast networks in the US continued to stumble despite humble gains in advertising spends on television as a whole. During the first half of 2011,...
MUMBAI: Total ad expenditure increased 6.5 per cent in 2010 and finished at $131.1 billion, according to data released by Kantar Media which provides strategic advertising...
