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Tag: Kansai Nerolac

  • Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

    Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

    Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

    “We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies  director and Gujarat Lions owner Keshav Bansal.

    The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

    Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

    Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

    Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.

     

     

     

  • Clients should want to hear the truth: Meenakshi Menon

    Clients should want to hear the truth: Meenakshi Menon

    “Turbulent but exciting” is how Spatial Access’ founder and chairperson Meenakshi Menon describes the media audit company’s 10 year journey.

    It’s a happy occasion – completion of a decade in business by Spatial Access.

    Turbulent but exciting is how Meenakshi Menon describes the past 10 years
    Menon recalls how a leading media company had sent notice to the company in its very first year and recently too, it got another “love letter” from a media agency. “This just goes on to show that some things never change,” she quips.

    She goes on to observe that though the world around has changed, some media agencies are still stuck in a time warp. “Fortunately, many have broken out of the old mould. We started out in the face of resistance from many agencies but today, it is down. The highpoint for us is the way advertisers’ have stuck to their guns and brought us on board believing in the need for greater accountability and transparency.”

    With over 30 years’ experience which started with Lintas, Menon started India’s first audit and advisory in marketing services in 2003, and ever since, there has been no looking back.

    “Finance and procurement people love what we do. We have also earned the grudging respect of most media agencies – particularly those who believe in transparency. There are still a few who have problems with being audited by Spatial Access but this is more because of the extra income they make and not anything else,” she exults. 

    A media veteran himself, IPG’s Shashi Sinha lauds Menon’s courage to take the path less trodden. “It is credible of her and her team to hang in there. It was the first home-grown auditing agency and that speaks volumes for it,” he says. 

    It is credible of Meenakshi to start something like this and hang in there for so long, says Shashi Sinha

    Over the years, Spatial Access has widened its reach to include all aspects of marketing investment, right from media to production and BTL to digital. The company launched its digital audit service two years ago.

    “Advertisers are increasing their spends on digital but this is one area where most of the investment goes into improving agency profitability rather than delivering impact. The kind of margins made on digital are humongous. As a result, out of every rupee that the client spends on digital on an average, only 50 paise goes out to digital media. We need to separate the media costs from the costs of strategy and ideation. If we don’t, then our concern is that this too will go the way traditional media has – unless media cost transparency is mandated by publishers and media owners,” she says.

    Menon agrees digital is the way forward but is quick to give mass media its due. “Mass media will continue to be the engine of growth but digital media will become more effective, more so for certain categories. Our business will reflect ground realities and continue to be path breaking and innovative with great dependence on technology,” she says.

    Today, the company boasts of 150 clients across six countries, a staff of 40 full-timers with one of the lowest attrition rates in the industry, and a network that spans the entire Asia Pacific region.

    About her clients, Menon says: “I don’t want to disclose client names in the public domain but would like to take this opportunity to thank Kansai Nerolac managing director HM Bharuka, who was the first client to sign us on in November 2003. Nerolac is still one of our clients and we owe a permanent debt to Mr Bharuka for supporting an idea and a concept even before it became a service.”

    Apparently, the feeling is mutual. “Spatial Access’ expertise in the areas of planning and buying has helped us make informative and risk-free decisions that have optimised our budgets and brand campaigns. The team’s responsive nature has helped us stay cued into an ever-changing media environment, on issues affecting ad spends, media buying decisions and performance,” says Kansai Nerolac marketing and sales (decorative) vice president Sukhpreet Singh.

    Are there any regrets? Menon doesn’t have any and feels each drawback has been an opportunity in disguise. She says everyone who is part of the company knows they have a mission and not just another job.

     

    Sam Blasara wishes Spatial Access 10 more years of success

     

    What’s the future roadmap? The company is in the process of reinventing the entire service, to add the next level of complexity and sophistication. “We are working with technology partners to develop products and services that can be made available to 500 clients!” replies Menon adding: “Every marketer who wants to ‘understand and manage’ marketing investments is a potential client. We need to be able to offer something to every client, provided they want to hear the truth. Many clients would rather believe in fairy tales and this is something that needs to change. This is our mission for the next 10 years.”

    Like Madison chairman and managing director Sam Balsara who wishes Menon and her team a glorious coming ten years, we too hope the next ten will be better and bigger for Spatial Access.

  • Kansai Nerolac launches campaign to encourage healthy homes

    NEW DELHI: Kansai Nerolac has launched a new brand campaign, ‘No VOC No Gadbad’, that aims at educating consumers on the side effects of the VOC (volatile organic chemicals) in paints.

    The threefold brand campaign that comprises TVCs, Print ads and direct outreach to the customers was unveiled this month and features brand ambassador Shah Rukh Khan, highlighting the importance of healthy living.

    The campaign ‘No VOC No Gadbad’ was launched with the unveiling of the first of the two series TVC with brand ambassador Shah Rukh Khan saying there is more to look while choosing paint for your home – not just colours , designer looks and attractive designs.

    The first part released on 10 September briefs consumers about the harmful effects of VOC paints and the likelihood of paint companies hiding the ill effects from the consumers. The second part of the TVC released on 25 September further talks about the VOC emission from the freshly painted walls and need of monitoring indoor air quality.

    As a part of the campaign, Kansai Nerolac also introduced a nouvelle concept, where consumers and fans of Shah Rukh Khan could call him on 022 3310060 to seek details on healthier and safer paint and get connected to Nerolac home painting services and also acquire knowledge on the ill-effects of VOC. Consumers can also visit the website www.nerolachealthyhomes.com. Besides, Nerolac fans on the Facebook page will get regular posts on how to decorate their houses with healthier and safer paint.

    “We have always encouraged healthy and safer living and with this campaign, we aim at educating the need for checking about VOC content while choosing paints, VOC in paints can be harmful. Also paints are not just choosing a colour or design it is a lot more than just beautification. This innovative concept aims at reaching out to the end consumers across strata be it the painters, Architect, Interior decorators and consumers. This further strengthens our brand commitment towards creating a safer environment and encouraging use of paints,” said Kansai Nerolac VP of marketing & sales (Decorative) Sukhpreet Singh.

    During the painting process VOC get evaporated in the air causing health risks such as headaches, nausea, respiratory disorders, dizziness, and chest congestion, lung irritation, and burning sensation in the eyes, nose and throat amongst others.

    Kansai Nerolac has been a pioneer in developing healthy and safer paints by introducing lead free paints and further making them low to zero VOC. Their water based emulsion products with NO VOC helps in safeguarding from ill effects of VOC,” the company said.

  • Kansai Nerolac launches new campaign to encourage Healthy Homes

    MUMBAI: Kansai Nerolac has launched a new brand campaign ‘No VOC No Gadbad‘.

    The new campaign aims at educating consumers on the side effects of the VOC (volatile organic chemicals) in paints. The campaign features their brand ambassador Shah Rukh Khan.

    Kansai Nerolac VP- Marketing and Sales Sukhpreet Singh said, “We have always encouraged healthy and safer living and with this campaign, we aim at educating the need for checking about VOC content while choosing paints, VOC in paints can be harmful. Also paints are not just choosing a color or design it is a lot more than just beautification. This innovative concept aims at reaching out to the end consumers across strata be it the painters, Architect, Interior decorators and consumers. This further strengthens our brand commitment towards creating a safer environment and encouraging use of paints.”

    As a part of the campaign, Kansai Nerolac also introduced a concept, where consumers and fans of Shah Rukh Khan could call him to seek details on healthier and safer paint and get connected to Nerolac home painting services and also acquire knowledge on the ill-effects of VOC. One could also visit their website for more information. Also Nerolac fans on the Facebook page will get regular post on how to décor house with healthier and safer paint.

  • Nerolac gives Gen-Next a chance to personalise its jingle

    Mumbai: In an attempt to engage with the “Generation Next” audience, Kansai Nerolac is leveraging the online space through a new phrase with its latest social media campaign – Kuch Change Karein, Chalo Tune Badlein – personalise the Nerolac Jingle.

    The campaign aims at involving consumer in building the brand Nerolac. Consumers from across the country and even outside India can participate in the contest by coming up with their own version of the jingle of Nerolac – “Jab Ghar ki raunak badhani ho, Deewaron ko jab sajana ho, Nerolac, Nerolac”.

    Kansai Nerolac Paints vice-president – marketing (decorative) Sukhpreet Singh said, “Social media has always been an important ingredient of our marketing mix. Early last year we launched Nerolac Earth Matters on Facebook which is a platform for architects and interior designers to share sustainable living ideas/concepts. This latest campaign will connect us with young Indian consumers who believe that life is colourful and vibrant. The contest intends to engage with the new self-reliant young consumers who today are financially independent and have high disposable income”

    All the new versions of the Jingle generated by the consumers would compete on social media platforms like Facebook and Twitter to emerge as winners in various categories like The Best Jingle, The Most Voted Jingle, The Best New Lyrics, The Best New Arrangement and could possibly be chosen for the future campaigns of the brand. The winners also stand a chance to win cash prizes.