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Tag: Kansai Nerolac Paints Ltd

  • This Diwali, Nerolac urges people to care for the colours of nature

    This Diwali, Nerolac urges people to care for the colours of nature

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL) has launched a new digital film in line with its Aaj Careful toh Kal Colourful (Be careful today for a colourful tomorrow) campaign to celebrate the festival of Diwali. Through the video, Nerolac beautifully captures the recovered hues of the environment during the lockdown and inspires consumers to do their bit to care for these colours.

    The digital film showcases various instances of the lockdown’s positive impact on the environment such as the Himalayas being visible from Punjab due to the reduced levels of air pollution, the shimmering and clear waters of river Ganga, flamingos migrating back to Mumbai and more. The film encourages citizens to nurture and protect the environment this Diwali by using diyas made of clay, preventing air and noise pollution by trying to avoid firecrackers, and planting trees.

    Kansai Nerolac Paints Ltd executive director Anuj Jain said, “The lockdown has taught us a lesson on the impact of care. Mother Nature has blessed us with gifts in abundance. This is yet another chance to colour her. We at Nerolac, have always believed that acting responsibly today, will herald a brighter tomorrow. Our Diwali campaign reiterates this thought by encouraging consumers to celebrate a safe, environment friendly, yet colourful Diwali.”

    Conceptualized and created by FCBUlka and directed by Kashif Memon, the film is being promoted across Nerolac’s digital and social media platforms.

    FCB Ulka president- Mumbai Kulvinder Ahluwalia said, “Nerolac has been building on the theme of Aaj Careful Toh Kal Colorful. It is an interpretation of a fundamental life truth, the actions we take today will impact the kind of world we would live in. For Diwali, Nerolac is building on this theme with a message that encourages all to reflect on the learnings from the lockdown which helped cleanse the environment and taking care to continue to sustain this improvement.”

    Early this year, Kansai Nerolac Paints Ltd launched its campaign, ‘Aaj Careful Toh Kal Colourful’ with intent to underline the importance of taking necessary precautions in the current Covid2019 situation to ensure a colourful future. 

  • Kansai Nerolac strengthens IPL association with three T20 franchisees

    Kansai Nerolac strengthens IPL association with three T20 franchisees

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers in ‘Healthy Home Paints’ has announced its association with Rajasthan Royals (RR) and Royal Challengers Bangalore (RCB) while continuing its association with Sunrisers Hyderabad (SRH) for the ongoing season of Indian Premier League (IPL).

    Nerolac has been associated with cricket leagues and championships for a long time and has been associated with T20 franchisees since 2016, leveraging the sports platform for the visibility and to drive skill building as an agenda amongst unemployed youth and encouraging them to take up painting as a profession.

    This season Nerolac will introduce two more initiatives apart from skill development; a consumer app and curated designs through “walk to wall” which would enhance consumers experience while painting their house.

    Speaking on the association Kansai Nerolac Paints Ltd executive director Anuj Jain said, “T20 offers the highest penetration across India that creates a huge opportunity for brands to connect and introduce initiatives.  In addition to our continuous association with the league through skill development initiatives, we are also excited to announce our new offerings – A consumer app & a unique design concept ‘Walk to Wall’, that aims to benefit and create transforming experience for people with our healthy home paints range. We wish the players for this season to continue with their zestful performance.”

    Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have Nerolac as our principal sponsor for the third year in a row. Sunrisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. We look forward to renewed support from Nerolac as we bid to win the title after a solid show last season."

    Speaking of the association, Rajasthan Royals executive chairman Ranjit Barthakur said, “We are delighted to associate with Nerolac, the brand that focuses on building long-lasting relationships, a brand value that resonates well with the Royals. We look forward to deepening this relationship in the coming years building a great bond with our fans.”

    Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “We are happy to be associating with Kansai Nerolac Paints. At RCB we always look forward to partnerships that increase value and merit to the brand, and through this association, we wish to add more colors for our fans and players that will enhance our brand presence at one of the most watched leagues in the country.”

  • Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song

    Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song

    Mumbai: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India. Titled as ‘Ghar Ki Raunak’, it is the first time that the jingle has been recreated into a song.

    One of the most loved and recalled brand tunes present in the country, the historic Nerolac jingle has been winning people’s hearts over decades. The ‘Ghar Ki Raunak’ song has been sung in 8 popular regional languages viz: Hindi, Bangla, Malayalam, Marathi, Punjabi, Telugu, Tamil and Kannada, as the brand deepens its connect across audiences. The coming-of-age composition embraces contemporary arrangements and beats while keeping the nostalgia intact. 

    The versions have been sung by talented Bollywood and regional cine artists Nakash Aziz, Jonita Gandhi (Hindi), Shalmali Kholgade (Marathi), Gayathri Ashokan (Malayalam) and Antara Mitra (Bengali). 

    Speaking on the occasion, Mr. Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd said, “Painting in India is considered synonymous with celebrations & happiness in our lives; be it big festivals or milestones like job promotion & welcoming a guest etc. A painted wall helps relive these celebrations even after they are over. The richness of our regions prompted us to explore occasions and weave them through the language of music that people would enjoy. Using the iconic Nerolac jingle was a natural choice.”

    Mr. Bachlaus added, “Most of our older customers can relate to the iconic jingle. This song is a step forward, in addition to our revamped website in multiple languages, to connect with the younger audience.”

    Composer Pritam Chakraborty, founder of Jam8 said, “Jam8 is setting a fantastic pace for itself as a platform for young musicians. They have created the music for the Nerolac ‘Ghar Ki Raunak’ song in 8 languages. I love the sound of it and want to congratulate the team on it. It is indeed a privilege to be associated with a legendary brand like Kansai Nerolac – a name and a jingle that we all have grown up with".

    The song is being released on various OTT platforms, radio channels and social media.