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Tag: Kansai Nerolac Paints

  • Rajeswaran M to lead the grand launch of Skyplay IPTV

    Rajeswaran M to lead the grand launch of Skyplay IPTV

    MUMBAI:  Rajeswaran M, director at Skyplay IPTV, has announced its grand launch (set to take place on 13 February)  a next-generation digital entertainment platform offering a triple-play package of broadband, IPTV, and OTT services.
    With over two decades of experience in sales, business development, and corporate strategy within the broadcast and telecom industries, Rajeswaran brings extensive expertise to the platform’s market expansion and strategic growth.

    Before taking on his current role, he served as senior manager – affiliate sales at Disney Star, where he played a key role in revenue growth, market penetration, and content distribution strategies. Over an 11-year tenure, he held leadership positions including assistant vice president and regional manager, overseeing large-scale sales and distribution operations across south, central, and western India.

    His career also includes key leadership roles at ESPN Star Sports, Kansai Nerolac Paints, Castrol India, Britannia Industries, and CavinKare, where he managed sales operations, revenue growth, content distribution, and strategic business development initiatives.

    At Skyplay IPTV, Rajeswaran will focus on expanding the company’s footprint in India’s growing digital entertainment sector, driving broadband and IPTV penetration, and enhancing customer engagement through innovative content delivery.

    Key Responsibilities at Skyplay TV: 
    * Strategic planning: Driving sales strategies for broadband and IPTV services.
    * Sales team management: Leading and mentoring a high-performance team.
    * Revenue growth: Identifying market opportunities and expanding business reach.
    * Industry partnerships: Strengthening relationships with telecom and ISP stakeholders.

  • Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Mumbai: Kansai Nerolac Paints Ltd (KNPL) has appointed Anuj Jain as the Managing Director effective from 1 April 2022. Jain succeeds KNPL vice-chairman and managing director HM Bharuka, who spearheaded the organisation for 21 years.

    “In his new role, Jain will be responsible for steering the next phase of the company’s growth and bolstering the brand’s presence in India, Nepal, Sri Lanka and Bangladesh,” said the company in a statement.

    Having started his journey at KNPL in 1990 as management trainee, Jain has been serving the company for over 30 years in various capacities. At KNPL, he played a pivotal role in driving growth organically and inorganically along with business excellence. He also worked with the decorative sales function covering various markets in the North and South regions of India.

    Being recognised for his noteworthy contribution and expertise in marketing, Jain rose the ranks to take over as vice-president, decorative marketing and sales in 2003. Subsequently, he was promoted to director, decorative for Kansai Nerolac Paints in 2010. He has been serving as executive director in charge of sales and marketing, manufacturing, technical and human resources functions since 2018.  

    On being promoted as MD, Jain expressed his gratitude to the board and Kansai Paints Japan for entrusting him with the new responsibility. “The focus on innovations to grow our business is in sync with our plans to establish Nerolac as a ‘Paint+’ brand. Backed by our principal Kansai Paints Japan and the technological prowess we have built in India, we will continue to provide superior, sustainable solutions to our customers,” Jain further added.

  • Anuj Jain named as Kansai Nerolac Paints MD

    Anuj Jain named as Kansai Nerolac Paints MD

    Mumbai: Kansai Nerolac Paints Ltd (KNPL) has announced the appointment of Anuj Jain as the managing director, effective from 1 April. Jain succeeds H M Bharuka, who will be superannuating on 31 March.

    Jain joined KNPL in 1990 as a management trainee. In his tenure of over 30 years at the company, he has worked in various capacities across various functions and brings a wealth of experience. He has been on the board of KNPL in the capacity of executive director since 2018. 

    “I am deeply grateful to the board and Kansai Paints, Japan for giving me an opportunity to not just be a part but lead this esteemed organisation,” said Anuj Jain. “I look forward to continuing the rich history of this company and build on the legacy of Mr Bharuka to take the company to greater heights.

    Bharuka joined KNPL in 1985, becoming its managing director in April 2001. He featured amongst India’s Top 50 CEOs and was awarded a lifetime achievement award by the Indian Chemical Industry. He served as the first non-Japanese director on the board of Kansai Paints, Japan. He is also credited for leading KNPL’s expansion into the Indian subcontinent.

    “Bharuka was known for his visionary and bold leadership style which led to many firsts in the Indian paint industry. Under his leadership, KNPL won numerous accolades in a variety of areas notably the Golden Peacock Award for Corporate Governance, Best Managed Company by Business Today, Great Place to Work by GPTW and recognition as an ESG leader in India by CRISIL,” said the company in a statement. 

  • This World Environment Day brands pledge to restore the ecosystem

    MUMBAI: Modern lifestyle and unsustainable development patterns place increasing pressure on our planet Earth. In our drive to automate and go digital, we have forgotten that our sole home in the entire Universe is vulnerable to technologies that are harming its environment.

    Every year on 5 June, World Environment Day is celebrated in a bid to make people more mindful about the environment. The theme this year was ‘Reimagine. Recreate. Restore’ and its focal point is ecosystem restoration- meaning to prevent, halt and reverse the damage- to go from exploiting nature to healing it. Resetting our relation with nature is essential for a sustainable pandemic recovery and a healthy planet for our future generations. Keeping this in mind, brands stepped forward to spread awareness.

    Godrej Appliances

    The consumer durables brand unveiled its latest digital campaign #HumSabKaGhar (our one home) encouraging people to preserve planet Earth. Building on its commitment towards sustainability, the brand encourages its digital audiences to adopt a nature-first approach. The video is aimed to persuade the audience that individual efforts, like choosing eco-friendly appliances, can bring about a real change.

    Kansai Nerolac Paints

    “VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.”

    Medtronic

    The medical technology and solutions provider gave people a timely reminder that it’s not too late to choose our future wisely: “It’s time we pause, reflect, and restore our ecosystem. This #WorldEnvironmentDay let’s join hands to ensure we do our bit in protecting our environment.”

    Happy Dent

    The chewing gum brand known for its sparkling teeth commercials released a campaign along similar lines with a powerful message for the environment. “Because all it takes is a small effort to make a BIG change!

    This World Environment Day let’s pledge to be more mindful in using our natural resources.”

    ICICI Lombard

    The insurance brand reminded people that we can live happily and in peace only when the environment is in good health. It is our responsibility to ensure that the environment is always flourishing. This World Environment Day make a promise to start doing your bit. #NibhayeVaade

    Bisleri

    India’s plastic pollution poses a formidable challenge to the environment. The country generates tonnes of plastic waste each year, of which only 60 per cent is recycled. The remaining 40 per cent ends up in landfills or as pollutants in streams or groundwater. As the country’s leading bottled water brand, Bisleri has launched India’s first clean plastic segregation and collection centre at Marol, Mumbai, as a part of the company’s ‘Bottles for Change’ programme. The programme initiated in 2017 is aimed at creating awareness among consumers about proper methods of plastic waste disposal. Since its inception, Bisleri has been able to recycle more than 6,500 tons of plastic.

  • Brands pay homage to the ‘silent heroes’ on International Nurses Day

    Brands pay homage to the ‘silent heroes’ on International Nurses Day

    MUMBAI: Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety, nurses have become the primary caregiver and family to countless Covid patients isolated away from their homes and loved ones.

    Lauding their tireless effort and to shine a spotlight on their contributions, brands paid homage to these selfless healthcare professionals working on the frontlines of the battle against Covid-19.

    L’Oréal Paris shared its heartfelt gratitude for the covid warrior nurses through a digital film featuring their brand ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj. The film carries a strong message and is a humble tribute to these heroes for their phenomenal strength, grit, and selfless contribution.

    Global b2b platform Bulk MRO that services corporations, governments and healthcare networks across Europe, North America, India, Middle East, and Africa saluted the nurses’ spirit of service through a post on LinkedIn.

    It said: “It’s International Nurses Day today, and we’re honouring the men and women at the front lines who are going above and beyond while facing what most of us can’t even imagine.

    Today’s registered nurses are everyday heroes. They are putting their health and safety on the line to help us in the fight against Covid-19, and we owe it to them to do our part to keep our families and communities safe.

    #NursesAreHeroes #InternationalNursesDay #NursingWeek2021 #ThankYouNurses”

    Advertising agency Schbang created an appreciation post for the occasion tagging the brands, with the words: “In appreciation for all the nurses who work 24/7 to help us fight the virus!”

    #CreatingASchbang #InternationalNursesDay #Myntra #Aqualens #COVID19“

    https://www.linkedin.com/posts/letschbang_creatingaschbang-internationalnursesday-myntra-activity-6798192467184291840-JbAx/

    Ahmedabad-based Software company, Safal Infosoft also shared a tribute on its LinkedIn account:

    “Your knowledge, courage & kindness are a key asset to keep the population safe & healthy #InternationalNursesDay #DataNote “

    IPL franchise Punjab Kings also took to their Twitter handle with a tribute to the hands that care: “To the silent heroes who work tirelessly and serve fearlessly. We are indebted to you “

    #InternationalNursesDay #SaddaPunjab

     

     

    Kansai Nerolac Paints shared an International Nurses Day post on their social media channels with the words: “It’s the nurses who worked night and day in our service, and they continue to stand strong and care for all of us. Let us show them our gratitude for their service and contribution. Happy International Nurses Day! #Nerolac #InternationalNursesDay #ColoursThatCare

     

     

    Online media page Social Samosa posted a throwback to Lifebuoy’s tribute to nurses to commemorate the day:
    “Throwback to Lifebouy’s soap art tribute for #Nurses on the occasion of #InternationalNursesDay “

    Lifebuoy wanted to celebrate the invaluable service rendered by medical workers, especially nurses. To commemorate International Nurses Day 2020, hand-carving the image of a nurse into a regular bar of Lifebuoy soap, Lowe Lintas had used the image across social media channels, to keep the cause and the brand connected, while shining a light on the amazing work done by those who are keeping us safe.

  • Kansai Nerolac announces Shera Para Shera Pujo 2019

    Kansai Nerolac announces Shera Para Shera Pujo 2019

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para Shera Pujo’ is poised to undertake a new and transformative initiative – the drive to promote reduction and reuse of plastic waste. Kansai Nerolac Paints will be urging citizens to assist in collecting plastic products and recycling them into public utility items. The collected plastic will also be used to create a larger than life installation for Pujo that will be displayed in Kolkata for the festivities. Additionally, the campaign will also see top pandals competing in the brand’s yearly mural painting competition the theme for which is: ‘Esho Gorhi Plastic Viheen Nobo Bongo’.

    Speaking about the initiative, Kansai Nerolac Paints Ltd executive director Anuj Jain said, “Bengal continues to be close to our hearts and we enjoy a strong bond with the paint dealers and fraternity that continues to flourish year on year. Shera Para Shera Pujo provides a platform for us to deepen the brand’s connect with the people. This year, we have gone a step further with a drive to encourage reduction of single use plastic in West Bengal. Driven by our commitment to transforming lives through healthy home paints, this year’s Shera Para Shera Pujo is our way of saying “Esho Gorhi Nobo Bongo”.”

    He further added, “This year, our mural painting competition encourages pandals to create murals on their vision of a new Bengal. The challenge will be to bring out the artist’s imagination and zeal whereby they create a wall mural with a painting depicting a New Plastic – Biheen Bengal.”

    Extending his support to the initiative, well – known cricketer Sourav Ganguly said, “I am delighted to be associated with Nerolac ‘Shera Para Shera Pujo’. Durga Puja is the biggest festival in Bengal and it is overwhelming to see the brand taking such a distinguished initiative to encourage citizens to do their bit for a plastic-free Bengal. ‘Shera Para Shera Pujo’ is indeed an intriguing campaign and Nerolac is doing a great job of bringing local communities together, thus enhancing community building with it.”

    Over the years, Kansai Nerolac has effectively engaged with its customers through the product portfolio and customer awareness campaigns promoting transformation and environmental sensitivity. The plastic collection drive will be conducted across the state of West Bengal. To encourage plastic donation, collection bins will be placed at various locations in Kolkata, Asansol, Siliguri, Durgapur & Malda for collecting plastic articles. Additionally, bottle crushing bins will be placed at select locations. Various schools, colleges, offices and paras in these cities will be encouraged to donate plastic articles. The festive campaign – “Nerolac Shera Para Shera Pujo” will be promoted across multimedia platforms with print, radio, outdoor, digital and social media communication.

  • Ranveer Singh shows how Nerolac Paints are also on your car

    Ranveer Singh shows how Nerolac Paints are also on your car

    MUMBAI: Paint company Kansai Nerolac Paints has launched its new corporate brand campaign, featuring its newly appointed brand ambassador, Ranveer Singh.

    The campaign revolves around a powerful message of Nerolac Paints being already present in homes in many different forms that protect and beautify household belongings, thereby choosing Nerolac to adorn the walls as well.
    The campaign emphasises on the presence of Nerolac Paints in various products in a household bringing to life the thought of ‘Little Bit of Nerolac’. With a hilarious comic twist, brand ambassador Ranveer Singh, who plays a role of a common man is seen enlightened by his wife and friends to an astonishing fact that a notable number of automobiles white goods, etc. in India are painted by Nerolac Paints. The campaign thus reinstates the idea to bring Nerolac Paints on the walls as well for long lasting beauty and shine.

    The creative has been ideated by FCB ULKA under their national creative director Keegan Pinto and directed by Shujaat Saudagar.
    Kansai Nerolac Paints head of marketing Peeyush Bachlaus says, “The new campaign focuses on the idea of giving our consumers, a thought of re-looking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.
    Performing persistently in reinforcing its position as one of the best Indian marketers in the category, Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints.

    The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Nerolac Paints as a brand has always stood for joyous transformations of the home. FCB Ulka Mumbai president Kulvinder Ahluwalia adds, “For over 9 decades, Nerolac , has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy.”

  • Nerolac made Mumbai flyers’ Diwali #AShadeBetter

    Nerolac made Mumbai flyers’ Diwali #AShadeBetter

    Kansai Nerolac Paints recently launched an on-ground campaign at the Terminal 1 of the Chhatrapati Shivaji International Airport.

    The campaign, titled – Making our world#AShadeBetter, utilised the luggage conveyor belt at the airport as the primary media. With the aim to present the vividness and variety of shades that Nerolac offers, one of the many conveyor belts present at the airport was converted to a giant, moving shade card, which not only gave the passengers a break from otherwise boring airport surroundings but also allowed them to select their favorite colour for their home or work.

    The conveyor belt was a natural choice and to ensure that colour reproduction is as close to the real colours of the paints, Nerolac’s team conducted rigorous testing to avoid poor reproduction of colours, smudges on the media and hassle-free functioning of the conveyer belt. After a testing of approximately four months, they arrived at an optimum solution to carry out this activity.

    The passengers who experienced the belt on the day of Diwali were in for a surprise as there were personalised gifts waiting for them at the Nerolac Conveyor belt.

    Kansai Nerolac Paints GM marketing Peeyush Bachlaus said, “We want our consumers to experience their surroundings and colours in a unique way wherever we can and doing something for the Diwali time for passengers seemed to be a right way to kick start the integration.”

  • Kansai Nerolac launches new TVC with brand ambassador Shah Rukh Khan

    Kansai Nerolac launches new TVC with brand ambassador Shah Rukh Khan

    NEW DELHI: Kansai Nerolac Paints today unveiled its brand new TVC featuring its brand ambassador Shah Rukh Khan. The TVC highlights the weather defense formula of Nerolac Excel in extreme tropical weather conditions of high rainfall, humidity and heat. 

    In order to showcase extreme weather conditions in India, the ad shoot panned across various outdoor locations – from the historic locales of Jodhpur to the picturesque countryside of Kerala.

    The ad film features a gigantic 50 feet furled umbrella being ferried on a boat across the rivers of Kerala and the narrow by-lanes of Jodhpur, stirring curiosity among the passerby. Upon reaching its destination, the crowd gathered is amazed to witness the umbrella being unfurled by its owners to protect their homes against the harsh weather conditions – extreme heat (Jodhpur) and torrential rain (Kerala). 

    The ad film culminates with Shah Rukh, who is one of the bystanders‘ exclaiming that – ‘Homes that are not painted with Nerolac Excel will need some other kind of weather protection and for Nerolac Excel homes; the paint takes care of everything‘.

    The ad film is also dubbed in Malayalam, Tamil, Telugu and Bengali and is currently being aired across all national channels. The ad will also witness SRK speaking in Malyalam for a TVC for the first time. 

    Kansai Nerolac has also tied up with SRK‘s upcoming movie Chennai Express to promote the new Nerolac Excel campaign during his multi-city promotions.

    “It‘s been a great association with Nerolac so far. The kind of innovations and evolutions they are bringing about in the paint technology has been truly commendable. The concept of this TVC is very unique and refreshing with the appropriate use of the gigantic umbrella. Despite the logistical challenges of shooting in extreme weather conditions and transportation of the huge umbrella, the team has pulled off the ad film really well,” says Shah Rukh.

    Kansai Nerolac Paints vice-president- marketing and sales (Decorative) Sukhpreet Singh said, “The film follows a realistic approach capturing the expression and reaction of the locals on witnessing the gigantic umbrella which is aesthetically interwoven with the scenic rustic beauty of the locations. Our association with SRK has grown stronger over the years with him lending his persona to the brand.”

    The ad film is a visual treat as one explores the rustic locales of Kerala and Jodhpur accompanied by a melodious audio. One will witness exaggeration, passive humor and an element of surprise and suspense throughout the film.