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Tag: Kansai Nerolac

  • Tribes roars loudest at Dragons of Asia 2025

    Tribes roars loudest at Dragons of Asia 2025

    MUMBAI: Tribes Communication has set the stage ablaze at the Dragons of Asia 2025, emerging as one of the most awarded agencies in the region and clinching the prestigious Red Dragon Network of the Year title.

    At the glittering ceremony in Kuala Lumpur, the Indian integrated marketing powerhouse swept multiple categories, picking up Gold Dragons for Havells India (brand trial or sales generation) and Kansai Nerolac (B2B marketing), along with Silver Dragons for Honda Drive Thru and Kansai Nerolac. To top it off, the agency bagged six more Black Dragons, marking a clean sweep across disciplines.

    “It’s more than just a win, it’s a celebration of passion and ideas that define Tribes,” said Tribes Communication chairman & managing director Gour Gupta. “Every campaign is a collective effort, and these honours reaffirm our teams’ drive to keep pushing creative boundaries and delivering measurable impact.”

    The Dragons of Asia Awards recognise marketing programmes that balance creativity with results, spotlighting the region’s best in brand innovation and performance. Tribes’ consistent wins highlight its prowess in blending experiential, digital, and B2B marketing with sharp strategic insight.

    With over 600 awards, 450 plus clients, and 17 offices nationwide, Tribes Communication has cemented its reputation as one of India’s most dynamic integrated agencies, proving that when it comes to roaring success, this Tribe leads the pack.

  • Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Mumbai: Kansai Nerolac Paints Ltd (KNPL) has appointed Anuj Jain as the Managing Director effective from 1 April 2022. Jain succeeds KNPL vice-chairman and managing director HM Bharuka, who spearheaded the organisation for 21 years.

    “In his new role, Jain will be responsible for steering the next phase of the company’s growth and bolstering the brand’s presence in India, Nepal, Sri Lanka and Bangladesh,” said the company in a statement.

    Having started his journey at KNPL in 1990 as management trainee, Jain has been serving the company for over 30 years in various capacities. At KNPL, he played a pivotal role in driving growth organically and inorganically along with business excellence. He also worked with the decorative sales function covering various markets in the North and South regions of India.

    Being recognised for his noteworthy contribution and expertise in marketing, Jain rose the ranks to take over as vice-president, decorative marketing and sales in 2003. Subsequently, he was promoted to director, decorative for Kansai Nerolac Paints in 2010. He has been serving as executive director in charge of sales and marketing, manufacturing, technical and human resources functions since 2018.  

    On being promoted as MD, Jain expressed his gratitude to the board and Kansai Paints Japan for entrusting him with the new responsibility. “The focus on innovations to grow our business is in sync with our plans to establish Nerolac as a ‘Paint+’ brand. Backed by our principal Kansai Paints Japan and the technological prowess we have built in India, we will continue to provide superior, sustainable solutions to our customers,” Jain further added.

  • IPL 2021: Kansai Nerolac continues its association with Sunrisers

    IPL 2021: Kansai Nerolac continues its association with Sunrisers

    MUMBAI: The IPL is around the corner and Kansai Nerolac Paints has announced its continued association with Sunrisers Hyderabad (SRH) for the cricket league’s 14th edition. As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap. The engagement will also witness on-ground branding on the perimeter board and giant screen.

    Kansai Nerolac Paints executive director Anuj Jain said, “Cricket is loved by people across age-groups and cuts across stratums. IPL is one of the most awaited events of the year and is a great opportunity to drive brand visibility and connect. In our centenary year, we are happy to strengthen our continued association with Sunrisers Hyderabad.”

    Nerolac has been leveraging people’s favourite sport, cricket for years. The brand has been associated with cricket leagues and championships for decades and with T20 franchisees since 2016.

  • Kansai Nerolac continues to sponsor Sunrisers Hyderabad

    Kansai Nerolac continues to sponsor Sunrisers Hyderabad

    Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will continue its association with Sunrisers Hyderabad (SRH) for the cricket league’s thirteenth season. The most loved sports extravaganza in the country will witness Nerolac on the lead side of the team’s helmet and cap.

    In these unprecedented times, the return of cricket’s biggest celebration is here to infuse positive energy in the lives of millions. Further, sports manifests healthy living. This makes it the perfect medium for the brand to connect with consumers across demographics& thank them for their support in last 100 years to the brand, as Nerolac enters in its centenary year.

    Read more news on IPL

    Kansai Nerolac Paints executive director Anuj Jain. said, “We have come a long way since our first association with the T20 franchisees. This cricket league has been the ideal medium to impact lives at large considering its growing influence and ever-increasing fandom. Our association with Sunrisers Hyderabad gives us an opportunity to connect with cricket lovers as their wide appeal does not limit to a single state. We intend to leverage this strategic partnership to drive conversations around our new launches such as Nerolac Excel Virus Guard interior paint and all surface disinfectants”

    Nerolac has been leveraging the mighty sport of cricket effectively for years. The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016.

  • Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    MUMBAI: In an endeavour to transform India through transforming lives, Kansai Nerolac Paints Ltd. (KNPL), pioneer of ‘Healthy Home Paints’, has beautified Indira Bhavan in Prayagraj in sync with the theme of ongoing Kumbh Mela 2019. The art-depiction on Indira Bhavan is to commemorate saints, sadhus, and pilgrims from all walks of life.

    Speaking on the occasion Kansai Nerolac Paints Ltd GM – marketing Peeyush Bachlaus said, “As Pablo Picasso had once said, the purpose of art is to wash the dust of daily life off our souls. The Kumbh Mela is graced by millions of devotees who travel to the pilgrim centre from all cultures and walks of life to take the holy dip at the sacred ‘Triveni Sangam’. Depicting this spirit of MahaKumbh and synergising it with our belief of transforming India through transforming lives, we at Kansai Nerolac found it opportune to connect with our audiences by showcasing our homage to the city / the festival.”

    YUVA Foundation founder and Kumbh Art Festival curator Shantanu Gupta quoted, “It gives us immense delight to have partnered with Kansai Nerolac and be a part of the Kumbh. We have tried to assimilate the spirit of Kumbh through Nerolac shades that we have used in the mural on the facade of Indira Bhavan. Over the past few years, there hasn’t been enough attention given to artistic aesthetics in urban regions and the visual appeal it can bring to the cities in our country. And hence large-scale wall artwork during festivals is what our team looks at to change that trend. Under #AyodhyaArtFest and #KumbhArtFest, we have created cultural artwork on public and private walls in Ayodhya and Prayag respectively.”

    Apart from the painting the 30,000 sq ft area of the building, Kansai Nerolac has also actively participated with Delhi Street Art in beautifying the town of Prayagraj, by painting 10,000 sq ft of the city walls. Nerolac, along with extensive support from its paint trade dealer network will also act as distribution centres, will make over 3-lakh customised cans available for the devotees to carry the holy-water from the Ganges home. To retain the purity of the canned liquid, they will include a shankha made of alum to champion the cause of purifying the holy Ganges.

  • Ranveer Singh shows how Nerolac Paints are also on your car

    Ranveer Singh shows how Nerolac Paints are also on your car

    MUMBAI: Paint company Kansai Nerolac Paints has launched its new corporate brand campaign, featuring its newly appointed brand ambassador, Ranveer Singh.

    The campaign revolves around a powerful message of Nerolac Paints being already present in homes in many different forms that protect and beautify household belongings, thereby choosing Nerolac to adorn the walls as well.
    The campaign emphasises on the presence of Nerolac Paints in various products in a household bringing to life the thought of ‘Little Bit of Nerolac’. With a hilarious comic twist, brand ambassador Ranveer Singh, who plays a role of a common man is seen enlightened by his wife and friends to an astonishing fact that a notable number of automobiles white goods, etc. in India are painted by Nerolac Paints. The campaign thus reinstates the idea to bring Nerolac Paints on the walls as well for long lasting beauty and shine.

    The creative has been ideated by FCB ULKA under their national creative director Keegan Pinto and directed by Shujaat Saudagar.
    Kansai Nerolac Paints head of marketing Peeyush Bachlaus says, “The new campaign focuses on the idea of giving our consumers, a thought of re-looking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.
    Performing persistently in reinforcing its position as one of the best Indian marketers in the category, Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints.

    The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Nerolac Paints as a brand has always stood for joyous transformations of the home. FCB Ulka Mumbai president Kulvinder Ahluwalia adds, “For over 9 decades, Nerolac , has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy.”

  • Nerolac Paints associates with Sunrisers Hyderabad for IPL 2018

    Nerolac Paints associates with Sunrisers Hyderabad for IPL 2018

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India has announced its continued association with the most followed sports extravaganza in the nation, IPL. For IPL 2018, Nerolac will continue to sponsor the Sunrisers Hyderabad.

    This year also, the brand Nerolac will be visible on the helmets of Sunrisers Hyderabad.

    Nerolac has been an active advertiser in BCCI events for a very long time. In 2016, it associated with Gujarat Lions and to further deepen connect with the sport, Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017.

    Nerolac believes in the significance of sports as a marker for human performance and cricket continues to be the biggest unifier of it in India. Thus, IPL becomes the natural platform to create a strong emotional connect with the nation.

    Nerolac Paints has always strived to create unique experiences for its stakeholders that money cannot buy. One such key initiative in the past was the ‘Man of the Match Grant’ whereby a total of 83 youths were trained and skilled to take up livelihood through painting.

    This year too, a variety of initiatives are being lined up to continuously build upon the association and the company will soon be announcing the same.

    Kansai Nerolac Paints director decorative Anuj Jain says, “The growing impact of IPL continues to give us great confidence in the potential of the league to impact the lives at large. Last year, our association with the Sunrisers Hyderabad created a fair amount of value for us and we are excited to announce our continued association with the team. We wish all the best to the players for this season and are sure that the team will continue to grow from strength to strength.”

    Expressing his excitement about the continued association, Sunrisers Hyderabad CEO K Shanmugam adds, “This is an important season for us and renewed support from Nerolac, SRH’s lead helmet sponsor, will be vital as we bid to win the title after a solid show last season where we qualified for playoffs. With a stronger partnership this year, we look forward to continue what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead.”

  • Kansai Nerolac renews commitment to Gujarat with ‘Man of the Match’ grant

    MUMBAI: Staying true to its commitment of supporting skill development initiatives and to inculcate the spirit of performance amongst youth, Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, in association with Gujarat Lions, has announced a unique initiative – ‘Man of the Match’ grant.

    The Man of the Match Grant will match the Man of the Match award amount from each IPL home game played by Gujarat Lions and release it on behalf of the best player of the Gujarat Lions team. The grant will be used towards imparting painting training to unemployed youth and equip them with a livelihood skill.

    Kansai Nerolac Paints GM – marketing – decorative paints Peeyush Bachlaus and Gujarat Lions CEO Arvinder Singh were present at the ceremony to announce the initiative. Gujarat Lion’s star players Dinesh Karthik, James Faulkner, Ishan Kishan and Coach Brad Hodge, were also part of the ceremony.

    Bachlaus said, “We at Kansai Nerolac are excited to initiate the ‘Man of the Match’ grant in association with Gujarat Lions. This initiative empowers the unemployed youth and offers them an opportunity to enhance skills through classroom as well as practical training by our experts.”

    Singh said, “We are proud to be associated with Kansai Nerolac Paints Ltd, by supporting skill development in our community we are supporting a bright future for India. Gujarat Lions believe that there is no dearth of talent in this country and we must do our bit to create an environment which is conducive to nurturing talent, helping them excel and realise their true potential.”

    “We share a special relationship with Gujarat and initiatives in the field of education, sports and cultural heritage among other fields, we aim to bring to the fore benefits of our healthy home paints range to create a better living environment for the people of Gujarat,” added Bachlaus.

  • IPL: Kansai Nerolac partners Sunrisers Hyderabad

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, is associating with Sunrisers Hyderabad franchise as the ‘official sponsor’ for the tenth edition of the Indian Premier League (IPL). This year, the defending champions will carry Kansai Nerolac’s logo on their helmets as part of this association.

    The alliance with Sunrisers Hyderabad is second such association in a row for Kansai Nerolac.

    Sunrisers Hyderabad, a franchise based cricket team from Hyderabad, India. The team is led by David Warner and has players like Yuvraj Singh, Chris Jordan, Ben Cutting, Ashish Nehra, Kane Williamson, Bhuvaneshwar Kumar, Shikhar Dhawan, Moises Henriques among others. This Hyderabad franchise are the defending champions, having won the 2016 title.

    Kansai Nerolac Paints Limited director – decorative Anuj Jain said, “Sunrisers Hyderabad, a team known for an excellent blend of talented players, won the IPL title last year. Our association with Sunrisers Hyderabad resonates with the values of reliable performance against all odds.”

    Sunrisers Hyderabad CEO K. Shanmugam said “We are proud to partner with such a prestigious brand and look forward to another great season as we bid to defend our IPL title in the league’s landmark tenth edition.”

  • Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

    Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

    Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

    “We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies  director and Gujarat Lions owner Keshav Bansal.

    The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

    Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

    Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

    Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.