ITV

Tag: Kannada

  • Tirupati’s SVBC to launch Tamil spiritual channel

    Tirupati’s SVBC to launch Tamil spiritual channel

    MUMBAI: This one is for Tamil speaking devotees of Tirupati. From time to time over the past few years, The Tirumala Tirupati Devasthanams (TTD) which administers the Sri Venkateswara Swamy Temple – the richest temple of its type in the world – has been making announcements about launching its Telugu channel in Tamil. But so far it has only provided Tamil and Kannada audio feeds for its Telugu service.

    Now, the TTD once again announced last week that it would be taking a stab at a full-fledged Tamil version of SVBC to start with, followed by an exclusive spiritual channel in Kannada. Dates were not given, but the management said it would happen soon.

    The Tirumala Venkateswara Temple attracts close to 75,000 pilgrims everyday and has an estimated budget of Rs 2.530 core for 2015-2016 and it generated close to Rs 1,000 crore in donations in 2008; that figure has probably gone up manifold since then.

    TTD administrators behind it laid the foundation stone of the SVBC Studio and Office at the Replica Temple near Alipiri in Andhra Pradesh to help it achieve that ambition. And the trust board’s chairman Chadalawada Krishnamurthy stated that it was investing Rs 14.50 crore behind the new facility.

    Krishnamurthy added that “the SVBC Channel was initiated with an aim to spread Hindu Sanatana Dharma across the globe through innovative spiritual and dharmic programmes. To supplement such efforts, a state-of-art studio with the latest technology will soon be established in the temple city. The works will be completed within a year and the facility will have a live studio apart from two more studios with all the advanced technical equipment.”

    SVBC Telugu airs an FPC consisting of the daily sevas (rituals and worship) , special pujas (prayers), processions, the annual brahmotsavams and other events in which devotees from all over the globe participate in all round the year in the temple’s premises. It also telecast spiritual songs by famed classical musicians and devotional performances by classical dancers, classical mythological films, yoga training shows, amongs many others. Advertisers too have been coming on board to tap into its viewers and the channel charges anywhere between Rs 1,500 to Rs 3,000 per 10 second TVC.

    The channel is being beamed off Insat 4a located at 83 degrees east. It is available on channel 702 on Sun Direct, on Channel 842 on Reliance Digital, on Channel 915 on Dish TV, on Channel 530 on Airtel, and Channel 769 on Tata Sky.

  • Kannada infotainment channel Saral Jeevan to launch on 19 February

    Kannada infotainment channel Saral Jeevan to launch on 19 February

    BENGALURU: A first glance at the channel’s brief, and one could be excused if he or she thought that it was another ‘bhakti’ or religious channel. The intro reads – Saral Jeevan telecasts non-fiction programming with a focus on mythology, Ayurveda, yoga, vaastu as a science and insights from Indian heritage and culture. But that is not the case, at least not so far.

    CG Parivar Global Vision (CGPGV) will be launching a Kannada infotainment channel on 19 February.

    CGPGV founder and vaastu specialist Dr Chandrasekhar Guruji is a familiar face to most viewers of Kannada news channels – this includes Suvarna News on which he has been on air once a week since the past five years or so, Public TV, Samay and BTV. Guruji says that he will continue with his shows on other channels, while having a one-hour daily show on his own channel. He also has plans to start a similar Hindi channel over the next one year, and expand to eleven languages over time. The channel’s content will be graphics, animation and special effects heavy.

    Company speak

    “Our channel philosophy is to present inspiring, motivational and historic content, which is positive in nature. Our positioning ‘Betterment of mankind’ is a true summary of our channel objectives. Our commitment to influence positive vibes among the masses is the single biggest reason for the launch of Saral Jeevan,” says Guruji.

    “With unique and first of its kind blend of tradition and modernity in the content, the channel will surely be the dynamic face of mythology and infotainment genre among Kannada viewers. Known as world’s oldest civilisation and cultural capital of the world, India has ample legacy that deserve to be presented to today’s generation in an interesting way. Of course, we had to deploy chunk of our energies in to research and graphics. But it’s totally worth it,” adds Saral Jeevan editor MS Raghavendra.

    Saral Jeevan business head Raghunatha Reddy said, “Getting into infotainment, that is ‘very Indian’ in nature, is a strategic experiment. And we never wanted to be one more player in any given space of television. Today, we are happy with the content design; as Saral Jeevan will be filling in the biggest gap by providing knowledge that is entertaining. And the USP of such programming is that it cuts across all age groups of viewers. What’s more, Saral Jeevan has no straight competition; rather it gains from all genres of channels.”

    How is it different?

    Reddy explained how Jeevan Saral was different from the conventional religious, news or GECs, citing one of the shows Mahapayna as an example. “This is the story of Ram’s journey from Ayodhya to Sri Lanka, via of course Nepal. We retrace the steps that he made then today. So if he visited a temple, we show the temple as it is now. Of course, we can’t go into the past shoot images from there, so we have a strong in-house graphics and special effects team that creates the images of the characters in the Ramayana (and all our other shows) and intertwine them within the story as we retrace Rama’s steps across locations as they are in modern days. This is a daily and we already have three months’ content with us,” he said.

    “At present all our content is produced in-house. We have a number of teams that create the content for us. Our total strength is in excess of 100, and our graphics team is 15 strong. I think we are probably the first channel in India with this concept. We are not a religious channel, we are an infotainment channel,” informs Reddy.

    Marketing

    “We will wait and see how we perform, before we can freeze a rate card. Our marketing teams have approached agencies, clients and local advertisers,” revealed Reddy.

    As far as branding and capturing viewers’ eyeballs is concerned, Reddy said that an advertising campaign across Kannada news and GECs is in the final stages of completion. Around 15 to 20 mobile vans have started moving around Bengaluru to promote the channel. Over the next two days, stickers will be pasted on 500 – 600 auto rickshaws, and about 100 local BMTC will carry Saral Jeevan branding.

    For OOH, the channel has planned over 100 hoardings in 15 major cities of Karnataka, besides almost 3,000 of Guruji’s followers across the state will be putting up self-funded hoardings. “So many of Guruji’s followers have volunteered to put up his hoardings, that we have had no option but to give them general creative guidelines and imagery for hoardings that they want to put up about the channel outside their homes and places of work,” said Reddy.

    Carriage

    “Test signals are on e-Digital and will commence today on ACT and Siti Cable. We are in advanced stages of discussion with other players, including Hathway and Den (Amogh). We should be on their networks by the launch date. It will be two to three months before we launch on the DTH platform,” said Reddy.

    Programming

    Saral Jeevan’s key shows include the following:

    Mahapayana: The epic journey of Rama to be aired Monday – Saturday at 9 pm.

    Manakulada Olathigagi (Betterment of Mankind): Live program with Chandrasekhar Guruji to be aired Monday -Sunday at 8 pm.

    Jnanapada: A compilation of motivating and inspiring folk songs in Kannada to be aired from Monday – Saturday at 7 pm and 10.30 pm.

    History: A biography on historical legends that include kings, warriors and freedom fighters to be aired from Monday – Saturday at 9.30 pm.

    Sadhuparampara: The Himalayan Yogis have many faces in the spiritual sub-continent. Each group has its own characteristics and significance. Sadhuparampara decodes the mystery behind the extreme tribes and will be aired from Monday – Saturday at 10 pm.

    Mannina Maga: Dedicated to farmers the show intends to present information and knowledge for planned and effective agriculture leading to better productivity to be aired from Monday – Saturday at 7.30 pm.

    Ajjihelida Kathe (The grandmother storybook): To be aired from Monday – Saturday at 6.15 pm and on Sunday at 1 pm, this insightful moral story series will feature Zen and Akbar-Birbal stories with fully animated and graphic supported episodes. According to the channel, live caricatures are sure to bring back the magic of great moral stories on TV.

    Punyakshethra: Program series on famous places of spiritual and historical significance and will be aired from Monday – Saturday at 6.30 pm.

    Other important programs include Sakhi and Achara Vichara with the afternoon programs focusing on women, arogya yoga and Jatakaphala.

  • Kannada infotainment channel Saral Jeevan to launch on 19 February

    Kannada infotainment channel Saral Jeevan to launch on 19 February

    BENGALURU: A first glance at the channel’s brief, and one could be excused if he or she thought that it was another ‘bhakti’ or religious channel. The intro reads – Saral Jeevan telecasts non-fiction programming with a focus on mythology, Ayurveda, yoga, vaastu as a science and insights from Indian heritage and culture. But that is not the case, at least not so far.

    CG Parivar Global Vision (CGPGV) will be launching a Kannada infotainment channel on 19 February.

    CGPGV founder and vaastu specialist Dr Chandrasekhar Guruji is a familiar face to most viewers of Kannada news channels – this includes Suvarna News on which he has been on air once a week since the past five years or so, Public TV, Samay and BTV. Guruji says that he will continue with his shows on other channels, while having a one-hour daily show on his own channel. He also has plans to start a similar Hindi channel over the next one year, and expand to eleven languages over time. The channel’s content will be graphics, animation and special effects heavy.

    Company speak

    “Our channel philosophy is to present inspiring, motivational and historic content, which is positive in nature. Our positioning ‘Betterment of mankind’ is a true summary of our channel objectives. Our commitment to influence positive vibes among the masses is the single biggest reason for the launch of Saral Jeevan,” says Guruji.

    “With unique and first of its kind blend of tradition and modernity in the content, the channel will surely be the dynamic face of mythology and infotainment genre among Kannada viewers. Known as world’s oldest civilisation and cultural capital of the world, India has ample legacy that deserve to be presented to today’s generation in an interesting way. Of course, we had to deploy chunk of our energies in to research and graphics. But it’s totally worth it,” adds Saral Jeevan editor MS Raghavendra.

    Saral Jeevan business head Raghunatha Reddy said, “Getting into infotainment, that is ‘very Indian’ in nature, is a strategic experiment. And we never wanted to be one more player in any given space of television. Today, we are happy with the content design; as Saral Jeevan will be filling in the biggest gap by providing knowledge that is entertaining. And the USP of such programming is that it cuts across all age groups of viewers. What’s more, Saral Jeevan has no straight competition; rather it gains from all genres of channels.”

    How is it different?

    Reddy explained how Jeevan Saral was different from the conventional religious, news or GECs, citing one of the shows Mahapayna as an example. “This is the story of Ram’s journey from Ayodhya to Sri Lanka, via of course Nepal. We retrace the steps that he made then today. So if he visited a temple, we show the temple as it is now. Of course, we can’t go into the past shoot images from there, so we have a strong in-house graphics and special effects team that creates the images of the characters in the Ramayana (and all our other shows) and intertwine them within the story as we retrace Rama’s steps across locations as they are in modern days. This is a daily and we already have three months’ content with us,” he said.

    “At present all our content is produced in-house. We have a number of teams that create the content for us. Our total strength is in excess of 100, and our graphics team is 15 strong. I think we are probably the first channel in India with this concept. We are not a religious channel, we are an infotainment channel,” informs Reddy.

    Marketing

    “We will wait and see how we perform, before we can freeze a rate card. Our marketing teams have approached agencies, clients and local advertisers,” revealed Reddy.

    As far as branding and capturing viewers’ eyeballs is concerned, Reddy said that an advertising campaign across Kannada news and GECs is in the final stages of completion. Around 15 to 20 mobile vans have started moving around Bengaluru to promote the channel. Over the next two days, stickers will be pasted on 500 – 600 auto rickshaws, and about 100 local BMTC will carry Saral Jeevan branding.

    For OOH, the channel has planned over 100 hoardings in 15 major cities of Karnataka, besides almost 3,000 of Guruji’s followers across the state will be putting up self-funded hoardings. “So many of Guruji’s followers have volunteered to put up his hoardings, that we have had no option but to give them general creative guidelines and imagery for hoardings that they want to put up about the channel outside their homes and places of work,” said Reddy.

    Carriage

    “Test signals are on e-Digital and will commence today on ACT and Siti Cable. We are in advanced stages of discussion with other players, including Hathway and Den (Amogh). We should be on their networks by the launch date. It will be two to three months before we launch on the DTH platform,” said Reddy.

    Programming

    Saral Jeevan’s key shows include the following:

    Mahapayana: The epic journey of Rama to be aired Monday – Saturday at 9 pm.

    Manakulada Olathigagi (Betterment of Mankind): Live program with Chandrasekhar Guruji to be aired Monday -Sunday at 8 pm.

    Jnanapada: A compilation of motivating and inspiring folk songs in Kannada to be aired from Monday – Saturday at 7 pm and 10.30 pm.

    History: A biography on historical legends that include kings, warriors and freedom fighters to be aired from Monday – Saturday at 9.30 pm.

    Sadhuparampara: The Himalayan Yogis have many faces in the spiritual sub-continent. Each group has its own characteristics and significance. Sadhuparampara decodes the mystery behind the extreme tribes and will be aired from Monday – Saturday at 10 pm.

    Mannina Maga: Dedicated to farmers the show intends to present information and knowledge for planned and effective agriculture leading to better productivity to be aired from Monday – Saturday at 7.30 pm.

    Ajjihelida Kathe (The grandmother storybook): To be aired from Monday – Saturday at 6.15 pm and on Sunday at 1 pm, this insightful moral story series will feature Zen and Akbar-Birbal stories with fully animated and graphic supported episodes. According to the channel, live caricatures are sure to bring back the magic of great moral stories on TV.

    Punyakshethra: Program series on famous places of spiritual and historical significance and will be aired from Monday – Saturday at 6.30 pm.

    Other important programs include Sakhi and Achara Vichara with the afternoon programs focusing on women, arogya yoga and Jatakaphala.

  • BARC week 5: Big Ganga is No. 1 in Bhojpuri genre; no leadership change in other regional genres

    BARC week 5: Big Ganga is No. 1 in Bhojpuri genre; no leadership change in other regional genres

     

    MUMBAI: While there were not many changes in the regional channels space in week 5, the prominent gainer was Big Ganga, which climbed up to the first spot in the Bhojpuri channels’ space.

     

    Additionally, there was also a new entrant each in the Oriya and Tamil language regional channels Top 5 list in week 5 of BARC ratings in Alankar and J Movie respectively.

     

    Regional channel leaders in the Bangla, Kannada, Malayalam, Marathi, Oriya, Tamil and Telugu space continued to maintain a stranglehold on the top slot.

     

    Bangla GECs

     

    Star Jalsa retained the top position with 243019 (‘000s) followed by Zee Bangla in the second place with 138047 (‘000s). Jalsa Movies held on to its third position with 69803 (‘000s). Zee Bangla Cinema with 34628 (‘000s) climbed up one place to perch at the fourth spot, while Colors Bangla dropped one place to take the fifth place with 31471 (‘000s) in week 5 of BARC data in West Bengal (U+R): NCCS All : 4+ Individuals.

     

    Bhojpuri GECs

     

    Even as it witnessed a fall in ratings, Big Ganga climbed up to the top position in week 5 with 10365 (‘000s). On the other hand, Bhojpuri Cinema forfeited its leadership slot and dropped down to the second place with a considerable drop in ratings at 9727 (‘000s) as compared to 17459 (‘000s) in week 4.

     

    Dabangg retained its third place but yet again with a drop in ratings at 5707 (‘000s). Dangal TV too saw a drop in ratings but maintained its fourth place with 4613. ETV Bihar Jharkhand too held its fifth spot with 2591 (‘000s) in the Bihar (U+R) : NCCS All : 4+ Individuals according to BARC India.

     

    Kannada GECs

     

    Colors Kanada stood firm in the first spot even in week 5 with a drop in ratings at 261277 (‘000s). Zee Kannada in the second spot witnessed a rise in ratings with 159937 (‘000s) as compared to 145618 (‘000s) in week 4. Udaya Movies pipped Suvarna to claim the third spot in week 5 with 159785 (‘000s). On the other hand, Suvarna dropped to the fourth slot with 139413 (‘000s). Udaya TV maintained its place in the fifth position with 111309 (‘000s) in Karnataka (U+R) : NCCS All : 4+ Individuals.

     

    Malayalam GECs

     

    Asianet continued to hold the top slot with 330282 (‘000s) followed by Mazhavil Manorama with 97830 (‘000s) in the second place. Flowers TV maintained its place at number three with 88167 (‘000s). Asianet Movies with with 50598 (‘000s) climbed up one place to stand at number four, while Surya TV dropped one place at number five with 49294 (‘000s) in the Kerala (U+R) : NCCS All : 4+ Individuals market in week 5.

     

    Marathi GECs

     

    With no change in the Top 5 channels’ pecking order in the Marathi genre, Zee Marathi retained its numero uno position with 152180 (‘000s). Following it was Colors Marathi with 96885 (‘000s), whereas Zee Talkies maintained its place in the third spot with 63998 (‘000s). Star Pravah in the fourth slot was with 50095 (‘000s), whereas Maiboli stood in the fifth slot with 20489 (‘000s) in the Maharashtra / Goa (U+R) : NCCS All : 4+ Individuals market.

     

    Oriya GECs

     

    Sarthak TV maintained its place on top with 105782 (‘000s) and was followed by Tarang TV with 23447 (‘000s) in the second spot. Colors Oriya was in the third position with 23447 (‘000s), whereas Odisha TV retained its fourth position with 15420 (‘000s). Prarthana bowed out of the Top 5 list, paving the way for Alankar, which made an entry in week 5 at the fifth spot with 8948 (‘000s) in the Odisha (U+R) : NCCS All : 4+ Individuals market.

     

    Tamil GECs

     

    Sun TV remained the undisputed leader in the Tamil space with a spike in ratings at 962670 (‘000s). KTV was at number two with 280055 (‘000s) whereas Star Vijay continued to hold its third spot with 196249 (‘000s). Polimer climbed up one place to take the fourth place with 80166 (‘000s), whereas a new channel J Movie with 79722 (‘000s) made its presence felt in the fifth place. In week 5, Zee Tamil, which was in the fourth position last week, dropped out of the charts in the Tamil Nadu/ Puducherry (U+R) : NCCS All : 4+ Individuals market.

     

    Telugu GECs

     

    The Telugu genre too saw no change in the pecking order from last week. ETV Telugu continued to lead the genre with 426874 (‘000s) followed by Zee Telugu with 370362 (‘000s). Maa TV was in third spot with 364618 (‘000s), whereas Gemini TV retained its place in the fourth rung with 268420 (‘000s). Gemini Movies with 194587 (‘000s) stood in the fifth position in week 5 in the Andhra Pradesh – Telangana (U+R) : NCCS All : 4+ Individuals market.

  • BARC week 5: Big Ganga is No. 1 in Bhojpuri genre; no leadership change in other regional genres

    BARC week 5: Big Ganga is No. 1 in Bhojpuri genre; no leadership change in other regional genres

     

    MUMBAI: While there were not many changes in the regional channels space in week 5, the prominent gainer was Big Ganga, which climbed up to the first spot in the Bhojpuri channels’ space.

     

    Additionally, there was also a new entrant each in the Oriya and Tamil language regional channels Top 5 list in week 5 of BARC ratings in Alankar and J Movie respectively.

     

    Regional channel leaders in the Bangla, Kannada, Malayalam, Marathi, Oriya, Tamil and Telugu space continued to maintain a stranglehold on the top slot.

     

    Bangla GECs

     

    Star Jalsa retained the top position with 243019 (‘000s) followed by Zee Bangla in the second place with 138047 (‘000s). Jalsa Movies held on to its third position with 69803 (‘000s). Zee Bangla Cinema with 34628 (‘000s) climbed up one place to perch at the fourth spot, while Colors Bangla dropped one place to take the fifth place with 31471 (‘000s) in week 5 of BARC data in West Bengal (U+R): NCCS All : 4+ Individuals.

     

    Bhojpuri GECs

     

    Even as it witnessed a fall in ratings, Big Ganga climbed up to the top position in week 5 with 10365 (‘000s). On the other hand, Bhojpuri Cinema forfeited its leadership slot and dropped down to the second place with a considerable drop in ratings at 9727 (‘000s) as compared to 17459 (‘000s) in week 4.

     

    Dabangg retained its third place but yet again with a drop in ratings at 5707 (‘000s). Dangal TV too saw a drop in ratings but maintained its fourth place with 4613. ETV Bihar Jharkhand too held its fifth spot with 2591 (‘000s) in the Bihar (U+R) : NCCS All : 4+ Individuals according to BARC India.

     

    Kannada GECs

     

    Colors Kanada stood firm in the first spot even in week 5 with a drop in ratings at 261277 (‘000s). Zee Kannada in the second spot witnessed a rise in ratings with 159937 (‘000s) as compared to 145618 (‘000s) in week 4. Udaya Movies pipped Suvarna to claim the third spot in week 5 with 159785 (‘000s). On the other hand, Suvarna dropped to the fourth slot with 139413 (‘000s). Udaya TV maintained its place in the fifth position with 111309 (‘000s) in Karnataka (U+R) : NCCS All : 4+ Individuals.

     

    Malayalam GECs

     

    Asianet continued to hold the top slot with 330282 (‘000s) followed by Mazhavil Manorama with 97830 (‘000s) in the second place. Flowers TV maintained its place at number three with 88167 (‘000s). Asianet Movies with with 50598 (‘000s) climbed up one place to stand at number four, while Surya TV dropped one place at number five with 49294 (‘000s) in the Kerala (U+R) : NCCS All : 4+ Individuals market in week 5.

     

    Marathi GECs

     

    With no change in the Top 5 channels’ pecking order in the Marathi genre, Zee Marathi retained its numero uno position with 152180 (‘000s). Following it was Colors Marathi with 96885 (‘000s), whereas Zee Talkies maintained its place in the third spot with 63998 (‘000s). Star Pravah in the fourth slot was with 50095 (‘000s), whereas Maiboli stood in the fifth slot with 20489 (‘000s) in the Maharashtra / Goa (U+R) : NCCS All : 4+ Individuals market.

     

    Oriya GECs

     

    Sarthak TV maintained its place on top with 105782 (‘000s) and was followed by Tarang TV with 23447 (‘000s) in the second spot. Colors Oriya was in the third position with 23447 (‘000s), whereas Odisha TV retained its fourth position with 15420 (‘000s). Prarthana bowed out of the Top 5 list, paving the way for Alankar, which made an entry in week 5 at the fifth spot with 8948 (‘000s) in the Odisha (U+R) : NCCS All : 4+ Individuals market.

     

    Tamil GECs

     

    Sun TV remained the undisputed leader in the Tamil space with a spike in ratings at 962670 (‘000s). KTV was at number two with 280055 (‘000s) whereas Star Vijay continued to hold its third spot with 196249 (‘000s). Polimer climbed up one place to take the fourth place with 80166 (‘000s), whereas a new channel J Movie with 79722 (‘000s) made its presence felt in the fifth place. In week 5, Zee Tamil, which was in the fourth position last week, dropped out of the charts in the Tamil Nadu/ Puducherry (U+R) : NCCS All : 4+ Individuals market.

     

    Telugu GECs

     

    The Telugu genre too saw no change in the pecking order from last week. ETV Telugu continued to lead the genre with 426874 (‘000s) followed by Zee Telugu with 370362 (‘000s). Maa TV was in third spot with 364618 (‘000s), whereas Gemini TV retained its place in the fourth rung with 268420 (‘000s). Gemini Movies with 194587 (‘000s) stood in the fifth position in week 5 in the Andhra Pradesh – Telangana (U+R) : NCCS All : 4+ Individuals market.

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”

  • BARC week 41: Regional channels’ pecking order

    BARC week 41: Regional channels’ pecking order

    MUMBAI: With the introduction of the rural ratings data by the Broadcast Audience Research Council (BARC) India in week 41, the number one slot across various regional channels has remained more or less the same with the exception of Telugu and Bhojpuri language channels.

     

    While in the Telugu channels genre, ETV Telugu emerged as the No. 1 channel in week 41, in the Bhojpuri genre, Dangal TV pipped Big Magic Ganga to become the numero uno channel.

     

    Here’s a look at the pecking order of channels across the Tamil, Telugu, Malayalam, Kannada, Marathi, Bangla, Oriya and Bhojpuri languages in the All India (Urban + Rural) market in week 41.

     

    TAMIL

     

    Sun TV continued to rule the roost amongst the Tamil channels with 1092231 (oooSums) in the All India (U+R) market. Incidentally, Sun TV also became the No 1 channel on All India basis ahead of Star Plus and Colors. Second in line amongst the Tamil channels was KTV with 337657 (oooSums) followed by Star Vijay with 183451 (oooSums). On fourth and fifth position were Polimer and Jaya TV with 95731 (oooSums) and 69870 (oooSums) respectively.

     

    TELUGU

     

    ETV Telugu emerged as the no. 1 channel in the Telugu GEC market with 424252 (000Sums). Second in line was Maa TV with 370706 (000Sums), followed by Zee Telugu with 316913 (000Sums). In the fourth spot stood Gemini TV with 255329 (000Sums), whereas Gemini Movies was in the fifth position with 178486 (000Sums).

     

    MALAYALAM

     

    In the Malayalam GEC genre, Asianet topped the chart with 413385 (oooSums), followed by Mazhavil Manorama with 85146 (oooSums) in the second spot. Followers TV with 77976 (oooSums) stood in the third rung, whereas Surya TV with 75531 (oooSums) and Asianet Movies with 74399 (oooSums) were at the fourth and fifth spot respectively.

     

    KANNADA

     

    In the Kannada GEC genre, Colors Kannada maintained its ranking order with 211268 (oooSums). In second spot was Udaya TV with 154276 (oooSums) followed by Suvarna with 153873 (oooSums) in the third spot in the All India (U+R) market in week 41. Zee Kannada, which was in second spot in C&S 1Lac+ marker in week 40, surfaced at the fifth spot in the All India (U+R) market in week 41 with 114845 (oooSums).

     

    MARATHI

     

    Zee Marathi with 116598 Rat (oooSums) leads the Marathi GEC genre followed by Colors Marathi with 73520 (oooSums) in the second spot. Zee Talkies was in the third spot with 55350 (oooSums). Star Pravah with 36992 (oooSums) and Maiboli with 23975 (oooSums) were in the fourth and fifth spot respectively.

     

    BANGLA

     

    Star Jalsha topped the Bengali GEC space with 241463 (000Sums). In second spot was Zee Bangla with 160222 (000Sums) and Jalsha Movies with 57045 (000Sums) stood in the third rung. Colors Bangla with 40571 (000Sums) was in the fourth spot, where Zee Bangla Cinema with 31173 (000Sums) came in fifth.

     

    ORIYA

     

    In the Oriya channels market, Sarthak TV led with 86337 (000Sums), followed by Tarang TV with 52529 (000Sums) in the second spot. Colors Oriya came up in the third spot with 19247 (000Sums), whereas Odisha TV with 18141 (000Sums) and Alankar with 11600 (000Sums) were in the fourth and fifth spot respectively.

     

    BHOJPURI

     

    Dangal TV with 12650 (000Sums) led the pack by a large margin in the Bihar & Jharkhand NCCS All: Individuals: All India (U+R) data. On second spot was Big Magic Ganga with 8138 (000Sums), followed by ETV Bihar Jharkhand with 5961 (000Sums) in the third slot. The fourth and fifth positions were occupied by DD Bihar and Anjan TV respectively. While DD Bihar scored 3130 (000Sums), Anjan TV totted 2667 (000Sums).

  • Sun TV loads South Indian languages films on HOOQ in multi-year deal

    Sun TV loads South Indian languages films on HOOQ in multi-year deal

    MUMBAI: The OTT acceleration in India is rapidly getting recognition from film and television companies. After collaborating with the likes of Yash Raj Films and Shemaroo Entertainment, OTT player HOOQ has now joined hands with top South Indian broadcaster Sun TV in a multi-year deal.

    HOOQ will carry Sun TV’s library that includes a mix of super hit films in Tamil, Telugu, Malayalam and Kannada languages. 

    Sun TV group CEO S L Narayanan said, “We are excited about the possibilities arising out of our association with HOOQ, a digital distribution platform of impeccable lineage. Sun TV holds a large library of blockbusters and timeless classics with enduring appeal.”

    “Sun TV Network’s extensive library with titles from Tamil to Malayalam will help us ensure we have something for everyone in India. More importantly, we want our customers to continue to enjoy the largest and best catalogue of Hollywood and Indian content of any service available today,” added HOOQ CEO Peter Bithos.

    It may be recalled that Asian OTT player HOOQ recently set shop in India with over 30,000 hours  of movies and TV series.

  • Pustaka launches India’s first language eBook portal

    Pustaka launches India’s first language eBook portal

    BENGALURU: Pustaka Digital Media today launches India’s first ebook selling and lending portal in vernacular languages -www.pustaka.co.in. Initially www.pustaka.co.in will have 150 plus titles from the eminent authors of Tamil, Kananda and Telugu languages. The company plans to launch digitization model for all Indian language books by the end of 2020 based on the response from both reader and author community.

     

     

    Book lending library is a gift for book lovers and avid readers. With the new language eBook portal, Pustaka is introducing the traditional book subscription model on eBook platform. www.pustaka.co.in will address the need of the growing e-reader community of India and abroad who wants to read and cherish various literature of their own language. While bridging this gap, this new concept of eBook lending service opens a new stream of revenue for the authors in addition to current conventional revenue model.

     

     

    Commenting on this development, Nivetha, Founder & CEO, Pustaka Digital Media said, “www.pustaka.co.in will provide a whole new experience to the Indian language book readers with rich mobile content. We often complain that the young generation do not read native language books. Unfortunately, most of the native language books are not available as eBooks and they slowly migrate to English. Pustaka’s goal is to bridge this gap by publishing regional language books as eBooks. By the end of 2020, we plan to have few lakhs eBooks from all Indian languages on the platform of Pustaka”.

     

     

    Initially, the readers will be able the access the works of the eminent authors including Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Devibala, Rajesh Kumar, K.T.Gatti, Balabhadrapatruni Ramani and many more authors. The company is in the process of digitization various works of other prominent authors which will be available in a month’s time.

     

     

    ”Pustaka’s goal is to connect authors and readers of regional language books using technology. The new age readers are techno savvy and reads on the go. This trend has been driving the eBook market. Along with the English language books, Indian readers want to read their native language books of their favourite authors. Our plan is to target the readers of all age groups across India and other parts of world who desires to read their own language books”, said, Padmanaban, Director of Pustaka Digital Media.

     

     

    Few best seller books which will be available for the readers on Pustaka’s platform includes Tulasi, Tulasidala, Pallikonda Puram, Aindhu Vazhi Moondru Vaasal, Khajuraho etc.

     

     

    Delighted by this initiative Mr. Indira Soundarrajan (One of the prominent author in Tamil), said, “Nowadays, the way people read is changed and I feel it is necessary to adapt to that change. I would like to congratulate the team of Pustaka Digital Media for this great initiative. This will be able to bond the new age readers with our rich Indian literature and culture.”.