ITV

Tag: Kannada

  • Oscar Movies Bhojpuri enters regional top 5 in BARC week 1 2019

    Oscar Movies Bhojpuri enters regional top 5 in BARC week 1 2019

    MUMBAI: In the Bengali market, Zee Bangla, Star Jalsha continued to be in first and second positions in BARC data week 1 for 2019. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada cluster. No changes were observed in Malayalam, Marathi, Tamil and Telugu segment.

    Bengali, Bhojpuri, Kannada, Marathi and Telugu cluster in BARC data week 52. In the Malayalam space, Mazhavil Manorama and Flowers TV swapped their second and third positions. Moreover, Zee Tamil and Sun TV interchanged their second and third positions in the Tamil market.

    Bangla

    Zee Bangla, Star Jalsha continued to be on first and second positions respectively with 372317 impressions '000s and 307306 impressions '000s. Colors Bangla, Aakash Aath and Jalsha Movies stood at third, fourth and fifth positions respectively with 59207 impressions '000s, 56460 impressions '000s and 54150 impressions '000s.  

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action retained their first, second, third and fourth positions respectively with 50622 impressions '000s, 47093 impressions '000s, 12793 impressions '000s and 8844 impressions '000s. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position with 2136 impressions '000s.  

    Kannada

    Zee Kannada and Colors Kannada swapped their first and second positions respectively with 415697 impressions '000s and 391735impressions '000s. Udaya TV, Udaya Movies and Star Suvarna continued to be in third, fourth and fifth positions respectively with 236910 impressions '000s, 168349 impressions '000s and 136671 impressions '000s.

    Malayalam

    No changes were observed in the Malayalam segment. Asianet, the Malayalam general entertainment channel from Star TV, Mazhavil Manorama, Flowers TV, Surya TV and Asianet Movies continued to be first, second, third, fourth and fifth positions respectively with 298250 impressions '000s, 126584 impressions '000s, 86959 impressions '000s, 76083 impressions '000s and 54949 impressions '000s.  

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 387989 impressions '000s, 139842 impressions '000s, 117599 impressions '000s, 114339 impressions '000s and 39986impressions '000s.

    Tamil

    Sun TV, Zee Tamil, Star Vijay, KTV and Adithya tv managed to be on first, second, third, fourth and fifth positions respectively with 1023067impressions '000s, 539392 impressions '000s, 486411 impressions '000s, 335099 impressions '000s  and 103190 impressions '000s.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies hold on to their first, second, third, fourth and fifth positions respectively with 647630 impressions '000s, 507209 impressions '000s, 499740 impressions '000s, 414103 impressions '000s and 207278 impressions '000s.

  • Start the New Year with a high voltage of entertainment on Amazon Prime Video!

    Start the New Year with a high voltage of entertainment on Amazon Prime Video!

    MUMBAI: Amazon Prime Video enters the New Year with a power-packed lineup of entertainment across Indian and International titles for its prime members. With the onset of 2019, Prime Video adds Punjabi movies to its content library, thereby adding another language after English, Hindi, Marathi, Kannada, Bengali, Tamil and Telugu. With this launch, catch the digital premiere of Punjabi blockbuster Banjaara: The Truck Driver soon after its theatrical release only on Amazon Prime Video. This is not it! In regional titles, Prime members can also stream the recent Kannada blockbuster Orange and the coming-of-age story of friendship in the Bengali release Generation Ami immediately after their theatrical releases. Amazon Prime Video also brings to its prime members a recently released multi-starrer, big banner movie – Thugs of Hindostan, making a digital premiere right after its run in the theatres exclusively on Prime Video. And adding to an indulgent Bollywood evening with friends and family, viewers can also stream the soulful tale of Mauji and Mamta in Varun-Dhawan-Anushka Sharma starrer Sui Dhaaga: Made in India on Amazon Prime Video.

    For an impeccable dose of comedy, watch an all-time favourite NBA stars Kyrie Irving, Shaquille O’Neal and Chris Webber in one frame in Uncle Drew – an American sports comedy film and Game Night. Crime drama Luther that stars superstar Idris Elba is back with another thrilling season. And of course, there’s something in store for Prime’s youngest fans with all-new adventures of their favorite talking moose and flying squirrel in Rocky & Bullwinkle.

  • Sony Marathi new player in BARC data week 48

    Sony Marathi new player in BARC data week 48

    MUMBAI: BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new player in the Marathi space.

    Bangla

    Zee Bangla and Star Jalsha continued to be in first and second positions with 362811 impressions '000s and 309608 impressions '000s respectively.  Jalsha Movies, Colors Bangla and Aakash Aath stood at 69124 impressions '000s, 65304 impressions '000s and 56837 impressions ‘000s respectively.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 40461 impressions '000s, 35791 impressions '000s, 10852 impressions '000s, 6625 impressions '000s and 3186 impressions '000s respectively. 

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV and Udaya Movies and Color Super continued to be in first, second, third, fourth and fifth positions respectively with 450055 impressions ' 000s, 389247 impressions ' 000s, 196316 impressions ' 000s, 188975 impressions '000s and 141803  impressions '000s.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 302637 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies also continued to be second, third, fourth and fifth positions with 111067 impressions '000s, 85709 impressions '000s, 75191 impressions '000s and 64645 impressions '000s respectively.

    Marathi

    Zee Marathi continued to be in the first position with 419693 impressions '000s. Colors Marathi and Star Pravah interchanged their second and third positions respectively with 147991 impressions '000s and 147486 impressions '000s. Zee Talkies continued to be in fourth position with 117349 impressions '000s. Sony Marathi emerged as the new player in the Marathi space with 46835 impressions '000s.

    Tamil

    No changes were observed in the Tamil space. Sun TV, Zee Tamil, Star Vijay and KTV and Adithya TV retained their first, second, third and fourth positions respectively with 927254 impressions '000s, 526195 impressions '000s, 508744 impressions '000s, 342071 impressions '000s and 106244impressions '000s.

    Telugu

    Star Maa retained its first position with 635818 impressions '000s. Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies stood at 635818 impressions '000s, 572168 impressions '000s, 471045 impressions '000s, 412360 impressions '000s and 200711 impressions '000s respectively.

  • No changes in Kannada, Marathi segments in BARC data week 44

    No changes in Kannada, Marathi segments in BARC data week 44

    MUMBAI: In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments. In the Tamil space, Sun Life emerged as the new player. Moreover, in the Telugu segment, ETV Telugu and Gemini TV swapped their third and fourth positions.

    Bangla

    No changes were observed in this space. Zee Bangla, Star Jalsha and Jasha Movies continued to be at first and second positions respectively with 363169 impressions '000s, 324136 impressions '000s and 77070 impressions '000s. Colors Bangla and Sony Aath swapped their fourth and fifth positions respectively with 70626 impressions '000s and 63318 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action retained their first, second, third and fourth positions with 47653 impressions '000s, 41595 impressions '000s, 12942 impressions '000s and 6598 impressions '000s respectively. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position with 2475 impressions '000s.

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV, Udaya Movies and Super Colors continued to be at first, second, third, fourth and fifth positions with 431556 impressions '000s and 401124 impressions '000s, 231402 impressions '000s, 177834 impressions '000s and 155191 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV and Flowers TV retained its first position this week as well with 289415 impressions '000s and 101740 impressions '000s respectively. Surya TV and Mazhavil Manorama interchanged their third and fourth positions with 86149 impressions ‘000s and 80368 impressions '000s respectively. Asianet movies continued to be on fifth position with 74220 impressions '000s.

    Marathi

    No changes were observed in this sector. Zee Marathi, Colors Marathi, Star Pravah, Zee Talkies and Zee Yuva continued to be on first, second, third, fourth and fifth positions respectively with 417072 impressions '000s, 129784 impressions '000s, 124154 impressions '000s, 108761 impressions '000s and 34519 impressions '000s.

    Tamil

    Sun TV, Zee Tamil, Star Vijay and KTV retained their first, second, third and fourth positions respectively with 907099 impressions '000s, 527803 impressions '000s, 496202 impressions '000s and 340920 impressions '000s. Sun Life emerged as the new player in the segment with 92106 impressions '000s.  

    Telugu

    Star Maa and Zee Telugu continued to be at first and second positions with 674105 impressions '000s and 536410 impressions '000s respectively. ETV Telugu and Gemini TV swapped their third and fourth positions respectively with 445598 impressions '000s and 445364 impressions '000s. Gemini Movies retained its fifth position with 199920 impressions '000s. 

  • No changes in Bengali, Bhojpuri, Kannada, Marathi, Tamil markets in BARC data week 42

    No changes in Bengali, Bhojpuri, Kannada, Marathi, Tamil markets in BARC data week 42

    MUMBAI: No changes were observed in the Bengali, Bhojpuri, Kannada, Marathi and Tamil markets in BARC data week 42. Mazhavil Manorama climbed to the second position from fourth position as compared to the last week in the Malayalam segment. Moreover, in the Telugu space, Zee Telugu and ETV Telugu interchanged their third and fourth positions.

    Bangla

    No changes were observed in this space. Zee Bangla, Star Jalsha, Jasha Movies, Colors Bangla and Sony Aath continued to be on the first, second, third, fourth and fifth positions respectively with 327197 impressions '000s, 288997 impressions '000s, 63477 impressions '000s, 62105 impressions '000s and 55104 impressions '000s.

    Bhojpuri

    This week, no changes were in this sector too. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 60594 impressions '000s, 54137 impressions '000s, 16174 impressions '000s, 6034 impressions '000s and 4591 impressions '000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada continued to be at first and second positions with 443615 impressions '000s and 411711 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 254080 impressions '000s, 211542 impressions '000s and 157136 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 306584 impressions '000s. Mazhavil Manorama climbed to the second position from fourth position as compared to the last week with 109101 impressions '000s. Surya TV, Flowers TV and Asianet Movies stood at third, fourth and fifth positions respectively with 98928 impressions '000s, 90778 impressions '000s and 65889 impressions '000s.

    Marathi

    No changes were observed in the Marathi market. Zee Marathi, Star Pravah, Colors Marathi, Zee Talkies and Zee Yuva retained their first, second, third, fourth and fifth positions respectively with 336449 impressions '000s, 143735 impressions '000s, 133325 impressions '000s, 96659 impressions '000s and 54648 impressions '000s.

    Tamil

    Sun TV retained its first position with 1045876 impressions '000s. Zee Tamil, Star Vijay, KTV and Sun Life also continued to be at second, third, fourth and fifth positions with 542190 impressions '000s, 524513 impressions '000s, 313189 impressions '000s and 86600 impressions '000s respectively.

    Telugu

    Star Maa and Gemini TV held on to first and second positions respectively with 777657 impressions '000s and 506944 impressions '000s. Zee Telugu and ETV Telugu interchanged their third and fourth positions respectively with 455374 impressions '000s and 447884 impressions '000s. Gemini Movies retained its fifth position with 213101 impressions '000s.

  • Hotstar launches AdServe to empower advertisers

    Hotstar launches AdServe to empower advertisers

    MUMBAI: Hotstar, the video streaming platform from Star India, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers. With the introduction of this service, small and medium advertisers with smaller budgets will now be able to effectively use the power of premium content like live sports to reach their target audiences and followers.

    The tool, currently in beta, is potentially one of the first in the world that allows advertisers to associate with a big sporting event. The tool also offers regional players an opportunity to scout for new markets nationally at affordable prices.

    Advertisers on Hotstar can leverage this transformation, as buying options on Hotstar AdServe allow them to target their communication by language and team. These options effectively marry the massive scale and depth of cricket viewership with highly relevant targeting.

    The beta version of the service will allow advertisers to place in-stream video ads for Vivo IPL 2018. The service will be expanded to include entertainment programming over the next few weeks.

    The comprehensive rights for Vivo IPL for the next five years were won by Star in the last quarter of 2017. The tournament, starting 7 April, will be available in six Indian languages, including Tamil, Telugu, Kannada and Bengali, thereby taking cricket deeper into a wider array of languages and markets.

    Also read:

    Star to air IPL on 10 channels, in 6 languages; live on Hotstar

    Hotstar Trends 2017: Women, small town, cross-language consumption rises

    OTT players up the ante with niche content

    Star unveils Re.Imagine Awards for IPL ad campaigns

  • BARC segments viewership data for South regional news from GECs

    BARC segments viewership data for South regional news from GECs

    BENGALURU: Broadcast Audience Research Council (BARC) has started putting out viewership data for news channels in the four Southern languages of India – Tamil, Telugu, Kannada and Malayalam, besides data for the other channels starting from week 1 of 2018 (Saturday, 30 December 2017 to Friday 5 June 2018) in the public domain. This was long due, considering the fact that some of the channels, more so the top five channels of each language, have higher viewership than the combined all India viewership of the top five English news channels, notwithstanding the differing demographics. The regional space has a large number of channels catering to various tastes in the local lingo that include GEC, news, sports, kids, etc. With so much of clutter, advertisers can now make an enlightened decision about where to air their message in a particular regional news market.

    Earlier, BARC used to furnish data for all the regional channel genres under one head – top five channels for the regional language. There are more than five news channels each for all the four Southern languages. Many of the channels are parts of larger national level media networks/groups/publications. The demographics for Southern news channels are the urban and rural areas in the prime territory/ies for that language and cover all individuals of 2+ age. In the case of Hindi news channels, where BRAC provides data segregated into (Urban + Rural); (Rural) and (urban), the demographics are all 15+ individuals in the respective Hindi Speaking Market or HSM.  In the case of English news, BARC provides data for All India (U+R) Males 22+ individuals.

    So which are the news channels that have made it to the top five in each of languages in week 1 of 2018?

    Tamil News

    Let’s start with the Tamil language – The area covered is urban and rural Tamil Nadu/Pondicherry. In week 1 of 2017, Polimer News was ranked first in the Tamil news genre with 37.359 million weekly impressions, followed by Puthiya Thalaimurai with 35.691 million weekly impressions at second place. Thanthi TV was ranked third with 32.647 million weekly impressions followed by News 7 Tamil at fourth place with 22.454 million weekly impressions. At fifth place was the Sun Network’s Sun News with 18.836 million weekly impressions.

    Telugu News

    The area covered by BARC data is the urban and rural regions of Andhra Pradesh and Telangana.

    TV9 Telugu headed the Telugu news genre with 52.188 million weekly impressions, followed by NTV Telugu with 41.893 million weekly impressions at second rank. TV 5 News was ranked third in week 1 of 2018 with 35.934 million weekly impressions, followed by ABN Andhra Jyothi at fourth place with 34.642 million weekly impressions. Completing the quintet was V6 News with 30.557 million weekly impressions.

    Kannada News

    The area covered is Karnataka.

    TV9 Kannada headed the top five Kannada news channels list in week 1 of 2017 with 63.623 million weekly impressions. Public TV was ranked second with 43.828 million weekly impressions. Suvarna News 24×7 was ranked third with 22.286 million impressions followed by News 18 Kannada with 16.477 million weekly impressions. At fifth place was BTV News with 11.799 million weekly impressions.

    Malayalam News

    The market is the Kerala market.

    Asianet News was ranked one in week 1 of 2018 with 31.953 tmillion weekly impressions. Malayalam Manorama’s news channel – Manorama News was ranked second with 15.861 million weekly impressions followed by Mathrubhumi News with 11.515 million weekly impressions at third place. At fourth and fifth places were News 18 Kerala and Media One TV with 6.181 million weekly impressions and 4.249 million weekly impressions.

    Also Read:  Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

    Four Star India channels among top 10 channels across genres

    Republic TV, Aaj Tak continue to lead genres as news viewership falls

  • Pradesh18.com foresees growth in female audience share

    Pradesh18.com foresees growth in female audience share

    MUMBAI: Network18’s local news portal Pradesh18.com has seen a rapid growth in its user base. The digital destination claims to have more than 10 million unique users in last month and focuses on state-wise news in various regional languages such as Hindi, Bengali, Gujarati, Urdu. More languages are to be added such as Kannada, Tamil and Malayalam.

    The primary growth of Pradesh18.com has come from its Hindi language portal.

    As a changing trend, a lot of content is being consumed through mobile devices and that has added to the growth of the portal facilitating any content, anywhere. Complementary to major growth coming from mobile medium, 74 per cent of its audience are young readers below the age of 34 while 26 per cent are above the age of 40. Though the audience is fairly dominated by males but female share is growing and is at 17 per cent as per October numbers.

    Network18 Digital CEO Manish Maheshwari attributes the success of Pradesh18.com to the product’s unique & single minded proposition to cater to the news & happenings of reader’s locality, district, city and state. He said, “Pradesh18.com is a platform to provide news at district level to its readers & in the language in which one prefers. We aspire to cover India inch by inch. Digital growth will come from vernacular languages and through mobile medium and Pradesh18.com is uniquely poised to benefit from both these factors.”

    Pradesh18.com also contains high quality video news content and live TV content of popular ETV channels in respective states of Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Madhya Pradesh, Chattisgarh, Rajasthan and Haryana.

  • Pradesh18.com foresees growth in female audience share

    Pradesh18.com foresees growth in female audience share

    MUMBAI: Network18’s local news portal Pradesh18.com has seen a rapid growth in its user base. The digital destination claims to have more than 10 million unique users in last month and focuses on state-wise news in various regional languages such as Hindi, Bengali, Gujarati, Urdu. More languages are to be added such as Kannada, Tamil and Malayalam.

    The primary growth of Pradesh18.com has come from its Hindi language portal.

    As a changing trend, a lot of content is being consumed through mobile devices and that has added to the growth of the portal facilitating any content, anywhere. Complementary to major growth coming from mobile medium, 74 per cent of its audience are young readers below the age of 34 while 26 per cent are above the age of 40. Though the audience is fairly dominated by males but female share is growing and is at 17 per cent as per October numbers.

    Network18 Digital CEO Manish Maheshwari attributes the success of Pradesh18.com to the product’s unique & single minded proposition to cater to the news & happenings of reader’s locality, district, city and state. He said, “Pradesh18.com is a platform to provide news at district level to its readers & in the language in which one prefers. We aspire to cover India inch by inch. Digital growth will come from vernacular languages and through mobile medium and Pradesh18.com is uniquely poised to benefit from both these factors.”

    Pradesh18.com also contains high quality video news content and live TV content of popular ETV channels in respective states of Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Madhya Pradesh, Chattisgarh, Rajasthan and Haryana.

  • Tirupati’s SVBC to launch Tamil spiritual channel

    Tirupati’s SVBC to launch Tamil spiritual channel

    MUMBAI: This one is for Tamil speaking devotees of Tirupati. From time to time over the past few years, The Tirumala Tirupati Devasthanams (TTD) which administers the Sri Venkateswara Swamy Temple – the richest temple of its type in the world – has been making announcements about launching its Telugu channel in Tamil. But so far it has only provided Tamil and Kannada audio feeds for its Telugu service.

    Now, the TTD once again announced last week that it would be taking a stab at a full-fledged Tamil version of SVBC to start with, followed by an exclusive spiritual channel in Kannada. Dates were not given, but the management said it would happen soon.

    The Tirumala Venkateswara Temple attracts close to 75,000 pilgrims everyday and has an estimated budget of Rs 2.530 core for 2015-2016 and it generated close to Rs 1,000 crore in donations in 2008; that figure has probably gone up manifold since then.

    TTD administrators behind it laid the foundation stone of the SVBC Studio and Office at the Replica Temple near Alipiri in Andhra Pradesh to help it achieve that ambition. And the trust board’s chairman Chadalawada Krishnamurthy stated that it was investing Rs 14.50 crore behind the new facility.

    Krishnamurthy added that “the SVBC Channel was initiated with an aim to spread Hindu Sanatana Dharma across the globe through innovative spiritual and dharmic programmes. To supplement such efforts, a state-of-art studio with the latest technology will soon be established in the temple city. The works will be completed within a year and the facility will have a live studio apart from two more studios with all the advanced technical equipment.”

    SVBC Telugu airs an FPC consisting of the daily sevas (rituals and worship) , special pujas (prayers), processions, the annual brahmotsavams and other events in which devotees from all over the globe participate in all round the year in the temple’s premises. It also telecast spiritual songs by famed classical musicians and devotional performances by classical dancers, classical mythological films, yoga training shows, amongs many others. Advertisers too have been coming on board to tap into its viewers and the channel charges anywhere between Rs 1,500 to Rs 3,000 per 10 second TVC.

    The channel is being beamed off Insat 4a located at 83 degrees east. It is available on channel 702 on Sun Direct, on Channel 842 on Reliance Digital, on Channel 915 on Dish TV, on Channel 530 on Airtel, and Channel 769 on Tata Sky.