ITV

Tag: Kannada GEC

  • Colors Kannada, Zee Kannada to have fresh content from 1 June

    Colors Kannada, Zee Kannada to have fresh content from 1 June

    MUMBAI: Kannada entertainment channels Colors Kannada and Zee Kannada will come up with a line-up of new shows from 1 June. After Tamil Nadu, Kannada government has also allowed Kannada television producers to resume shooting of shows from 25 May amid strict lockdown.

    Colors Kannada has launched a new brand promise ‘Banna Hosadagide, Bandha Bigiyagide’ which means ‘The color is new, the bond is stronger and unbreakable”, aptly summarising the channel’s refreshed and strengthened spirit. It has also launched a video campaign featuring popular regional artistes, depicting the ‘new normal’ way of life.

    Viacom18 business head – Kannada entertainment cluster Parameshwar Gundkal says: “We understand that viewers have been missing out on their daily dose of fresh entertainment and starting 1 June, the channel will return to their homes with fresh episodes of all its existing shows.”

    The new campaign, which is live on-air on Colors Kannada and its digital platforms, will be carrying out on-ground activations with its artists, while they follow norms of social-distancing, says Gundkal.

    Meanwhile, Zee Kannada is re-launching a new line-up of new a format where Subbalakshmi Samsara and Radha Kalyana, which ended abruptly, and other fiction shows such as Malgudi Days at 6.30 pm, followed by Kamali at 7 pm, Paaru at 7.30 pm, Gattimela at 8 pm, Jothe Jotheyali at 8.30 pm, Naagini 2 at 9 pm, Yareni Mohini at 9.30 pm and Bramhagantu at 10 pm. All of them have been scheduled with revised time slots to cater to the needs of the viewers.

    Zee Kannada and Zee Picchar business head Raghavendra Hunsur says, “With this latest permit, we are happy to equip the Kannada audience with solid entertainment for the remaining lockdown period. We believe in strictly adhering to all norms for every channel member’s safety. We hope to steer out of this pandemic soon and we promise to keep our viewers safely entertained at home.”

    The Yeddyurappa government has granted permission to shoot with a list of do’s and don’ts that need to be followed by crew members during shooting. The producers are only allowed to shoot inside the studio and outdoor shoots are strictly prohibited. The crew members should be provided with masks, sanitizers, and adhere to strict social distancing norm.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Viacom18 completes merger of Prism TV

    Viacom18 completes merger of Prism TV

    Mumbai: Viacom18 has completed merger of Prism TV Private Limited, thereby integrating five regional channels – Colors Kannada, Colors Marathi, Colors Bangla, Colors Odiya and Colors Gujarati within its fold.

    Commenting on the merger, Viacom18 CEO Sudhanshu Vats said, “The regional entertainment broadcast pie commands ~30% viewership in the Indian broadcast space and as consumer preferences are moving towards segmented regional content, this share is only going to grow. This merger allows us to create a single brand that can leverage the individual strengths of the regional channels and harness synergies in terms of content strategy and business processes, helping us amplify long term value for Viacom18. I am particularly pleased that this process has been completed at an opportune time when we are gearing up to celebrate our 10th anniversary, in 2017, with a bigger and unified Team Viacom18.”

    With this merger, not only the regional brands but also the Prism TV workforce will become part of Viacom18 and be assimilated seamlessly into its cultural ethos.

    Viacom18 had recently launched Colors Super, its second Kannada GEC, further strengthening its share in the Kannada market which it already dominates with Colors Kannada. With this merger, the network seems poised to significantly dial up its regional play at a time when the regional GEC genre is fast emerging as the next ‘big thing’ in the Indian broadcast sector.

  • Viacom18 completes merger of Prism TV

    Viacom18 completes merger of Prism TV

    Mumbai: Viacom18 has completed merger of Prism TV Private Limited, thereby integrating five regional channels – Colors Kannada, Colors Marathi, Colors Bangla, Colors Odiya and Colors Gujarati within its fold.

    Commenting on the merger, Viacom18 CEO Sudhanshu Vats said, “The regional entertainment broadcast pie commands ~30% viewership in the Indian broadcast space and as consumer preferences are moving towards segmented regional content, this share is only going to grow. This merger allows us to create a single brand that can leverage the individual strengths of the regional channels and harness synergies in terms of content strategy and business processes, helping us amplify long term value for Viacom18. I am particularly pleased that this process has been completed at an opportune time when we are gearing up to celebrate our 10th anniversary, in 2017, with a bigger and unified Team Viacom18.”

    With this merger, not only the regional brands but also the Prism TV workforce will become part of Viacom18 and be assimilated seamlessly into its cultural ethos.

    Viacom18 had recently launched Colors Super, its second Kannada GEC, further strengthening its share in the Kannada market which it already dominates with Colors Kannada. With this merger, the network seems poised to significantly dial up its regional play at a time when the regional GEC genre is fast emerging as the next ‘big thing’ in the Indian broadcast sector.

  • Sun TV announces two back to back soaps for Kannada GEC Udaya starting today

    Sun TV announces two back to back soaps for Kannada GEC Udaya starting today

    BENGALURU:  The Sun Network Limited (SNL) announced two back to back soaps that will start airing on its Kannada GEC Udaya starting today, April 11. The two shows – Aramane (Aspirations) and Sundari (Beauty) will air daily Monday to Friday at the 7.30 to 8.00pm and 8.00 to 8.30pmprimetime slots respectively.

    Aramane is the story of an estranged couple and how their children try to inadvertently bring them together. Sanjay Pradhan is a superstar celebrity living with one of his daughters who wants her father to get married to someone as she yearns for a caring mother. She is made to believe that her mother is not alive, which is untrue. In the meanwhile, Sanjay’s wife Yamuna is leading a reticent life in a small village with her other daughter Smitha who wants to reunite her mother with the father. But she does not know who her father is. The answers to why Yamuna left her husband and if the couple will ever re-unite are just some of the many intriguing parts of the story to unfold.

    Sundari is the journey of a 16-year-old girl whose family is settled in a foothill village of Western Ghats, besides the serene Sharavathi river. Studying in high school, Sundari has a friend called Naveen since childhood and this story narrates the life of these two. Sundari tries to evoke the nostalgia of viewers by narrating beautiful moments of her school life. How a small incident in her teenage life impacts her life forever is the crux for Sundari.

    Speaking about the two shows, Udaya TV programming head Sudheendra said, “Sundari is a unique story of teenagers depicted as 10th standard students and addresses the feelings of teenage minds. Normally teenage kids will be out of parents’ sight for around 8 hours in a day. Parents feel secured about their children as they think that they’re safe in their schools. But, this is the time when teenagers get exposed to a lot of new things, new emotions. No one knows what these kids do when they are in their schools, particularly with their friends. Those trivial things that take place during this stage will have a long lasting impact in their lives. The story deals with these issues and narrates the journey of an innocent, pretty girl Sundari.”

    “We live in a time where the personal lives of big and small screen celebrities seem to pique the interest of the media as well as the common man. But we forget the fact that once they remove their makeup, the celebrities are also just like us. They too have their families, worries, tensions and issues. Aramane very subtly deals with this theme. Sanjay Pradhan the central character of the story is a yesteryear superstar of the silver screen and he is separated from his wife. While one daughter is staying with him the other is with his wife. The story is all about the struggle of his two daughters where the daughter with her mother is trying to find out her lost father and the other daughter wants her father to get re-married. To summarize, it’s a very emotional and a sentimental story, yet very realistic,” said Sudheendra about Armane.

    To get a sample of what’s in store, watch the promos that have already started creating a buzz.

     

  • Sun TV announces two back to back soaps for Kannada GEC Udaya starting today

    Sun TV announces two back to back soaps for Kannada GEC Udaya starting today

    BENGALURU:  The Sun Network Limited (SNL) announced two back to back soaps that will start airing on its Kannada GEC Udaya starting today, April 11. The two shows – Aramane (Aspirations) and Sundari (Beauty) will air daily Monday to Friday at the 7.30 to 8.00pm and 8.00 to 8.30pmprimetime slots respectively.

    Aramane is the story of an estranged couple and how their children try to inadvertently bring them together. Sanjay Pradhan is a superstar celebrity living with one of his daughters who wants her father to get married to someone as she yearns for a caring mother. She is made to believe that her mother is not alive, which is untrue. In the meanwhile, Sanjay’s wife Yamuna is leading a reticent life in a small village with her other daughter Smitha who wants to reunite her mother with the father. But she does not know who her father is. The answers to why Yamuna left her husband and if the couple will ever re-unite are just some of the many intriguing parts of the story to unfold.

    Sundari is the journey of a 16-year-old girl whose family is settled in a foothill village of Western Ghats, besides the serene Sharavathi river. Studying in high school, Sundari has a friend called Naveen since childhood and this story narrates the life of these two. Sundari tries to evoke the nostalgia of viewers by narrating beautiful moments of her school life. How a small incident in her teenage life impacts her life forever is the crux for Sundari.

    Speaking about the two shows, Udaya TV programming head Sudheendra said, “Sundari is a unique story of teenagers depicted as 10th standard students and addresses the feelings of teenage minds. Normally teenage kids will be out of parents’ sight for around 8 hours in a day. Parents feel secured about their children as they think that they’re safe in their schools. But, this is the time when teenagers get exposed to a lot of new things, new emotions. No one knows what these kids do when they are in their schools, particularly with their friends. Those trivial things that take place during this stage will have a long lasting impact in their lives. The story deals with these issues and narrates the journey of an innocent, pretty girl Sundari.”

    “We live in a time where the personal lives of big and small screen celebrities seem to pique the interest of the media as well as the common man. But we forget the fact that once they remove their makeup, the celebrities are also just like us. They too have their families, worries, tensions and issues. Aramane very subtly deals with this theme. Sanjay Pradhan the central character of the story is a yesteryear superstar of the silver screen and he is separated from his wife. While one daughter is staying with him the other is with his wife. The story is all about the struggle of his two daughters where the daughter with her mother is trying to find out her lost father and the other daughter wants her father to get re-married. To summarize, it’s a very emotional and a sentimental story, yet very realistic,” said Sudheendra about Armane.

    To get a sample of what’s in store, watch the promos that have already started creating a buzz.

     

  • BARC week 47: Big Magic Ganga is No. 1 Bhojpuri channel; other regional channels maintain status quo

    BARC week 47: Big Magic Ganga is No. 1 Bhojpuri channel; other regional channels maintain status quo

    MUMBAI: Star Jalsha continues to lead the Bangla general entertainment channels (GEC) genre and secured the leadership position, while Big Magic Ganga emerged at the top in the Bhojpuri regional channels genre. On the other hand, Colors Kannada continues to lead the Kannada regional section, while Asianet led the Malayalam regional genre. Zee Marathi led the Marathi channel genre, whereas in the Oriya and Tamil genres, Sarthak TV and Sun TV respectively led the sections in week 47 of Broadcast Audience Research Council (BARC) India, all India (U + R) data. 

     

    Bangla GECs

     

    Star Jalsha continues to lead the genre with 242685 (000Sums) followed by Zee Bangla in the second berth with 146595 (000Sums) and Jalsha Movies on the third spot with 77285 (000 Sums). Colors Bangla with 32631 (000Sums) and Aakaash Aath with 28940 (000Sums) bagged fourth and fifth places respectively.

     

    Bhojpuri GECs

     

    Big Magic Ganga’s decision to go to DD Freedish pays off as the channel in just two weeks regained its top slot. The channel led the genre with 27161 (000Sums), which was followed by Bhojpuri Cinema with 26337 (000Sums) in the second slot, whereas Dangal TV with 18389  (000Sums) grabbed the third spot in the genre.

     

    Dabangg with 7552(000Sums) and ETV Bihar Jharkhand with 6112 (000Sums) bagged the fourth and fifth slot respectively.

     

    Kannada GECs

     

    Colors Kannada continues to lead the genre and was at the first position with 298178 (000Sums) followed by Udaya Movies in second spot with 152747 (000Sums) and Suvarna on the third berth with 152145 (000Sums). Zee Kannada grabbed fourth place with 140691 (000Sums) while Udaya TV bagged the fifth place with 123878 (000Sums).

     

    Malayalam GECs

     

    Asianet led the genre and came out on the top position with 379291 (000Sums) followed by Mazhavil Manorama on second with 102209 (000Sums) and Flower TV at the third position with 73428 (000Sums). Surya TV grabbed the fourth spot with 61935 (000Sums).

     

    Marathi GECs

     

    Zee Marathi continues to lead the genre with 135135 (000Sums) followed by Zee Talkies in second place with 78068 (000Sums) and Colors Marathi was placed third with 74119 (000Sums). Star Pravah with 46622 (000Sums) and Maiboli with 25376 (000Sums) grabbed fourth and fifth slot respectively.

     

    Oriya GECs

     

    Sarthak TV secured the leadership position in the genre with 102098 (000Sums) followed by Tarang TV in the second spot with 58574 (000Sums), while Colors Oriya came third with 18401 (000Sums). Odisha TV with 14457 (000Sums) and Prarthana with 10916 (000Sums) grabbed fourth and fifth berth respectively.

     

    Tamil GECs

     

    Sun TV continues to lead the Tamil regional channel genre with 1101262 (000Sums) followed by KTV with with 333275 (000Sums) and Star Vijay with 178405 (000Sums) in second and third slot respectively. Polimer grabbed the fourth spot with 103855 (000Sums), while Kalaignar made an entry into the top five with 90372 (000Sums) in the fifth place.

  • Suvarna to present first Kannada mythological daily Shivaleelamrutha

    Suvarna to present first Kannada mythological daily Shivaleelamrutha

    BANGALORE: Asianet’s Kannada GEC Suvarna is set to present Kannada television’s first daily mythological serial – Shivaleelamrutha.

    Airing from 9 June, the serial is based on legendary stories of the Hindu deity Shiva.

    Shivaleelamrutha will be telecast Monday to Friday, between 9 and 9.30 pm. It will replace Puranik’s historical daily serial ‘Sangoli Rayanna’ which has been moved to the weekend slot at the same time. The channel has roped in construction house Kristal as lead sponsor.

     

    Producer-director Suneel Puranik has already canned 30 episodes (each 22-23 minutes long) of what could be a mega-opus spanning 260 episodes. The first phase calls for about 80 episodes.

    “We are spending about Rs 150,000 per episode. If successful, we will extend it beyond 260 episodes,” informed Puranik while speaking to Indiantelevision.com. Puranik is the CEO of production house Samruddhi.

     

    Each episode of a mythological like Shivaleelamrutha takes about three days to complete, as against two episodes per day for conventional serials, revealed Puranik. “One scene of around 4 minutes with animation and SFX, the background graphics, etc. took a whole day for composing, rendering and finishing,” added Puranik to stress that directing a mythological serial is a different ball game altogether as compared to conventional television content.

     

    That Suvarana is betting big on this serial to bring in sagging ratings is obvious from the fact that it has set aside a Rs 6 million advertisement budget to be spent over 60 days. A big budget Kannada film spends less than this for marketing and advertisement, informs an industry source. Suvrana has booked 200 billboards across Karnataka and as well ads on major local newspapers across Karnataka to promote the serial.

    Promos will run on both its channels – Suvarana and Suvarana News. The channel proposes to have radio jingles too. At present it is considering AIR, since the major Kannada stations in the city address a yuppie and younger generation, rather than the more serious Kannadiga. However, it has still not completely kept these stations off its radio advertisement radar altogether.

     

    Cost of production has been the main inhibiting factor that has prevented the production of mythological serials in Karnataka. The Kannada industry does not permit dubbing of other language films and serials into Kannada. Hence, the Kannadiga has been deprived of mythological fare in the local lingo.

    NDTV Imagine proved lucky with Ramayan and has restarted the trend with other GECs following suit. Suvarna hopes to repeat the same success recipe with Shivaleelamrutha in the state of Karnataka.