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Successful brand revitalisation involves refreshing a brand’s image and reconnecting with its audience through strategic positioning, communications changes and new product offerings. Brand ambassadors play a...
Mumbai: Sitting in on a rather dull presentation about IPL advertising at an event recently, I realised that broadcasters and brands are possibly missing a beat...
MUMBAI: Razorfish has announced the appointment of Charulata Ravi Kumar as the chief executive officer, India. Kumar will work from the agency’s Mumbai office, also responsible...
MUMBAI: Razorfish, the technology-led digital company from Publicis Groupe, has appointed Manan Mehta as head of business and senior vice president – India. Mehta joins Razorfish...
MUMBAI: Eureka Forbes Limited has awarded its digital strategies and social media mandate to Digitas India of the Publicis Groupe. Digitas will be responsible for an...
MUMBAI: Axis Bank has appointed Publicis Groupe‘s digital marketing agency, Digitas India, as their digital AoR. Digitas will conceptualise, design and manage Axis bank‘s presence online...
