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Tag: Kanika Kalra

  • Durex finds the other G-spot for early detection

    Durex finds the other G-spot for early detection

    MUMBAI: Who knew pleasure could be a lifesaver? This World Breast Cancer Day, Durex swapped seduction for self-care with its provocative new campaign, The Other G-Spot, proving once again that the world’s most playful brand can also be its most purposeful. The campaign redefines protection by linking the language of pleasure to the power of prevention, urging women to discover a spot that could truly save lives.

    For years, pop culture has obsessed over the G-spot, that elusive zone of discovery and delight. Durex, however, has uncovered another, one where “G” stands for “gland”, the mammary glands where most breast cancers begin. And like its better-known namesake, this one too can only be found by touch, by women themselves.

    At its heart, the campaign is a call to action, encouraging women to conduct self-examinations, schedule screenings and normalise conversations around early detection. The statistics are sobering, one woman in India is diagnosed with breast cancer every four minutes, yet only a small fraction know how to perform a self-check. Durex wants to change that, one confident conversation at a time.

    In the digital film, a woman opens with the teasing line, “I found a new G-Spot, and I can’t wait to show you.” Viewers lean in, expecting a familiar Durex twist, and they get one, just not the kind they anticipated. The reveal? She’s referring to the life-saving self-exam spot.

    The campaign cleverly blurs the line between sensuality and self-care, using curiosity to drive awareness. The message lands powerfully, self-touch isn’t just about pleasure, it’s about protection.

    But The Other G-Spot isn’t just an ad, it’s an interactive movement. Durex is taking the conversation into private DMs, users who message the brand with “The Other G-Spot” receive a video tutorial guiding them through the art of self-examination, all explained in the familiar, confident Durex tone.

    Reckitt South Asia regional marketing director, health Kanika Kalra said, “At Durex, we believe confidence and awareness go hand in hand. This campaign turns prevention into empowerment, encouraging women to see self-care as an act of strength and love.”

    With The Other G-Spot, Durex once again pushes boundaries, and this time, they might just save lives doing it. Because real protection, as the brand reminds us, starts long before the bedroom.

     
     
  • Dettol Fresh promises 12-hour confidence boost in a bar

    Dettol Fresh promises 12-hour confidence boost in a bar

    MUMBAI: Dettol, the household name that’s long been associated with hygiene and protection, has now added a splash of confidence to its cleansing credentials. The brand has rolled out a bold new promise of 12-hour freshness across its Cologne Fresh and Lime Fresh soap variants — a timely move in a country where a commute can be longer than a board meeting, and body odour can strike at the worst possible moment.

    Designed for modern Indians on the move, Dettol Fresh claims to eliminate 99.9 per cent of odour-causing germs^ while delivering a day-long burst of confidence. Cologne Fresh brings a musky, masculine edge perfect for power moves and post-shower swagger, while Lime Fresh’s citrus zing is tailor-made for social sparks and morning hustle.

    To bring the proposition alive, Dettol has partnered with McCann Worldgroup for two spirited ad films. In one, a young woman with a startup pitch finds an investor at an airport — only the one who smells success (literally) gets the deal. In the other, a duo of musicians get a surprise gig at a nightclub — but only the fresher of the two steals the spotlight.

    Reckitt – South Asia regional marketing director, health, Kanika Kalra said, “At Reckitt, we believe real confidence starts with feeling fresh & protected so you are ready for anything. With Dettol Cologne & Lime Fresh, we’re not just offering freshness — we are helping people feel confident. Whether you’re chasing dreams in boardrooms or on stage, 12-hour freshness*~gives you the confidence to show up at your best. This marks an exciting benefit from Dettol as we expand our promise of protection into the freshness space — because when you feel fresh, you always feel ready.”

    The campaign is headlined by two engaging ad films, conceptualised by McCann Worldgroup. McCann Worldgroup India chief creative officer and CEO Prasoon Joshi said, “Opportunities don’t wait – they can come anytime! And when they do, you’ve got to feel fresh, confident, and ready to grab them. That’s what this campaign is all about. With 12 hour-freshness, Dettol Lime Fresh and Cologne Fresh have your back, helping go-getters feel fresh and confident, and also protect from body odour.”

    The message is simple: with Dettol Fresh, you don’t just feel clean — you feel ready. Whether it’s for a chance meeting, a professional breakthrough, or a bold night out, Dettol wants to be your invisible wingman.

    As the brand evolves from its germ-killing legacy to confidence-boosting freshness, the humble soap bar is suddenly less about hygiene and more about head-turning assurance. Freshness, it seems, is now a career strategy.

  • Durex launches close-fit invisible condom

    Durex launches close-fit invisible condom

    Mumbai: Durex, a condom brand, announced the launch of Durex Close Fit Invisible Condom, a close-fit thin condom. Durex Close Fit features an ultra-thin condom with a promise of snug fit, allowing couples to experience enhanced closeness and sensations without compromising on protection.

    Capturing the essence that a close fit makes all the difference, Durex Close Fit offers supreme comfort, allowing couples to feel more sensations and enjoy a satisfying experience that deepens both emotional and physical connection. As condom penetration in India lingers at just 9.5 per cent, Durex aims to tackle the barrier that condoms reduce sensations, pleasure, and intimacy. The latest first-of-its-kind innovation, Durex Close Fit provides consumers the perfect balance between increased pleasure and reliable protection.

    Speaking on the launch, Reckitt – South Asia, regional marketing director, health – Kanika Kalra said, “As a brand known for pushing boundaries, Durex is constantly innovating to meet the evolving needs of today’s modern and conscious consumers. With condom penetration in India at just 9.5 per cent, a key challenge remains the mental barrier that condoms dull sensation and intimacy. At Reckitt, we are committed to tackling this challenge and promoting wellbeing through innovative and new age solutions. Durex Close Fit is a game changer — offering a closer fit that redefines the sexual experience for couples, empowering them to enjoy pleasurable, intimate moments without compromising on protection.”

    Conceptualised by Havas Worldwide India, the campaign film focuses on that special snug feeling when something fits and contours around you perfectly and closely. In the unique Durex flair, the film employs an avant-garde storytelling style and technique to transport you to a tactile world where intimacy is heightened, and every sensation is viscerally felt. Using metaphors of swimming, athletics and dance the film establishes, that in matters of pleasure, ‘A close fit makes all the difference’.

    Havas Worldwide India joint MD & chief creative officer Anupama Ramaswamy said, “Durex as a brand has constantly maintained a distinct positioning around ‘intimacy’, drawing from its legacy of technology-led innovations. To highlight the innovation of Durex Close Fit Invisible, the film explores an impactful new narrative style pushing the boundary of storytelling and visualization to make an unforgettable film.”

    Durex as a brand has constantly maintained a distinct positioning around ‘intimacy’ and ‘performance’, drawing from its legacy of technology-led innovations, helping people feel good about themselves and their partners. In India, Durex has also been focused on raising awareness on sexual health and wellbeing with its purpose program- ‘The Birds and Bees Talk’.

    Durex Close Fit condoms are now available at retail stores across India and on leading e-commerce websites, priced at Rs 181 for a pack of three condoms and at Rs 599 for a pack of 10 condoms.

  • Moov launches new film Aao Dard Mitayein

    Moov launches new film Aao Dard Mitayein

    Mumbai: Moov, the name in pain relief solutions, has released its new campaign, Aao Dard Mitayein, for Moov, aimed at highlighting the brand’s commitment to providing effective pain relief for people of all ages. Since its inception in 1986, Moov has been synonymous with trust and efficacy, offering a range of products designed to alleviate everyday chronic pains.

    The new film, conceptualised by Havas Worldwide India, showcases Moov’s evolution over the years, emphasizing its enduring position as the go-to choice for individuals seeking long-lasting relief from aches and pains. Available in both gel and spray formats, Moov’s innovative formula, fortified with ‘Four Active Ingredients’, penetrates deep into muscles, providing warmth and relaxation for swift recovery.

    The film portrays the universal nature of pain and the importance of finding quick and gentle solutions to overcome it. By alleviating discomfort, Moov enables individuals to focus on what truly matters – cherishing moments with loved ones, pursuing passions, and making a positive impact on the world.

    Speaking about the campaign,  Reckitt regional marketing director, South Asia – Health & Nutrition Kanika Kalra said, “For over three decades, Moov has aimed to help people by not letting pain come in the way of their life. Our advertising has always reflected this purpose. As we worked on this campaign, we reflected on what Moov’s purpose meant for today’s India. Today, as Indians, we aim to maximize life by not just helping ourselves and our family but also by leaving a positive impact on the world around us. But, we can only do that if we are ourselves free of pain. That is what the new campaign by Moov tries to capture through it’s beautiful message of ‘Don’t let pain come in the way of doing good’. We believe that as India’s most-loved pain relief brand, Moov’s new campaign will resonate with every Indian and inspire them to maximize their lives pain-free.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “What makes this world go round is not the big things; it’s the small acts of goodness that people do for others without expecting anything in return. And Moov believes that the last thing that should come between such acts of goodness is physical pain. With this endearing story, Moov nudges you to go beyond the call of duty and relieve others of their problems… Aao dard mitayein.”

  • Snapdeal launches five commercials to ‘Unbox your style’

    MUMBAI: Snapdeal has launched five interesting commercials on how fashion has the power to unbox something exquisite in an individual irrespective of the age, gender and lifestyle.

    Each of the five commercials focus on a distinct segment and life stage, from working men to a newlywed bride to a bunch of college girls lays emphasis on the transformative power of fashion in a person’s life. The commercials focus on characters who use fashion in pivotal moments of their life to transform & unbox undiscovered sides of themselves. 

    Each commercial in the series re-emphasises Snapdeal’s focus on building its fashion vertical. The company had recently added 120 more brands on its platform including popular names like United Colors of Benetton, Puma, Nautica, U.S Polo Association and Steve Madden etc.  Fashion contributes to almost 40 per cent  of Snapdeal’s sales volumes and has grown by 50 per cent YoY with majority of the growth fuelled from tier 1 and tier 2 cities.

    Talking about the advertisements, Snapdeal and FreeCharge vice president marketing Kanika Kalra stated, “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”

    Created by McCann WorldGroup, the commercials explore a mélange of life experiences; from group of hip college girls taking their first step into womanhood when they wear their first sarees; three colleagues who have quit their corporate jobs to start their own firm and decide to replace their formal wear with relaxed and casual clothing more in sync with their personalities; a mother-in-law welcoming a new bride to the family by gifting her with modern and fashionable lehenga so she can be comfortable on her wedding day; a new mother returning to her skinny jeans and getting comfortable in her new role as a caregiver and a college boy pampering himself with a makeover after a break up to regain his confidence. 

    The narration for every commercial has been held together with the new version of the popular Unbox Zindagi jingle, composed by the legendary musicians, Ehsan and Loy. The advertisements will go live across all prominent channels and will be cross promoted via Snapdeal’s Youtube channel, social media platforms and website.

  • Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    MUMBAI Snapdeal appointed Kanika Kalra as vice president – marketing. A seasoned global marketing professional with a career spanning over 12 years, Kanika joins Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    At Snapdeal, Kanika will be focused on making the business more customer-centric and ensuring creativity and impact in all communication.

    Welcoming Kanika, Snapdeal co founder Rohit Bansal  said, “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth”.

    Speaking about her appointment,  Kalra said, “As ecommerce continues to revolutionize the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand.”

    During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    Kanika holds a Post Graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.

  • Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    MUMBAI Snapdeal appointed Kanika Kalra as vice president – marketing. A seasoned global marketing professional with a career spanning over 12 years, Kanika joins Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    At Snapdeal, Kanika will be focused on making the business more customer-centric and ensuring creativity and impact in all communication.

    Welcoming Kanika, Snapdeal co founder Rohit Bansal  said, “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth”.

    Speaking about her appointment,  Kalra said, “As ecommerce continues to revolutionize the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand.”

    During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    Kanika holds a Post Graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.

  • Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    MUMBAI: Hindustan Unilever’s  executive vice president for marketing Kanika Kalra has put down her papers and is set to join ecommerce giant Snapdeal as its marketing head, as per media reports.  Kalra was brand director for Hindustan Lever’s biggest skin cream brand Fair & Lovely. Kalra will focus on gaining deeper customer insights, making the business more customers centric, driving creativity and ensuring quality in all communication at Snapdeal say sources.

    Delhi-based Jasper Infotech, which owns and operates Snapdeal, has shortlisted Kalra as replacement for its marketing SVP Srinivas Murthy, sources confirmed to a leading business daily, though Snapdeal  refused to comment when approached. 

    Prior to joining HUL eight years ago and working as global brand manager and global brand director, Kalra was a senior manager at Pepsi. She has also worked with Glaxosmithkline Consumer Healthcare Limited and Genpact.

  • Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    MUMBAI: Hindustan Unilever’s  executive vice president for marketing Kanika Kalra has put down her papers and is set to join ecommerce giant Snapdeal as its marketing head, as per media reports.  Kalra was brand director for Hindustan Lever’s biggest skin cream brand Fair & Lovely. Kalra will focus on gaining deeper customer insights, making the business more customers centric, driving creativity and ensuring quality in all communication at Snapdeal say sources.

    Delhi-based Jasper Infotech, which owns and operates Snapdeal, has shortlisted Kalra as replacement for its marketing SVP Srinivas Murthy, sources confirmed to a leading business daily, though Snapdeal  refused to comment when approached. 

    Prior to joining HUL eight years ago and working as global brand manager and global brand director, Kalra was a senior manager at Pepsi. She has also worked with Glaxosmithkline Consumer Healthcare Limited and Genpact.