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Tag: Kangana Ranuat

  • Emami ropes in Kangana Ranaut as brand ambassador

    Emami ropes in Kangana Ranaut as brand ambassador

    MUMBAI: The FMCG major, Emami, has taken a relook at the competitive body lotion category, with the launch of the all-new BoroPlus Total Results Moisturising Lotion. The body lotion is expected to drive the winter sales and bolster the growth momentum of Rs 400 crore BoroPlus portfolio which contributes significantly to the company’s overall turnover.

     
    The company has signed actor Kangana Ranaut for the new product. The company believes that the actor with the rare combination of mass and niche appeal epitomises an independent-minded modern woman and essentially a beauty with brains—a trait which resonates with the TG of the brand.   

    Talking about her association with the brand, Ranaut said, “I am thrilled to be associated with BoroPlus, an iconic brand that is synonymous with protection. Hailing from a small-town in Himachal Pradesh, I am well aware  of the havoc which winters can create to one’s skin. After all these years, I have finally got a body lotion which combats 8 signs of dryness effectively making the skin look luminous and glowing. BoroPlus Total Results Moisturising Lotion is now my answer to all my winter woes.”

    Emami director Priti A Sureka said, “Winter Lotion is a category on a high growth path, both in urban and rural centres, with more than 800 crore in value sales in 2013-14. The category being populated with many players, competition is cut-throat. We have reworked on the overall capability by infusing new advanced product formulations, packaging etc which will deliver heightened customer satisfaction. The all-new BoroPlus Total Results Moisturizing Lotion differentiates itself through its efficacy of treating 8 signs of dryness, thus offering total results.  Kangana, with her rare combination of mass and niche appeal across urban and semi urban cities gels well with our brand persona and is a perfect choice as one of our brand ambassadors…”

    The brand endorsers’ list of brand BoroPlus has a legacy of star power of legendary actor Amitabh Bachchan, Kareena Kapoor Khan, Sonakshi SInha and Bipasha Basu.

    The launch of BoroPlus Total Results Moisturising Lotion would be supported by a 360 degree integrated communication, including digital media.  Directed by White Light Moving Pictures,   a TVC featuring Kangana Ranaut will go on air soon this month.  The campaign would be supplemented by a formidable modern trade and point of sales approach to connect with customers nationally along with print, outdoor and digital promotions.

     

  • ‘Queen’ continues its dream run in wk 2 at BO

    ‘Queen’ continues its dream run in wk 2 at BO

    MUMBAI: YRF’s Bewakoofiyaan has not been appreciated as the film lacks chemistry between the lead pair and music doesn’t add much flavour either. The film opened with little over Rs 2 crore and floated between that and Rs 2.5 crore over its four day weekend. The film put together Rs 9.37 crore over four days.

     

    Queen is holding on strongly, a rare film in ages, which has collected more on its seventh day than its opening Friday. The film collected Rs 18.5 crore for its first week. As the film continues to do well in its second week, it can be termed a minor hit.

     

    Gulaab Gang, an ordinary run of the mill honesty vs corrupt politician (both protagonists being woman is what the film expected to cash in on) has been rejected outright. The film could add little to its opening weekend collections to end the first week with Rs 10.2 crore.

     

    Total Siyapaa is fairing very poorly. The film collected Rs 5.85 crore in its first week and will prove to be a loser.

     

    Shaadi Ke Side Effects managed to stay above par in its second week adding Rs 4.85 crore taking its two week total to Rs 35.05 crore.

     

    Gunday has collected Rs 35 lakh in its fifth week taking its five week tally to Rs 78.45 crore.

  • Kangana Ranaut crowned PETA’s hottest vegetarian

    Kangana Ranaut crowned PETA’s hottest vegetarian

    MUMBAI: Beating her contemporaries, Kangana Ranaut has been crowned “The Hottest Vegetarian” by People for the Ethical Treatment of Animals (PETA).

     

    Visitors to PETAIndia.com cast their votes to help PETA choose the most alluring Vegetarian Vixen this year and Bollywood’s poster girl for fashion took the top honor.

     

    Says PETA India Manager of Media and Celebrity Projects Sachin Bangera, “Bollywood stars are truly shining for animals by choosing to go meat-free, and Kangana’s beauty is proof that a great way to get a killer body and looks is by not eating animals.”

     

    On several occasions Kangana has always been heard propagating the cause of vegetarianism and was even quoted stating, “We must not eat other animals. Besides, vegetarian organic food is far healthier minus all the toxins”.

     

    PETA selected the winners based on several factors, including vote count.

     

    After receiving rave reviews for her performance in Krrish 3, Kangana Ranaut is on a roll with Queen and Revolver Rani both of which see her essay the role of the protagonist.