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Tag: Kangana Ranaut

  • Kangana Ranaut named brand ambassador of LIVA

    Kangana Ranaut named brand ambassador of LIVA

    MUMBAI: Birla Cellulose, from Aditya Birla Group, unveiled its new age fabric brand, LIVA. The company has named Kangana Ranaut as its new brand ambassador.

     

    The company also launched the Liva Accredited Partner Forum (LAPF) at JW Mariott, Mumbai with a fashion show. LIVA is a new age fabric that is natural, fluid, and fashionable which infuses fluidity into the garment.

     

    The evening saw an amalgamation of the five elements to bring out the essence of LIVA, in a fluid fashion showcase titled ‘Panchtatva’.

     

    James Ferreira, renowned for his subtle non-literal infusion of Indian elements, presented the LIVA Collection themed Air, whereas Puja Nayyar, known for her unique ideation towards experimentation in design, used Earth as an element to showcase the expanse of the fabric LIVA. Narendra Kumar, known for his structured silhouette and sharp tailoring, displayed the fluidity of the fabric, using Water as the inspiration and Anita Dongre, who is known for her wide range – pr?t to couture, traditional to contemporary, classic to avant-garde and desi to global, took inspiration from Fire to bring alive the fiery fluidity of LIVA.

     

    The highlight of the showcase was show stopper Kangana Ranuat, walking the ramp in a gorgeous LIVA creation.

     

    Ranaut said, “When I saw the fabric, I was really surprised at how flowy and fluid it was. It draped by body in just the right way, wasn’t too boxy or too tight. The fabric moved as I moved. I think it’s the kind of fabric that can go well with any clothing and occasion. Moreover, I personally feel that LIVA is going to play a very important role in the world of fashion. People always want something new; something exciting and I can see it happening with LIVA. The collections seen tonight are very much testament to the great potential the brand has for women’s wear. It feels great to be here tonight with the wonderful design team from LIVA, and of course, the absolutely brilliant designers who have show cased their collections”

     

    Grasim Industries managing director and group director – textiles K.K Maheshwari said, “Firstly, we needed to create a distinctive and relevant end-consumer promise. With years of experience and several intense rounds of understanding consumers, we have found one that we believe resonates strongly with their desires and beliefs. Not only does it fully satisfy them on the aspect of being a natural product, it also delights them on the distinctive aspect of the product which is its soft drape, or “fluidity”. I am delighted to announce that we are launching this product under the brand name “Liva” with the very simple but very meaningful and attractive proposition of “Natural Fluid Fashion.”

  • “Women must develop a thick skin in order to survive in the media:” Barkha Dutt

    “Women must develop a thick skin in order to survive in the media:” Barkha Dutt

    MUMBAI: Veteran journalist Barkha Dutt, who recently stepped down from her post as NDTV group editor to start her own business venture, said that in order to survive in the media business, women should develop a thick skin.

     

    Speaking at the launch of FICCI Women in Media Forum, Dutt specifically addressed women journalists and said, “There are two key things that you should keep in mind. One is that you have to perform better than the men and secondly, be prepared to be scrutinised or even being deconstructed in the media room. Develop a thick skin in order to survive.”

     

    Dutt spoke on the role of women in the Indian news room space and shared some key insights from her own experience. She began her keynote about the role and depiction of women 20 years ago in the industry. “I want to talk about my mother’s generation working in the media. Today, we are not the norms but the exception. When my mother was 19 years old and walked into Hindustan Times asking for a job, the then editor told her that there was no space for her in the media room. After persisting, she was told that she would get to cover a flower display show in Delhi. She later went on to head the news bureau,” Dutt said.

     

    Sharing an interesting anecdote, Dutt, who is synonymous for her coverage of the Kargil War, said that it was her mother who should be given due credit. “During India’s war with Pakistan in 1965, my mother took a few days off and went to cover the war at the war front in Punjab. She did this after she was not allowed to cover the war by the newspaper. In Punjab, my mother sent dispatches back to the news paper desk, which got featured prominently,” Dutt shared.

     

    Moving on to her own experience, Dutt said that in 1999, the army was uncomfortable with a woman at the war front. “They were not comfortable protecting a woman. I told them that if soldiers were going to go behind a rock and use it as a loo, so will I. Today, we women journalists want to be judged for our work as journalists,” she stated.

     

    Dutt also mentioned that while today there were many women journalists, she could not even name 10 women editors or CEOs in the news room space. She shared insights of a UN survey, which analysed profitable film industries world over. “One third of the screen space or less was given to women in speaking roles in Bollywood. However, India did well in sexualising women.”

     

    She highlighted how disparity in wages existed in Bollywood. “Why didn’t Kangana Ranaut get the same profits that her male contemporaries do even after performing well with a film like Queen? Why is Anoushka Sharma questioned if she has got a lip-job done, while the male actors are not asked if they have resorted to botox?” the popular TV anchor reasoned.

     

    In conclusion Dutt said, “I sit here as a 43 year old and with 20 years of journalism experience and I look at it in dismay. There is a certain kind of glamorising of journalism that is taking place in the studio today. How is it that the three Khans of Bollywood are going strong enough at 50 years but not a single actress over 40?” she implored.

     

  • Kangana Ranaut wins National Award for Best Actress; ‘Queen’ is Best Film

    Kangana Ranaut wins National Award for Best Actress; ‘Queen’ is Best Film

    MUMBAI: Kangana Ranaut, whose performance was applauded by one and all in the film Queen has won the National Film Award for best actress for essaying the role of ‘Rani’ in the movie.

     

    This is Ranaut’s second National Award. In 2008, the actress won the Best Supporting Actress award for her performance in Madhur Bhandarkar’s Fashion.

     

    Additionally, Vikas Bahl-directed Queen has won the Best Film Award.

     

    The National Awards will be handed out by President Pranab Mukherjee on 3 May, 2015 in New Delhi. As was reported earlier by Indiantelevision.com, veteran actor – producer Shashi Kapoor will receive his Dadasaheb Phalke Award at the ceremony.

     

    On the other hand, Kannada actor Vijay bagged Best Actor for the Kannada film Nanu Avanalla Avalu.

     

    The Priyanka Chopra starrer Mary Kom, which is directed by Omung Kumar, has won the Best Popular Film Providing Wholesome Entertainment. Whereas Haider bagged awards in various categories like Best Choreography (Bismil), Music Direction, Costume Design and Male Playback Singer (Sukhwinder Singh for Bismil).

     

    Director Srijit Mukherji won Best Director for his Bengali film Chotushkone. Killa was named as the Best Marathi Film, Harivu won in the Best Kannada Film category, Nirbashito won Best Bengali Film, whereas Othello won Best Assamese Film.

     

    The Amitabh Bachchan starrer Bhootnath Returns received a special mention at the National Awards. The movie was produced by T-Series and B R Films.

     

    T-Series chairman Bhushan Kumar said, “I am extremely delighted and honoured by this special mention given to Bhoothnath Returns by the National Awards Committee and on behalf of my entire team at T-Series, would like to thank them for this honor. We have always upheld cinematic values and this has further justified our faith in unique and meaningful movies.”

  • Top 10 Bollywood actors to look out for in 2015

    Top 10 Bollywood actors to look out for in 2015

    MUMBAI: The past year in Bollywood gave us several groundbreaking performances by celebrated actors as well as debutants.  With the year coming to an end, here’s a roundup of some of the hottest actors to look out for in 2015. Check out the list of top 10 actors who are sure to rule the industry in the upcoming year.

    Deepika Padukone:

    Apart from numerous brand endorsements and appearances, Deepika Padukone tops the list with many exciting projects lined up for release next year. Deepika will essay the title role in Shoojit Sircar’s Piku opposite legendary Amitabh Bachchan and Sanjay Leela Bhansali’s Bajirao Mastani as Mastani. Last but not the least she also has Imtiaz Ali’s Tamasha opposite Ranbir Kapoor in her kitty.

    Kangana Ranaut:

    Kangana Ranaut received numerous accolades for her film, Queen, winning millions of hearts with its simple story. Kangana also won the best actress award drama category for the film in the recent Stardust Awards. Taking the entertainment quotient one notch higher, she will be seen in a double role in Aanand L. Rai’s Tanu Weds Manu 2 in 2015.

    Vidya Balan:

    Vidya Balan is geared up for some ambitious releases in 2015. Mahesh Bhatt’s Humari Adhuri Kahani which stars Vidya alongside Emraan Hashmi and Rajkumar Rao is an anticipated romantic drama. The actress, who is known for her unique choice in roles, was last seen in Bobby Jasoos this year.

    Shraddha Kapoor:

    In 2015, Shraddha Kapoor will be shaking legs with Varun Dhawan in the upcoming dance based film, ABCD 2. Currently, the actress is enjoying the Vegas schedule of the film that promises to deliver cutting edge VFX and outstanding choreography.

    Arjun Rampal:

    Social media platforms have been buzzing with compliments for Arjun Rampal’s look in his upcoming film Roy. Portraying the role of a complex filmmaker Kabir, fans are totally loving his new look and the role. With Roy’s release, 2015 will see the actor playing a role that he has never done before.

    Taahir Bhasin:

    Taahir impressed the audience and critics this year with his powerful performance as the antagonist in his debut YRF film Mardaani opposite Rani Mukerji. In 2015, Taahir has an exciting project film titled Babumoshai Bandookbaaz, opposite Nawazuddin Siddiqui and Chitrangada Singh. Looks like 2015 will be promising for the young actor.

    Emraan Hashmi:

    Emraan Hashmi starred in Mr. Natwarlal and Dharma Productions’ Ungli this year. Even though these films did not do well, his future projects in 2015 like Mr. X and Hamari Adhuri Kahani are in the list of the most awaited films of the coming year.

    Abhishek Bachchan:

    With his last super-hit release, Happy New Year, Abhishek Bachchan surely witnessed a successful year in 2014. In 2015, the actor has interesting projects to look forward which includes All is Well along side actress Asin.

    Jacqueline Fernandez:

    Jacqueline Fernandez is riding high on success with the blockbuster KICK and 2015 is touted to be a great year for the actress with films like Roy, Brothers and Definition of Fear among others. Jacqueline will be seen in a double role in her upcoming film Roy and her first international debut Definition of Fear is a horror film directed by James Simpson. These films are sure to keep the actress on her toes for next year.

    Nargis Fakhri:

    Nargis Fakhri was praised this year for her item song in KICK and for her quirky performance in Main Tera Hero alongside Varun Dhawan. In 2015, she will be making her Hollywood debut with her upcoming film Spy with Jude Law. Nargis will also be seen in a Tamil film Saahasam.

  • ‘Ungli’…Fingered!

    ‘Ungli’…Fingered!

    MUMBAI: While the Indians may love a Robin Hood kind (he robbed for charity), vigilante films, which have been made by the dozens in Hollywood, they are not very popular genre in India because, this is a nation supressed by some or the other rulers and have got used to the idea. So what if their own people like Municipal head or RTO boss or traffic cop and others supress you and put a price on just about everything you need to survive, we take it in our stride. Why bother to fight for your right when you can buy it in anything between Rs 100 to a lakh and be done with it?

    It is a common scene that in a city like Mumbai, traffic police don’t stop you from doing wrong, they stand round the corner to let you do that and cash in on your crime! It is the same when one is unfortunate enough to need the help of the ‘service’ of one of the government agencies.

    Randeep Hooda, Angad Bedi, Neil Bhoopalam and Kangana Ranaut are friends who are let down by the society and people in high places. Their gym instructor and brother of Kangana, Arunoday Singh, is lying in a coma with little chance of recovery; he is in this condition because he was hit brutally by a fixer’s, Mahesh Manjrekar, son who handles bribe collection and distribution of the Mumbai police force. There is only one witness, senior citizen Arunoday who is trying to defend himself from Manjrekar’s son.

    Producers: Hiroo Johar, Karan Johar.
    Director: Renzil D’Silva.
    Cast: Sanjay Dutt, Wmraan Hashmi, Kangana Ranaut, Neha Dhupia, Randeep Hooda, Angad Bedi, Neil Bhoolam.

    The senior citizen is threatened not to identify the culprit in the court and, as a result, the culprit is set free. The foursome lose faith in the system and decide to mete out justice on their own. They turn vigilantes. They decide to take on the corrupt and punish them on the spot when and where found guilty of corruption. The electronic media, always at the end of the butt of joke in movies, make these vigilante gang famous from their very first exploit. Also, the way they give names lacking imagination like Coal Gate (inspired by Watergate!), Bollywood (inspired by Hollywood), they name the gang as Ungli Gang because that is the sign they left behind after their first episode of instant justice.

    While every department takes its turn at being punished by the Ungli gang, the police is hot on its trail. The people in high places are uncomfortable with this gang fearing their turn someday and want its illegal activities to end and to put them in prison. So the corrupt police force selects the most honest cop, Sanjay Dutt, to capture the gang who in turn enrols the rebellious junior, Emraan Hashmi, to do the job. Emraan is a rebellious cop and generally anti-establishment.

    Emraan Hashmi joins the Ungli gang to liquidate it. Instead, he sees the gang’s point of view and becomes a part of it. As it progresses, the film strays.
    The script is quite hackneyed and direction patchy. There is no eye for details in things like designations and stars worn are three for all ranks and there are many such glitches. Musically, Dance Basanti… and Pakeezah have appeal for youth. Dialogue is good at places. The film looks dated having taken its time in making.

    Ungli has had a poor opening and has little chance of showing much improvement over the weekend.

                                                      

                                            ‘Zed Plus’…Nothing plus about it

    Zed Plus is supposed to be a satire on the security system of the Indian police protection branch locally and the National Security Guard nationally. Zed Plus is supposed to be a security cover provided to a VIP. Since the perception of who is a VIP and deserving of such a security is determined on threat perception, it is the cause for this film promoted as a satire. One day, a local puncture mender with his workshop on the highway, Adil Hussain, earns this Zed security. This is all about him.

    This is a famous dargah town in Rajasthan which goes back 500 years. The originator of the Dargah had a family of 12 children which has now flourished into 400+ heirs but only one man runs the dargah and pockets all the takings. The others rebel and it is decided that all the heirs will get a chance to perform the rituals at the dargah one by one, each getting a turn every 15 months!

    The film is all about this small town with a dargah as its claim to fame. While the film peers in to the lives of the townfolk, it returns to its main theme only much later.

    Kulbhushan Kharbanda is the prime minister of India surviving on day to day basis with his blackmailing coalition partners. Just about every coalition partner is blackmailing him with threats of withdrawal of support everyday unless their demands are met.

    When the PM, Kharbanda, is all at sea, some unidentified caller advises him to visit this famous Peepali Pir dargah in Rajasthan which would solve his problems. Of among the 400+ guys to take their turn to be the Khadim of the dargah, it happens to be the turn of Adil to conduct the rituals of the dargah on the day the PM is slated to visit.

    The PM arrives, the town is cleared of all ugly sights including Adil’s puncture shop and the front platform of his wife’s (Mona Singh) footwear shop. Many are left jobless. The PM’s dargah visit works for as soon as he enters the premises, the PM’s problems are getting solved one after the other. He has only Adil to thank for all the favours of the dargah. He is happy with Adil and asks Adil to spell his problems if any and the PM would solve them for him. Adil says he is threatened by his neighbour, Mukesh Tiwari, only for the PM to understand as the national troublesome neighbour, neighbouring country (Pakistan).

    The PM instantly orders a Zed Plus security for Adil, a victim of Pakistani threats! The rest is left to the media who make him into a national hero like it did a simple village man, Omkar Das, in Pipli Live.

    Adil becomes a celebrity overnight. A local hero, he is chosen by the Rajasthan CM to contest for his party. His degeneration has started, he is taught to accept bribe. He is manipulated by his PM and his Rajasthan CM, both being anti each other.

    Our hero, Adil, is right out of Raj Kapoor’s Shri 420. He decides to return to his normal life. He realizes his follies and greed and confesses to them at an election meeting.

    Zed Plus may be a satire but hardly worth any mirth. The only problem Adil faces due to the security is that he can’t visit his paramour without the security guards following him. The PM’s PA knows a gaff has been made by the PM but he has to stick to the story of threat from the neighbouring country so that the PM is not made to look like a fool. Hence, despite Adil’s requests to withdraw his cover, it stays.

    While the idea was worth exploring, it is stretched too much trying to pack in parallel stories. Direction is fair. Songs have purely thematic appeal. Editing is slack. Adil Hussain performs very well equally supported by Mukesh Tiwari.  Mona Singh is adequate. Sanjay Mishra is good as usual. K K Raina impresses.
    Zed Plus has weak face value leading to its poor opening. It faces bleak prospects.

  • Eros International collaborates with Aanand L Rai on Tanu Weds Manu Returns.

    Eros International collaborates with Aanand L Rai on Tanu Weds Manu Returns.

    MUMBAI: After the stupendous success of Raanjhanaa ,starring Sonam Kapoor & Dhanush, that went on to enter the highly coveted 100 crore club, Eros International is now collaborating with director Aanand L Rai on Tanu Weds Manu Returns, the sequel of the blockbuster starring Kangana Ranaut and R.Madhavan.

     

    Kangana Ranaut who will soon reprise her role as Tanu in Aanand L Rai’s Tanu Weds Manu Returns has a pivotal role in the film, that of a Haryanvi athlete.

     

    Says director Aanand L Rai, “It is wonderful to be collaborating with Eros yet again on Tanu Weds Manu Returns .They have always ensured that no stone is left unturned to give a film everything it needs right from the time it goes on floors to the release.”.

     

    Says producer Krishika Lulla, “after the delightful  Raanjhanaa, we at Eros are happy to partner with director Aanand L Rai on yet another entertainer Tanu Weds Manu 2 .We are confident that the sequel will be just as memorable and entertaining”.

     

    Complex, funnier and more twisted, Aanand L Rai’s Tanu Weds Manu Returns starring Kangana Ranaut and R.Madhavan is scheduled to release next year.

  • Sony Max to premiere ‘Queen’ on 31 August

    Sony Max to premiere ‘Queen’ on 31 August

    MUMBAI: Catch the refreshingly real, sweet, sensitive, fun social drama of ‘Queen’ which will premiere on MAX, the premium Hindi movies channel on Sunday 31st August at 8 pm.

     

    The movie tells the tale of a diffident, shy and small town girl Rani (Kangana Ranaut) whose wedding gets called off by her fiancée just two days before the scheduled day. However instead of falling prey to self-pity and regret, she decides to embrace life thus opening her up to a world of new possibilities and experiences.  In turn, she learns to love herself once again and sheds her inhibitions to make new friends, travel, dance and most importantly to be ‘happy’ irrespective of how life pans out.

     

    Talking about tackling ‘Queen’ like situations in one’s life, lead actress Kangana says, “If your equation with a person fails, it doesn’t mean that you have failed. I’ve learnt to deal with rejection, or what you call ‘dumping’ but for many it becomes a huge crisis. I believe a person has all the right to decide whether or not he/she wants to stay in a relationship. I respect the other person’s decision, keep myself emotionally strong and work towards ending the pain.”

     

    Commenting on how the movie has managed to make that connect with the audience, Director Vikas Bahl, says, “I think it is very relatable. It’s relatable yet funny, that combination is what makes it interesting. You can immediately see that you can connect with the girl and then you connect with the way she talks and then you connect with the humour that’s in it. So it seems like it’s straight out of your life, which I think works.”

     

    Catch Rani’s voyage of self-discovery by tuning in to watch the movie ‘Queen’ that premieres on Sony MAX on Sunday, 31st August at 8pm

  • UTV announces ‘Katti Batti’

    UTV announces ‘Katti Batti’

     MUMBAI:  After clutter breaking and iconic films like Dev D, A Wednesday, Barfi!, Kai Po Che and numerous others, UTV Motion Pictures now is looking at bringing a unique love story about new age relationships and breaking up and making up in the world of today, the sort of contemporary romantic relationship never before seen on Indian celluloid – Katti Batti! The film will be directed by Nikhil Advani and will bring together the eclectic pairing of actors Imran Khan and Kangana Ranaut.

     

    Katti Batti is an unusual love story with a twist, and has been creatively developed and driven by UTV Motion Pictures from its inception. UTV’s creative team first spotted the potential in Katti Batti’s script by first time writer Anshul Singhal. Then began the search for a director who could bring the same passion to the film, a search which ended with Nikhil Advani coming on board. UTV, Nikhil and Anshul have honed and polished the script for the past year to make it one of the most zany and heartwarming love stories in contemporary Hindi cinema.

     

    “We are very excited to be taking our creative journey on Katti Batti to the next phase. It is a most unusual love story steeped in the culture and language of today’s relationships. We wanted to make sure that the script gets the right director at the helm and a cast that can justify the two incredibly real, funny and layered lead characters. Our creative team steered the entire project through wonderfully and we are thrilled to have Nikhil, Imran and Kangana on board for the film. We couldn’t have asked for a better director and cast for the film,” said Disney India managing director Siddharth Roy Kapur.

     

     Advani added, “UTV spotted a gem of a script with Katti Batti and it was critical that it got the cast that justified it! Am personally elated by this casting combination as it is a dream to work with Kangana – her body of work has not dulled her ability to bring humility to her craft. Imran on the other hand is drawing from new personal experiences and emotions and brings with him as well, a fresh approach.”

     

    Actor Imran Khan, who will be essaying the role of Maddy, said, “I have always wished to be a part of films that make me proud as an actor. Katti Batti will be one such film. My last outing with UTV gave the audiences Delhi Belly, and we have worked together in the past on many successful films like Jaane Tu Ya Jaane Na, I Hate Luv Storys and Ek Main aur Ekk Tu. Now we hope to recreate the magic with Katti Batti. Nikhil Advani is a great story teller and Kangana is one of the finest actors of our generation. I am eagerly waiting to kickstart the film!”

     

    Kangana who plays the character of Payal concluded, “It is a beautiful story. Writers have used elements like the battle of the sexes, issues of urban couples, expanded truth and non linear narrative. We have one of the leading creative studios UTV as the producers and I have worked with them in the past on Fashion and Life in a Metro, two of my most memorable films. I just hope I do justice to this story that might change the perspective of love and love stories for us and for coming generations.”

     

    Katti Batti goes on the floors later this year and is scheduled for a worldwide release in 2015.

  • Kangana Ranaut-Irrfan Khan starrer ‘Divine Lovers’ to release in France

    Kangana Ranaut-Irrfan Khan starrer ‘Divine Lovers’ to release in France

    NEW DELHI: Divine Lovers by Sai Kabir, starring Kangana Ranaut with Irrfan Khan, is to get a mainstream theatrical release in France on completion, as it has been recognised as a French film by the French Film Commission.

     

    The Film France COO Franck Priot has become a mentor for the film and for the director himself.

     

    Kangana who last shot in Paris for Queen said she was very excited with the association as Bollywood’s postergirl for fashion known for her sartorial choices is also known and recognised in the Fashion Capital of the world as a style icon.

     

    Both Sai Kabir and Franck Priot are looking forward to this Indo-French technical exchange, especially when the post production stage happens in France. Sources reveal that the film will be India’s answer to German and French edgy, love stories that the whole world watches.

     

    Director Sai Kabir said, “Franck Priot has truly been a mentor both to me and the film. The French Film Commission has helped us build this into an Indo-French co production”.

     

    Priot said: “It is exciting for us at the Film France to have young talent like Kabir Sai from the new generation of Indian directors, willing to work with France and French talent in order to have their movies reaching out to wider audiences outside of India. And his impressive knowledge of French cinema for sure will help him to find common grounds and references with us. With its reality-grounded style; Divine Lovers has a potential appeal to European audiences, even if they don’t know the Bollywood conventions”.

     

    Ranaut said, “Divine Lovers will receive a mainstream cinema release in France. It will be India’s answer to edgy love stories that world-cinema viewers enjoy”.

  • Myntra signs Kangana Ranaut as Brand Ambassador and Face of DressBerry

    Myntra signs Kangana Ranaut as Brand Ambassador and Face of DressBerry

    MUMBAI: Myntra.com, India’s largest fashion e-tailer, has brought on-board Bollywood’s latest “Queen”, Kangana Ranaut, as its brand ambassador and the face for its fast fashion in-house brand DressBerry. With her recent mega hits like Queen, Revolver Rani and her previously unforgettable role in Madhur Bhandarkar’s ‘Fashion’, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories.

     

    As the brand ambassador, Kangana Ranaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country. To begin with, the two-time Filmfare award winner will be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women’s western wear brands on Myntra.com.

     

    Expressing her excitement on the association with Myntra.com and Dressberry, the renowned actress, Kangana Ranaut said, “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me.” 

     

    She further added, “Myntra provides shoppers the opportunity to access everything that a fashion fanatic can dream of, at affordable prices. Brands like Myntra.com are also providing access to youth in smaller towns to shop for their favourite brands as they are equally aspirational and want to look good just like their counterparts in larger cities.”

     

    Speaking on the celebrity association, Myntra CMO Vikas Ahuja said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India’s preferred online fashion destination and will mark a new step in DressBerry’s evolution.”

     

    DressBerry hosts a wide and diverse range of collection for young women across tops, dresses, jackets, bottoms, jumpsuits, nightwear and accessories, starting at just Rs 249 up to Rs 1999.

     

    Myntra.com ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.

     

    Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador while the ravishing Chitrangda Singh and the charming Abhay Deol, were voted as the Fashion Icon of the Month for May & June, 2014.