ITV

Tag: Kanan Devan

  • Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

    Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

    MUMBAI: Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by the agency’s Bangalore branch.

    Tata Global Beverages India  Vice President – Marketing Puneet Das said, “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium.  We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24×7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with Dentsu Impact as our digital creative partner. We believe that their strategic and creative capabilities are a good complement to our digital agenda and we look forward to creating exciting work that will resonate strongly with today’s digital consumer.”

    Speaking on the win, Dentsu Impact  President Amit Wadhwa said, “With the consumer and the media landscape changing rapidly, brands are evolving too. With this evolution, it is extremely important for agencies to re-invent through expertise and ideas and, when you win businesses through this fresh thinking, you know you are on the right path. This new partnership is a big step for Dentsu Impact, especially the Bangalore branch, in truly being the new age agency. We are extremely excited and look forward to partner TGBL in creating some interesting work together.”

    Looking forward to the association, Dentsu Impact  Chief Creative Officer Soumitra Karnik said, “‘Winning a Tata business and that too in a highly competitive region like Bangalore is not everyone’s cup of tea’ – we were told this when we were working on the pitch. We pride ourselves in being strategically and creatively very strong, especially when it comes to integrated ideas. This is what makes Dentsu Impact so successful in most of our pitches. With mega brands such as IKEA and Tata Tea, our Bangalore office has managed to acquire an enviable position in such a short span. We look forward to a great partnership with Tata Global Beverages. Watch out for what brews next.”

  • India’s biggest photography reality show – ‘Kanan Devan Photography Escapade 3’

    India’s biggest photography reality show – ‘Kanan Devan Photography Escapade 3’

    MUMBAI: India’s biggest photography reality show – ‘Kanan Devan Photography Escapade 3’ was launched today by Tata Tea Kanan Devan, a heritage tea brand from the house of Tata Global Beverages. After two immensely successful editions of this photography contest that is aimed at budding photographers, the brand had rolled out the third edition of Tata Tea Kanan Devan’s Photography Escapade contest in June 2017 which received overwhelming response from hundreds of photography enthusiasts across the country.

    The contest provides aspiring photographers with the opportunity to capture nature in its entirety, the natural beauty of the hills, the people of Munnar and the intrepid journey of tea from leaf to cup. Based on the theme ‘Elements of Nature’, the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills namely Earth, Fire, Wind and Water. These stories will be available to the audience in the form of webisodes that will be released every week on Tata Tea Kanan Devan’s Youtube channel, starting today.

    In addition to a different theme, Photography Escapade 3 also took this contest to the next level with a refreshingly different game format called Truzzle, which means ‘Treasure+Puzzle’, and an enriching photography journey in the pristine Kanan Devan Hills. What began as a simple photography contest two years ago, is all set to sway the web with its video content in a reality show avatar. While keeping the scenic beauty and natural bounty of Munnar and tea at the heart of Escapade, the webisodes witness 10 participants engaging with each other, solving puzzles, working in a team before the top 3 winners are chosen for their vivid captures.

    Tata Global Beverages, Head – Tea marketing, India, Mr. Puneet Das said, “Kanan Devan Photography Escapade provides aspiring photographers with the opportunity to capture nature in its entirety, the natural beauty of the hills, the people of Munnar and the intrepid journey of tea from leaf to cup. While the natural landscapes of tea plantation provide scenic shots, capturing this journey can be challenging for photographers. However, the breathtaking photos of this scenery, can evoke a sense of ‘being back to nature’ and ‘freshness’ which is also the hallmark of Tata Tea Kanan Devan.”

    Tata Tea Kanan Devan will also be announcing the winner of Photography Escapade 3 in the last episode of the websiode series.