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Tag: Kanak News

  • BARCs most watched new regional News channels

    BARCs most watched new regional News channels

    BENGALURU: It is now 4 weeks since Broadcast Audience Research Council of India (BARC) started publishing segmented data of regional news channels in 4 languages in the public domain. Three of the languages are from East India – Assamese News, Bangla News and Oriya News and one is from West India – Marathi News. BARC commenced ranking the top 5 News channels in each of the markets represented by theses languages from week 35 of 2018 (Saturday, 25 August 2018 to Friday, 31 August 2018) onward.

    The four languages from the middle portion (geographically) of the country represent the following markets/states:

    Assamese News: Assam /North East/Sikkim (U+R): NCCS All: 2+ Individuals

     

    Bangla News: West Bengal (U+R): NCCS All: 2+ Individuals

    Marathi News: Maharashtra/Goa (U+R): NCCS All: 2+ Individuals

    Oriya News: Odisha (U+R): NCCS All: 2+ Individuals

    Geographically, it could be averred that these languages are from the middle regions of India.

    Earlier, in week 1 of 2018 (Saturday, 30 December 2017 to Friday, 5 January 218), BARC had commenced publishing its weekly lists of Top 5 News channels for each of four South Indian languages – Kannada, Malayalam, Tamil and Telugu.

     

    In the case of the four mid Indian languages, the same five channels were present in BARC’s lists of top 5 News channels of all the four languages during all the four weeks that the data is available at the time of writing of this report. As a matter of fact, for three of the East Indian languages, all the five channels for each language followed the same order of ranks. In the case of Marathi News ranks showed a bit of an anomaly.

    In general, the News channel for each of the four languages from mid India that has been ranked one had for more viewers that the channel that was ranked two. There was also a marked difference in viewership between a higher rank and its succeeding rank.

    Please refer to the figures below showing how the News channels for each language were ranked and the rounded off average of four weeks weekly impressions in (000s):

     

    As mentioned above there was an anomaly in ranks in the case of Marathi News channels.

    It is early days yet to get an accurate measure of the performance of the top 5 News channels of each of the mid Indian languages. Time will  rank the channels more correctly.

  • Eastern Media rebrands Odia infotainment channel Kanak TV

    Eastern Media rebrands Odia infotainment channel Kanak TV

    MUMBAI: In a bid to stay head to head with competition, Odisha based Eastern Media has revamped its Odia language infotainment channel Kanak TV as Kanak News. With the re-branding exercise, the channel is also eyeing a larger chunk of ratings.

     

    The channel started operations in 2009 and airs 24/7 news, current affairs and entertainment content. Post the revamp, Kanak News will sport a new tagline of ‘Paribartanara Swara,’ and will aim at being the voice of change for the people of Odisha across the horizon.

     

    Eastern Media executive director Tanaya Patnaik says, “A complete revamp had been on the cards for a long time now. With almost a dozen players in the market, it was important for us to change the way we look at news. We wanted to redefine the concept of prime time news. For us, every hour is prime time. We have been implementing these changes for the last couple of months and the response and ratings have been highly encouraging. Kanak News has a very young and energetic team and it has been working for us.”

     

    Providing an insight into the rebranding, Patnaik tells Indiantelevision.com, “It has been six years since we started operations and seeing other players, we thought it was time for us to undergo a revamp. As a part of the revamp, we will change our editorial strategies also. We will shift away from the bulletin formula to a more breaking news and debates situation. Previously, we had 60 – 65 per cent of news with the rest as current affairs. Now it will be a 80 – 20 proposition.”

     

    The channel will continue to be a free to air and hence relying on advertising revenue. “It will take time for pay channel phenomenon to work in Odisha. There are only two local pay channels in the state now. There are huge number of viewers in the state but 10 channels are a little too much at times,” she adds.

     

    Elections are the biggest source of revenue for both national and regional news channels. The national election and the state elections are held at the same time in Odisha, which impacts the business of news channels hugely. The ad rates normally fluctuates between Rs 500 – 600 but during elections it goes up to almost Rs 1500.

     

    Eastern Media also owns the largest circulated Odia daily broadsheet, ‘Sambad’ and radio channel Choklate 104 FM. Kanak News will use the resources of its sister companies.

     

    Speaking about how TAM ratings still decide the ad rates in the region, Patnaik says, “BARC is yet to give us data so clients are referring to TAM analysis. All the news channels are bragging about the ratings on air and promoting it aggressively and clients are going by that. Generating higher ratings is the other important reason behind us going through a revamp.”

     

    There are 140 to 200 TAM peoplemeters in Odisha and the number is innocuous when compared to the television households in the state. Nowadays, it is claimed that news is consumed most through internet, while television and newspapers are no longer the primary sources of information. However Patnaik begs to differ. “Unlike other states, newspaper circulations is still going up in Odisha. Additionally, there are many first time television buyers, so the primary sources of audio visual content consumption or news consumption are the traditional print and broadcast media and it will continue to be the same for the next six years at least. Internet is growing but at snail’s speed.”

     

    When it comes to penetration, cable remains the clear dominator in Odisha as 70 – 80 per cent of the population are cable TV subscribers, whereas areas uncovered by cable have DTH penetrations.

     

    Kanak News is available on Ortel Communication, Variety, Hathw@y and D2H platforms — Tata Sky, Dish TV and Jain Hits.

     

    Eastern Media chairman Soumya Ranjan Patnaik will continue to be the editor-in-chief and senior journalist Manoranjan Mishra will also be a part of the channel.

     

    Talking about the philosophy of the channel, chairman Soumya Ranjan Patnaik says, “Our stand is clear. We are not a neutral news channel. We have taken sides. We have taken sides for Odisha and every Odia and will be uncompromising while pursuing the State’s interest.”

     

    With its rebranding, the channel has also incorporated a few new programmes to its bouquet like Jatra Chalichi, Jeebana Ra Canvas, Business Leaders, Crime Reporter and Page 3 amongst others.