MUMBAI: It’s not every day a kitchen staple hits a century and does it with this much flair. As Hershey’s Syrup gears up to celebrate its 100th birthday in 2026, Hershey India is whisking up a full-year celebration that’s more indulgent than a triple-chocolate sundae.
Titled Pour a Little Magic With Hershey’s Syrup, the campaign is a gooey blend of nostalgia, creativity and community love headlined by longtime brand ambassador and culinary charmer chef Ranveer Brar. The festivities kicked off with a teaser that had Brar’s fans seeing the number “100” pop up in oddly sweet places, sparking curiosity like a mystery mousse.
The syrupy surprise was soon revealed: a centenary celebration that invites consumers to join the fun by submitting their coolest, quirkiest summer recipes using the iconic chocolate syrup. Milkshakes, popsicles, desserts, you name it top 100 entries win a limited-edition recipe book co-created (and signed) by chef Brar himself, plus a chance to be featured on Hershey’s official Instagram page.
Hershey India is going full swirl with the commemorative fun, launching a digital-first campaign, a 100-year promo pack, and in-store activations to sweeten the deal. And if that’s not enough, there’s more cooking in the second half of the year expect more sugar-fuelled activities aimed at fans with a sweet tooth and a creative streak.
Commenting on the campaign Hershey India & APAC, marketing director, Kamy Devaguptapu said, “As we celebrate 100 years of Hersey’s Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made Hersey’s Syrup a beloved part of their lives.”
Chef Ranveer Brar said, “Hershey’s Syrup is more than just an ingredient, it’s been part of countless memories and sweet moments in kitchens across the country. This campaign is a wonderful opportunity to showcase people’s culinary creativity by reimagining summer with Hersey’s Syrup. We invite you to share your unique recipes and inspire others with the magic of Hersey’s Syrup.”
As the syrup turns 100, it seems the recipe is simple, one part nostalgia, one part innovation, and a generous pour of magic. Ready, set, swirl.
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