ITV

Tag: Kamlesh Sutar

  • Zee 24 Taas launches ‘Fakt Ladh Mhana’ to protect education of flood-hit kids

    Zee 24 Taas launches ‘Fakt Ladh Mhana’ to protect education of flood-hit kids

    MUMBAI: When the floods washed away crops, Zee 24 Taas stepped in to save futures. Maharashtra’s most trusted news channel has launched a powerful campaign, Fakt Ladh Mhana, to ensure that children of flood-affected farmers in Marathwada don’t lose their right to education.

    The recent floods devastated the region, destroying acres of soybean and cotton crops and crippling families’ ability to pay for rent, mess, or tuition fees. For hundreds of students studying in cities like Pune and Mumbai, the tragedy threatened to cut short their education and with it, their dreams of lifting their families out of poverty.

    Recognising the gap, Zee 24 Taas created a transparent, direct-aid model: the campaign shares the personal journeys of over 400 identified students, broadcasting their stories in prime time along with their bank and Google Pay details live on air. This allows viewers to contribute directly, ensuring every rupee reaches the student without delay.

    The impact was immediate. Within just three hours of their stories airing, students Mahesh Jadhav (Nanded) and Mahesh Mate (Beed) received nearly Rs 50,000 each from generous viewers. The funds covered their urgent rent, food, and education expenses, with both pledging to help fellow students if donations exceeded their needs.

    “Education is the strongest weapon of empowerment,” said Zee 24 Taas editor Kamlesh Sutar. “Through Fakt Ladh Mhana, we are not only reporting hardships but creating solutions by connecting citizens directly with students.”*

    Echoing the vision, ZMCL CEO Karan Abhishek Singh added, “Our role as media goes beyond reporting. With this campaign, journalism becomes a bridge of hope, mobilising communities for real change.”

    By spotlighting two to three fresh cases daily, Fakt Ladh Mhana is designed as a sustained movement, a rallying cry to citizens across Maharashtra to stand up for education.

    Because when young minds are safeguarded today, a resilient tomorrow is built for all.
     

  • Sowing seeds of change: Zee 24 Taas honours farmers at Krushi Sanman 2025

    Sowing seeds of change: Zee 24 Taas honours farmers at Krushi Sanman 2025

    MUMBAI: Ploughing ahead with pride! Maharashtra’s most trusted Marathi news channel, Zee 24 Taas, turned the spotlight on the state’s unsung heroes at Krushi Sanman 2025, a celebration of farmers, agri-entrepreneurs and the resilience of rural India.

    More than just an award ceremony, the event blossomed into a powerful dialogue on the future of farming, spotlighting shrinking landholdings, rising input costs, and the mounting impact of climate change, while also celebrating trailblazing farmers who embraced innovation, sustainability and entrepreneurship.

    Graced by agriculture minister Dattatray Bharne, cabinet minister Bharat Gogawale and union minister of state Murlidhar Mohol, the event reinforced the message that agriculture is not just the backbone of India’s economy but the heartbeat of rural transformation.

    “Krushi Sanman 2025 is a movement that celebrates resilience and ushers in change,” said Zee 24 Taas, editor, Kamlesh Sutar. “We want to shift the narrative of agriculture from hardship to opportunity and from survival to success.”

    Echoing the sentiment, Bharne spoke of his own roots in farming and assured the community of the government’s firm support: “Agriculture today is about courage, adaptability, and innovation. Events like Krushi Sanman strengthen our resolve to honour farmers and ensure rural prosperity.”

    Adding perspective, Zee media corporation limited, CEO, Karan Abhishek Singh, described the initiative as “a long-term ecosystem where knowledge, policy, and innovation converge for the benefit of farmers.”

    Viewers can catch the special telecast of Krushi Sanman 2025 exclusively on Zee 24 Taas on Saturday, 20th September at 2:30 pm, and Sunday, 21st September at 2:00 pm.

    By honouring excellence and igniting dialogue, Zee 24 Taas has ensured that Krushi Sanman 2025 is more than an event, it’s a milestone in making agriculture not only a source of livelihood, but also of lasting pride.

  • Zee 24 Taas makes noise with Ganpati coverage that wins viewer devotion

    Zee 24 Taas makes noise with Ganpati coverage that wins viewer devotion

    MUMBAI: When Maharashtra welcomed its favourite elephant-headed god this year, Zee 24 Taas ensured no modak went unshared and no mandap went unseen. The channel rolled out wall-to-wall coverage of Ganesh Utsav 2025, blending ritual, revelry and reportage into a festival broadcast that stretched from the narrowest lanes of Pune to the furthest corners of the world.

    The scale was nothing short of spectacular. With live, on-ground reporting from major mandals across urban centres and rural outposts, Zee 24 Taas captured the devotion, colour and cultural vibrancy of the state’s most celebrated festival. Viewers not only saw the grandeur of Mumbai’s Lalbaugcha Raja and Pune’s Dagdusheth Halwai mandal but also felt the pulse of smaller towns, where local communities brought their own flair to the festivities.

    And it wasn’t just Maharashtra tuning in. Through robust digital-first initiatives, including live streaming, interactive updates, mobile feeds and social media engagement, the coverage reached audiences across six continents, making it a truly global Ganesh Utsav. Diaspora viewers joined in real time, watching rituals, immersions and mandal visits unfold alongside political developments and community stories.

    Zee 24 Taas also went beyond just visuals, curating special programming that delved into the history, traditions and evolving practices of Ganesh Chaturthi. From exploring how eco-friendly celebrations are reshaping idol-making to telling stories from rural Maharashtra, the shows added depth, giving the festival both cultural context and contemporary relevance. Citizen voices, community stories and ground-level experiences further enriched the mix, ensuring the coverage felt participatory rather than just observational.

    Brands, too, took note. Leading advertisers partnered with the channel to tap into millions of festive viewers, leveraging Zee 24 Taas’ reputation as Maharashtra’s most trusted news destination. Even amid major political events dominating headlines, the channel balanced hard news with devotional fervour keeping audiences informed without diluting the festival spirit.

    The channel’s leadership called it a defining moment. managing editor Kamlesh Sutar described Ganesh Utsav as “a reflection of Maharashtra’s culture, traditions and collective spirit” and praised the team for capturing both the energy of the celebrations and the news pulse of the state. Meanwhile ZMCL CEO Karan Abhishek Singh pointed out how the coverage underscored the network’s commitment to immersive, accurate and engaging journalism extending from television to mobile screens.

    By uniting festival storytelling with timely reportage and global digital integration, Zee 24 Taas has set a new benchmark for what festival journalism can look like. This year’s Ganpati wasn’t just covered, it was celebrated, streamed and shared across the globe. And in the process, Zee 24 Taas showed why, in Maharashtra, it remains the channel where devotion meets credible journalism.

  • Mandals to the Metaverse Zee 24 Taas Goes Global with Ganpati

    Mandals to the Metaverse Zee 24 Taas Goes Global with Ganpati

    MUMBAI: Ganpati Goes Global, and Zee 24 Taas Is Right at the Heart of It. From Glasgow to Girgaon, Ganpati is no longer just a local celebration, it’s a global phenomenon. And Zee 24 Taas isn’t just covering the news, it’s shaping the narrative. In an engaging conversation with Indian Television Dot Com Zee 24 Taas editor Kamlesh Sutar shared how the channel is reimagining festive programming to reflect both tradition and tech, rural reverence and social media sparkle.

    “It starts with Shravan,” Sutar explains, “Dahi Handi and Gokulashtami kick off the season, followed by Ganesh Utsav, Navratri, and Diwali. Our audience spans the globe now diaspora in the US, UK, UAE, even Pakistan tunes in.” Last year, the channel’s Desho Deshi Se Bappa special featured live coverage from Glasgow, where the Grand Maharashtra Mandal’s celebrations lit up screens back home.

    Zee 24 Taas plans to go bigger this year, capturing Ganesh festivities in cities with strong Maharashtrian communities Dubai, New York, Spain, and beyond showing how faith travels and festivals follow.

    Back home, the strategy is rooted in hyper-local storytelling. “Mumbai isn’t just Mumbai,” Sutar says. “We go down to the mohalla Dadar, Parel, Girgaon. And the same for other cities Ashur in Pune, Hatkanangle in Kolhapur. Hyper-local gives us deeper engagement and a stronger emotional connect.”

    The channel’s on-ground teams no longer report from the field they are the field. Anchors now go live from pandals and mandals, turning static coverage into immersive storytelling.

    Zee 24 Taas is also speaking the language of Gen Z. “Young people don’t tune into conventional news, they scroll it,” Sutar says. So the team infuses digital-first formats like Instagram Lives, trending reels, and celeb-driven content. A Celebrity Ganpati segment is in the works, roping in well-known faces to boost youth engagement across platforms. “We’re not just live on TV, we’re live on YouTube, Instagram, everywhere.”

    To keep audiences plugged into the pulse of the festival, Zee 24 Taas has lined up a comprehensive slate of special programming that blends devotion with entertainment. For television viewers, the schedule includes Shree Ganesh Aarti, a daily broadcast of the morning aarti from 27 August to 6 September at 6:45am, and Zee 24 Taas Sukhkarta, airing twice first as a build-up from 21 to 26 August at 10:30am, and later as a daily festival bulletin from 27 August to 6 September at 7:30am.

    Global Bappa, telecast at 12:30pm, brings a glimpse of Ganeshotsav celebrations from across the world, while Bappa Aaj Kai Khanar spices things up with festive recipes during the same afternoon slot. Gharguti Ganesh Spardha, airing from 1:30pm to 2pm, invites viewers to showcase their home celebrations, while Celebrity Ganpati brings star-studded darshans to the screen from 5:30pm. Gavakadcha Bappa, scheduled at 7:30pm, offers local flavours through festival walk-throughs from across Maharashtra. Special aarti broadcasts like Shree Ganeshachi Pran Prathishtha will mark the festival’s start on 26 and 27 August. The finale, Pudhchya Varshi Lavkar Ya, on Anant Chaturdashi (6 September), will run from 7am to 11pm, capturing the immersion-day fervour.

    Beyond the box, Zee 24 Taas is equally charged up on digital. Their festival content package includes a mix of festival news, informative stories on Ganesh Chaturthi’s significance and rituals, vibrant photo galleries featuring eco-friendly idols and pandals, and specially curated recipes. The channel’s social feeds will also be abuzz with original and syndicated videos, plus crowd-sourced web stories featuring images sent by enthusiastic devotees. This integrated multi-platform strategy ensures Zee 24 Taas celebrates Ganeshotsav not just as a regional affair, but as a global experience echoing across living rooms in India and beyond.

    Sustainability, too, has made its way into editorial choices. The channel spotlights eco-friendly idols, online pujas, and even the rise of online Ganesh shopping. “Modern-day concerns like the environment and accessibility are integrated seamlessly,” Sutar notes.

    Zee 24 Taas is mindful of maintaining editorial sanctity while embracing advertiser partnerships. “Brand integration works when it’s organic,” says Sutar. “For instance, a mithai brand during Ganpati feels natural. We steer clear of irrelevant sponsorships. It has to be a win-win for the brand and for our audience.”

    The channel’s approach ensures advertisers find a contextual home during peak seasons, and viewers get content that’s immersive, not intrusive. With tailored brand stories, past campaigns have seen solid ROI and lasting recall.

    At its heart, Zee 24 Taas’ festive coverage is driven by a simple belief: India’s festivals aren’t bound by state lines or even national ones. They resonate worldwide, evolve with technology, and unite communities through shared celebration.

    And as Kamlesh Sutar puts it best, “I may not celebrate Ganpati at home anymore, but with Zee 24 Taas, I get to celebrate it with a million households across the world.”

  • Zee 24 Taas’ Udyog Sammelan ignites Maharashtra’s entrepreneurial spirit

    Zee 24 Taas’ Udyog Sammelan ignites Maharashtra’s entrepreneurial spirit

    MUMBAI: Maharashtra’s business landscape is evolving, and Zee 24 Taas is ensuring entrepreneurs don’t miss a beat. The channel will telecast the Udyog Sammelan, a premier entrepreneurial event, on 8 Feb at 2:30 pm, 9 Feb at 3:30 pm, 10 Feb at 3:30 pm, and 11 Feb at 3:30 pm. If you’re an entrepreneur—or just dream of being your own boss—this is one event you won’t want to miss!

    With the theme ‘Empowering Maharashtra’s Next-Gen Entrepreneurs’, the summit dissected key business challenges and solutions, covering everything from funding access and government policies to digital transformation and industrial innovation. The event placed a spotlight on agribusiness, technology, manufacturing, and services, showing how young visionaries are reshaping Maharashtra’s economic fabric.

    Udyog Sammelan wasn’t just talk—it was about action. Here’s what the state’s key decision-makers had to say:

    1    Industries minister Uday Samant announced that 20 acres out of every 100 acres acquired will be reserved for MSME startups, setting the stage for Navi Mumbai’s rise as a semiconductor and data centre hub.

    2    Minister of ports development Nitesh Narayan Rane revealed that Vadavan Port is set to become Asia’s largest, propelling Maharashtra into a new era of economic expansion. “Our vision is to make Konkan an industrial hub,” he declared.

    3    Minister of skill development & entrepreneurship, Mangal Prabhat Lodha stressed the importance of employee respect in building successful industries. He also announced the integration of 438 ITIs into industry operations and the launch of a Private Participation Policy.

    Zee 24 Taas editor Kamlesh Sutar underscored the importance of the initiative, stating, “The Udyog Sammelan was not just a conference—it was a catalyst for Maharashtra’s entrepreneurial growth. By bringing together industry leaders and innovators, we are ensuring that these powerful insights reach a larger audience, enabling entrepreneurs to unlock new opportunities.”

    Zee Media Corporation Ltd CEO Karan Abhishek Singh echoed this sentiment, adding, “At Zee Media, we thrive on fostering meaningful partnerships that drive impact. This telecast is our commitment to supporting the business community, sparking new ideas, and creating a robust ecosystem for Maharashtra’s entrepreneurs.”

    The Udyog Sammelan telecast is more than just another business discussion—it’s a masterclass in navigating today’s rapidly evolving business landscape. Whether you’re an established entrepreneur, a startup enthusiast, or just someone curious about where Maharashtra’s industries are headed, this broadcast is packed with actionable insights, strategic guidance, and success stories that can inspire and inform your next big move.

  • Zee 24 TAAS debuts AI anchor Zeenia to present AI survey

    Zee 24 TAAS debuts AI anchor Zeenia to present AI survey

    Mumbai: Zee 24 TAAS is poised to redefine Marathi journalism with its state-of-the-art AI anchor, Zeenia set to present the AI Survey, conducted. As per the press release the first Marathi news channel to deploy such advanced technology, Zee 24 TAAS is on a mission to deliver an insightful survey that reflects the true sentiments of Maharashtra’s diverse population.

    As per the press release this AI survey, to be presented by Zeenia, the AI anchor, covers a wide spectrum of crucial topics including politics, religion, economics, and social issues, all in the lead-up to the Maharashtra elections. Airing on Friday 16 August 2024, at 6 pm, this remarkable initiative of the channel’s commitment to innovation and accuracy is highlighting a clear and impactful understanding of the electoral landscape.

    Zee 24 TAAS officiating editor Kamlesh Sutar emphasised the importance of this milestone: “Zee 24 TAAS is always pioneering in bringing cutting-edge technology to Marathi news. With Zeenia leading Maharashtra’s first AI-driven survey, we are proving our dedication to delivering accurate and relevant content that resonates with our viewers. This survey captures the diverse sentiments across the state and is setting a new standard for news reporting in the region.”

    Zee Media Coro Ltd (ZMCL) CEO Karan Abhishek Singh highlighted the broader impact, stating, “By launching Maharashtra’s First Major AI Survey with our AI anchor Zeenia, the channel network has demonstrated relentless drive for innovation. We are setting a new standard in journalism that is not only redefining the way news is delivered but also ensuring that we are at the forefront of technological advancements in the industry.”

    As Zee 24 TAAS continues to lead the way in innovative journalism, the results of this AI survey serve as a vital tool for understanding the pulse of Maharashtra. The channel is inviting viewers to stay tuned for ongoing coverage and analysis, further exploring the impact of this historic initiative.

  • Fadnavis reveals surprising CM offer from Thackeray amid rebellion on Zee 24 TAAS

    Fadnavis reveals surprising CM offer from Thackeray amid rebellion on Zee 24 TAAS

    Mumbai: Zee 24 TAAS’  ‘To the Point’, hosted by Kamlesh Sutar, has once again set the standard for journalistic excellence with a sensational disclosure from Maharashtra’s Deputy chief minister, Devendra Fadnavis. In a revealing interview, Fadnavis disclosed that Uddhav Thackeray, during a critical moment of political instability in 2022, extended an offer for him to become the chief minister amidst Eknath Shinde’s rebellion.

    According to Devendra Fadnavis, this unprecedented offer was made in a bid to sway his support away from Shinde, with Thackeray proposing that his party’s MLAs would back Fadnavis as the chief minister instead. This conversation, Fadnavis disclosed, was facilitated via Thackeray’s PA, Milind Narvekar’s phone, underlining the urgency and secrecy of the offer.

    This revelation not only highlights a pivotal moment in Maharashtra’s political drama but also underscores the strategic manoeuvres within its ruling factions. During the interview, Fadnavis also shared insights into his political relationship with the Thackeray family, including his suggestion for Aditya Thackeray to enter electoral politics, adding layers to the narrative of his political foresight and leadership acumen.

    Emphasizing this revelation, Zee 24 TAAS officiating editor Kamlesh Sutar stated “At Zee 24 TAAS, we are dedicated to uncovering and presenting the intricate details and deeper truths of stories that impact our viewers. Our platform continues to set the standard for rigorous and impactful journalism by providing a stage for such substantial political discussions. This exclusive disclosure from Deputy Chief Minister Devendra Fadnavis not only brings to light a significant episode from Maharashtra’s recent political history but also underscores the critical role of behind-the-scenes negotiations in shaping the leadership of our state.”

    This must-watch episode of ‘To the Point’ will air on Zee 24 TAAS on 2 May 2024- Thursday at 10 AM and again at 9 PM. Viewers can catch this revealing interview on multiple platforms including DTH: Dish TV – 1251, D2H – 1515, Airtel – 538, Tata Play – 1259, Sun Direct – 688 | MSO:  SITI – 767, GTPL – 460, DEN – 815, Hathway – 526, BRDS (Kolhapur) / Metrocast – 547, BRDS (Solapur) / Metrocast – 160, UCN – 274, DL DIGITAL – 635, IN DIGITAL – 527, Nxt Digital – 248, SANGLI MEDIA – 277, Darpita – 558, JPR Channel – 567, Signet Digital – 722, PCMC – 453 and ICC – 703

    Zee Media Corporation Ltd, one of the media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

  • Zee 24 TAAS debuts ’24 चं Sarkar’ for comprehensive election analysis

    Zee 24 TAAS debuts ’24 चं Sarkar’ for comprehensive election analysis

    Mumbai: Zee 24 TAAS, Maharashtra’s premier news channel, is to introduce its groundbreaking election program, ’24 चं सरकार.’ With a steadfast dedication to delivering news that enlightens, educates, and empowers, ’24 चं सरकार’ heralds a new era in election journalism, setting the standard for comprehensive coverage and insightful analysis tailored specifically for the discerning viewers of Maharashtra.

    Maharashtra holds a central role in Indian elections, exerting significant influence over national political landscapes and outcomes. The state’s voting patterns serve as indicators of broader political sentiments across India. Against this backdrop, ’24 चं सरकार’ emerges not merely as another election program, but as a transformative initiative dedicated to fostering progressive discourse during election season.

    Under the guidance of Zee 24 TAAS officiating editor Kamlesh Sutar, ’24 चं सरकार’ promised to redefine election journalism standards by offering comprehensive coverage and insightful analysis customized to suit the unique political landscape of Maharashtra. Through its flagship show, ‘कौल २४ चा viewers will embark on an immersive journey through the biggest festival of democracy, with a special focus on Maharashtra’s political dynamics.

    ’24 चं सरकार’ also boasts of a dynamic lineup of shows designed to engage and inform audiences across Maharashtra. From the interactive platform of ‘झी- २४ तास बोल बिनधास्त,’ (will air every day at 8 am, 1.30 pm, 6 pm and 10 pm)  where young voices shape political discourse. Meanwhile, ‘ऐका हो ऐका’ ( will air every day at 9 am, 2 pm and 7 pm)  captures the pulse of the nation with its high-energy news segments, showcasing compelling moments from rallies across Maharashtra.

    Zee 24 TAAS officiating editor Kamlesh Sutar emphasised, “With ‘कौल २४ चा,’ our aim is to delve deep into the very heart of Indian democracy, providing insights that empower viewers to navigate Maharashtra’s political landscape. We understand the significance of informed decision-making, especially during electoral periods, and through this program, we endeavour to offer more than just surface-level reporting. Our goal has always been to equip viewers with the knowledge and understanding necessary to actively engage in the democratic process, ensuring that Maharashtra’s voice is not only heard but also shapes the course of our nation’s future, with a keen focus on the issues and dynamics unique to our state.”

    Zee Media Co Ltd CEO Abhay Ojha affirmed, “The launch of ’24 चं सरकार’ exemplifies Zee Media Corporation Limited’s strategic vision to enhance viewer engagement by offering comprehensive coverage that resonates with the pulse of the Nation. Beyond mere viewership numbers, our focus remains on cultivating an informed and empowered audience base, driving sustained success and societal impact.”

    As Maharashtra prepares for one of its most critical electoral decisions, Zee 24 TAAS invites audiences to embark on this transformative journey with ’24 चं सरकार.’ Stay tuned for unparalleled coverage and analysis that enriches minds and resonates deeply with the people of Maharashtra.