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Tag: Kamiya Jani

  • Pride of Cows campaign urges consumers to question their milk source

    Pride of Cows campaign urges consumers to question their milk source

    MUMBAI: When was the last time you questioned what’s really in your morning glass of milk? Pride of Cows wants you to ask loudly, publicly, and with purpose. In a bold moo-ve to reshape how Indians think about their daily dairy, Pride of Cows has launched a high-impact phase of its campaign “What’s the Source of Your Milk?”, roping in Faye D’Souza, Jatin Sapru, and Kamiya Jani to stir the conversation.

    At a time when food labels are slicker than the supply chains behind them, the brand is doubling down on radical transparency. Unlike most dairy players that rely on fragmented third-party networks, Pride of Cows sources milk exclusively from its own state-of-the-art farm near Pune. Here, over 5,000 cows are raised with global best practices, and milk is extracted through a fully automated, contactless system then delivered straight to consumers via a direct cold-chain, ensuring zero human touch from udder to doorstep.

    To take this message of traceability to the mainstream, Pride of Cows has tapped credible and familiar voices across media. Faye D’Souza, known for her no-nonsense journalism, lends gravitas to the campaign’s call for consumer awareness. Jatin Sapru, the ever-affable face of Indian sports broadcasting, adds relatability for modern families. Meanwhile, Curly Tales’ Kamiya Jani amplifies the brand’s journey through snackable content that blends storytelling with behind-the-scenes glimpses of farm life.

    “Consumers today want to know more than just what’s in their milk, they want to know where it comes from,” said Parag Milk Foods Ltd executive director Akshali Shah. “This campaign is about restoring trust in a category that’s long been clouded in mystery.”

    Backed by a 360-degree media rollout including print, digital, influencer collaborations, and immersive content, the campaign cuts through the clutter with one bold question: Are you drinking milk, or just marketing?

    With over 20,000 plus testimonials, a loyal premium consumer base, and growing urban curiosity around clean eating, Pride of Cows isn’t just selling milk, it’s bottling a belief system.

    In a world obsessed with food trends, this is a back-to-basics call to clarity. Because sometimes, asking where your milk comes from might just be the most nourishing question of all.

  • Franklin Templeton celebrates remarkable women in #WomenofProgress campaign

    Franklin Templeton celebrates remarkable women in #WomenofProgress campaign

    Mumbai: Franklin Templeton has launched “Women of Progress,” a video campaign showcasing inspirational women who have broken barriers, overcome challenges, and achieved remarkable success in their respective fields.

    The campaign created in collaboration with Mashable Middle East and being promoted by Mirum India, is aimed at showcasing the attributes of persistence, ambition, and innovation, that these successful women in the United Arab Emirates have embraced. It comprises four inspirational episodes, each centred around the journey of a remarkable woman who is the hallmark of progress in her field. Featuring women from various sectors like business and sports, these videos showcase the indelible impact these powerhouses have had on their respective industries.

    These are our standout “Women of Progress”:

    Curly Tales’ founder Kamiya Jani embodies the entrepreneurial spirit with her innovation and determination. Kamiya ventured into the unknown when she launched her food, travel, and lifestyle platform into the UAE market. Not content with merely creating a brand, Kamiya set out to establish a robust community where people could explore and share their love for travel, food, and unique experiences. Her story is one of innovation, showing how a hunger for growth and the willingness to take risks can lead to success in new markets.

    Latifa Bin Haider began her journey towards empowering women at the young age of 19. To realise her dream of leaving a positive impact on society, she founded Baytukum, a platform designed to offer women the necessary resources and knowledge to thrive in real estate investment, fostering financial independence. Latifa’s vision extends beyond just financial success; she is dedicated to creating a supportive community for women, guiding them towards personal and financial freedom.

    The founder and CEO of MENA speakers, Saana Azzam, exemplifies unwavering resilience and ambition. Faced with the choice between her roles as a mother and entrepreneur, skillfully balanced both, defying societal expectations. Her journey highlights her determination to break free from society’s barriers and chart her own course to success, serving as an inspiration to many.

    Brimming with passion for football since a young age, Areej Al Hammadi was determined to push aside society’s restrictive views about women in the sport, securing her place in the UAE women’s national team. Her story is a testament to overcoming societal barriers and pursuing one’s passion with determination, illustrating that true progress is made when we move beyond societal confines.

    Franklin Templeton director – marketing, CEEMEA Balaaji Vaidyanathan shared, “The ‘Women of Progress’ series celebrates the achievements of these extraordinary women who have embraced the spirit of progress and contributed to society’s growth. These stories are crucial in shaping and inspiring the next generation of leaders. Through these videos, we aim to inspire and motivate viewers by showcasing the remarkable achievements of these women. Their stories serve as a reminder that with courage, passion, and perseverance, one can overcome any challenge and make a significant impact.”

    Launched mid-March, the campaign will run through mid-April and viewers are invited to delve into these empowering stories on www.womenofprogress.com.

    The Women of Progress video series has been created and produced exclusively for Franklin Templeton by Mashable ME. This content is not an endorsement by Franklin Templeton of any company or business.