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Tag: Kamal Narayan

  • Teamwork Communications Group celebrates a milestone in communication and PR

    Teamwork Communications Group celebrates a milestone in communication and PR

    Mumbai: Teamwork Communications Group, on 12 December, celebrates its 14th anniversary, commemorating the foundation of the leading public relations agency. Established in 2009 with a healthcare-centric approach, the agency has evolved into a dynamic force, catering to diverse sectors such as edtech, fitness, FMCG, and hospitality. This year witnessed a noteworthy 100% increase in the company’s workfocrce and the addition of 75 new clients into their fold.

    Teamwork’s success story spans from securing the GSTN mandate during India’s transition to the Goods and Service Tax to serving industry giants like Hero Cycles, Bonn Group of Industries, and Apollo 24/7, consistently outshining others in the field. The agency now boasts a distinguished clientele that includes industry luminaries such as the Quality Council of India (QCI), Ministry of Jal Shakti (Government of India), Bikano group, FUJIFILM India, Ujala Cygnus Group of Hospitals, Ibis Hotels, Jindal Aluminum, APL Apollo Steel Tubes, Akums Drugs & Pharmaceuticals Ltd, Career Launcher, and many more.

    Founded in 2009 by PR specialists Nikky Gupta and former journalist Kamal Narayan, Teamwork has not only expanded its reach from traditional media relations to social and digital media but has also cemented its position as a proficient agency in crafting inventive media strategies and campaigns tailored to meet the evolving demands of the current era. Additionally, the company has successfully implemented crisis management through its in-depth communication strategies to address challenges faced by its clients.

    Gupta expressed her gratitude, stating, “Teamwork came to life and flourished with the relentless effort of its team. We value the contribution of our ardent workforce in bringing us to where we are today. However, this is just the beginning, and we are confident that together we can achieve so much more.”

    She added, “In the coming years, we plan to expand our influence to the other part of the country by establishing offices and hiring talent there. We are thankful to our clients for entrusting us with building, preserving, and enhancing their brand image. Our secret to success lies in weaving compelling narratives that resonate with people and building campaigns that address any issue at the grassroots level.”

    Narayan said, “It’s a great moment as we complete 14 years in the PR industry, expanding into multiple domains apart from healthcare. It’s been an exciting ride as we set new benchmarks with our focused marketing and PR practices for our clients, some of whom have associated with us for a long time. We are also proud to have sailed through the turbulent waters of the COVID-19 pandemic which shook almost every sector. We provided uninterrupted services to our clients during this testing time and tweaked our HR policies to care for our employees, the backbone and strength of Teamwork. As we continue to rise above the clouds, scaling new heights, we look forward to leveraging new technology and AI in the workspace while aiming to create an ideal atmosphere for our team and clients.”

    Adding to its accolades, Teamwork Group secured two Kaleido Awards by ET Brand Equity in 2022, was recognised among the Top 25 PR Agencies by Exchange4Media, and earned the title of Healthcare Agency of the Year at E4M IPRCCA.

  • IHW’s fourth Bharat Nutrition week with MasterChef Shipra Khanna as ambassador

    IHW’s fourth Bharat Nutrition week with MasterChef Shipra Khanna as ambassador

    Mumbai: Nutrition is the cornerstone of a healthy and strong society and a non-negotiable component of health that needs to be ensured at all costs. To create awareness of the key role that a nutritious diet plays in ensuring overall well-being, the IHW Council has been celebrating a unique week-long initiative Bharat Nutrition Week, instituted in line with prime minister – Shri Narendra Modi’s flagship overarching scheme of holistic nourishment Poshan Abhiyaan (National Nutrition Mission, NNM)and Bharat Poshan Month,in September every year.

    The fourth edition of Bharat Nutrition Week – India’s biggest good food and nutrition awareness national movement, along with its Mission Ambassador–MasterChef Shipra Khanna will amplify the vision of a nutritious and healthy India. The first week of September will witness a flurry of engaging and interactive activities centred around the theme of healthy and nutritious food.

    Speaking on the occasion Master Chef Shipra Khanna said, “Good food and healthy eating is a cause that I firmly believe in, initiatives like this can play a pro-active role in making people realize the imperative role that nutrition plays for a healthy body and mind and motivate them to switch towards a healthier lifestyle.”

    While The Good Food Show and Healthy Khayega India will engage with social media influencers, top nutritionists and chefs, to promote healthy food practices and recipes among the urban and rural population of the country. Bharat Poshan Premier Quiz, another interesting and much sought-after activity under the aegis of the Bharat Nutrition Weekend supported by Artist For Her, will involve school kids, pan India for the largest virtual nutrition quiz that is sure to raise the adrenaline rush while also imparting relevant knowledge on good food, nutrition, hygiene and inculcating healthy eating practices.

    Amidst an escalating burden of non-communicable diseases in the country coupled with a rise in the double form of malnutrition, advocating for good food is the need of the hour. According to the National Family Health Survey 2019-21, around 23 per cent of Indians are obese and thus suffer from a multitude of health disorders because of the condition. Bharat Nutrition Week is a campaign that aims to address these problems through holistic nutrition education and to create mass awareness about the significance of a healthy diet and lifestyle.

    Discussing the importance of nutrition, IHW Council CEO Kamal Narayan said, “A balanced and nourishing diet forms the foundation of a sound mind, body and soul while ensuring favourable cognitive and physical development. Social health campaigns like the Bharat Nutrition Week, create lasting influence, fostering awareness and meaningful shift towards nutrition by cultivating healthy dietary habits amongst all, echoing the government’s ambitious and timely Rashtriya Poshan Maah’s objective of good food and nutrition for all.”

  • Teamwork Communications Group Celebrates 11th Milestone year in Communication and PR: Continues to grow in post Lockdown Period

    Teamwork Communications Group Celebrates 11th Milestone year in Communication and PR: Continues to grow in post Lockdown Period

    New Delhi,17th December, 2020:  Leading media relations agency Teamwork Communications Group has marked its 11th milestone year, displaying stupendous growth in business and workforce despite a COVID induced economic slowdown. The healthcare specialist agency added over 50 new clients to its kitty this year covering not just healthcare business, but an overarching list of accounts from diverse industries. The Group also increased its workforce by 30% this year.

    Founded by media and PR specialists Kamal Narayan and Nikky Gupta in 2009, Teamwork Communications Group has over the past 11 years cemented its place in the industry as the only healthcare specialist communications agency.

    However, it has also successfully diversified its communications capability beyond healthcare to effectively service an array of clients including start-ups, corporates, education and lifestyle sectors.Keeping up with the needs of the time, the agency expanding beyond its traditional PR business by establishing a dedicated social and digital media division a few years back.The digital and social media division has also show remarkable growth in recent years.

    “It was a difficult year for the industry, yet we managed not only to retain a majority of our clients but also add a large number of new businesses. Together, our PR and digital media divisions added over 50 new clients to our business, bucking the reigning trend of economic slowdown. Interestingly, a large number of new clients came from healthcare, pharma, EdTech and other technology based sectors. A number of organizations chose to cut down their large advertising budgets and turn to low-cost and sustainable PR activities to ensure a continuity in their brand communications,” said Nikky Gupta, Co-founder & CEO , Teamwork Communications Group.

    Despite the challenges of a lockdown and remote working requirements, the organization also continued to augment its human resource, increasing its workforce by 30% this year. Almost all departments of the organizations including PR, digital solutions as well as content hired aggressively to meet the needs of a growing business.

    Some of the new clients that added to the Teamwork kitty this year include healthcare providers NOVA IVF Fertility Clinic, Regency Hospital, Ujala Cygnus Group of Hospitals and Max Ventilators; international aesthetics giant Alma Lasers; EdTechstartupBada Business;pharmaceutical major ENTOD Pharma; sustainability startup The Better Home and snacks major Bikano to name a few.

    The Group continues to serve its longstanding list of patrons along with new clients.

    “Opportunities in traditional media remained limited this year on account of closures of several newspaper supplements and editions as well as an overall news focus on COVID related developments. However, we reacted swiftly to this shift and devised overarching communication strategies for our clients that gave them visibility in both traditional and digital media along with cultivating thought leadership for them. Going forward, we are looking to expand our presence beyond our conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India,” added Nikky Gupta.

    Going forward, Teamwork Communications Group is looking to expand its presence beyond its conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India.