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Tag: Kamakshi Khanna

  • Women of Music India: India’s much awaited women in music community

    Women of Music India: India’s much awaited women in music community

    Mumbai: The Women of Music India (WOMI) has officially opened its doors for membership. The foundation is a women-led community that aims to make the Indian music industry more accessible to women across the globe. In addition to artists across genres, WoMI also caters to the music workforce, from artist managers, executives, label heads to photographers, stylists, hair and make-up artists, journalists and more.

    Set up with the goal of amplifying voices of women from the ecosystem and open the door for the next generation of women entering the music industry. The membership will be free of cost to all persons who identify as women. On 23rd November, they launched a campaign that has garnered support across the board with the first cohort of members including artists like Jonita Gandhi, Jasleen Royal, Kamakshi Khanna and business executives Preeti Nayyar (SVP- brand partnerships, Universal Music Group), Ankita Maheshwari (GM – people manager, Sony Music India), Shreya Khaladkar (comms lead, Believe).  

    Speaking about the need for organizations like WOMI, early supporter and member, rapper Raja Kumari said, “It’s time for the mic to be passed on and let women take the lead too”.

    Another member of the community singer-songwriter Jasleen Royal expanded, “We should remove the barriers faced by women in the music industry, and that can only happen if we bring in more women ”.

    Execs and professionals from the music industry have pledged their support to help members get access to an extensive community of professionals, early access to opportunities, job listings, mentorship programs, industry-led workshops, and events across the country for networking.

    Universal Music Group  Sr VP brand partnerships Preeti Nayyar said, “We’re pooling in our resources, ideas and experience to allow more women to obtain the skills required to join the industry”.  

    Bluprint co-founder, Sweta Ojha said, “This initiative gives us the chance to build a community that can support each other and get more women a seat at the table across all areas of the music business”.

    As the Indian music industry is receiving more attention across global markets and continues to diversify, Women of Music India, is emerging as an outcome of this transforming landscape. With the purpose of making more voices in the industry heard, WoMI is a step towards change.

  • MADverse launches nationwide hunt for rising stars

    MADverse launches nationwide hunt for rising stars

    Mumbai: MADverse, the leading tech-driven music platform, is excited to announce a game-changing event for talented musicians across India. Starting on October 15th, 2023, this event is a rallying call to independent artists nationwide, introducing the MADVerse Empower Fund. This initiative is dedicated to recognizing and supporting extraordinary musical talent within the independent music scene and consists of two vital components: the Marketing Fund and the Mix & Master Fund.

    The event is supported by three honored partners including Superkicks India as the culture partner, Global Music Institute as the education partner, and the Indian Music Diaries as the media partner. A distinguished panel of music industry figures, including Rohan Nesho Jain, Anurag Tagat, Dhruv Vishwanath, Kamakshi Khanna, and Sandhya Surendran, will select three outstanding artists or bands from the pool of applicants.

    The Creative & Marketing Fund, in collaboration with SymphonyOS, a US-based AI marketing company, will provide each selected artist with marketing funds valued at 30,000 INR, dedicated to promoting their upcoming releases. SymphonyOS is a data-driven, smart-automated platform focused on building creators’ fan bases and promoting their content.

    The Mix & Master Fund offers the winning artist a chance to partner with Bharg, India’s top music producer, known for collaborations with artists like King, Krishna, and Rawal. The artist will receive complimentary mixing and mastering services for one of their tracks, followed by distribution and promotion through MADverse.

    MADverse CEO & founder Rohan Nesho Jain, emphasised the importance of empowering independent artists in a competitive music industry. The fund allocation for each selected artist totals Rs 50,000 with a total fund value of Rs 1.5 lakh. The application window is open from 15 October to 15 November 2023, with winners to be announced by 29 November 2023.

    The MADVerse Artist Fund is open to artists of all backgrounds, ages, and languages, promoting inclusivity and diversity. It’s a platform where artists can shine, regardless of their musical genre, and MADVerse welcomes all independent artists to embrace this extraordinary opportunity to redefine their musical journeys. MADverse empowers artists with a comprehensive suite of services, liberating them from traditional record label dependencies and connecting them with a global community of independent musicians. Join MADverse in revolutionizing the music industry!