ITV

Tag: Kam Ya Zyaada

  • Zee plans blockbuster gameshow ‘Kam ya Zyaada’; prize money Rs 30 million

    MUMBAI: Zee TV is turning bullish on the gameshow genre with two big ticket properties in the pipeline.

    It is a known fact that the channel has a Subhash Chandra-driven reality gameshow coming up in Business Baazigar. But there is another big property it has kept under wraps and this one beats even the Star Plus show KBC2 in prize money. The one in question, titled Kam ya Zyaada, will make an offer in the range of Rs 30 million.
     
    A reliable source close to the company says the show, the Indian adaptation of an original Scandinavian format, is in the initial stage of planning. The format details are still awaited. According to the source, production house Optimystic is doing the show for Zee TV.

    The company has kicked off its talks with telecom operators including Hutch, Airtel and Tata Indicom for a deal to enable the show’s interactive features. The channel is yet to zero in on the launch date.

    “Kam ya Zyaada is a gameshow that will be mainly driven by very strong interactive features. The SMS feature is an integral part of the whole format. Zee is presently in talks with all the major telecom operators to find the best deal,” says a source.

    It is learnt that Zee will present a celebrity anchor to drive the show. According to the source, the shortlisted candidates for the anchor’s position figures top stars from the film and TV industry.

    “Since the show is very anchor-driven and at the same time the competitior has a Bachchan-anchored programme in KBC2, Zee wants the presenter to be a charismatic person who is at the same time very high on the popularity charts,” he adds.

    Looking back, we had Zee fighting the first edition of KBC with the gameshow Sawal Dus Crore Ka. But the show, anchored by Anupam Kher and Manisha Koirala, failed to hit KBC and was consequently taken off in less than six months.

    With KBC 2, the gameshow mania is back again with a vengeance in the Hindi television space. KBC 2 launches on Star Plus on 5 August. Then on Star One there is the desi version of the successful NBC reality show The Apprentice.

    Sony Entertainment Television, on the other hand, has its biggie Indian Idol 2 coming up during the festival season while currently there is Fame Gurukul.

  • Zee TV ropes in Hutch as ‘Kam Ya Zyaada’ telecom partner

    Zee TV ropes in Hutch as ‘Kam Ya Zyaada’ telecom partner

    MUMBAI: Zee TV has selected Hutch as its telecom partner for the upcoming gameshow Kam Ya Zyaada. As already reported, the gameshow will be hosted by the versatile and acclaimed actor Manoj Bajpai.

    Kam Ya Zyaada revolves around a format where Hutch subscribers can type KYZ and send SMS to 123 or through Hutch IVRS. The participants are then sent a set of questions that are intriguing and involving.

    Every response to the question is in the form of Kam Ya Zyaada (less or more). Each response yields the participant loyalty points that can be redeemed for gratification and can also lead to participation on the grand studio show giving the participant an opportunity to win Rs 30 million, states an official release.

     
     
    As already reported by indiantelevision.com, Optimystix Entertainment has marketed this Zodiak format, internationally called GIMME 5. The company is also the creators and producers of the Indianized Version.
    Optimystix have established credentials as standard setters in Production and Creative Values.

     
    Impressing upon the networks initiative in the interactive space Zee TV president Abhijit Saxena said, “In an age of convergence telecommunication with television is inevitable and engaging. Today Telcos are looking beyond just plain vanilla services. VAS is the buzz word and associating themselves with a game show like Kam Ya Zyaada which is a first of its kind will definitely give boost to its ARPUs (Average Revenue Per User).”

    At the launch of the off-air interactive phase of Kam Ya Zyaada, Zee NEtwork creative head Kartik Chintamani said, “Television game shows in India & abroad have been successful because they directly connect with the viewers by nourishing their need for dreams, fantasies, and getting rich quick. I am certain that people will find Kam Ya Zyaada unique, interactive and compelling to participate in.”

    Optimystix CEO Rajiv Vyas said of the venture: “We have followed an age-old belief which is that for a program to be successful, one needs a good idea, a good production and a sound platform to bring it to the audience. With Zodiak we have been able to source a great offering of the concepts that are proven in various markets. With our production and creative team headed by two of our directors namely Sanjiv Sharma and Vipul D. Shah, who have established credentials as standard setters in Production and creative values on Indian Television, we bring in the high quality production.”

  • Zee TV

    Zee TV

    Kam Ya Zyaada was promoted aggressively through its network channels. The channel shot the show promos using its soap stars including the Hum Paanch starcast. As the gameshow launch coincided with Zee Sports clinching the cricket rights, the promos found pride of place on the sports channel. Apart from using the tried and tested methods of radio, print and outdoors, the channel conducted a lot of ground activities to promote the show in the pre-launch phase.

     

    Zee has also been using citi-wise ground activities as reach-building programmes for Sa Re Ga Ma Pa Challenge. “We have been holding ground activities in association with various popular local events such as Delhi’s Youth Nexus. These gave a real feeling of reality because the public could watch the performances of the contestants live,” says Zee TV marketing head Tarun Mehra.

  • Zee to promote ‘Kam Ya Zyaada’ with Manoj Bajpai festival

    MUMBAI: The network has always been Zee TV’s strength when it begins on-air promotions. Even the regional channels are not ‘spared’ when it comes to promoting big ticket shows on-air. Now, for the first time, Zee TV has initiated a special programme in one of the network channels to promote the upcoming gameshow Kam Ya Zyaada.

     
    When you have a gameshow anchored by a Bollywood star (Manoj Bajpai), no prizes for guessing the fact that Zee Cinema is the channel in question. Zee Cinema joins hands with the flagship channel to promote Kam Ya Zyaada with a Manoj Bajpai movie festival.

    The festival kicks off on Monday, 5 December, with the JP Dutta-directed film LOC Kargil. This will be followed by Pinjar on 12 December, Jaago on 19 December and the underworld saga Satya on 26 December.

     
     
    The movies will be telecast in the afternoon band, at 12:30 pm. To retain the essence of the gameshow and to signify Bajpai’s gutsy Bollywood journey, the movie festival has been themed “There is no Short Cut Mere Bhai. Yeh hai Manoj Bajpai”.

     
    As part of the strategy to create hype about Bajpai, Zee Cinema is planning an innovative break content based on the life of the star. During the breaks of each movie, the channel will be showcasing specially packaged interviews of various celebrities, of Manoj’s family members, as well as Manoj himself. The episodes would be a recap on his life, the struggle he had undergone to become the critically acclaimed successful actor that he is today. The series is divided into three segments: Bajpai’s early Bihar days, struggling phase in Delhi and then his successful days in Mumbai.

    As per the latest information from the channel, Kam Ya Zyaada will launch on 12 December. The one-hour show will run Monday to Wednesday at 10 pm.