Tag: Kalyan Jewellers

Non-FMCG brands lead pre-Diwali TV ad spending

BENGALURU: FMCG brands are generally the biggest advertisers on television. However, in week 41 of 2017 (Saturday, 7 October 2017 to Friday, 13 October 2017), just one FMCG brand was present in the Broadcast Audience Research Council (BARC) weekly list of top 10 brands (Across Genre: All India (U+R): 2+ Individuals) in terms of television insertions. Week 41 was the penultimate week before India’s biggest festival week – Diwali. The FMCG brand was Closeup Ever Fresh, ranked ninth in terms of television insertions with 7,458 advertisements.

In week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017) four FMCG brands- Dettol Cool Soap, Dove Cream Bathing Bar, Close Up Ever Fresh and Santoor Sandal And Turmeric were present in BARC’s weekly top 10 brands list. The total number of television insertions by the top 10 brands in week 41 of 2017 declined to 90,912 as compared to 94,262 in week 40.

Two brands each from two wheeler automobiles, jewellery and mobile phones, and one brand each from online ecommerce, government, FMCG and DTH made up the list of top 10 brands on television in terms of insertions for week 41 of 2017.

In the previous week (week 40) four FMCG brands, two brands each from the jewellery and mobile phones space and one brand each from online ecommerce and mobile services made up the weekly list of BARC’s top 10 brands in terms of television insertions.

The Indian arm of the global ecommerce giant Amazon topped the lists with 22,668 and 13,490 insertions in weeks 40 and 41 of 2017 respectively. The brand was hawking its second Great Indian Sale that took place less than a month after the first one.

Please refer to the table below for top 10 brands in terms of television advertising for week 40 and 41 of 2017.

October 26, 2017
Candere buy to help Kalyan Jewellers add 5-7% to its topline

MUMBAI: Kalyan Jewellers, one of India’s trusted and leading jewellery brands, announced the acquisition of online jewellery firm Candere. The acquisition will augment Kalyan Jewellers presence in the growing online jewellery segment in India.

Kalyan will acquire the equity held by Singularity Strategic, the family office of Brijesh Chandwani and Subram Kapoor. This is Kalyan Jeweller’s first strategic move of its kind as the company continues to pursue aggressive growth plans, both organically and inorganically.

Established in 2013, Candere sells jewellery online in India, USA and UK. It has a portfolio of over 4,000 designs including a strong offering in the high growth diamond jewellery segment. This transaction will help Kalyan establish a strong presence in the ecommerce segment to complement its vast physical retail presence.

Following the acquisition, Candere will be “powered by Kalyan Jewellers” as it continues to build resonance with existing and potential online jewellery shoppers. Kalyan Jewellers will significantly boost Candere’s customer offerings by virtue of its depth of merchandise, which caters to different market segments and customer tastes.

Post Investment, Kalyan plans to launch some of its established sub-brands like Glo, Antara, Anokhi, Nimah, through the Candere online store. Through this investment, Kalyan will also be able to expand Candere’s geography into the growing West Asian market including UAE, Kuwait and Qatar thus augmenting Candere’s existing coverage.

Kalyan will leverage its vast network of 105 showrooms and distributed supply chain across India and West Asia to enhance Candere’s fulfillment layer and work towards creating a robust online-offline hybrid customer experience.

Kalyan Jewellers executive director Rajesh Kalyanaraman said, “Candere’s recent foray into UK and USA markets also helps Kalyan augment its ambition of becoming a global Indian brand. Both companies have strong design and manufacturing capabilities and the synergies therein will help strengthen our offering to existing as well as new customers. The integrated offline and online offering will provide customers more flexibility and convenience while enhancing their shopping experience.”

“We believe that the online jewellery market offers tremendous growth potential and expect it to contribute 5-7% of our topline over the next five years. The acquisition will also accelerate contribution of our global revenues.’’

Founder-promoter Rupesh Jain said, “Kalyan is a formidable jewellery brand and Candere will be able to scale up rapidly by using Kalyan’s strong supply chain network and physical presence. The integration will also provide up selling and cross-selling opportunities and bolster revenues.’’

April 27, 2017
30 Audis to be won in Kalyan global campaign

MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi campaign marks the single largest customer centric initiative and will run until 9 June, 2017 across the India, UAE, Qatar and Kuwait.

Kalyan Jewellers CMD T.S. Kalyanaraman said, “Kalyan Jewellers has nearly doubled its retail presence in the India and the GCC to a total of 105 showrooms in a short span and we owe this success to our loyal the customers. The Audi campaign is great opportunity for our customers to win 30 luxury AUDI A3’s while buying their favourite Kalyan Jewellery.”

Customers can participate in the promotion by making a minimum purchase across any Kalyan Jewellers showroom across India and GCC. Those who buy gold jewellery will receive one coupon, whereas those buying diamond jewellery will receive two coupons. For purchase of gold jewellery worth Rs 25,000, customers are entitled to get one gold coin free along with five raffle coupons. Those buying diamond jewellery for Rs 25,000 will receive two free gold coins and 10 raffle coupons.

This promotion is valid globally across all Kalyan Jewellers outlets except those in the states of Tamil Nadu and Puducherry. The campaign will have 15 winners from India, 8 from UAE, 4 from Qatar and 3 from Kuwait. Winners will be chosen through mega raffle draws, which will be held on 14 June 2017.

April 21, 2017
Kalyan Jewellers eyes 30% topline growth to Rs 13,000 crore; plans expansion

MUMBAI: Kalyan Jewellers, which was recently in the eye of the storm with its racist ad featuring brand ambassador Aishwarya Rai Bachchan, has recovered quickly from the controversy and is going full throttle with its expansion plans.

While eyeing a growth of 30 per cent in its topline to Rs 13,000 crore, the company is also looking at enhancing the distribution network by 30 per cent in the year.

The jewellery maker is looking to expand its operations with an investment of Rs 175 crores. As a first step, the company has opened four new outlets across India with its first showroom launch in Bhubaneswar, Odisha, followed by two showrooms in Gurgaon and Noida. With the two new showrooms in Gurgaon and Noida, Kalyan Jewellers will now have a total of five exclusive showrooms in the NCR region and a total of nine showrooms in North India including Jalandhar and Amritsar.

Kalyan Jewellers, which has been present in the UAE since 2013, is also strengthening its presence by adding a new showroom, marking the tenth for the company in the UAE. Continuing on this aggressive expansion drive, Kalyan Jewellers is planning to set up 22 showrooms this fiscal year, of which nine will be in the Gulf region. Plans are also afoot to launch six showrooms in Qatar.

The company, which has a network of 79 exclusive showrooms in India and West Asia, is targeting 100 showrooms by the end of the year.

Kalyan Jewellers is also in the process of converting its 570 customer service centres into mini ‘My Kalyan’ stores, which will focus on selling affordable diamonds to capitalise on the potential of this category.

Kalyan Jewellers chairman and managing director T.S. Kalyanaraman said, “Jewellery consumption in the Indian market is increasing due to positive consumer sentiment and stable prices, and we want to tap into this growth. Funding of the expansion plans will be met through the funds we have received from the private equity investment as well as from internal accruals and bank borrowings. We are targeting 30 per cent growth in topline to Rs 13,000 crore and enhancing the distribution network by 30 per cent in the year. We are also ramping up our manufacturing operations and plan to have India’s biggest production house by 2017.”

The company recently also launched a gold and diamond jewellery collection at its Chennai store with an investment of Rs 200 crores, making it was the single largest investment by any jeweller in a single showroom across the country.

May 26, 2015
Kalyan Jewellers to withdraw ‘racist’ ad featuring Aishwarya Rai Bachchan

MUMBAI: Aishwarya Rai Bachchan is in the line of fire over a print advertisement for Kalyan Jewellers featuring her.

Aishwarya faced the fury of activists for the “offensive” advertisement that shows a dark child carrying an umbrella over her head. However the actress has said that the actual image was changed by the brand.

As a result of this, Kalyan Jewellers is in the process of withdrawing this creative from its campaign. In an official statement, the jewellery brand said, “This creative was intended to present royalty, timeless beauty and elegance. If we have, inadvertently, hurt the sentiments of any individual or organization, we deeply regret the same.”

A group comprising a feminist activist, a former chairperson of National Commission for Protection of Child Rights among others wrote an open letter to slam the actress’ print ad, which they felt also promoted child labour.

“We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product,” read the open letter.

“As an influential member of the Indian film industry and a popular star with a large fan following, we trust that you wish to use your image in a manner that promotes progressive thought and action, and would not knowingly promote regressive images that are racist and go against child rights,” it further read.

Replying to the open letter, Aishwarya issued a statement saying, “On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment of the shot taken by somebody during the shoot. The final layout of the ad is entirely the prerogative of the creative team for a brand. However, shall forward your article as a viewpoint that can be taken into consideration by the creative team of professional working on the brand visual communication. Thank you once again.”

It may be recalled that Aishwarya along with her father-in-law Amitabh Bachchan endorses Kalyan Jewellers and the two were recently in Chennai to inaugurate the brand’s new store.

April 23, 2015
Kalyan Jewellers to invest Rs 300 crore in four new showrooms

MUMBAI: Kalyan Jewellers, which recently inaugurated its flagship showroom in Chennai, plans to launch four more showrooms with a total investment of Rs 300 crore.

The four new showrooms of 15,000 sq. feet each will be opened in Chrompet, Adyar, Vellacherry and Anna Nagar. Of these, two will be during the course of this financial year, whereas the other two in the early part of next year.

Movie star Amitabh Bachchan along with his daughter-in-law and actress Aishwarya Rai Bachchan inaugurated Kalyan Jewellers’ first showroom in Chennai. The duo are also the brand ambassadors of Kalyan Jewellers along with Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu. This will be Kalyan Jewellers’ 50th showroom in South India and 78th store globally.

The company claims to have invested close to Rs 200 crore in its flagship store at T Nagar. This is also the largest investment by any jeweller in a single showroom across the country. The showroom is spread across 40,000 sq. feet and will display 600 kg of jewellery. It had also unveiled a pre-launch multimedia campaign for the same.

Speaking in Tamil, Amitabh Bachchan said, “I have worn the ‘vesti’ on my own and want to greet my Tamil ‘Vaadiyar’ Prabhu. I have been associated with the Tamil film industry for the last forty years including superstars like Sivaji Ganesan. I am happy to be a part of the Kalyan Jewellers launch in Chennai.”

“I have always had a special bond with Chennai. This inauguration of Kalyan Jewellers is special as it is my first such event with my ‘Paa’. The inaugural store of Kalyan Jewellers in Chennai is very impressive and I encourage all Chennaites to shop for their jewellery from the five lakh designs available here,” said Aishwarya.

Ganesan added, “I am very happy that Kalyan Jewellers has launched its inaugural showroom in Chennai in my very own T Nagar. I have cherished my relationship with Kalyan Jewellers and the promoter family of Kalyanaraman. It is a privilege to share the stage with my father’s ‘Thambi’ Amitabh Bachchan, my ‘Marumagal’ Aishwarya and the other stars of Indian film industry.”

April 18, 2015
Kalyan Jewellers launches in Chennai; unveils star-studded campaign

MUMBAI: Kalyan Jewellers has launched a new multimedia campaign to announce the inauguration of its flagship showroom in Chennai later in the month.

The campaign focuses on Kalyan Jewellers bringing the world’s largest jewellery collection to Chennai. It features the company’s national brand ambassadors Amitabh Bachchan, Aishwarya Rai Bachchan as also regional ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shivaraj Kumar and Manju Warrier. Prabhu’s son Vikram is also part of the campaign.

Kalyan Jewellers executive director, marketing and operations Ramesh Kalyanaraman said, “Chennai is the single largest jewellery market in the country and it was important that the campaign appropriately reflected our strength of size and scale in bringing the largest and finest collection of jewellery to Chennai’s discerning customers. Kalyan Jewellers will bring the finest shopping experience to cater to the distinct demands of jewellery connoisseurs in Chennai.”

The new showroom is spread over 40,000 sq. feet and will display 600 kg of jewellery, offering more than five lakh contemporary and traditional designs.

The three-phased ad campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor.

The campaign has been designed by Push Integrated Communications. “The creatives attempt to communicate the proposition of the world’s largest gold and diamond jewellery collection at Kalyan Jewellers, captured in a candid, friendly manner on camera. The teaser films released on leading TV channels has Amitabh Bachchan talking to Prabhu and Aishwarya Rai Bachchan on his desire to learn Tamil in light of his visit to Chennai for the launch of Kalyan Jewellers,” said Push Integrated Communications managing director VA Shrikumar Menon.

April 2, 2015
Kalyan Jewellers expands in Punjab with Rs. 75 crore investment
MUMBAI: Kalyan Jewellers, one of India’s leading and trusted jewellery brands launched showrooms in Amritsar and Jalandhar launching the Northern leg of the company’s domestic expansion plan. On December 7, Kalyan’s national brand ambassador, Mrs. Aishwarya Rai Bachchan inaugurated both these showrooms. The showroom in Amritsar is located at Mall Road and the showroom in Jalandhar is located at Model Town. The expansion is part of Kalyan Jewellers’ efforts to expand its presence in Punjab with an investment of Rs. 75 crore in the two showrooms. Kalyan Jewellers is also present in Mohali and Ludhiana in Punjab.

Kalyan Jewellers has added a record 11 showrooms in the last 60 days including inaugurating 5 showrooms on the same day in Kerala recently. Kalyan Jewellers will significantly boost its distribution network in the calendar year 2014 by over 30% with the addition of new showrooms.

T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, said, “We are delighted to launch our new showrooms in Amritsar and Jalandhar which are strategic locations in Punjab. We have timed the opening of the showrooms during the wedding season as we can cater to the demand of exquisite designs in gold and precious jewellery. Our stringent quality standards have already struck a chord with the discerning customers in the state – a relationship which we are striving to grow.”

Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “The two new showrooms in Punjab will boost our presence in North India. We continue to be focused on the aggressive domestic expansion plan to boost our network to reach out to customers across the country.”

Kalyan Jewellers recently attracted a significant investment of Rs. 1,200 crore from the private equity investor Warburg Pincus. The investment has accelerated the growth plans of Kalyan Jewellers as it consolidates its leading position in existing markets and forays into global markets including Singapore and Malaysia. Kalyan is already present in the UAE with nine showrooms and plans to expand into Kuwait and Qatar.

Ramesh Kalayanaraman, Executive Director, Kalyan Jewellers said, “Our focus on enhancing our network during the year 2014 has been implemented and we have leveraged our recognition as a national brand by developing our presence in key markets across the country.”

Kalyan Jewellers has set industry level standards on customer experience, innovations and transparent pricing. The brand’s leadership position in the Indian jewellery industry is defined by a customer-centric business model that includes many “firsts” such as:
- introducing BIS certification of gold jewellery
- introducing a customer loyalty program, which today has more than 16 lakh members
- pioneering the use of detailed price tags, thus demystifying making charges and providing increased transparency to customers, which has become a best practice in the industry
- introducing the concept of neighbourhood customer service centers in the jewellery industry under the “My Kalyan” brand
December 10, 2014
Kalyan Jewellers set to rewrite jewellery retailing in UAE

MUMBAI: Kalyan Jewellers, India’s single largest directly owned retail jewellery chain, is making a spectacular entry into the UAE market, opening six retail outlets on 26th December, 2013 – all in a single day.
The mega event will witness all of its Brand Ambassadors, Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier gracing the occasion. The company has outlined an investment of over Rs 250 crore (140 million dirham), the single biggest venture ever by an Indian company in the jewellery retail sector in the Emirates. Kalyan Jewellers will open showrooms in Abu Dhabi, Sharjabh, Karama, Qusais, Bur Dubai and Meena Bazar. Going forward, Kalyan Jewellers plans to expand across the region, opening three retail outlets in Kuwait, two outlets in Qatar and one each in Bahrain, Muscat and Oman.
Explaining the rationale for the mega venture, Kalyan Jewellers’ Chairman and Managing Director, T S Kalyanaraman said that the basic research for the UAE expansion had been on for some time. “We felt that there was a huge scope in terms of market, availability of products and the customer base.” Kalyan Jewellers has long changed the dynamics of the jewellery retailing in India with large format showrooms and higher inventory; a model which it intends to pursue in the UAE as well.
All the showrooms in UAE will have an average space of 5,000 sq ft, spread over two floors. Every showroom will have a dedicated diamond floor, again a first for the Emirates. In its inimitable style, Kalyan Jewellers will unleash an advertising blitz, covering virtually every mass medium.
From the Middle East operations, Kalyan is expecting a revenue of 200 million dirhams for the first three months, ending March 31, 2014. For the next fiscal, it is targeting a turnover 1500 million dirhams. The company is likely to close FY14 with an overall turnover of over Rs 8,500 crore (USD1.4billion approx). Kalyan will open 20 more showrooms in India and 15 more abroad in the next financial year. Beyond its traditional markets of South India, Kalyan has made significant inroads into Maharashtra, Gujarat and key North Indian markets including Punjab, Haryana and Delhi over the past couple of years.
Kalyan Jewellers was recently awarded the most coveted `The Best National Retail Chain 2013′ and `The Best Campaign of the Year 2013′ by the Bombay Bullion Association.

December 28, 2013
Kalyan Jewellers Declared Retail Chain of the Year at the First India Bullion & Jewellery Awards

MUMBAI: Kalyan Jewellers, one of India’s leading jewellery retail companies, has won top honours at the 1st India Bullion and Jewellery (IBJ) Awards. Kalyan Jewellers was named the Retail Chain of the Year and they had the best advertising campaign of the Year. The IBJ awards seek to recognise companies that have pushed the boundaries of excellence, rising above the competition and demonstrating outstanding performance.

Speaking on the occasion Mr. T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said; “We are delighted to receive these prestigious awards and I thank The Bombay Bullion Association Ltd for this honour. The awards recognise Kalyan Jewelers commitment to business innovation, and globally benchmarked quality of services. It is this commitment that will sustain our next stage of growth as we go across the length and breadth of the country and globally. Kalyan Jewellers today enjoy a strong association and trust in the minds of its priced clientele, the industry and trade.”

Kalyan Jewellers was chosen through rigorous analysis of players in the retail segment by the analyst teams at The Bombay Bullion Association Ltd. The teams conducted detailed research and assessment on market performance of the qualifying companies. The evaluation criteria included key achievements, measurement of revenue and revenue growth, technological innovation, regional vision, strategy and profitability. Best Jewellery Advertisement Campaign of the year for its brand campaign ‘Vishwasam Athalle Ellam

October 7, 2013