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Tag: Kalyan Jewellers

  • Kalyan Jewellers CMD honoured at 44th IAA World Congress

    Kalyan Jewellers CMD honoured at 44th IAA World Congress

    MUMBAI:  Kalyan Jewellers founder chairman and managing director TS Kalyanaraman has been honoured with a special award at the 44th IAA World Congress being held in Kochi. The award bestowed by the International Advertising Association recognises the contribution of Kalyanaraman in building Kalyan Jewellers as a global endearing brand and taking it from a regional brand in Kerala to a national and international brand.

    Bollywood superstar Amitabh Bachchan who is also the national brand ambassador for Kalyan Jewellers graced the occasion to bestow the award to Kalyanaraman.

    Receiving the award, Kalyanaraman said, “It is an honour to receive this award recognising Kalyan Jewellers excellence in marketing communication. I would like to dedicate the award to our customers without whose support we could not have reached the stage we are at today! As we grew from a single store in Kerala to other states in India as well as abroad, the evolution from a local to a global brand was on a foundation of the core value of trust, and it is this trust that has resonated with our customers. While maintaining a consistent messaging, the brand communication has always focused on the customer in each region, with tastes and choices specific to the local culture. I believe it is this approach that has led us to succeed in markets as varied as the country we live in, as well as in markets abroad.”

    The award recognises the brand’s hyperlocal approach to advertising that is crafted specifically for the customer in each region. With brand ambassadors belonging to the states, taking the brand closer to the audiences and connecting in each region has been particularly successful. Regional celebrities like Nagarjuna, Prabhu, Shivraj Kumar and Manju Warrier, each with their unique fan following, enables the brand to build a strong bond with existing and potential customers. Of course, Amitabh Bachchan as the national brand ambassador is a strong push for the brand in the minds of the customers across the country. 

  • Kalyan Jewellers’ valentine’s day jewellery wishlist

    Kalyan Jewellers’ valentine’s day jewellery wishlist

    MUMBAI: Valentine’s Day is the moment for celebrating love in its myriad forms— and during this season of love, Kalyan Jewellers has released a one-of-its kind Valentine’s Day jewellery wishlist. If you haven’t been able to finalize a Valentine’s Day gift for your bae, your better half or yourself (to show yourself some well-deserved appreciation), here’s a highly insightful wishlist from Kalyan Jewellers.

    The Valentine’s Day special wish list features exquisite range of jewellery products from the house of Kalyan Jewellers. For those trying to express their evergreen love for a newly married couple getting ready to celebrate their first season of love or for the young and enthusiastic enjoying their early days of romance, to those who want to express self-love or the this jewellery wish list has something for everyone.

    The wishlist features lightweight jewellery in gold, rose gold and diamonds – from rings to earrings and danglers to stylish bracelets and pendants. The tailor-made jewellery wishlist has been specially designed to cater to those who celebrate this special day by expressing their love for their family, friends and special ones. These products include a variety of designs from Kalyan Jewellers’ different jewellery collections like Mudhra, Laya and Glo.

    The jewellery brand has also launched a special offer to celebrate the season of love. Customers can avail a special discount of 10% on diamond jewellery and 7.5% discount on precious & uncut jewellery on purchase of Rs.10,000 & more. The special Valentine’s Day offer can be availed at Kalyan Jewellers’ showrooms across the country till Valentine’s Day – 14th February, 2019.

    This wishlist has all the answers for those looking for the perfect Valentine’s Day gift that symbolizes the everlasting bond of love, companionship and togetherness.

  • Kalyan Jewellers hosts exclusive evening with Shweta Bachchan Nanda at Ahmedabad showroom

    Kalyan Jewellers hosts exclusive evening with Shweta Bachchan Nanda at Ahmedabad showroom

    MUMBAI: Kalyan Jewellers, India’s trusted and leading jewellery brand today hosted an exclusive evening for some lucky customers from the city. The invitees were treated to a special interaction with the graceful Shweta Bachchan Nanda, author, journalist and host. The interaction saw the daughter of India’s superstar and brand ambassador of Kalyan Jewellers, Amitabh Bachchan speaking on jewellery trends for the upcoming wedding season. The highlight of the evening was Shweta Bachchan Nanda sharing her favourite picks from Muhurat – Kalyan Jewellers’ exquisite wedding jewellery collection. The host for the evening, who is known for her interest in jewellery designing and styling, also shared some style tips to look one’s best on the big day!

    At the event, Shweta was dressed elegantly and was wearing a gorgeous jewellery from the Kalyan Jewellers’ Muhurat collection. The celebrity influencer engaged warmly with the audience, drawing from her experience in shopping for her own wedding jewellery and patiently addressing their queries on styling and matching jewellery with the wedding outfit. The intimate evening saw Shweta Bachchan Nanda shared a few light and fun moments peppered with personal anecdotes and clicking selfies with her fans.

    The brand had roped in Shweta Bachchan Nanda as an influencer building on their long relationship with her father Shri Amitabh Bachchan, who is Kalyan Jewellers’ global brand ambassador since 2012.

    Mr. T. S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers Ltd. said, “We are extremely delighted to have Shweta Bachchan Nanda as the face of Kalyan Jewellers’ customer-centric initiatives. These initiatives are part of our endeavour to build a strong relationship and connect with our esteemed customers. This also gives our customers the opportunity to keep up with the latest trends and designs which helps them in selecting and buying gold jewellery from our extensive range!”

    Apart from the unbeatable shopping experience, Kalyan Jewellers will also be offering their customers the ‘Gold Check-Up’ offer, wherein the brand provides free cleaning and polishing for all Kalyan as well as non-Kalyan Jewellery.

  • Kalyan Jewellers announces Mega Discount Mela

    Kalyan Jewellers announces Mega Discount Mela

    MUMBAI: Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.

    The Mega Discount Mela offer is valid at Kalyan Jewellers showrooms across the country other than showrooms in Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka.

    Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “Our customers can extract more value from their purchase by availing grand discounts for their purchases which add joy to this season.”

    Kalyan Jewellers offers a wide array of intricate jewellery designs in contemporary and traditional motifs including earrings, bangles, and necklaces. The company offers its patrons, Muhurat, the bridal jewellery line curated from across India along with exclusive sections featuring Kalyan’s popular house brands such as Tejasvi – Polki jewellery, Mudhra – handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.

  • Most advertised brands on television during first 37 weeks of 2018

    Most advertised brands on television during first 37 weeks of 2018

    BENGALURU: More than two-thirds of the calendar year 2018 (CY 2018) is over. The major Indian festival season is just around the corner and the tempo of brands presenting themselves to television viewers can only go up. Notwithstanding the fact that the number of television channels that bear the Broadcast Audience Research Council of India (BARC) watermark, (and hence the number of reported ad insertions going up), the number of TV ads in 2018 have increased as compared to 2017, if one were to go by BARC’s weekly data of tp 10 advertisers across genres in terms of weekly insertions.
    So which were the brands that advertised the most on television during the first 37 weeks of 2018? Using BARC’s weekly data for in terms of ad insertions between week 1 (Saturday, 30 December 2017) and week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018), here below is a list of the top 20 brands in terms of average ad insertions in during the first 37 weeks of 2018.

    It must be noted that the average insertions by each brand has been calculated based on the number of insertions and the number of weeks it was present in BARC’s weekly lists during the first 37 weeks of 2018 (period under consideration) in this report. The actual average insertions by each brand could be higher or lower, also there could be other brands that may have had a higher number of TV ad insertions and yet were not present in BARC’s lists. The only eligibility criteria for a brand to find a place in the list below in this paper is that the brand must have been present for at least 5 of the first 37 weeks of 2018 in BARC’s weekly lists of top 10 brands in terms TV ad insertions. The team has refrained from criteria such as considering data of only the top 3 or the top 5 in BARC’s weekly lists.
    The following major observations are being reported.

    1. No brand was present in BARC’s weekly lists of Top 10 brands across genres for all the first 37 weeks of 2018. Only one brand – the travel portal Trivago was present for 35 of the first 37 weeks of 2018 in BARC’s weekly lists. Based on average insertions/week, Trivago has been ranked 15 in the list below
    2. However, in terms of total number of insertions during the first 37 weeks of 2018, it was Reckitt Benckiser’s cleaning and disinfecting products brand Lizol that had more combined total of weekly insertions during the 29 of the first 37 weeks of 2018 that it was present in BARC’s weekly lists of the top 10 brands across genres as compared to Trivago. Based on average insertions, Lizol has been ranked 4 in the list below.
    3. The online shopping site Amazon.in was ranked no 1 in terms of average TV ads per week. Based on total number of insertions when present in BARC’s weekly lists, Amazon.in has a rank of 13. This could be a dicey conclusion – the brand was present for just six of the 37 weeks of 2018 in BARC’s weekly lists of top 10 brands. Its actual average weekly insertions are likely to be much lower during the period under consideration. And this could be the case of the other brands in the list below:

  • Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

    Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

    MUMBAI: Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter. The advertisement came under attack from a bank union for allegedly depicting banks in a negative light.

    The union had termed the ad as “disgusting” which aimed at creating distrust in the banking system.

    The jewellery group on Sunday issued a statement, that the ad will be removed from all media with immediate effect.

    The statement by Kalyan Jewellers executive director Ramesh Kalyanaraman reads: “We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.”

    The jewellery brand had earlier written a letter to the general secretary of the bank union to state that the company will put a statutory warning stating that all character and incidents are fictional.

    “Please accept our unconditional disclaimer for the same. We shall, within three working days from today, add ‘characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community’ before the advertisement,” read the statement. 

    In the ad, Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process. 

    The controversial ad sparked an outrage among the banking community after All India Bank Officers’ Confederation (AIBOC) general secretary Soumya Datta alleged that the theme, tone and tenor of the ad were “disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain.”

    The union had threatened to sue Kalyan Jewellers accusing it of casting aspersion and hurting the sentiments of millions of personnel through the advertisement. Kalyan Jewellers rejected the allegation, saying it was pure fiction.

    This is the second time that Big B has faced the heat for an advertisement, the first one was the Horlicks ad campaign “Mission Poshan”. The 75-year-old actor found himself at the centre of a controversy after several public health experts wrote to him asking to end his association with the brand. The experts believed that the campaign is disingenuous and flouted the optimal nutrition norms.

  • Kalyan Jewellers celebrates silver jubilee

    Kalyan Jewellers celebrates silver jubilee

    MUMBAI:  Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time audience will see the father and daughter duo on screen. The TVC emphasises the values of trust that the brand attributes itself to.

    Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for trust, and this TVC successfully showcases our ideology of standing up for what is right.”

    L&K Saatchi and Saatchi ECD Kartik Smetacek added “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust not even the smallest of the things.”

    The father-daughter duo who will be seen together onscreen for the first time had attracted a lot of eyeballs and fans of senior Bachchan from across the country made their behind the scenes video viral across social media platforms. The ad film features Big B as an honest retired government servant whose fight for what is right is captured.

    Kalyan Jewellers has operations across 122 locations globally, and will be launching its 100th Indian showroom in August

  • Kalyan Jewellers announces campaign winners for a Mercedes Benz

    Kalyan Jewellers announces campaign winners for a Mercedes Benz

    MUMBAI:  Jewellery brand Kalyan Jewellers has recently announced the top 25 winners from the “Shop and win 25 Mercedes Benz CLA” global campaign. The campaign, which was started as part of the brand’s Akshaya Tritiya offer in April, drew to a close on 9 June.

    The winners from India were selected via an electronic raffle while the winners from other countries like UAE, Qatar, Oman and Kuwait were identified through the individual lucky draw from each country. As announced at the start of the campaign, 10 winners were selected from India, seven from UAE, three from Qatar, three from Oman and two from Kuwait. The cars keys will be handed over in the coming weeks after the formalities are completed.

    Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “I would like to congratulate the all the lucky winners. At Kalyan our endeavour has been to enable our customers to extract value from their purchase while providing a great shopping experience. This campaign was an extension of that thought, and I am delighted that we could play a small part in helping realise the dreams of our customers.”

    The campaign marks the single largest offer of free Mercedes Benz CLA in a raffle draw in India and GCC. Customers participated in the promotion by making a minimum purchase across Kalyan Jewellers showrooms in their respective countries. 

    The list of all winners is as follows.

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  • Kalyan Jewellers brings Amitabh & Shweta to celebrate Father’s day

    Kalyan Jewellers brings Amitabh & Shweta to celebrate Father’s day

    MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan.

    The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.

    Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers has partnered with social media influencers from around the country, to take this conversation further. The idea is involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.

    Kalyan Jewellers is parallelly running a contest on the sidelines of their #AlwaysWalaLove campaign wherein the brand has urged its customers and followers to share their father-child story and stand a chance to win exclusive gifts from Kalyan Jewellers.

    Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in India for over two decades.

    Kalyan has been present in the GCC since 2013 and has operations in the UAE, Qatar, Oman and Kuwait. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers.

    Kalyan Jewellers has 122 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.

  • Kalyan Jewellers brings Shweta Bachchan on board

    Kalyan Jewellers brings Shweta Bachchan on board

    MUMBAI: After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012. 

    Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in India for over two decades.

    The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that the brand stands for.

    Nanda, who recently announced her upcoming book, is also known within close circles as a designer. On board Kalyan Jewellers, Nanda will be the face of many customer-centric initiatives of the brand. Renowned for her sartorial elegance, she will also bring her unique style sensibilities by curating signature collections for the brand. 

    Kalyan Jewellers executive director Ramesh Kalyanaraman says, “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and Mrs Bachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand, Kalyan has always celebrated the bonds of family and relationships and the new film epitomises family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’

    The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July.

    Kalyan has been present in the GCC since 2013 and has operations in the UAE, Qatar, Oman and Kuwait. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers.  

    Today, Kalyan Jewellers has 122 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.