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Tag: Kalyan Jewellers

  • Kalyan Jewellers celebrates Ganesh Chaturthi with new digital ad campaign

    Kalyan Jewellers celebrates Ganesh Chaturthi with new digital ad campaign

    Mumbai: Kalyan Jewellers has launched a new digital ad campaign to celebrate the occasion of Ganesh Chaturthi, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant in a distinctive avatar. The campaign video is currently being promoted on Kalyan Jewellers’ digital platforms.

    Sawant is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp. With signature patterns and detailed intricacies, the Sankalp collection truly symbolises quintessential Maharashtrian jewellery traditions through its extensive range of designs.

    The ad film captures beautiful moments from Dadi’s delicious homemade ‘modaks’ to the warmth and charm of authentic festive traditions, upholding the brand’s values of trust and togetherness. The festival of Ganesh Chaturthi is extremely popular and widely-celebrated by families across the country. Marking this auspicious occasion, the latest digital ad film by Kalyan Jewellers encapsulates the essence of the festival and the one-of-its-kind spirit associated with it.

    Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practised across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a beautifully-crafted choker set from Kalyan Jewellers’ Sankalp collection.

    As part of the festive offers, the jewellery brand has announced up to Rs 10,000 off on every one lakh rupees purchase of diamond jewellery. Furthermore, Kalyan Jewellers announced a discount of Rs 300 per gramme on making charges as well as an extra Rs 50 per gramme on old gold exchange. The jewellery brand has also introduced the ‘Special Kalyan Gold Rate,’ standardising the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30 September 2022.

  • Retail Jewellers ad volumes grew by 52 per cent in Jan-Aug

    Retail Jewellers ad volumes grew by 52 per cent in Jan-Aug

    Mumbai: TV advertising volumes for retail outlets – jewellers grew by 52 per cent in January-August 2021 over the same period in the previous year, according to data shared by TAM Media Research. More than 150 advertisers and 170 brands were visible on TV.

    The news genre with 63 per cent share of ad volumes was the most preferred genre by jewellers followed by GEC (16 per cent). The primetime, afternoon and morning time bands combined accounted for more than 70 per cent of category ad volumes.

    The top ten advertisers included Lalithaa Jewellery Mart, Kalyan Jewellers, Malabar Group of Companies, Thangamayil Jewellery, The Chennai Silks Group, G R Thanga Maligai Jewellery, SDJ Gold Company, Akshaya Gold Company, K D & Sons and Bhima Group. Altogether, they contributed to 75 per cent share of category ad volumes on TV. There were more than 80 new brands that advertised during this period over last year.

    The news bulletin programme genre was most preferred by jewellers to showcase their ads. Film songs and feature films were also popular programme genres with 11 per cent and 10 per cent share of category ad volumes, respectively. 20-40 seconder ads and <20-seconder ads were the most preferred lengths with 58 per cent and 30 per cent share of the category ad volumes, respectively.  

  • Kalyan Jewellers elevates Punith Iyer to Candere COO position

    Mumbai: Punith Iyer, formerly company general manager of Candere by Kalyan Jewellers was promoted to the post of chief operating officer. With over 15 years of experience under his belt, Iyer has extensively worked with large enterprises such as Morgan Stanley, JP Morgan Chase, Essar, and GE to name a few.

    In 2019, he was appointed company general manager of Candere and was responsible for finance, operations, alliances, marketplace, and customer delight. His new role as COO will see him shouldering the responsibility for the company’s future strategic goals, performance, and growth. 

    In accepting the position, Punith Iyer said, “Candere is committed to providing uncompromising quality and craftsmanship to the masses. The company has been a path-breaker in creating an online showroom with customisations available to its patrons, and continually endeavours to create not just high-quality products, but best-in-class experiences for their clients. I am honoured to be entrusted with the role of COO and to join the ranks of these industry innovators.”

    Candere founder and CEO Rupesh Jain,  remarked, “With each milestone, we at Candere get closer to our goal of making fine jewellery more accessible to all, while offering extraordinary value to our customers. We are excited to welcome Punith into our leadership team and are confident in his ability to streamline, ideate, and lead Candere into the future.”

    Candere by Kalyan Jewellers is an online jewellery boutique that specializes in designer fine diamond jewellery.

  • Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director

    Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director

    NEW DELHI: As part of a move to expand its board of directors, Kalyan Jewellers today announced the appointment of two new directors and named a new chief executive officer. With this announcement, marketing guru, Anil Nair, joins the company’s board as independent director. A veteran of the advertising and digital industry for over 24 years, Nair’s experience includes serving as CEO & managing partner of L&K Saatchi & Saatchi as well as a member of the global leadership team of Saatchi & Saatchi, McCann and DDB. With this appointment, the company aims to continue developing a stronger brand position while entering the post Covid2019 era.

    Kalyan Jewellers chairman and managing director T S Kalyanaraman said, “We are extremely delighted to welcome Anil Nair to Kalyan Jewellers. He brings to the table unmatched expertise in advertising and brand building, which will be critical to the company’s growth despite the challenges in the Covid2019 era. At Kalyan Jewellers, we aim to continue our successful journey and expand our footprint to cater to newer audiences.”

    With the Covid2019 outbreak, digital has fortified its position as the most convenient medium for companies to connect with its customers. Kalyan Jewellers has strategically realigned resources to support its digital-first strategy and build a distinctive brand identity. Earlier this year, the brand has rolled out digital campaigns on occasions such as Valentine’s Day, Gudi Padwa, Mother’s Day and the recently launched #MuhuratAtHome digital campaign.

    Nair said, “Kalyan Jewellers is one of the most trusted brands in India today and has built a strong and extremely loyal customer base across the country. The Hyper-Local strategy of catering to the needs of the consumer with local preferences and tastes has been the success mantra of the brand, according to me. Their campaigns have always resonated with the masses, and played a key role in creating a unique brand voice. It’s a great honour to be on Kalyan’s board and I look forward to an exciting journey with Kalyan Jewellers.”

    In addition to Nair, Kalyan Jewellers has elevated Sanjay Raghuraman to chief executive officer from his earlier position as the chief operating officer at the company. Salil Nair, who was previously the CEO of the retail chain, Shoppers Stop, has also been appointed as a non-executive director on the company’s board.

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  • Sony Pictures Network premieres film promoting positivity amid COVID-19 pandemic

    Sony Pictures Network premieres film promoting positivity amid COVID-19 pandemic

    MUMBAI: 'Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. In these tough circumstances, stalwarts of the Indian film industry have come together with a unique short film, Family, to spread the message that social distancing and staying-at-home can be made more productive.

    The stalwarts who have come together for the short film are: Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiva Rajkumar, Prosenjit Chatterjee and Diljit Dosanjh

    Conceptualised and directed by Prasoon Pandey in collaboration with Bachchan, the film shows that staying at home, staying safe, maintaining hygiene, working from home and maintaining social distancing can be productive and should be taken in one’s stride.

    The premiere of this film will be simulcast across all channels of Sony Pictures Network on Monday, 6 April. Through this film, Bachchan will also unveil an initiative that supports the sustenance of daily wage workers associated with the entertainment industry.

    While most of us continue to work from home, it’s the daily wage workers who have borne the brunt and are suffering the most. Given the unprecedented nature of the situation, an initiative undertaken by Bachchan, ‘WE ARE ONE’, has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which a monthly ration to 100,000 households across the country will be given.

    Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need.

  • Brands and Valentine’s Day campaigns 2020

    Brands and Valentine’s Day campaigns 2020

    MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products.

    Brands are trying to break the stereotypical notion of gifting roses, chocolates and teddy bears on this special day in favour of more relatable and tangible products and experiences.

    Here’s a list of top brands that have come out with some innovative campaigns.

    Kalyan Jewellers
    One of India’s leading jewellery brands, Kalyan Jewellers, asks its consumer to gift her something that makes her feel deserving. Because, like diamonds, a girl as special as her is rare and impossible to find.

    TheSmallBigIdea

    This Valentine’s Day brands are curating innovative strategies to garner eyeballs. This is what TSBI, the digital marketing partner for Shubh Mangal Zyada Saavdhan did for the film.

    The video showcases Bollywood actors Ayushmann Khurrana and Jeetu’s romance amid family humour, staying true to the film proposition, ‘Jeetega Pyaar Seh Parivaar.’

    Pepsi

    Why should a couple have all the fun! Pepsi is all set to celebrate singlehood with its new ‘Swag Se Solo’ anthem.
    The peppy, foot-tapping anthem features Bollywood superstar and Pepsi’s brand ambassador Salman Khan in a music single for the first time in over a decade.

    Britannia Little Hearts

    Britannia Little Hearts seems to have understood the need of staying attuned to the vibes of the youth. To break some hearts in this season of love Britannia has introduced #BreakSomeHearts Song, Valentine’s Day 2020 edition.

    The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.

    Mad Over Donuts

    MOD is back with its Valentine’s campaign but this time it about celebrating love of every kind.

    Ferrero Rocher

    Valentine’s Day is approaching fast, so it is the time for love to be glorified! Ferrero Rocher launched a campaign based on the theme “#GoldenLove”.

    The Ferrero Rocher campaign has kick-started involving key influencers to express their golden love for their precious ones as grandmother, mother, father, sister, brother and partner.

    https://www.facebook.com/FerreroRocherIndia/videos/183096326367422/

  • Kalyan Jewellers lights up digital media with Diwali campaign

    Kalyan Jewellers lights up digital media with Diwali campaign

    MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and Bollywood star Katrina Kaif with the regional brand ambassadors for key markets, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

    The #DilRoshanTohDiwaliRoshan digital campaign showcases the essence of long-standing Indian traditions, cultures and rituals that have been followed through generations. The videos encapsulate the various customs and traditions such as lighting up the house with diyas, wearing new clothes, gifting jewellery and celebrating the festival of lights with family and friends. The videos depict candid moments which are a common sight during the various festivities.

    Speaking about the Diwali campaign Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We have focused heavily on digital campaigns this season and allotted around 30% of marketing budgets into this. Our campaign videos focused on the concept of ‘Sisterhood’ featuring three friends in a celebratory mode – lighting diyas, gifting jewellery or exchanging Diwali sweets. Music inspired by region specific folk tunes play a key role in highlighting the brand’s concept of hyper-localisation.” 

    Kalyan Jewellers had recently signed up four new regional celebrities as the face of the brand in key markets of Gujarat, Maharashtra, Punjab and West Bengal. These regional celebrities are featured in the short videos alongside Bollywood diva Katrina Kaif. This is the first time the celebrities are seen sharing screen space for this campaign. The jewellery brand also has campaign videos featuring Tamil superstar Prabhu Ganesan, Telugu style icon Akkineni Nagarjuna, Malayali heartthrob Manju Warrier and Kannada megastar Shivarajkumar representing the brand in other key states.

    Link to the videos:

    ·         Hindi – https://bit.ly/2MVZO3a

    ·         Gujarati – https://bit.ly/2pMXFPp

    ·         Marathi – https://bit.ly/3429UH1

    ·         Bengali – https://bit.ly/2MDW1Zz

    ·         Punjabi – https://bit.ly/2pH9o22

    ·         Telugu – https://bit.ly/2PaMlaw

    ·         Malayalam – https://bit.ly/2P7dcnR

    ·         Tamil – https://bit.ly/35Y9K4T

    ·         Kannada – https://bit.ly/2N5zTpM

  • Kalyan Jewellers ranks No.1 in growth of website traffic reveals SEMrush

    Kalyan Jewellers ranks No.1 in growth of website traffic reveals SEMrush

    MUMBAI: Kalyan Jewellers, one of India’s largest jewellery brands recorded a phenomenal growth of 189% in website traffic as compared to the previous year, as per a recent study by SEMrush, an online visibility management platform. The study also features the jewellery brand among the top three jewellery brands in India, with average website traffic witnessing a huge increase to reach 702,791 average website volume during the period January to August 2019.

    Kalyan Jewellers has been consistently increasing the share of its marketing and advertising budget allocated to digital platforms. “Our investment in digital marketing is showing results,” said Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers Ltd. “We are looking to reach out to the tech-savvy and trend conscious millennials who are our next gen consumers. Reaching out to the new millennial audience requires us to use platforms that influence their purchasing decision, and our digital strategy is crafted to speak to the millennials in their style and language, while giving them the digital experience that they expect.”

    Kalyan Jewellers is set to launch its new campaign for this year’s festive season. With major festivals like Dussehra, Durga Pooja and Diwali round the corner, the brand has plans for a full-fledged campaign this festive season. The festive campaign in South India will be driven by regional brand ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shiva Rajkumar and Mnaju Warrier. Whereas, outside south India the multi-starrer campaign will feature Kalyan Jewellers’ global brand ambassadors – Amitabh Bacchan and Katrina Kaif, along with celebrities from Gujarat, Maharastra, Punjab and West Bengal such as Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

    The jewellery brand will be promoting this campaign with a multi-channel approach by conveying the brand message to the relevant audience through various channels. Kalyan Jewellers is gearing up to flex its digital arm once again by rapidly strengthening its digital presence

  • Colgate Dental Cream rises as top brand in BARC week 37 rankings

    Colgate Dental Cream rises as top brand in BARC week 37 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.

    Top Advertisers:

    Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.

    Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.

    Rank

    Advertiser

    Insertions

     

     

     

    Week 37

    		    

    1

    HINDUSTAN LEVER LTD

    143015

    		    

    2

    RECKITT BENCKISER (INDIA) LTD

    109810

    		    

    3

    GODREJ CONSUMER PRODUCTS LTD

    45585

    		    

    4

    PROCTER & GAMBLE

    37797

    		    

    5

    ITC LTD

    34665

    		    

    6

    BROOKE BOND LIPTON INDIA LTD

    29381

    		    

    7

    CADBURYS INDIA LTD

    27401

    		    

    8

    COLGATE PALMOLIVE INDIA LTD

    24225

    		    

    9

    PROCTER & GAMBLE HOME PRODUCTS

    19898

    		    

    10

    SMITHKLINE BEECHAM

    18757

    		    

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

     
    		 

     Top Brands:

    Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.

    The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.

    Rank

    Brands

    Insertions

     

     

     

    Week 37

    		    

    1

    COLGATE DENTAL CREAM

    11797

    		    

    2

    POLICYBAZAAR.COM

    10817

    		    

    3

    KALYAN JEWELLERS

    9946

    		    

    4

    TRIVAGO

    9673

    		    

    5

    LIZOL

    9645

    		    

    6

    OLX.IN

    9530

    		    

    7

    DETTOL LIQUID SOAP

    9525

    		    

    8

    HARPIC BATHROOM CLEANER

    8896

    		    

    9

    HARPIC 10/10

    8768

    		    

    10

    DETTOL ANTISEPTIC LIQUID

    8703

    		    

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

  • Kalyan Jewellers unveils the 4-level assurance plan

    Kalyan Jewellers unveils the 4-level assurance plan

    MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jeweller, has unveiled the 4-Level Assurance initiative, to continue enhancing the brand’s commitment towards offering only the very best to its loyalists. In keeping with the legacy of trust associated with the brand, Kalyan Jewellers will also be offering patrons the 4-level assurance certificate.

    While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Kalyan Jewellers understands the sentiments of its patrons, and will provide free lifetime maintenance of ornaments purchased at any of our showrooms in India.

    As a brand known for its fair and transparent business practices, the product information section under 4-level assurance clarifies that customers are charged gold rate only on the total value of the gold used, after deducting the weight of other materials like lac, gemstones, glass, wood, enamel etc, from the total weight of the product. In addition to this, Kalyan Jewellers also promises great value on exchange and resale of jewellery.

    Speaking on this initiative Kalyan Jewellers chairman and managing director T S Kalyanaraman said, “The evolution of Kalyan Jewellers from a single showroom to a global brand was on the foundation of our core value of trust and transparency. Since our inception 26 years ago, Kalyan Jewellers has been able to carve a unique identity for itself as a brand that offers impeccable designs, assured quality, right pricing and unmatched retail experience to all our customers. Little known is the fact that this brand has also pioneered multiple customer-centric initiatives like BIS hallmarking, introduction of rate tags, IGA certification for diamonds & other gemstone stone jewellery, all of which have since become industry norms. This 4-level assurance certificate on gold jewellery is another premise to reiterate our commitment towards our patrons.”

    The 4-level certificate will be applicable across all Kalyan showrooms in India from 1 August 2019. Existing customers can walk into any Kalyan Jewellers showroom with their jewellery to have them re-evaluated and 4-level assurance stamped. A similar certification has already been implemented for diamonds and gemstone jewellery at Kalyan Jewellers. The jewellery brand is also running a media campaign about this 4-level assurance certification.

    Customer satisfaction remains Kalyan’s first priority and to its patrons, the brand offers a wide array of traditional and contemporary jewellery designs in gold, diamonds and gemstones catering to the distinct needs of every customer.