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Tag: Kalyan Jewellers

  • Instamart delivers gold and silver straight to your door

    Instamart delivers gold and silver straight to your door

    MUMBAI: Strike gold without leaving home! Instamart is bringing precious metals straight to doorsteps this Dhanteras, offering everything from 1 gram gold coins to 1 kg silver bricks.

    The platform has partnered with trusted brands such as Kalyan Jewellers, Malabar Gold & Diamonds, Muthoot Exim, MMTC-PAMP, Mia by Tanishq, Voylla, and Gullak to provide certified 24 carat and 22 carat (999) gold coins and 999-pure silver coins. Consumers can order gold coins in weights ranging from 0.1 g to 10 g, making festive gifting and personal investments flexible and accessible.

    For the first time in India’s quick commerce space, Instamart will also deliver 1 kg silver bricks. Adding to the festive cheer, the first 10,000 customers buying gold coins of 1 g or above on Dhanteras, starting 7:00 am on 18 October, will receive a Rs 100 discount.

    All gold coins come with 999 hallmarking and no making charges, while silver coins are certified for purity. Instamart also offers silver jewellery and utensils, along with cookware such as pressure cookers, kadais, tawas, and thalis, catering to traditional festive needs.

    The platform has witnessed steady demand for precious metals over the past few years, particularly during festivals like Akshaya Tritiya and Dhanteras. Cities such as Bengaluru, Hyderabad, Mumbai, Delhi NCR, and Ahmedabad have led orders, with 1 g gold coins remaining the most popular denomination. Last Diwali, a single order from Kochi was worth Rs 8.3 lakh, highlighting consumer confidence in quick commerce for high-value purchases.

    With 24 by 7 delivery in cities including Delhi, Noida, and Gurugram, Instamart is making it easier than ever to celebrate Dhanteras with gold, silver, and festive essentials, all just a tap away.

  • Asli sona shines as Sonakshi strikes gold with Instamart this Diwali

    Asli sona shines as Sonakshi strikes gold with Instamart this Diwali

    MUMBAI: When life gives you a golden spoon, you star in an Instamart ad. This Dhanteras, Swiggy Instamart is back to strike gold literally with Asli Sona herself, Sonakshi Sinha, headlining its cheeky festive campaign that promises everything from Soan Papdi to actual sona delivered to your doorstep in just 10 minutes.

    After last year’s nostalgic tribute to Karisma Kapoor’s Sona Kitna Sona Hai, Instamart doubles down on its golden pun game, rolling out a playful new film conceptualised in-house. The ad reimagines the phrase “born with a silver (or golden) spoon” in the most literal and hilarious way possible.

    The campaign traces Sonakshi’s journey from an ultrasound where her golden spoon first makes an appearance, to her childhood on the playground and even a dramatic adult avatar where the same spoon deflects a bullet in a Versailles-like setting. The gleaming prop, much like its owner, steals the show ending with the tongue-in-cheek line: “Sona ka sona toh by birth sorted hai. Aap apna dekh lo?” reminding viewers that their own gold needs are just a tap away.

    “Who doesn’t love a good pun and a great deal?” quips Swiggy head of brand marketing Mayur Hola. “After the iconic Sona Kitna Sona Hai campaign last Diwali, we’re back to remind everyone that asli sona is available on Instamart. And who better to do it than Sonakshi Sinha? From Soan Papdi to sona (gold), whatever you need, get it on Instamart in minutes.”

    And it’s not all sparkle without substance, Instamart’s golden streak is backed by numbers. Last Diwali, a single user in Kochi purchased gold worth Rs 8.3 lakh through the platform, signalling how festive indulgence is now just a few clicks away. This year, the platform has teamed up with leading jewellery brands like Malabar Gold, Kalyan Jewellers, MMTC, and Mia by Tanishq, offering certified gold and silver coins right to customers’ doors.

    With 24/7 delivery now expanded across cities including Delhi, Noida, and Gurugram, Instamart continues to redefine what “instant” means in quick commerce. From smartphones and luxury watches to festive jewellery, it’s all about blending convenience with indulgence wrapped in a dash of humour and a whole lot of gold.

    As Sonakshi’s spoon gleams and bullets bounce off, one thing’s clear: in the fast lane of festive shopping, Instamart isn’t just serving speed, it’s serving sparkle.
     

  • Prime Video doubles the fun with Kajol and Twinkle in new talk show

    Prime Video doubles the fun with Kajol and Twinkle in new talk show

    MUMBAI: Double the sparkle, double the sass Prime Video is bringing Kajol and Twinkle Khanna together as co-hosts for the very first time in its latest unscripted Original, Oppo presents Two Much with Kajol and Twinkle, co-presented by Kohler and Kalyan Jewellers. The global premiere is set for 25 September, with new episodes dropping every Thursday.

    Backed by Banijay Asia, the series promises unfiltered conversations, candid confessions, and laughter-laced mischief with some of Indian cinema’s biggest names. The format thrives on the contrasting-yet-complementary styles of its hosts: Kajol’s effervescent charm meets Twinkle’s razor-sharp wit, making for conversations that veer well beyond the usual celebrity chatter.

    “A star-studded guest lineup and conversations that are fresh, spontaneous, and entertaining Two Much goes beyond the usual celebrity chatter,” said Prime Video India director and head of originals Nikhil Madhok adding that the duo’s “humour and candour” will keep audiences hooked.

    Banijay Asia and Endemol Shine India group chief development officer Mrinalini Jain called it a show about “what Kajol and Twinkle want to ask, what they care about, and how they choose to show up funny, unfiltered, and deeply honest.”

    The partners behind the show are equally upbeat. Oppo India head of PR and communications Goldee Patnaik linked the association to Oppo’s ethos of inspiring youth to “live in the moment,” while Kohler MD for K&B South Asia Ranjeet Oak highlighted its celebration of originality and bold voices. Kalyan Jewellers executive director Ramesh Kalyanaraman added that the show mirrors the brand’s values of “warmth, humour, and genuine conversation.”

    With Kajol’s infectious energy, Twinkle’s trademark sass, and a guest list primed for fireworks, Two Much sets itself up as a talk show with a difference, an entertainment cocktail that’s equal parts glamour, candour, and chaos.

  • Kaun Banega Crorepati’s 25th year secures 26 sponsors

    Kaun Banega Crorepati’s 25th year secures 26 sponsors

    MUMBAI: Sony Entertainment Television’s iconic quiz show Kaun Banega Crorepati (KBC) Season 17 has struck a powerful chord with the nation. Its campaign ‘Jahan Akal Hai Wahaan Akad Hai’ aptly echoes the rise of an India that is not only driven by intelligence (Akal) but also carries it with pride (Akad). This season has witnessed an exceptional response from the brand ecosystem, reaffirming KBC’s position as one of Indian television’s most credible and culturally relevant properties.

    Maruti Suzuki and the Aditya Birla Group are onboarded as Co-Presenting Sponsors, while the State Bank of India joins as Banking Partner, and Reserve Bank of India as a Special Sponsor, further deepening the show’s association with empowerment and trust.

    The Co-Powered By roster includes UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee — spanning sectors from digital finance to FMCG. Special Partners secured are Patanjali Dant Kanti, BHIM Payments App, Polycab India Ltd., Dr. Fixit (Pidilite Industries), Vida powered by Hero Motocorp and WinZO Games.

    Further strengthening its appeal, Associate Partners include Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, Life Insurance Corporation of India (LIC), National Stock Exchange (NSE), Plasto Tanks and Pipes, Aashirvaad Select Atta, Director’s Elaichi and Bikaji — representing a diverse cross-section of India’s consumer landscape.

    KBC continues to be a powerful platform for brands, seamlessly integrating knowledge, inspiration, and wide-reaching impact.

    At the heart of the show is, as always, the legendary Amitabh Bachchan whose iconic presence and effortless camaraderie with the contestants breathe life into every story from the hotseat.

  • Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    MUMBAI: Raksha Bandhan marks the onset of India’s festive season—and what better way to celebrate than with a thoughtful gift that lasts a lifetime. Gold has long been cherished in Indian culture, symbolizing prosperity and making for both meaningful gifts and smart investments. This Raksha Bandhan, India’s pioneering quick commerce platform – Instamart, has partnered with Kalyan Jewellers to add a touch of sparkle to sibling bonds. With every Rakhi purchase made on the platform, customers will receive a ₹2,100 Kalyan Jewellers voucher. The initiative, amounting to a total voucher value of nearly ₹500 crore, enhances the festive shopping experience while promoting the tradition of thoughtful, lasting gifting.

    Instamart’s Raksha Bandhan campaign, ‘Gehna To Your Behna’, is live from 28 July to 9 August. As part of this special festive offer, every Instamart customer placing an order above Rs 499 will automatically receive a Rs 2,100 voucher from Kalyan Jewellers. The voucher can be used to choose from a stunning selection of gold, diamond and platinum jewellery at Kalyan Jewellers, no matter what you’re picking – a modern piece or a timeless heirloom. With redemption available in-store and validity extended through Diwali 2025, customers have the freedom to shop at their own pace and style. This campaign turns a simple Rakhi purchase into a more meaningful, lasting gift—whether you’re surprising your sibling or treating yourself.

    Sharing insights on this special gift for users, Manender Kaushik, AVP & category head – Instamart, said, “Festivals carry deep sentimental value across India, and gifts are a way to express emotions—whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter, but at its core, heartfelt gratitude towards one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something really meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”

    Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, to make celebrations even more special, Instamart is introducing silver rakhis—available for quick delivery. As a first in quick commerce, these silver rakhis have quickly become a favourite among customers across cities.

    Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.

  • Kyunki Saas Bhi Kabhi Bahu Thi records over 1.6 billion minutes watch time in launch week

    Kyunki Saas Bhi Kabhi Bahu Thi records over 1.6 billion minutes watch time in launch week

    MUMBAI: Kyunki Saas Bhi Kabhi Bahu Thi made a historic return to Indian television on 29 July and the response was nothing short of phenomenal. The show clocked 1.659 billion minutes of watch time on Star Plus and JioHotstar in its launch week, an extraordinary testament to its enduring appeal, reasserting its iconic status in India’s entertainment landscape. Drawing 31.1 million viewers on TV in just the first four days, and reaching millions more on streaming, the show has shattered records to become the biggest-ever GEC fiction launch on TV & digital streaming.

    The launch episode alone drew 15.4 million viewers on Star Plus, making it the highest-rated fiction premiere in recent history. The returning season’s massive opening on JioHotstar,  underscores the growing appetite for daily storytelling on streaming platforms and marks a pivotal moment for the evolution of fiction content in India’s digital entertainment landscape. This is the new high in the fiction journey, proving that daily drama, when reimagined along with streaming, can drive both cultural resonance and massive reach.

    “The return of Kyunki Saas Bhi Kabhi Bahu Thi has proven that great storytelling never loses its power. We approached this launch with a two-fold vision: to reignite the deep nostalgia associated with one of India’s most iconic shows, while also crafting a contemporary storyline and viewing experience that resonates with today’s audiences. The record-breaking numbers across Star Plus and JioHotstar reaffirm our belief in the timeless appeal of compelling narratives. This launch is a cultural moment that bridges generations, and we are proud to have delivered it to millions of homes across platforms,” said Sumanta Bose, head of cluster, entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati), JioStar.

    The premiere also drove large-scale organic conversations online, with 17,300 mentions and 86 per cent positive sentiment, underscoring the deep emotional connection and multi-generational pull of the show. The conversations were driven by nostalgia, connection with the star cast and fan anticipation, positioning Kyunki as both a cultural and content milestone.

    With its commanding return across TV and streaming platforms, Kyunki Saas Bhi Kabhi Bahu Thi has not only revived a beloved legacy but also set the stage for a new era of appointment viewing, combining the mass reach of television with the deep engagement of digital streaming.

    The return has revitalized the fiction landscape, drawing significant attention from viewers and advertisers alike. The show had captured the interest of advertisers early on with Tide+, Kalyan Jewellers, and Maruti Suzuki India serving as co-presenting sponsors, with Fortune Soyabean Oil, Colgate, and Smart Bazaar joining as co-powered sponsors along with White Tone Face Cream and Good Knight as Special Partners on television. The digital platform JioHotstar features Kalyan Jewellers and Maruti Suzuki in co-presenting roles, Colgate, Fortune Chakki Fresh Atta, Uti Mutual Fund, Tata Consumer Products, and SMART Bazaar as co-powered by sponsors alongside Mankind Pharma – Prega News as a Special Partner.

    Source:

    * BARC, India U+R, 2+, SD+HD, Cume Reach Mn* Time Spent, W30’25

    **BARC, India U+R, 2+, SD+HD, Cume Reach Mn, W30’25

    ***BARC, India U+R, 2+, SD+HD, Cume Reach Mn, Original Programming, 29th July 2025 – W30’25

    JHS Viewers, JHS Data, Distillery

  • JioStar reignites the Kyunki effect, locks in eight big-brand sponsors

    JioStar reignites the Kyunki effect, locks in eight big-brand sponsors

    MUMBAI: The much-anticipated return of Kyunki Saas Bhi Kabhi Bahu Thi has sent waves of excitement across living rooms and boardrooms. Ahead of its July 29 premiere, eight marquee brands have already signed on, betting big on the enduring cultural clout of the daily prime-time juggernaut.

    On Star Plus, Tide+, Kalyan Jewellers, and Maruti Suzuki India co-present the show, with Fortune Soyabean Oil, Colgate, and Smart Bazaar joining as co-powered sponsors. Over on JioHotstar, Kalyan Jewellers and Maruti Suzuki return as co-presenters, alongside Fortune Chakki Fresh Atta, UTI Mutual Fund, and Smart Bazaar, bringing the brand tally to a powerful eight across platforms.

    The advertiser playbook spans everything from TV integrations and graphic placements to JioHotstar’s arsenal of branded feature trays, pause ads, co-branded vignettes, and even interactive quizzes, ensuring visibility from screen to stream.

    “The return of Kyunki is a full-spectrum media moment. The show is a multi-generational IP which brings together a powerful blend of nostalgia, reach and cultural depth, which helps connect family members together, each finding their own story in the same narrative. Very few properties offer that kind of intergenerational resonance today, and Kyunki delivers on that with precision.We’re thrilled to see such strong interest from brands who recognise the long-term value this property offers across both TV and digital,” said JioStar head of revenue, entertainment & international, Ajit Varghese.

    Produced by Balaji Telefilms, the reboot marks 25 years since the show’s debut, bringing back Smriti Irani’s iconic Tulsi and Amar Upadhyay’s Mihir while introducing a new generation to the Virani universe. With a seven-day-a-week schedule and a dual-platform strategy marrying Star Plus’s reach with JioHotstar’s precision targeting, Kyunki is set to be 2025’s tentpole event for viewers and advertisers alike.

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  • Kalyan Jewellers unveils Ramayana inspired designs in its ‘NIMAH’ collection

    Kalyan Jewellers unveils Ramayana inspired designs in its ‘NIMAH’ collection

    Mumbai: Kalyan Jewellers’ heritage jewellery collection ‘Nimah’ unfolds a new chapter, harmoniously blending existing temple-style motifs and iconography with the venerable imagery of Lord Ram. This transformative addition effortlessly merges timeless tradition with divine inspiration.

    The Nimah line, celebrated for its exquisite Nakashi work—a signature style reminiscent of Karnataka’s temple jewellery—has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi. In its latest curation, Kalyan Jewellers artfully incorporates elements from the Ramayana into Nimah’s designs, introducing motifs of Rama and Sita, alongside the iconic Rama Pattabhisheka and the Ayodhya temple.

    Nimah stands as a testament to Kalyan Jewellers’ commitment to innovation and heritage preservation, offering an extensive collection of bridal jewellery. Ideal for brides seeking classic, divinely inspired gold pieces, many may gravitate towards these designs, envisioning them as cherished bridal heirlooms to be passed down through generations.

    Commenting on the newly revamped collection, Kalyan Jewellers executive director Ramesh Kalyanaraman said, “this enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

    Historically adorned with kemp stones, rubies, garnets, emeralds, and pearls, the distinctive style of the newly updated collection now combines traditional charm with a modern aesthetic. This refreshed collection features a variety of exquisite gemstones, including Rose Quartz, Emerald Beads, Amethyst, Onyx Beads, Pearls, Morganite, Blue Sapphire, Moissanite, and Russian Melon Beads. The infusion of these new stones adds a fresh dimension to the design, creating a collection that is both timeless and on-trend.

    Customers can also avail the benefits of Kalyan’s four-level assurance certification on gold jewellery. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are BIS hallmarked, the four-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any Kalyan Jewellers’ showroom in the country.

  • Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Mumbai: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brands, has unveiled its digital ad campaign celebrating the occasion of Uttarayan. The one-of-its-kind digital campaign features Kalyan Jewellers’ brand ambassador for the state of Gujarat – Kinjal Rajpriya. The campaign film beautifully captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings.

    Marking the start of this auspicious time, the ad film beautifully conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti. It emphasises that while external factors are uncontrollable, one can chart their destiny by making conscious decisions with determination and purpose. The film cleverly intertwines cultural traditions of Makar Sankranti with the daily struggles of today’s generation, highlighting the resilience needed for a meaningful ascent.

    Kalyan Jewellers’ regional brand ambassador for the state of Gujarat – Kinjal Rajpriya is seen wearing exquisitely crafted lightweight jewellery from the company’s Sankalp collection – which includes designs that pay tribute to the regional ethos of Gujarat. Aligned with the company’s ethos, Kalyan Jewellers encourages all to embrace the essence of the festival, welcoming the winds of change to elevate collective spirits.

  • Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Mumbai: Kalyan Jewellers, one of India’s largest and most trusted jewellery brands has kickstarted its Durga Pujo festivities with the launch of its iconic ad campaign featuring Ritabhari Chakraborty. The ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and beautifully highlights the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational, like Goddess Durga.

    This compelling ad campaign takes you on a mesmerizing journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga’s presence. It pays tribute to the essence of Durga Pujo – a time of togetherness, love, and joy.

    Apart from the specially curated Pujo-centric collection Sankalp, Kalyan Jewellers has also announced the introduction of its limited edition Maa Durga Gold coins for patrons who want to purchase these keepsakes or thoughtful gifts.

    Speaking about the campaign, Kalyan Jewellers’ regional brand ambassador Ritabhari Chakraborty said, “We are thrilled to unveil this beautiful campaign that celebrates the perfect embodiment of the modern Indian woman. Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga. Through this campaign, we hope to inspire and celebrate women who are achieving their dreams and making a positive impact in our society.”

    As part of the Pujo and Diwali offer, Kalyan Jewellers is offering customers with a complimentary 1-gram gold coin on every Rs 50,000*. This offer is applicable on a minimum purchase of Rs 1 lakh.

    The ad campaign pays a beautiful tribute to women who are carving their own destinies, empowered by Maa Durga’s divine blessings. Ritabhari Chakraborty, the regional brand ambassador for Kalyan Jewellers, is the embodiment of this spirit – a talented and empowered woman who represents the aspirations and dreams of modern Indian women. It offers a captivating visual experience, immersing viewers in the vibrant celebrations of Durga Pujo, taking inspiration from the region’s cultural richness and traditions.

    For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/

    T&C Apply*