Tag: Kalki Koechlin

  • Oyo launches new campaign capturing pulse of today’s travellers

    Oyo launches new campaign capturing pulse of today’s travellers

    Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life the many day-to-day stories of travellers.

    “Over the pandemic years, travelers not just in India but across the world have adapted and evolved their travel habits and preferences. Travellers now place higher trust and confidence in brands that provide flexibility and personalization. With this insight at the heart of its brand campaign, Oyo aims to spread awareness about the key features on the Oyo app,” said the brand in a statement.

    The first film highlights the benefits of the ‘Nearby’ feature. Oyo’s deep presence across India, and in 35 countries around the world, allows users to book accommodation on the go with an easy tap on the ‘Nearby’ icon. The second film is based on the ever-increasing need for flexibility when one travels. The film, therefore, highlights Oyo’s easy cancellation and refund feature, allowing users to modify bookings before their stay. The third film promotes the ‘Search the View’ feature, which lets users discover stays according to any search keywords including the view, be it by the beach, the hills, near the market, close to the airport, or even a golf course view.

    The concept of the brand campaign and script of the films have been developed and written by Oyo’s global in-house brand team and it is directed by Vishvesh Krishnamoorthy from Corcoise Films.

    “Oyo truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit Oyo embodies and supports,” commented Oyo head of global brand Mayur Hola. “At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an Oyo right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today.”

    Commenting on her role in the films, Gul Panag said, “I love traveling and the spontaneity that comes along with it. I was super stoked to learn that travellers have an option to discover stays wherever and whenever they wanted to, on their terms. When OYO came to me with the concept of the ‘Nearby’ feature and the script, it was an easy YES. Because it’s so relatable.”

    Oyo launched the brand campaign during the India vs South Africa ODI matches on TV. The brand campaign will be seen in multiple channels across GEC, news, infotainment and the kids genre, said the statement. “The company will also release the first film across its owned digital and social media channels including Facebook, Instagram, YouTube, LinkedIn. It will also feature the campaign on the Oyo app, co-Oyo app (for patrons) and across all its in-house digital communication mediums with customers, patrons and OYOpreneurs,” it further said.

  • New OnePlus film advises cybersurfers to ‘disconnect’

    New OnePlus film advises cybersurfers to ‘disconnect’

    MUMBAI: Smartphone maker OnePlus has released a new campaign titled ‘Stop at Nothing’ which emphasises the need to use the technology around you productively while also taking the time to disconnect. Featuring actor and writer Kalki Koechlin and produced by Lightstream, the film has been shot entirely on the OnePlus 8T 5G phone and showcases the device’s video camera capabilities and versatility.

    Narrated through spoken-word poetry written by Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect. The promo also endorses using technology and digital platforms for what they were originally intended – to create, connect and collaborate.

    OnePlus head of marketing – India Siddhant Narayan said, “As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognisant of using technology for the betterment of ourselves, emphasising the importance of disconnecting from time to time.”

    “While I was constantly switching between apps and spending a lot of time across social channels, I realised the importance of staying away from the noise and negativity on the internet and using the digital space to enhance creativity and productivity. The campaign gave me the perfect opportunity to champion this thought and talk about digital well-being and the importance of using technology in a healthy manner,” said Koechlin.

  • ZEE5 to stream ‘Bhram’ on October 24

    ZEE5 to stream ‘Bhram’ on October 24

    MUMBAI:  The OTT giant ZEE5 is coming out with a new series titled 'Bhram' which will be a one of its kind psychological thriller with an extra topping of horror. 2019 is the year that has seen Indian cinema progress to greater heights not just in mainstream cinema but even in the OTT space. ZEE5 has become a forerunner when it comes to delivering fresh and original content and there's no slowing them down.

    The genre of psychological thrillers is rarely tapped into, owing to its complexity and the extreme efforts needed to pull it off successfully. ZEE5 isn't one to back down from making daring and new content and with 'Bhram' they plan to open the doors to this genre given how it is one of the most followed themes.

    Bhram is the story of a novelist essayed by Kalki Koechlin, who is suffering from post-traumatic stress disorder (PTSD) and how she goes through the many eccentric emotions while pursuing a story.

    'Bhram' stars Kalki Koechlin in the lead along with Sanjay Suir, Bhumika Chawla, Eijaz Khan. The series is written by K Hari Kumar and is directed by Sangeeth Sivan.

  • ICICI Bank to promote online security through new campaign

    ICICI Bank to promote online security through new campaign

    MUMBAI: ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards.

    The campaign includes a set of three TVCs, showcases the ‘Manage Cards’ which is a first-in-the-industry feature, introduced to the bank’s mobile banking platform – iMobile. The feature for credit cards, gives customers the power to control the security of their cards right from their own phones at just the flick of a button, 24×7.

    The three TVCs featuring Kalki Koechlin, Manoj Pahwa and Kunal Roy Kapoor, take a humorous road towards addressing the safety concerns of the consumers and are designed to instil a sense of self-security in their minds by showcasing them the strength of the ‘Manage Cards’ feature.

    Each of the three TVCs cater to one of each features viz. ‘temporary block / unblock card’, ‘block / unblock online transactions’, ‘block / unblock international transactions’.

    Ogilvy senior ECD Zenobia Pithawalla says, “Even though we use humour and exaggeration, we have still kept the communication extremely relatable, for people who are hesitant to use credit cards, owing to the fears associated with them. So when they see the ads, they are actually reassured of ICICI Bank's commitment to the security of their transactions.”

    Ogilvy senior vice president Walter Noronha adds, “In today's booming retail market, our customers are truly enthused and excited about shopping, on-line and offline, be it India or abroad. However the fear of fraud during an on-line transaction or a card being misplaced always beckons. Our campaign aims at helping customers to enjoy while ICICI will take care of their fears via their technology platform.”

    Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.

  • Oriflame ropes in Kalki Koechlin as brand ambassador

    Oriflame ropes in Kalki Koechlin as brand ambassador

    MUMBAI: Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign, “A Beautiful Change.”

    Through the campaign, the brand aims to emphasise on the idea that everyone can make a beautiful change in this world the way Oriflame is doing; by creating opportunities for people along with manufacturing responsible products that do not harm the environment.

    Oriflame has been a quintessential beauty brand with its foundations in sustainable innovations and creations. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has established its position as an environment-friendly and sustainable company.

    Oriflame aims to reduce carbon emissions by 50 per cent by 2020. It has collaborated with the RFA to source cent per cent of its paper and packaging requirements from credible certified sources by 2020. Oriflame is also the first cosmetics company purchasing GreenPalm credits for 100 per cent palm oil usage.

    With is core beliefs of empowerment and sustainability, Kalki Koechlin is the perfect choice for Oriflame to take its message further.

    Oriflame SVP and head of South Asia and MD India Sergei Kanashin said, “While our products bring beauty and wellbeing into the lives of consumers, they are also manufactured in a way that they don’t harm nature and the environment.”

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Phobia….Learn a new word!  Fredrick…..Who?

    Phobia….Learn a new word! Fredrick…..Who?

    Waiting…Film without an end!

    Once upon a time, many filmmakers out of a film institute took films shown to them as a part of the syllabus too seriously and decided to emulate a Fellini or a Bergman or a Truffaut. Most of these aspirants made films with NFDC backing but found no exposure towards which end, the Government built a small capacity cinema just to promote such film by the name of Akashwani in South Mumbai.

    What is different now is that, people with resources make such odd films which have little or nothing to do with films or entertainment as we know. Fortunately for such films, we have an oversupply of multi-screen cinemas with huge gaps to fill between two major commercial films. The last two months, for example, had no film that would provide sustenance to these screens for even the opening three days.
     
    Waiting is one such film which boasts of Naseeruddin Shah in the lead thus proffering some expectations. But, again, the film, its story idea, is an obsession of some individual with resources.

    Naseeruddin spends his days and nights at a posh Cochin hospital where his comatose wife, Suhasini Manirathnam, is lying under observation. It has been eight months and Naseeruddin has become a sort of an expert on his wife’s ailment. He expects best from the doctors at the hospital, who think his wife is beyond help. Also, Naseeruddin, a professor, is running out of money! Naseeruddin also has a thing to confess to his wife and, if for nothing else, wants her to regain consciousness for once just for him to make his confession!

    public://maxresdefault_0.jpg

    This is when Kalki Koechlin enters the scene. Out on an assignment in Cochin, Kalki’s husband, Arjun Mathur, has met with a serious accident. He is in a vegetative state with no chance of survival. Both become friends, become a mutual support system, but both see a conspiracy in the hospital’s decisions.

    Actually, both may be miserable and feel helpless but, somehow, both find the time and the inclination to celebrate, play music, dance and generally enjoy. All this at Naseeruddin’s house where he also confesses to transgression.
    In such a film, the writers and makers usually spend days discussing the conclusion of the story but never agree on one. Here too, the conclusion is left to the viewer. In case the viewer cares by now!

     

    Producers: Priti Gupta, Manish Mundra.
    Director: Anu Menon.
    Cast: Naseeruddin Shah, Kalki Koechlin, Arjun Mathur, Rajat Kapoor, Suhasini Maniratnam, Rajeev Ravindranathan.
     

    Phobia….Learn a new word!

    public://maxresdefault (1).jpg

    Renowned makers like Raj Kapoor, B R Chopra, and many others did indulge at times in films with themes way different from the mainstream entertainers they made. RK’s Jagte Raho, Boot Polish; BR’s Kanoon, Ittefaq and so on were nowhere near regular commercial films. Some worked, some did not, but, in most cases, they were a piece from life.

    Phobia is a film dealing with a girl afflicted with Agoraphobia which is a fear or crowded places, open spaces or any sort of exposure. A subject not easy to identify with. In such a story, when the protagonist suffers due to her ailment, those around her as in family, friends and others reaching out to help also suffer. And, when such a case is brought to a cinema as a film, the audience suffers too.

    Radhika Apte is diagnosed with Agoraphobia. She shares her house with her sister and her child. Balancing her time between her job, child and Radhika becomes an ordeal for the sister. Radhika’s friend cum silent lover, Satyadeep Mishra, volunteers to help her. He borrows a friend’s house and puts up Radhika there. Here she need not face the crowds, keep to herself and try to regain her confidence. Mishra would look her up from time to time.

    Here, the agoraphobia takes the turn for the worst. There are no crowds, no one other than her whatsoever, now Radhika is scared of loneliness. It seems a girl lived there before her who has vanished without picking her bags and clothes or paying rent. She had a thing going with a neighbouring guy who, Radhika thinks, has killed her, Radhika keeps seeing her in her sleep as well as waking hours. The phobia finds an extension in horror.

    On its way to tackle Radhika’s problems, Phobia creates some mildly funny situations and some subtle comedy. It is some relief considering the theme provides nothing to regale. The fun lasts for a while, as, at the end, the film resorts to gore and unnecessary violence.

    What does not work, however, is Radhika’s character sketched as out rightly selfish and ingrate. Whatever the film’s length, it needs drastic trimming. The film has one good song in the beginning. It is a Radhika film all along and she puts in a commendable performance. Satyadeep does his bit with conviction. Ankur Vikal is good. The girl next door, Yashaswani, is a natural.

    Producer: Viki Rajani.
    Director: Pawan Kirplani.
    Cast: Radhika Apte, Satyadeep Mishra, Ankur Vikal, Yashswani Dayama.
     
     
    Fredrick…..Who?

    public://Fredrick-2016-Hindi-Movie-Mp3-Songs-Download-Free.jpg

    Fredrick, if simply put, is a film about childhood romance. If you really care to know and learn more, it is about a childhood romance about gay couple in their teens. The thing is that, here, a deprived lover takes recourse to violence. Does a passive gay lover become so violent if deprived? Towards this end, Fredrick, the film assumes all kinds of angles. Except for the initial few minutes till the concluding few, it sticks to being an investigative story about a drug lord cum pimp and his cabal dominating the scenic township of Mussoorie.

    Avinash Dhyani is a sleuth belonging to the IB (Intelligence Bureau) married to Tulna Butalia, who is qualified but stopped short of joining the IB! Dhyani’s sister, on a trip to Mussoorie, has vanished from there. Sensing some foul play, Dhyani and Tulna decide to go to Mussoorie and follow the lead from where his sister was last seen.

    The serene and beautifully snow-clad Mussourie spews red blood as a local don’s goons let loose a reign of blood and gore; run a ring of flesh trade and drugs. The ringmaster of the whole violent show is one Fredrick, played by Prashant Narayanan.

    Dhyani and Tulna arrive as a honeymoon couple and soon they are approached in the same fashion as Dhyani’s sister was. They are drugged and while Dhyani is left to fend for himself, Tulna has been kidnapped.  Since the couple had come prepared for all eventualities Dhyani tracks down Tulna’s location. The game of chasing starts till Dhyani comes face to face with the dreaded don Prashant.

    Prashant’s men are spread all over including in the police force. He thinks nothing of killing his distractors, so why has he not killed Dhyani so far? That has a link with Fredrick’s early youth: he sees in Dhyani the gay partner he lost in his teens.

    The film takes the subject of gay relationships and blends it with crime which is not to say it is different from other such films. In fact, the flesh trade theme went out of fashion long before the 20th century began.

    The direction is clichéd and, except for outdoor locales, the film bears a 1960s look with gaudy sets. Musically, the film has a fair score. Editing is weak. While Dhyani and Tulna are okay, Prashant impresses with his rich and booming voice.
     
    Producer: Manish Kalaria.
    Director: Rajesh Butalia.
    Cast: Prashant Narayanan, Avinash Tyagi, Tulna Butalia.