ITV

Tag: KalaGato

  • StreamFest brings cheer for Netflix

    StreamFest brings cheer for Netflix

    KOLKATA: In a unique promotional gimmick, Netflix offered Indian audiences all of its content for free over a weekend last month. The move seems to have yielded fine results for the streaming service, as it has witnessed a sharp rise in app installs, open rate, daily active usage during that period, according to Kalagato.

    After Netflix stopped offering a free monthly trial, the platform came up with this innovative marketing campaign to get more people to sample and subscribe to the service. On 5 and 6 December, non-users of Netflix could sign up with their name, email or phone number, and password and gain access to the content library without any payment. Following the overwhelming response, the streaming giant came back with round two on 9-11 December.

    One of the most obvious impacts of this campaign by Netflix was an increase in app downloads during the promotion period, with the reach seeing a spike of 13 per cent during the weekend of 5-6 December, compared to average reach of the previous four weekends. Notably, the spike of 15 per cent was sharper on Sunday, compared to 10 per cent on Saturday. All other apps excluding SonyLiv and Wynk remained more or less consistent with previous weeks’ performance.

    (Source: Kalagato)

    Along with improved access, Netflix saw 243 per cent DAU jump during the weekend. Saturday saw a rise of 213 per cent whereas Sunday saw figures reaching 271 per cent over the previous four Sundays.

    (Source: Kalagato)

    This impressive uptick in activity on Netflix, however, did not have any discernible impact on the usage of platforms like Facebook, Instagram, Whatsapp, Twitter or YouTube. Among other OTT apps, Disney+ Hotstar and Amazon Prime Video saw drops of 11 per cent and 17 per cent respectively. SonyLiv and Wynk Movies also saw significant spikes in DAU — to the tune of 127 per cent and 148 per cent respectively.

    Open rates for Netflix saw a spike of 135 per cent on average compared to the previous four weekends, 128 per cent on Saturday, and 141 per cent on Sunday. Amazon and Disney+ Hotstar, on the other hand, witnessed drops of six-eight per cent in open rates during this period. Some of these apps also saw lower time spent on their platforms. According to the report, drops of 10-12 per cent were seen across OTT apps of Amazon Prime Video, Disney+ Hotstar, MX player, Vodafone Play and Voot. On the other hand, Netflix saw a rise of 18 per cent in time spent on Sunday.

  • Netflix emerges as largest OTT beneficiary during lockdown: report

    Netflix emerges as largest OTT beneficiary during lockdown: report

    MUMBAI: With the first phase of the lockdown coming to an end, it has become evident that the over the top (OTT) streaming industry has picked pace. It is, perhaps, one of the few industries that will emerge positively out of the economic impact of this pandemic. Streaming colossal Netflix has emerged as the largest beneficiary among OTTs.

    According to a report from KalaGato, which takes into account the lockdown period of 5 February to 29 March, Netflix users have been spending an average of eighty minutes a day on the platform by the time the lockdown was in place. Recently, the streaming service, which is still considered as a premium, has churned out original episodic content as well as digital movies which have gained word of mouth like Jaamtara, Taaj Mahal 1989 and Yeh Ballet. 

    “Juxtapose this with Hotstar that has experienced a thirty per cent decline in total session time. This could be a result of the different content libraries of the two platforms. Netflix creates the sensation of an endless well of content while Hotstar’s library feels much more limited. Netflix is built for binge-watching while the other feels more point and shoot,” the report added. 

    In the same period, the open rate of Netflix and MX Player went up by 68 per cent and 18 per cent respectively. Both platforms have seen an increase in daily active users as well. Netflix’s DAU has jumped by 102 per cent whereas MX Player has experienced a 14 per cent spike. Despite a falling open rate, Amazon Prime Video which has recently pushed some of its premium content before the paywall, has gained 83 per cent more DAUs.

    On the other hand, the leader in the Indian OTT space has witnessed a fall in both DAUs and open rates by 55 per cent and 43 per cent respectively. The report attributes the weaker performance of Hotstar to the absence of a sporting event, the USP of Hotstar’s popularity. However, the case may change soon with the launch of Disney+ in India as the rebranded Disney+Hotstar service already has around eight million subscribers.

  • Hotstar to stream Emmy Awards in India on 18 Sept

    Hotstar to stream Emmy Awards in India on 18 Sept

    MUMBAI: It is bringing the world to India and taking India to the globe!

    Ahead of its launch in a “few international markets in the next couple of months” Hotstar, ranked number one by App Annie  in terms of MAUs, is also bringing the 69th Primetime Emmy Awards to Indian viewers. live.  This is even as the research firm KalaGato reported 73 per cent jump in Hotstar’s market share, that is expected to spurt with the addition of Emmys, CBS, and GoT.

    For Hotstar, which has over 100,000 hours of drama and movies in nine languages, and covers every major global sporting event, the Emmy countdown has now begun.  As the excitement builds up, viewers of the India’s leading video-on-demand service will be able to tune in to the awards simulcast on 18 September, at 530 am on 18 September 2017 from 8 pm onwards. Thereafter, the ceremony will be available in the Hotstar library from Tuesday, 19 September.

    Indiantelevision.com spoke to the Hotstar CEO Ajit Mohan on Friday evening, but he sought queries on email, which have been sent.

    With a whopping 149 nominations across 23 shows that it has licensed from American studios, Hotstar is the home of the Emmys and will be the only digital platform in the country to telecast simulcast the event. Viewers will have the opportunity to watch the much-anticipated ceremony along with the rest of the world, from wherever they are. This year, the event will be hosted by Stephen Colbert, previous Emmy Award winner and host of The Late Show with Stephen Colbert, at the Microsoft Theater in Los Angeles.

    From the Hotstar library, acclaimed shows like Westworld, Feud, Veep and Big Little Lies lead the extensive list with the most number of nominations. Other favourites include Night Of, This is Us, Silicon Valley, The Wizard of Lies, among others. Through their partnership with the world’s largest studios, like HBO, Disney and Showtime, Hotstar has managed to bring the most celebrated international shows to India, under the Hotstar Premium bucket.

     

    (For our readers: We, at indiantelevision.com got an email from Hotstar communications agency Text100 on 16 September at 11:19 pm after the Emmy Award Hotstar telecast press release was published on 16 September at 9:22 am. It had already been indexed by the Google News bot.  The Text 100 email read as follows

    “Request you to disregard the announcement in this email. The information contained in it is incorrect. Hence, please do not publish it or use it in any form of story. Sorry for the inconvenience.”

    Another email followed from Text100 at 11:49 pm. It said:

    “As discussed, request you to disregard the previous communication on Hotstar live streaming the Emmys. The information is incorrect. Hence, please do not use it in any form of story. Sorry for the inconvenience.”

    Here’s the link that was published – http://www.indiantelevision.com/iworld/over-the-top-services/hotstar-to-live-stream-emmy-awards-in-india-on-18-sept-170916?amp

    We have chosen to use the strikethrough text mode to inform readers that the story has been cancelled. Apologies for any inconvenience caused by the incorrect information provided by Hotstar’s agency, Text100. We adhere to the highest editorial standards and our effort is to  bring you the most accurate information possible. Always – Editor

    (Updated on 17 September 2017 at 10:57 am)

    Later in the day we got another email from Text100 stating that the Emmy Awards would be streamed on 18 September from 8 pm onwards. So now you know when to watch your favourite awards show on Hotstar. Hence, we removed the strikethrough mode and updated the story.

    (Updated on 17 September at 6:43 pm)