ITV

Tag: Kajaria

  • Kajaria’s Magnificent 7 2.0 campaign unveils India’s hidden fort treasures

    Kajaria’s Magnificent 7 2.0 campaign unveils India’s hidden fort treasures

    Mumbai: India is a land rich in hidden historical marvels, and Kajaria has embarked on a mission to uncover and showcase their beauty through the captivating “Magnificent 7 2.0” campaign, executed in collaboration with Advertising. This virtual journey delves into the hidden treasures of India’s historical forts, highlighting their architectural grandeur, strategic significance, and cultural heritage. From the majestic Bekal Fort in Kerala to the formidable Gwalior Fort in Madhya Pradesh, and the mesmerising Sonar Quila in Rajasthan, the campaign spotlights seven iconic forts that have endured through the ages, continuing to inspire awe with their architectural brilliance.

    Commenting on the launch of the campaign, Kajaria Ply & Laminates COO Shyam Shekhawat, expressed, “We are thrilled to introduce ‘Magnificent 7 Part 2,’ a campaign that celebrates the timeless beauty and historical significance of India’s forts. These architectural marvels not only serve as a testament to our rich cultural heritage but also continue to influence modern architectural practices. Through this initiative, we aim to ignite a sense of pride and admiration for India’s architectural legacy while inspiring architects, designers, and enthusiasts to draw inspiration from our glorious past.”

    With a blend of captivating visuals, intriguing historical anecdotes, and expert insights, “Magnificent 7 2.0” aims to enlighten and inspire audiences about the deep-rooted connection between India’s ancient forts and contemporary architectural marvels. By delving into the architectural intricacies and historical narratives of these forts, the campaign seeks to foster a greater appreciation for India’s rich cultural heritage and architectural legacy.

    As part of the campaign, Kajaria Plywood invites audiences to join the exploration of India’s historic forts and discover the fascinating stories behind their creation. Engage with the campaign and delve into the architectural wonders of India by following Kajaria Plywood’s social media channels.

    For more information about the “Magnificent 7 Part 2” campaign and Kajaria Plywood’s commitment to quality and craftsmanship,

    https://www.instagram.com/kajariaply

  • Kajaria with Akshay Kumar echo the mood of the nation

    Kajaria with Akshay Kumar echo the mood of the nation

    MUMBAI: Kajaria Ceramics, India’s No. 1 tile company has just rolled out its brand campaign for 2019. A 360- degree power packed multimedia campaign led by a mega ad film starring Akshay Kumar.

    Created by Crayons Communications, the campaign is the third edition of the hugely successful Kajaria brand idea “Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain”.

    Mr. Rishi Kajaria, Joint Managing Director, Kajaria Ceramics, said: “It’s a great time for Indian brands. Our nation is growing at a rapid pace and we are growing along with it. Today, India loves and trusts ‘Made In India’ brands like Kajaria, because we have the technology and expertise to churn out products that are at par with the best in the world. This is exactly what we have captured in our brand campaign for 2019”.

    Talking about the campaign Mr. Ranjan Bargotra, President, Crayons Communications, said: “This campaign is a reflection of a strong nation that is excelling on multiple fronts. It carries on with the theme of ‘Desh ki mitti’ while making it more contextual. The campaign is being launched just before Independence Day on TV, Outdoor, Digital and Print medium”.

    Mr. Rondeep Gogoi, ECD, Crayons communications, said: “As love for the country grows with every success story flashing in the media, more and more brands across categories are jumping on to the ‘Proud to be Indian’ platform. What helps us stand out is that we keep our narrative simple, topical and believable. And this time it is no different”.

  • Kajaria Ceramics touches patriotism with Akshay Kumar

    Kajaria Ceramics touches patriotism with Akshay Kumar

    MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

    In line with the vision of ‘Make in India’ and taking forward last year’s brand campaign theme, the new TVC highlights the deep rooted India connection of the brand.

    Conceptualised by Crayons Advertising, the TVC showcases Akshay Kumar running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala’s traditional snake boat ride Akshay Kumar symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition.

    Touching the chords of patriotism, the campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV. It is also timed to the Republic Day celebrations across India.

    Kajaria Ceramics joint managing director Rishi Kajaria, “At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today, Akshay Kumar who symbolises our brand philosophy. This simple yet heartwarming ad campaign is sure to appeal to every Indian.”

    With a turnover of Rs 2850 crore, the company is optimistic about the double-digit growth in the next five years.

    Actor Akshay Kumar says, “I am happy to continue to be a part of the brand. I take great pleasure in doing campaigns which resonate with our country’s dream and vision. It is highly fulfilling to convey to the world how well connected India’s number one tile manufacturing company is with its nation. I look forward to continuing my association with the brand.”

    Since its establishment in mid-1988, Kajaria has been moving forward on many fronts by capitalising on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio.

  • Kajaria Ceramics launches campaign with Anushka Sharma

    Kajaria Ceramics launches campaign with Anushka Sharma

    MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by Kajaria is looking to be among the top five players in the sanitaryware and bath solutions market by 2020.

    Kajaria Ceramics joint managing director Rishi Kajaria says, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”

    The new campaign will start with digital and print media but will then leverage cinema, all genres of television and outdoor mediums to reach out to the target audiences. The campaign is a major thrust by Kajaria bath ware to popularise the Kerovit brand amongst consumers and is expected to help the company double its revenue in the next three years. The company has also geared up its manufacturing and import capability to meet the growth in demand.

    Since its establishment in mid 1988, Kajaria has been moving forward on many fronts by capitalising on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio. It has been growing rapidly since its inception and is counted among the fastest growing players in the segment. The company has over 70 distributors, 150 exclusive studios and over 600 retailers spread across all states of the country.

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC