Tag: Kajal Agarwal

  • Prega News brand ambassador Kajal Agarwal launches ‘Expert Pregnancy Care Solution Partner’ in south

    Prega News brand ambassador Kajal Agarwal launches ‘Expert Pregnancy Care Solution Partner’ in south

    Mumbai: Prega News, India’s leading pregnancy detection card with 85 per cent Market share from the house of Mankind Pharma launched its expert pregnancy care solution range with renowned celebrity Kajal Agarwal for Southern market.

    The brand aims to expand its presence in the southern region and elevates the brand proposition of providing products that are required during pregnancy. The brand has been rigorously focusing on the South Market for the last three years, resulting in exponential growth in markets like Karnataka, increasing from 65% (As per MAT March 22) to 85% (As per MAT March 24).

    During the event, Kajal Agarwal highlighted the crucial role of early pregnancy detection in safeguarding the health and well-being of both mother and baby.

    Prega News is known for providing the most accurate results, and with production expansion, the brand provides a comprehensive reproductive range. She also shared her thoughts with the audience about the wide array of unbranded products available in the market that provide inaccurate and unreliable results.

    The brand offers a holistic pregnancy care solution for the pre-, during-, and post-pregnancy phases, comprising six thoughtfully curated products developed after years of research.

    1. Preconception Phase

    •    Ova News Ovulation Detection Kit: Identifies the five most fertile days to maximize chances of conception.
    •    PregaHope Preconception Tablets: Provide essential iron and folic acid to support the body during the pre-conception phase.
    •    PregaHope Fertility Lubricant: Aids couples in enhancing their fertility for better chances of conception.

    2. During Pregnancy or Pre-Natal Phase

    •    Prega News and Prega News Advance: A hassle-free pregnancy test kit with an easy-to- use thumb grip, removing the need for containers or droppers. It offers rapid pregnancy tests in a single test.
    •    Prega News Value Pack: Includes two pregnancy test kits, two urine containers, and two gloves, ensuring a convenient and hygienic testing process.

    3. Pre-Natal and Post-Pregnancy Phase

    •    PregaHappy Anti Stretch Mark Cream: It reduces stretch marks and itching during both pre-natal and post-natal phases.

    The event was attended by over 70 influential mom influencers, including Meghana Raj, Lasya Manjunath, Anjali Ttota , Nisha Agarwal, Sujatha Shivakumarr , Sanjjanaa Galrani ,keerthi Jai Dhanush and many others. These influencers hold strong prominence in key regional markets such as Chennai, Bangalore, Hyderabad, and Karnataka, which amplified the event’s reach and visibility.

    Mankind Pharma associate VP, Sales & Marketing Joy Chatterjee said, “Since the launch of our entire Pregnancy care range as Expert Pregnancy Care Solution Partner last year in North, East and West Market with a renowned Bollywood celebrity Sonam Kapoor along with 55 popular mom influencers like Smriti Khanna, Anita Hassanandani, Mahi Vij Pooja Banerjee, Kishwer Merchant to name a few. We have received tremendous support and love from our target audience. We are proud to have established a niche in this segment by offering essential products for the different stages of pregnancy. To increase awareness, we have partnered with our brand ambassador, Kajal Agarwal, who will help us forge a deeper connection in the South Indian market. Through her influence, we aim to reach and better serve the community of mothers in this region”.

    Speaking on the launch, regional brand ambassador (South) Kajal Agarwal said, “Motherhood is a beautiful journey that begins with the joy of discovering you are pregnant. During this phase, it is important that an individual relies on an accurate pregnancy detection tool. Prega News has been one of the most trusted pregnancy detection kits in India for decades, and it’s an honor for me to represent this esteemed brand.

    The brand has been able to create a benchmark for itself in the category, and the new range of products are designed to empower women throughout their journey to becoming mothers.

    Prega News has evolved into a go-to brand for women trying to conceive, providing reliable support every step of the way”.

  • Prega News launches its first-ever TVC with Kajal Agarwal

    Prega News launches its first-ever TVC with Kajal Agarwal

    Mumbai: Mankind Pharma’s pregnancy detection brand Prega News has come up with a new campaign featuring brand ambassador Kajal Agarwal. The brand has launched two TVC’s as part of the campaign accentuating the point that Prega News is one of the most assured and trusted pregnancy detection kits in India.

    The TVC’s showcases that Prega News is the most reliable pregnancy kit for expecting mothers giving accurate results in only five minutes. The objective behind the film is to aware people of the benefits of the products.

    “Our objective of the campaign is to aware people that Prega News not only gives rapid results but its highly accurate too,” said Mankind Pharma general manager – sales and marketing Joy Chatterjee. “We have become a preferred choice among doctors and expecting moms to be and that is what we played up in the narrative. While saying this, our backend team at Mankind effectively works on the product kits. Our association with Kajal matches our brand ethos, and we are pleased that with the collaboration we would be able to transmit the message to a lot of mothers.”  

    The first TVC reveals a pharmacy shop where the pharmacist is shown giving an ordinary pregnancy detection card to a woman. Seeing this Kajal intervenes and suggests giving India’s top pregnancy detection kit that provides accurate results and has the trust of doctors and millions of mothers. In the end, she shares that her doctors also recommended the same. The second TVC depicts that Kajal is an expecting mother, and she got the good news with the help of one and only Prega News.

    The campaign involves 360-degree brand communications comprising mediums like television, digital, and print. The TVC is executed and conceptualised by the team at ADK Fortune.

    “It is indeed an honour and a pleasure to be associated with Prega News, a prominent brand in the pregnancy detection cards. Indeed, the brand has become the most preferred product among expecting mothers. I am delighted to associate with the brand to spread the message of great joy and love,” stated Kajal Agarwal.

  • Zee Tamil to uplift spirits with Labour Day special movies and shows

    Zee Tamil to uplift spirits with Labour Day special movies and shows

    MUMBAI: Zee Tamil has unveiled its line-up of special movies and shows for Labour Day, 1 May. In a recent statement, the channel revealed that it is aiming to distract viewers from the panic state ”with a dose of positive entertainment that they can enjoy with their family in the safety and comfort of their homes”. 

    On 1 May, at 09.30 AM, Zee Tamil will screen Thalapathy Vijay’s blockbuster movie Mersal. The film directed by Atlee was a massive hit upon its release, and it has sufficient doses of action and emotion to enthral audiences. Apart from Vijay, the film also stars SJ Surya, Nithya Menon, Samantha Akkineni, and Kajal Agarwal in other prominent roles. 

    At 1 PM, the channel will premiere the action thriller film Mirugaa. Directed by debutante Parthiban, the film stars Srikanth and Raai Laxmi in the lead roles, along with Dev Gill, Abhishek Shankar, Naira Shah, and Vaishnavi Chandran in other important roles. The action thriller film has a uniquely interesting plot where a serial killer gets married to a billionaire with the sole aim of looting her money. However, the presence of a man-eating tiger around them shatters his plans. 

    At 03.30 PM, another action movie Ithu Yennoda Jilla will be screened on Zee Tamil. The movie is the Tamil dubbed version of the Telugu blockbuster Arvinda Sametha Veera Raghava starring Jr. NTR, Pooja Hegde, and Jagapathi Babu in the lead roles. 

    From 07.30 PM, audiences can enjoy their favourite serials on Zee Tamil. 

    In the statement, the network has also urged people to stay at home to protect themselves from exposure to the deadly pandemic. 

    “On this Labour Day, tune into Zee Tamil and witness fun and entertainment engross your mind, as we urge you to stay home and stay safe and avail vaccination, which will be key in our fight against the pandemic,” said the release. 

  • Box Office:  Housefull 3 does well amidst other disastrous releases

    Box Office: Housefull 3 does well amidst other disastrous releases

    MUMBAI: Te3n opens to a poor response only to do a little well over the weekend to drop again as the new week begins. The film, which opened weak, improved marginally on Saturday and Sunday to end its opening weekend withRs 10.7 crore. The Monday drop being inevitable, the prospects are not bright.

    *Do Lafzon Ki Kahani is poor and fails to draw the audience. While Randeep Hooda is accepted in certain characters, accepting him playing a romantic hero is rather asking for too much. To add to that, he and Kajal Agarwal make no chemistry. This love story spells disaster. The film collected a poor Rs 2.2 crore for its opening weekend.

    *Houseful 3 did very well to end its first week with an impressive Rs 80.4 crore. The film has also been maintaining well during its second weekend and promises to emerge a safe project.

    *Waiting collects Rs 50 lakh in its second week to take its two week tally to Rs 2.4 crore.

    *Phobia collects Rs 10 lakh in its second week to take its two week total to Rs 3.05 crore.

    *Sarbjit adds Rs 90 lakh in its third week to take its three week total to Rs 26.95 crore.

    *Project Marathwada, Veerappan and Fredrick prove total loss adventures.

  • Box Office:  Housefull 3 does well amidst other disastrous releases

    Box Office: Housefull 3 does well amidst other disastrous releases

    MUMBAI: Te3n opens to a poor response only to do a little well over the weekend to drop again as the new week begins. The film, which opened weak, improved marginally on Saturday and Sunday to end its opening weekend withRs 10.7 crore. The Monday drop being inevitable, the prospects are not bright.

    *Do Lafzon Ki Kahani is poor and fails to draw the audience. While Randeep Hooda is accepted in certain characters, accepting him playing a romantic hero is rather asking for too much. To add to that, he and Kajal Agarwal make no chemistry. This love story spells disaster. The film collected a poor Rs 2.2 crore for its opening weekend.

    *Houseful 3 did very well to end its first week with an impressive Rs 80.4 crore. The film has also been maintaining well during its second weekend and promises to emerge a safe project.

    *Waiting collects Rs 50 lakh in its second week to take its two week tally to Rs 2.4 crore.

    *Phobia collects Rs 10 lakh in its second week to take its two week total to Rs 3.05 crore.

    *Sarbjit adds Rs 90 lakh in its third week to take its three week total to Rs 26.95 crore.

    *Project Marathwada, Veerappan and Fredrick prove total loss adventures.

  • Te3n disappoints while Do Lafzon Ki Kahani seems never ending!

    Te3n disappoints while Do Lafzon Ki Kahani seems never ending!

    MUMBAI: Sujoy Ghosh has to his credit a score of movies by now. However, the one that is a feather in his cap and gave him recognition was Kahaani, a thriller par excellence with twists and turns lost to Hindi cinema for a long time. Wanting to be comfortable with his actors, Ghosh repeats Amitabh Bachchan, VidyaBalan and Nawazuddin Siddique, all of whom he has worked with earlier. The maker chooses the same genre, detective thriller; only the detectives fail, but the protagonist-turned-detective succeeds. 

    A small boy has been kidnapped in Kolkata. His mother is a heart patient and father serves on the Eastern border and is home only for brief periods.The boy is closest to his maternal grandfather. Now he has gone missing. A ransom is demanded and the police get involved. 

    The cop who is on the case is Vidya Balan. She finds a lot of similarities between this kidnapping and one that happened eight years ago involving the granddaughter of Bachchan. There is a joke about Kolkata that if you leave a rock on a major arterial road of the city, you will still find it in the same spot a decade later. In that case, it is no wonder that Vidya, who handled Bachchan’s case eight years ago, is still around handling the new kidnap case at the same police station. Vidya seeks the help of Nawazuddin, a policeman turned church pastor, who was a part of the investigation eight years back.

    Bachchan has been restless for the last eight years since his granddaughter, left in his care, was kidnapped and found dead. He has either been dormant or ineffective and only seen pleading with the police to solve the case. But he suddenly comes to life. He connects the two kidnappings. 

    So Te3n seems to be about three people’s perspective of a crime, that of the policewoman, Vidya, an ex-policeman turned church pastor, Nawazuddin, and Bachchan. All three have different convictions about what happened eight years back vis-a-vis the current kidnapping. 

    Vidya and Nawazuddin are on different tracks and it is Bachchan who seems to have figured out the angles.

    Te3n, unfortunately, is a grossly contrived script taking liberties galore. Logic has no place here when it comes to convenience of scripting. The maker likes to show the drab, depressing and dilapidated nooks and corners of Kolkata to accentuate his theme which shows the influence of 1940s films. A victim’s pursuit of justice is an interesting idea for a film.That is what made Kahaaani and Badlapur successful.But in the case of Te3n, the thrill is just not there. The first half does not seem to be going anywhere and it is only towards latter parts that the narrative manages to generate some pace only to lead to a tame ending.

    With the script and direction both based on compromises, the film has mainly the performances to count on. Since only Nawazuddin has a role with some sensibility, he does well though his priest costume seems alien. Vidya has nothing to do. Bachchan spends too much energy on looking old and overdoing the old man’s mannerisms. Music has no place here but forced in. Editing needed some crisp cutting. 

    Te3n has poor prospects at the box office.

    Producers: Gulab Singh Tanwar, AnirudhTanwar, Abhijit Ghatak, Deepak Dhar, Ram Mirchandani.
    Director: Ribhu Dasgupta
    Cast: Amitabh Bachchan, Nawazuddin Siddiqui, Vidya Balan, Nassar, Sabyasachi Chakrabarty, Padmavati Rao

    Do Lafzon Ki Kahani…….That seems neverending!

    The flavour of the season with Indian filmmakers to find ‘inspiration’ is Korea; copying or remaking Hollywood films would be a giveaway now since its films get an extensive and simultaneous release in India and the rest of the world. Do Lafzon Ki Kahani is based on the 2011 Korean film – Always. Looking at the film, one wonders why did the producers need to go as far as Korea for inspiration, they could have easily been inspired by any 1960s Hollywood B-grader or an Indian film of the same genre a few years thence. 

    There have been scores of movies where romance blooms between total opposites in stature, nature, character as well as able and disabled. 

    RandeepHooda is a rogue, a rough man, because he has been brought up in an orphanage (that seems to be an unwritten law in Indian film stories to breed such characters). He does three jobs a day because, as he says, he has some obligations to fulfill. But, to who, why, etc., is a mystery which is never revealed. One night, he signs into his third job of the day at a toll plaza or some such thing when a blind girl, Kajal Agarwal, walks in. She is a friend of Hussain chacha, the attendant at the plaza from whom Randeep is talking over. 

    Kajal, though blind, walks miles to the plaza to take in a TV serial with Hussain chacha. She so takes the soap opera to heart that she starts to identify with the lead character of the serial. It happens for a few days that she walks into the cabin to catch the TV serial and Randeep already starts missing her if she is late. By day six, it is romance and promises of togetherness. 
    It is time for her to learn about Randeep’s past. It is all chequered. The orphanage he grew up in was swept away in a river surge. He turned into a street fighter for bounty, but, when deceived once by an opponent pleading to lose a bout on the grounds of humanity, he decided to become a villain and go bashing all and sundry. He also decides never to raise his hands on anybody after an accident caused by him leaves a bitter taste in his mouth. 

    That is when he meets Kajal and his world starts revolving around her. It is love all the way. There is more footage unreeling without the film moving an inch till, in a typical 1960s style, the doctors tell Randeep that Kajal’s eyesight can be restored if a procedurecosting 3 lakhs is done within 15 days.

    Whatever happens thereafter leads to nothing. Some new villains spring up from vacuum and Randeep’s love is put on trial. 

    Do Lafzon KI Kahani spells juvenile, which is to say just everything about it is amateur. The film gets everything wrong from the choice of source material to adapt to the casting. Randeep as a tough man turning a devoted lover, is a misfit?Kajal is mediocre. The chemistry between the lovers just does not happen.The direction is poor to say the least and songs are forced in to no avail. As for editing, this 127 minute film feels like 254 minutes and no editor could have changed that. The rest of the aspects don’t help either. 

    Do Lafzon Ki Kahani is poor fare.

    Producers: Dhiraj Shetty, Avinaash V Rai, Deepak Tijori, Dhaval Jayantilal Gada.
    Director: Deepak Tijori
    Cast: Randeep Hooda, Kajal Agarwal, Mamik, Yuri Suri

  • Te3n disappoints while Do Lafzon Ki Kahani seems never ending!

    Te3n disappoints while Do Lafzon Ki Kahani seems never ending!

    MUMBAI: Sujoy Ghosh has to his credit a score of movies by now. However, the one that is a feather in his cap and gave him recognition was Kahaani, a thriller par excellence with twists and turns lost to Hindi cinema for a long time. Wanting to be comfortable with his actors, Ghosh repeats Amitabh Bachchan, VidyaBalan and Nawazuddin Siddique, all of whom he has worked with earlier. The maker chooses the same genre, detective thriller; only the detectives fail, but the protagonist-turned-detective succeeds. 

    A small boy has been kidnapped in Kolkata. His mother is a heart patient and father serves on the Eastern border and is home only for brief periods.The boy is closest to his maternal grandfather. Now he has gone missing. A ransom is demanded and the police get involved. 

    The cop who is on the case is Vidya Balan. She finds a lot of similarities between this kidnapping and one that happened eight years ago involving the granddaughter of Bachchan. There is a joke about Kolkata that if you leave a rock on a major arterial road of the city, you will still find it in the same spot a decade later. In that case, it is no wonder that Vidya, who handled Bachchan’s case eight years ago, is still around handling the new kidnap case at the same police station. Vidya seeks the help of Nawazuddin, a policeman turned church pastor, who was a part of the investigation eight years back.

    Bachchan has been restless for the last eight years since his granddaughter, left in his care, was kidnapped and found dead. He has either been dormant or ineffective and only seen pleading with the police to solve the case. But he suddenly comes to life. He connects the two kidnappings. 

    So Te3n seems to be about three people’s perspective of a crime, that of the policewoman, Vidya, an ex-policeman turned church pastor, Nawazuddin, and Bachchan. All three have different convictions about what happened eight years back vis-a-vis the current kidnapping. 

    Vidya and Nawazuddin are on different tracks and it is Bachchan who seems to have figured out the angles.

    Te3n, unfortunately, is a grossly contrived script taking liberties galore. Logic has no place here when it comes to convenience of scripting. The maker likes to show the drab, depressing and dilapidated nooks and corners of Kolkata to accentuate his theme which shows the influence of 1940s films. A victim’s pursuit of justice is an interesting idea for a film.That is what made Kahaaani and Badlapur successful.But in the case of Te3n, the thrill is just not there. The first half does not seem to be going anywhere and it is only towards latter parts that the narrative manages to generate some pace only to lead to a tame ending.

    With the script and direction both based on compromises, the film has mainly the performances to count on. Since only Nawazuddin has a role with some sensibility, he does well though his priest costume seems alien. Vidya has nothing to do. Bachchan spends too much energy on looking old and overdoing the old man’s mannerisms. Music has no place here but forced in. Editing needed some crisp cutting. 

    Te3n has poor prospects at the box office.

    Producers: Gulab Singh Tanwar, AnirudhTanwar, Abhijit Ghatak, Deepak Dhar, Ram Mirchandani.
    Director: Ribhu Dasgupta
    Cast: Amitabh Bachchan, Nawazuddin Siddiqui, Vidya Balan, Nassar, Sabyasachi Chakrabarty, Padmavati Rao

    Do Lafzon Ki Kahani…….That seems neverending!

    The flavour of the season with Indian filmmakers to find ‘inspiration’ is Korea; copying or remaking Hollywood films would be a giveaway now since its films get an extensive and simultaneous release in India and the rest of the world. Do Lafzon Ki Kahani is based on the 2011 Korean film – Always. Looking at the film, one wonders why did the producers need to go as far as Korea for inspiration, they could have easily been inspired by any 1960s Hollywood B-grader or an Indian film of the same genre a few years thence. 

    There have been scores of movies where romance blooms between total opposites in stature, nature, character as well as able and disabled. 

    RandeepHooda is a rogue, a rough man, because he has been brought up in an orphanage (that seems to be an unwritten law in Indian film stories to breed such characters). He does three jobs a day because, as he says, he has some obligations to fulfill. But, to who, why, etc., is a mystery which is never revealed. One night, he signs into his third job of the day at a toll plaza or some such thing when a blind girl, Kajal Agarwal, walks in. She is a friend of Hussain chacha, the attendant at the plaza from whom Randeep is talking over. 

    Kajal, though blind, walks miles to the plaza to take in a TV serial with Hussain chacha. She so takes the soap opera to heart that she starts to identify with the lead character of the serial. It happens for a few days that she walks into the cabin to catch the TV serial and Randeep already starts missing her if she is late. By day six, it is romance and promises of togetherness. 
    It is time for her to learn about Randeep’s past. It is all chequered. The orphanage he grew up in was swept away in a river surge. He turned into a street fighter for bounty, but, when deceived once by an opponent pleading to lose a bout on the grounds of humanity, he decided to become a villain and go bashing all and sundry. He also decides never to raise his hands on anybody after an accident caused by him leaves a bitter taste in his mouth. 

    That is when he meets Kajal and his world starts revolving around her. It is love all the way. There is more footage unreeling without the film moving an inch till, in a typical 1960s style, the doctors tell Randeep that Kajal’s eyesight can be restored if a procedurecosting 3 lakhs is done within 15 days.

    Whatever happens thereafter leads to nothing. Some new villains spring up from vacuum and Randeep’s love is put on trial. 

    Do Lafzon KI Kahani spells juvenile, which is to say just everything about it is amateur. The film gets everything wrong from the choice of source material to adapt to the casting. Randeep as a tough man turning a devoted lover, is a misfit?Kajal is mediocre. The chemistry between the lovers just does not happen.The direction is poor to say the least and songs are forced in to no avail. As for editing, this 127 minute film feels like 254 minutes and no editor could have changed that. The rest of the aspects don’t help either. 

    Do Lafzon Ki Kahani is poor fare.

    Producers: Dhiraj Shetty, Avinaash V Rai, Deepak Tijori, Dhaval Jayantilal Gada.
    Director: Deepak Tijori
    Cast: Randeep Hooda, Kajal Agarwal, Mamik, Yuri Suri

  • Amrita TV’s big ticket plans for Vishu festival

    Amrita TV’s big ticket plans for Vishu festival

    MUMBAI: Amrita TV is going to usher one of the most revered festivals of Kerela –Vishu in style with the world TV premier of Peruchazi.

     

    The movie featuring mega star Mohan Lal will be telecast on 15 April at 7 pm. The movie has been extensively shot in the US in the backdrop of the American Elections, co- stars Ragini, Mukesh, Baburaj, Aju Vargeesh and Vijay Thomas.

     

    The morning session of Vishu day will start with the heritage programme of Amrita TV namely Udayamritam at 6.30 am.

     

    Later at 11.30 am, the channel will telecast snippets from new Malayalam movies slated for release during the Vishu week.

     

    The other major Vishu highlights on Amrita TV is an exclusive chat show with reigning star, Kajal Agarwal, who has acted in Tamil superhits like Thuppaki , Jilla Bollywood blockbusters Singham, Special 26 and playing the female lead alongside Superstars Vijay, Mohanlal, Ajay Devgn and Akshay Kumar.

     

    The chat with Agarwal will be telecast on 15 April at 12 noon. This programme will be followed by Vishu day cookery show special, Taste of Kerala.

     

    The post-lunch session which starts from 2 pm will have glimpses of the recently held successful music and dance festival called Beypore Fest. The event features playback singers Sayanora and Mridula and dances by Iniya and Team, including performances by major TV serial actors.

  • Watch Ram CharanTeja in the epic MAGADHEERA

    Watch Ram CharanTeja in the epic MAGADHEERA

    MUMBAI: MAX, the premium Hindi movies channel, invites you to watch its television premier of the blockbuster ‘Magadheera’ on Sunday 15th December at 1pm and 9pm.Magadheera is anepic drama based on romance and reincarnationstaring the popular Ram CharanTeja and Kajal Aggarwal in the lead roles. Thisblockbuster film releasedto critical and commercial acclaim.

    Magadheera, the movie is set in the backdrop of divine mysteries of death and reincarnation. Kala Bhairava (Ram CharanTeja) is the chief guard of Udayghad kingdom. Mitra (Kajal Agarwal), the heir princess is in love with him. But there is a wicked relative of the king who wants to marry her. Sher Khan (Srihari) plans to invade Udayghad. In the process ensued, all of them die. These four people take rebirth after 400 years in the contemporary era. Harsha (Ram CharanTeja) is a race biker. He falls in love with Indu (Kajal Agarwal) and a bad guy called Raghuveer is after her. The rest of the story is all about heart-touching love story of Harsha and Indu.

    Tune in to watch this historicepic ‘Magadheera’, on Sunday, 15th Dec at 1pm and 9pm
    Only on MAX

  • Colgate and IDA announce the Oral Health Month 2013 campaign

    Colgate and IDA announce the Oral Health Month 2013 campaign

    Colgate-Palmolive (India) Limited, the market leader in Oral Care, in partnership with the Indian Dental Association (IDA) rolled out the tenth edition of the Oral Health Month (OHM) 2013. Spanning two months – October and November – Oral Health Month 2013 is focused on educating consumers about Oral Care across the country.

     

    In the tenth year of OHM, Kareena Kapoor Khan, Allu Arjun, Shriya Saran and Kajal Agarwal extend their support to the initiative, encouraging families to adopt good oral care regimen. By taking a Healthy Mouth Pledge, all the celebrities are urging people to benefit from the free dental check-up provided during OHM.

     

    Announcing Oral Health Month, Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited, said, “As market leaders in Oral Care, Colgate has always been at the forefront of investing in initiatives that educate consumers on good oral hygiene practices. Oral Health Month is a unique, large scale initiative that reaches out to consumers nationwide. It offers an opportunity to people across the spectrum to avail of free dental check-ups either through free in-clinic visits or via the mobile dental vans that will be travelling to 45 cities covering schools and underprivileged areas as well. In 2013, Colgate aims to reach 5 million consumers. This would not be possible without the unstinting support of our valued partners the Indian Dental Association. ”

     

    Kareena Kapoor Khan – “I am delighted to be a part of Colgate’s Oral Health Month spreading the message of good Oral Care practices. I have taken the Healthy Mouth Pledge to ensure total Oral Care for me and my family.”

     

    In its tenth year, Oral Health Month 2013 will bring together a wide spectrum of awareness-related initiatives to highlight the importance of overall oral health. With an increased participation of over 30,000 IDA affiliated dentists; OHM 2013 aims to reach 5 million consumers across the country. The two-month long awareness drive will cover free in-clinic dental check-ups and mobile dental vans travelling to 45 cities across underprivileged areas covering schools as well. Many such initiatives to engage the consumers will be initiated during OHM 2013.