Tag: Kaizzen

  • Allana Consumer Products appoints Kaizzen as its PR agency

    Allana Consumer Products appoints Kaizzen as its PR agency

    Mumbai:  Allana Consumer Products has awarded its PR mandate to Kaizzen. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media platforms.

    Allana Group, CEO of the Consumer Products Division Milind Pingle said, “Kaizzen has a good understanding and know-how of PR industry and has worked with several corporates to build their image and reputation in a dynamic world. We are excited to collaborate with them and count on their domain knowledge and expertise in developing a positive and respectful image of Allana Consumer Products and its businesses and brands in India in the years ahead.”

    Kaizzen president Nikhil Pavithran said, “We are thankful to Allana Consumer Products for placing their trust in us. We, at Kaizzen, are committed to creating meaningful end-to-end media solutions and executing innovative, disruptive, and high-impact PR campaigns that will positively impact the business and the industry as a whole. We are enthused to work with the Allana Group who has a long and rich heritage and a Vision to grow its business in Consumer Products in a sustainable manner.”

  • Kaizzen onboards Rakschit Bhardwaj as digital head

    Kaizzen onboards Rakschit Bhardwaj as digital head

    Mumbai: Independent integrated communication and marketing agency Kaizzen has strengthened its digital operations and brought on board Rakschit Bhardwaj as head of digital. 

    He will lead full-service digital offerings and help the new and existing clients transform their digital processes, integrated strategies, brand building, and ROI-driven marketing, MarTech, and experiential services, said the company in a statement.

    “We are happy to have someone of Rakschit’s caliber joining us. His rich experience in handling digital and creative services for leading brands will help strengthen our services and team,” said Kaizzen CEO Vineet Handa. “For Kaizzen, digital is a sunrise market, and we see this as a great opportunity to provide best-in-class services.”

    Bhardwaj comes with a rich and vast experience of over 18 years in driving digital transformation for brands and creative strategies across the region. His expertise in handling technology, startup, FMCG, and telecom will play a key role in growing operations. He also comes with a girth of experience in leading specific market operations roles and building teams.  

    “I am excited to join Kaizzen, a fast-growing, award-winning integrated communication and marketing firm to build the digital footprint across India and the international market. My sincere thanks to Vineet for believing in my capabilities and for having me as part of his team. I look forward to bringing in my learnings to help accelerate Kaizzen’s growth in India,” said Bhardwaj.

    Bhardwaj has been a part of the leadership and worked with mid and large advertising agencies and corporates including Rediffusion Y&R, DDB Mudra, McCann, Havas Media, TUI, Select Group, and more in the past. Currently based in New Delhi, he has vast experience in managing brands from India, the US, Germany, and Singapore.

  • Kaizzen wins Viacom18’s PR mandate following multi-agency pitch

    Kaizzen wins Viacom18’s PR mandate following multi-agency pitch

    Mumbai: PR and digital agency Kaizzen has won the PR mandate for Viacom18’s corporate brand communication, film business and regional entertainment, following a multi-agency pitch. 

    The mandate encompasses providing strategic communications support to Viacom18 covering corporate reputation management, strengthening brand and leadership visibility, as well as network initiatives led by the media giant.

    Commenting on winning the account, Kaizzen CEO, Vineet Handa, said, “Viacom18 has cemented itself as a pioneer in the media and entertainment segment by offering groundbreaking content and innovative concepts. We are thankful to the management team at Viacom18 for believing in our vision, ideas and entrusting us with the responsibility to drive their communication strategy for the corporate brand, regional entertainment, and filmed entertainment. Our team is excited at the opportunity of working collaboratively with the team at Viacom18 to execute innovative, disruptive high-impact PR campaigns that positively impact the business.”

    With over 25 years of experience in PR, brand communication and outreach, Handa’s venture at Kaizzen aims at bringing a new dimension to the communications realm, thereby providing value to companies through this function. “Over the last decade, Kaizzen has seamlessly driven impactful campaigns, generating maximum ROI for our clients. I am hopeful our expertise in the corporate domain and understanding of the business will be helpful in driving the brand’s narrative to achieve our desired output,” he added.

  • Kaizzen appoints Ashish Gupta to lead its new research wing, Kaizzen Insights

    Kaizzen appoints Ashish Gupta to lead its new research wing, Kaizzen Insights

    New Delhi: Public Relations and digital media agency Kaizzen on Tuesday appointed Ashish Gupta as director to lead its new research wing Kaizzen Insights.

    He will be working closely with Kaizzen founder Vineet Handa. Gupta brings with him over three decades of experience in business journalism and has worked with The Times of India, Indian Express, Outlook Business, Business Today and Fortune India in the past. He will do a deep dive into issues of contemporary importance and try to figure out solutions to these complex challenges affecting the country, said the agency. 

    “Ashish is a highly experienced and respected business journalist with over three decades of experience in mainstream media and I welcome him to our India leadership team. His deep understanding and insights of varied sectors and industries will be a great asset for Kaizzen,” said Kaizzen, founder and CEO, Vineet Handa. “I believe that with the launch of Kaizzen Insights we will be able to transform Kaizzen into a knowledge-based and data-led communications consultancy. This will also help our existing clients in getting more informed communication and policy advocacy services.”

    Prior to joining Kaizzen, Gupta was working with Fortune India as deputy editor and chief of bureau. He has written extensively on the Indian economic reforms, national budgets and monetary policies over the years, gyrations of the stock market, infrastructure challenges and the rise of new-age technologies. He has also tracked the rise and fall of various corporations in different sectors. Before Fortune India, he was the deputy editor at Outlook Business magazine and prior to that worked as an associate editor at Business Today.

    “I am excited to join Kaizzen as director, Insights, and hope to work with Vineet in his new endeavor to make the transformational journey a success. I hope to bring all my journalistic and other experiences to work for further growth of the company,” said Gupta.

  • Kaizzen ranked as 4th fastest growing PR agency globally by PRovoke

    Kaizzen ranked as 4th fastest growing PR agency globally by PRovoke

    New Delhi: Independent public relations and digital agency Kaizzen was ranked as the fourth fastest growing PR agency globally in the PRovoke Global PR Agency Rankings – Fast Movers 2021  released recently. 

    Even during the pandemic, Kaizzen clocked a 64 per cent growth, earning the second position in the overall Asia-Pacific list of fastest growing PR agencies. This is up from seventh position globally and third position in Asia-Pacific last year. Kaizzen is the only Indian agency to figure in the global list.

    Celebrating the accomplishment, Kaizzen’s founder and CEO, Vineet Handa said, “We at Kaizzen are beyond ecstatic to be among the fastest-growing PR agencies in the world and the fastest in India. The feat is a testimony of our constant hard work and passion to be the best in our endeavors even during the pandemic. We are at number four this year and motivated to be on the top spot globally very soon.”

    Previously known as the Holmes Report, PRovoke Media is also known for the world’s largest and most sought after public relations competition – the SABRE Awards, that recognizes superior achievement in branding and reputation in North America, EMEA and the Asia-Pacific region.

    PRovoke Global PR Agency Rankings – Fast Movers 2021 : https://www.provokemedia.com/ranking-and-data/global-pr-agency-rankings/2021-pr-agency-rankings/fast-movers

  • India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen

    India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen

    India: Kaizzen, India’s leading independent Public Relations and Digital Agency has won the PR mandate for the Ed-Tech firm Talentedge, the pioneers of ‘Live & Interactive’ digital learning in India. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.

    On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”

    The Ed-Tech firm offers digital courses through live classroom sessions giving students a chance to interact with renowned faculty as well as with each other during the classes. The brand’s distinct interactive technology solutions, cloud campus, world-class learning pedagogy, social collaborative learning, assessment, and analytics allow students to get an unparalleled learning experience, anytime and anywhere. Talentedge also enables working professionals to achieve what they aim for and open up various avenues.

    Commenting on the development, Mr. Vineet Handa, CEO, Kaizzen, added, “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and Ed-Tech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”

    With the current win with Talentedge, Kaizzen’s diverse portfolio of clients in the education sector has expanded. It already includes brands such as FICCI Arise, Education in Ireland, Sommet Education, Jaipuria Group of Educational Institutions, Heritage Schools, IDP Education, Speech and Debate India, Samarthya Teachers Training Research of Academy (STTAR) among others. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.

  • Rahul Mehta joins Kaizzen as Chief Operating Officer

    Rahul Mehta joins Kaizzen as Chief Operating Officer

    New Delhi, December 10, 2019 – Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations.  Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing client relationships and drive service expansion initiatives. He will work closely with Vineet Handa, Founder and CEO, Kaizzen. Mehta brings over 20 years of agency and corporate experience to the position.

    Prior to joining Kaizzen; Mehta has served in senior business leadership roles for over a decade, and his previous assignment was as Sr. VP & General Manager with FleishmanHillard in New Delhi. During his tenure, he contributed to strong growth for the Delhi office, winning businesses from reputed Indian and international firms.

    “Rahul is a highly respected and experienced communications professional and I welcome him to our India leadership team”, said Vineet Handa, Founder and CEO of Kaizzen PR. “His proven expertise to deliver result-oriented and innovative campaigns, and offer senior counsel across diverse sectors and practice areas will benefit our current and future clients. Kaizzen has always focused on providing exceptional client servicing, and strengthening of our core India leadership team will help us enter the next phase of growth for our India operations.”

    “I am excited to join Kaizzen PR and work alongside Vineet to achieve strong business growth for Kaizzen”, said Mehta. “Our focus will be to drive a culture of excellence across all aspects of client servicing. We will aim to offer integrated, unique, innovative and highly focused campaign solutions to clients, to help them achieve their communication and business goals.”

    Mehta brings strong expertise in corporate reputation management, crisis management, social media influencer campaigns, internal communications, executive training and brand marketing, which will help drive growth for Kaizzen’s India business. He also brings to the table, strong expertise in sectors such as consumer electronics, FMCG, auto, B2B, healthcare, telecom, and fashion and lifestyle.

    Mehta previously worked at agencies such as Corporate Voice | Weber Shandwick, Genesis Burson-Marsteller and Good Relations. A post-graduate from Narsee Monjee Institute of Management Studies; Mehta is also a past winner of the Asia Pacific Leadership Award.