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Tag: Kaizzen

  • TERI partners with Kaizzen for World Sustainable Development Summit 2024 outreach

    TERI partners with Kaizzen for World Sustainable Development Summit 2024 outreach

    Mumbai: The Energy and Resources Institute (TERI) partnered with Kaizzen, a leading integrated communications agency, to curate the media and social media outreach for the upcoming World Sustainable Development Summit (WSDS) 2024 to be held at India Habitat Centre, New Delhi in February.

    The 23rd edition annual flagship event of the not-for-profit, policy research organisation is scheduled to be held from 7 to 9 February 2024. WSDS 2024 will focus on the umbrella theme: ‘Leadership for Sustainable Development and Climate Justice’.

    Speaking on the occasion, TERI Senior fellow and associate director Dr Shailly Kedia said, “We are living in a time of Polycrisis. Key challenges confronting the world include planetary crises, sliding back of key sustainable development goals and the ever-growing conflict situation threatening world peace. It is more important than ever that environment stewardship is promoted at all levels and across all spheres. Today’s challenges for attaining sustainable development are complex and interconnected and will need everyone to work towards creating a more sustainable future. With this backdrop, the umbrella theme of the World Sustainable Development Summit 2024 is: Leadership for Sustainable Development and Climate Justice.”

    Sharing views on the association, Kaizzen CEO Vineet Handa said, “WSDS (World Sustainability Development Summit) by TERI over the years has established itself as the most impactful and prominent summit on sustainability and environment around the globe. Key opinion leaders from across the globe share their vision on this platform which has had a clear impact on creating momentum towards impactful policy change. Relevance of all the topics deliberated during these summits are of immense importance for mankind and therefore it is a matter of pride for Kaizzen to continuously partner with WSDS for this flagship event.”
     

  • Credilio appoints Kaizzen as their strategic communications partner

    Credilio appoints Kaizzen as their strategic communications partner

    Mumbai: Credilio, a new-age financial services provider is pioneering the fintech ecosystem with a mission to make credit cards more accessible & relevant for the larger India. The fintech is proud to announce its strategic partnership with Kaizzen, an integrated communications agency. This collaboration marks a significant step in enhancing Credilio’s corporate reputation, strengthening brand awareness, and supporting the organisation’s expansion initiatives.

    Credilio has risen as a distributor of third-party credit cards in a short span of three years and is dedicated to revolutionizing personal finance accessibility across the expansive landscape of India by combining state-of-the-art technology, an innovative product suite, and a nationwide network to enhance the reach of credit cards.

    The platform is distinguished by a formidable ecosystem encompassing a three million consumer base. A key element of Credilio’s strategy lies in leveraging technology to provide a ‘co-browsing’ digital onboarding experience. Consumers can either onboard on their own (DIY) or take assistance from one of Credilio’s 50,000 financial advisors strategically positioned across 12,000 PIN codes nationwide who can guide the consumer seamlessly. Consumers also benefit from Credilio’s proprietary AI-based predict-o-meter which helps in finding the right match for every consumer profile – thus improving approval rates by more than 50 per cent.

    Furthermore, the company has cultivated strategic alliances with more than 12 leading banks, institutions such as HDFC Bank, Axis Bank, SBI Cards, IDFC First Bank and Standard Chartered Bank underscores its credibility as a digital sourcing facilitator dedicated to providing end-to-end digital journeys for a diverse portfolio of 100 credit cards.

    Highlighting the company’s vision Credilio – CEO Aditya Gupta said, “At Credilio, it is our mission to empower the underserved segments with access to organized credit and lifestyle benefits – we term it ‘Credit Card Life’. We are excited with the opportunity to grow penetration of Credit Cards in India. We see 200 million consumers with aspirations & purchasing power and our role will be to equip them with an enriched digital payment product and access to credit.”

    Credilio’s products facilitate diverse touchpoints for customer credit card onboarding, encompassing various channels. Whether applying for a credit card on a widely used mobile application, website, or engaging with a loan or insurance agent, it is highly probable that individuals are utilizing a digital onboarding process facilitated by Credilio.

    Elaborating on a viable future of the partnership Gupta further added, “We are thrilled to partner with Kaizzen to bolster our strategic communications efforts and share our vision. As Credilio continues to drive financial inclusion and innovation in the fintech industry, we believe that Kaizzen’s expertise will help us better convey our mission and values to our stakeholders and consumers.”

    Commenting on the partnership to drive strategic communications for Credilio, Kaizzen group president Nikhil Pavithran said, “We are delighted to partner with Credilio, a company that is not only fostering financial empowerment but is also serving as a transformative catalyst in the financial lives of its users. We see great potential in this sector and as the adoption level rises, we expect the market to only grow. Our mission is to bolster Credilio’s journey by employing compelling narratives to craft stories that resonate with the media and its consumers. We look forward to leverage our expertise to support Credilio in expanding its reach throughout India, effectively amplifying their impactful mission and values.”

    With the current mandate win from Credilio, Kaizzen further diversifies its portfolio of clients in various sectors such as BFSI, Corporates, Start-ups, Tech etc. Pavithran further added, “Over the past 15 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. After representing several conglomerates, we are affirmative to be able to further strengthen Credilio’s public relations and brand reputation while delivering maximum ROI for them.”

  • Kaizzen goes global, begins operations in MENA region with Dubai office

    Kaizzen goes global, begins operations in MENA region with Dubai office

    Mumbai: Kaizzen, an integrated communications firm, announces its expansion into the Middle East and North Africa (MENA) region with its new office in Dubai, United Arab Emirates. This strategic move aims to cater to the growing demand for integrated and result-oriented PR and digital marketing solutions, offering a wide range of services to businesses across various sectors.

    As part of its MENA expansion, Kaizzen is delighted to introduce Dipankar Zalpuri as the president of the MENA region. As a seasoned professional, he brings over 18 years of experience in communications to the position. His expertise spans digital marketing, content marketing, public relations, and events consulting and execution. Having served thousands of clients with varied mandates across different geographies, he is well-prepared to deliver custom PR and digital marketing solutions for best-of-the-breed international brands as well as fast-growing startups.

    Kaizzen founder and CEO Vineet Handa expressed enthusiasm about the company’s latest endeavour, saying, “We are thrilled to embark on this new journey as we extend our footprint into the MENA market. The Middle East and North Africa region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to MENA and GCC region, which makes this a strategic decision to expand Kaizzen’s global ambitions.  With our expertise in crafting compelling narratives and our commitment to delivering tangible results, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

    Kaizzen group president Nikhil Pavithran “Our goal is to not only provide clients with world-class communication strategies but also to become an integral part of the region’s business landscape. With the support of our talented team and our commitment to innovation, I am confident that we will create impactful and transformative campaigns for our clients.”

    Zalpuri expressed his excitement about leading Kaizzen’s operations in the MENA region, stating, ” I believe that MENA is a region that values innovation, building relationships, and entrepreneurship. I am determined to make a substantial positive impact in this region with this prestigious mandate. This confidence comes from the backing of passionate hard work and exceptional dedication to deliver successful client campaigns that are encoded in the DNA of this remarkable organisation, right from the top. With the support of a vastly talented team, we will take forward the Kaizzen narrative of boosting businesses by creating appealing brand stories through comprehensive 360-degree communication strategies. Well, the way to get started is to quit talking and begin doing.”

    The opening of the UAE office marks a significant milestone, as it signifies the agency’s dedication to providing top-notch services to its clients, both locally and globally. The agency’s relentless pursuit of excellence and innovation forms a robust foundation for future endeavours. Kaizzen is ideally positioned to bring its unique blend of creativity and strategic thinking to the dynamic and diverse MENA market. 

  • Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings

    Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings

    Mumbai: Kaizzen has bagged the public relations mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group, for the upcoming Legends League Cricket.

    As the strategic communications partner, the agency has been entrusted with the responsibility of promoting the LNJ Bhilwara Kings and helping the team connect with various stakeholders of the LNJ Bhilwara Group.

    On the association, LNJ Bhilwara Kings team owner Riju Jhunjhunwala said, “Kaizzen leads the way in this domain and we at LNJ Bhilwara could not have found a better partner to handle our communications mandate. We are happy and confident that Kaizzen will help in building the brand’s stature to greater heights.”

    After winning the PR rights of the Bhilwara Kings at Legends League Cricket season 2, Kaizzen founder and chief executive officer Vineet Handa said, “We at Kaizzen are elated to be entrusted by LNJ Bhilwara Group to handle its communication mandate for the Bhilwara Kings at the Legends League Cricket to enrich the corporate image of the group. The vision and priorities of the group are quite clear, and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful, and disruptive PR solutions. We are looking forward to a strong partnership.”

  • Kaizzen bags communications mandate of leading women’s clothing label Femella

    Kaizzen bags communications mandate of leading women’s clothing label Femella

    Mumbai: Kaizzen has bagged the public relations mandate for home-grown fashion brand Femella, which specialises in women’s clothing.

    As the strategic communications partner, the agency has been entrusted with the responsibility of enhancing Femella’s corporate reputation, amplifying its visibility, and supporting the brand’s expansion drive.

    Speaking on the association, Femella director Kavya Arora said, “Kaizzen leads the way in this domain and we, at Femella, could not have found better partners to handle our communications mandate. We are looking forward to growing this partnership to greater heights.”

    After winning the PR rights of the clothing brand, Kaizzen founder and chief executive officer Vineet Handa said, “We, at Kaizzen, are elated to be entrusted by Femella for handling its communication mandate to enrich the brand’s image. The vision and priorities of the label are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

  • PR & Communication Aces Summit & Awards 2022: Exploring new trends & opportunities in PR industry

    PR & Communication Aces Summit & Awards 2022: Exploring new trends & opportunities in PR industry

    Mumbai : Goodwill and corporate reputation are the safety cushion against high inflationary and economically uncertain times that the private sector is undergoing currently. As reputed investment banking firms come under the scanner for misleading their customers on their ESG – environmental, social and governance standards, the role of public relations and communication industry becomes apparent in setting the context right on the corporate agenda.

    The second edition of PR & Communication Aces Summit & Awards by Indiantelevision.com group will be held on 24 August at the Crowne Plaza – an IHG Hotel, Gurgaon.

    The main idea of this event is to create more sustenance & look at how the best talent is made available across industry functions, especially the specialized businesses. The summit explores the trends, challenges and opportunities in the PR industry. It will also honour the trendsetter, maverick PR professionals and organisations who unceasingly deliver client outcomes.

    The summit explores how PR firms are consulting leading Indian companies on achieving their environmental, social and governance (ESG) goals and diversity, equity and inclusion (DEI) policies. It looks at how PR agencies are expanding their services to offer influencer communications, measurement analytics, social media management and multimedia content creation.

    The daylong conference allows attendees to learn from the PR industry’s best and brightest minds on subjects such as managing corporate reputation, aligning a company’s purpose with its corporate social responsibility (CSR) initiatives, launching a data science/data analytics practice, mitigating the impact of fake news on brand reputation, and fostering, retaining and expanding the talent pool.

    You will hear from a cross-section of the industry representing the brand side as well as the agency side of the business.

    This edition of the PR & Communication Aces Summit & Awards would not be possible without the support of our partners. Leading PR firms Hill+Knowlton Strategies, Kaizzen and Teamology have associated with the event as industry support partners. Businesswire India is the online news distribution partner and Namhya Ayurveda is the gifting partner.

    The summit will begin with a welcome note by Indiantelevision.com founder, CEO & editor-in-chief Anil NM Wanvari , delivering a special address to the PR and communication fraternity.

    The first-panel discussion of the day will be on the topic ‘PR and the 360 Degree Communication: Trends, Challenges & Opportunities’ will be moderated by Hill+Knowlton Strategies CEO-India Abhishek Gulyani and the eminent panel of speakers will comprise Fortis Healthcare Ltd group head of corporate communication & PR and Fortis Healthcare group vice president Ajey Maharaj; Policy-Bazar’s head of communications & content Apeksha Mishra; PepsiCo India associate director corporate communications Amit Nanchahal; Hero Electric Vehicles head of marketing & corporate communications Manu Kumar and BPCL chief general manager – PR & Brand Syed Abbas Akhtar.

    The second panel will deliberate views on the topic ‘ The Roaring Twenties: Creating a New Story Line’ and will be moderated by SPAG Asia chief happiness officer Shivani Gupta and the panelists will include BharatPe head – PR and communications Akanksha Jain; InterGlobe Aviation (IndiGo Airlines) director- corporate communications & brand reputations Chhavi Leekha; Xiaomi India head- public relations and corporate communications Kasturi Paladhi and SoCheers head corporate communication Aanchal Kohli.

    The final panel will be focusing on the topic ‘PR Tech: The Role of VR/AR/AI & Blockchain in Scaling the Communications Game’. MediaGraphixPR director Vvihan Gulati will be the moderator for the session, and speakers will comprise JIO vice president – corporate communications & advocacy Rohit Dubey; Business Wire India national head Gagan Talwar; Practically VP – marketing and brand strategy Mahadev Srivatsa; NIIT senior VP & corporate communication & marketing Prateek Chatterjee; Teamology head-brand & communications Shagun Sharma and Kaizzen founder & CEO Vineet Handa

    The event will conclude with an award ceremony starting from 7 p.m onwards, where awards will be presented to PR professionals with exemplary work, efforts, innovation, leadership, and inspiration across the PR and communication industry.

  • Kaizzen bags communication mandate for Konica Minolta

    Kaizzen bags communication mandate for Konica Minolta

    Mumbai: Konica Minolta announced on Thursday that it has appointed Kaizzen, India’s fastest-growing agency, as a strategic communications partner. With this partnership, Kaizzen will drive corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.

    Japan-based Konica Minolta has expertise in empowering enterprises through digital printing and intelligent work solutions. Driven by innovation, Konica Minolta is a customer-centric organisation undertaking challenges to optimise other ventures through inclusiveness and collaboration with customers and partners.

    Konica Minolta general manager-office marketing division Sanjay Monga said, “We are delighted to partner with the country’s fastest-growing public relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally.”

    Through an integrated communications strategy, Kaizzen will propel Konica Minolta towards building lasting brand recognition, media positioning of the top-brass, and increasing social visibility through an integrated communications strategy, while also assisting with their greener, sustainable initiatives.

    Speaking on the partnership, Kaizzen CEO Vineet Handa said, “Konica Minolta has established itself as a leading brand that empowers businesses through digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership views to the stage.”

    Over the years, Kaizzen has grown into a prominent PR and digital media agency with a diverse portfolio in education, hospitality, FMCG, and technology. The company has recently won the “Agency of the Year (mid-sized)” at the ET Brand Equity – Kaleido Awards’21.

  • Kaizzen appoints Soumya Dev as chief strategy officer

    Kaizzen appoints Soumya Dev as chief strategy officer

    Mumbai: PR agency Kaizzen has further strengthened its senior leadership team with the appointment of Soumya Dev as Chief Strategy Officer. 

    In this role, Dev will be working closely with Kaizzen founder and CEO Vineet Handa in driving the organisational strategy for the company, including new service offerings, footprint expansion, acquisitions and partnerships.

    Dev brings with him close to two decades of experience in the full mix of communications, spanning digital marketing, content marketing, public relations and multimedia production. He is a seasoned communications professional, having worked at Fortune 500 corporates in international roles as well as at best-of-breed communications agencies in India. Most recently, Dev was leading the digital mandate for PepsiCo’s Asia, Middle-East and North Africa operations.

    “Soumya is highly experienced and is credited for driving successful campaigns at the intersection of technology, data-science and compelling storytelling. Having him on board further strengthens our aspirations to transform Kaizzen into a knowledge-based and data-led communications consultancy,” said Vineet Handa. “We are investing significantly to add highly specialised expertise into our client offerings such as insights, integrated communications and advocacy, as well as toward expanding our domestic and international market footprint.” 

    “I am excited to join Kaizzen at a very exciting juncture of its growth journey. Kaizzen has a tremendous talent pool and a host of successful client relationships across sectors. It presents exciting possibilities to bring value to our clients and in driving the growth story of the company,” said Soumya Dev.