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Tag: Kaizzen

  • Kaizzen ropes in Suresh Rangarajan to sharpen its southern storytelling

    Kaizzen ropes in Suresh Rangarajan to sharpen its southern storytelling

    MUMBAI: In the game of PR, you either make the story or miss the moment. Kaizzen clearly knows which side it’s playing for. In a strategic masterstroke, the firm has appointed veteran communications guru Suresh Rangarajan as senior vice president – south, effective 2 April 2025. And if resumes could talk, his would drop the mic.

    With 25+ years under his belt, Rangarajan isn’t just walking into the role—he’s marching in with a narrative arsenal. Having crafted stories for marquee names like Tata Motors, Vodafone India, Nissan Motor India, and Concept PR, he’s no stranger to campaigns that don’t just trend but transform brands.

    Rangarajan’s appointment is part of Kaizzen’s laser-sharp strategy to double down on south India—home to tech titans, startups and some of the country’s fastest-growing innovation hubs. His task? Expand operations, drive client growth, and basically make Kaizzen the communications king of the south.

    “We are thrilled to welcome Suresh to team Kaizzen as senior vice president for south,” said Kaizzen CEO Vineet Handa. “Kaizzen today has a well-established footprint in Bangalore, Hyderabad and Chennai. I feel he will be one of the strong flagbearers of our services and culture as we continue to grow our service offerings, geographic presence and people strength.”

    Rangarajan brings a special flair for the technology, telecom and automotive sectors. Add his crisis calm, stakeholder savvy, and a knack for turning jargon into genius, and you’ve got a leadership hire that means business.

    “Suresh’s expertise will not only help expand our client portfolio but also play a crucial role in scaling our specialised verticals. With his addition to our leadership team, we are confident in achieving new milestones in south India,” added Kaizzen COO Nikhil Pavithran.

    Rangarajan, never one to mince words, said, “Joining Kaizzen at such an exciting phase of its growth is truly inspiring. Today, communication is not just about storytelling—it’s about building purpose-driven narratives that foster trust, shape perceptions, and drive real business impact. South India is a thriving centre for innovation and entrepreneurship, and I look forward to collaborating with our talented teams and valued clients to craft strategies that make a meaningful difference. Kaizzen’s commitment to excellence and its expanding global footprint make this an exciting opportunity to set new benchmarks in integrated communications.”

    The man’s résumé includes pan-India brand command, globe-spanning collaborations, and a creative compass that always points to impact. With Kaizzen placing its bets on the South, Rangarajan might just be the secret sauce in their next growth spurt.

  • Kaizzen talks policy as consultancy expands with public affairs vertical

    Kaizzen talks policy as consultancy expands with public affairs vertical

    MUMBAI: Kaizzen is turning up the volume in the policy world! The award-winning communications consultancy has unveiled its new Public Affairs Advisory Services, a move designed to help businesses and institutions navigate India’s ever-shifting regulatory landscape.

    In a world where policies change faster than social media trends, Kaizzen’s latest expansion is all about giving businesses the right playbook to engage with policymakers, track legislative shifts, and build narratives that matter. The new vertical will cover everything from stakeholder mapping and government engagement to policy advocacy and crisis management.

    “India is on the fast track to becoming the world’s third-largest economy, and smart policy engagement is the key to sustainable growth. With Kaizzen’s Public Affairs practice, we aim to bring together leaders, industry experts, and policymakers to shape the future,” said Kaizzen founder & CEO Vineet Handa.

    To lead the charge, Kaizzen has onboarded two policy heavyweights. Jitendra Lall steps in as senior director, armed with 27 years of experience in compliance, business continuity, & policy advocacy. Joining him is Kalyan Ranjan, a veteran with over three decades of expertise in public affairs, corporate communications, & sustainability.

    Ranjan, known for his “Together, we grow” philosophy, is optimistic about the road ahead. “Our goal is to create a dynamic platform that fosters meaningful stakeholder engagement, aligned with the government’s vision to enhance ease of doing business,” he said.

    With this bold expansion, Kaizzen is not just advising on policy—it’s shaping the conversation. Businesses, take note: the future of public affairs just got a whole lot smarter!

  • Frido partners with Kaizzen to redefine comfort with strategic flair

    Frido partners with Kaizzen to redefine comfort with strategic flair

    MUMBAI: Comfort meets strategy, and the result? A whole lot of swagger for your home and lifestyle.

    Frido teams up with Kaizzen to bring ease and innovation into every Indian household. On 17 January 2025, Frido announced its partnership with Kaizzen, marking a new chapter in its decade-long journey of redefining everyday living with cutting-edge ergonomic solutions.

    Frido isn’t just about furniture; it’s about freedom—freedom to walk, sit, and sleep better. From pioneering the ‘Frido Go’, the first self-propelled shower wheelchair, to introducing Dual Gel Insoles and the quirky-yet-practical suitcase-folding commode wheelchair, Frido has revolutionised ergonomic living. And now, with products like the ‘ultimate mattress’, ‘deep sleep pillows’, and ‘ergonomic cushions’, they are making comfort a lifestyle.

    But here’s the real question: Can Frido take its game to the next level? That’s where Kaizzen steps in.

    Kaizzen, an award-winning communications agency with 16 years of experience, knows how to craft stories that stick. They’ve mastered the art of making brands shine, and Frido is no exception. With a mix of digital marketing, public relations, and corporate communications, Kaizzen plans to elevate Frido’s message to reach over 100 million Indians.

    “Frido’s mission to transform lives through innovation resonates deeply with us,” said Kaizzen COO Nikhil Pavithran. “Our goal is to create a narrative that establishes Frido as the gold standard in ergonomic solutions while making comfort and accessibility universal priorities.”

    Frido’s founder & CEO, Ganesh Sonawane couldn’t be more excited about the partnership, “At Frido, we aim to make daily living effortless with thoughtfully designed products. Kaizzen’s expertise in strategic communication will help us showcase how our innovations are improving the quality of life for millions.”

    With this collaboration, Frido aims to inspire a future where innovation meets accessibility at every corner.

    Think of a world where you don’t just dream of comfort—you live it.

    Kaizzen will bring this vision to life through compelling campaigns, turning Frido’s products into household essentials. Who wouldn’t want a mattress that feels like a hug or a wheelchair that practically glides on its own?

    Are you ready to Frido your way to a better life?

  • Kaizzen launches Kaizzen Global

    Kaizzen launches Kaizzen Global

    Mumbai: Kaizzen, an award-winning integrated agency, has announced Kaizzen Global – our extensive network and trusted global partners to provide real-time knowledge and service excellence across the globe. Building on years of global recognition and industry-leading innovation, this new venture is driven by a strategic vision for the future, creative storytelling, and devotion to accomplishing impactful outcomes.

    Kaizzen already has a proven track record of delivering customized communication campaigns around the world, including local PR and digital consultancy. With our current and expanding network, Kaizzen will be able to swiftly deliver across 80+ markets in the US, Europe, Australia, MENA, APAC, Africa and South America.

    “Kaizzen Global will offer a comprehensive suite of services that extend beyond traditional PR, encompassing strategic communications, digital marketing, crisis management, ESG consulting, and more. Kaizzen set up its first global footprint in Dubai last year. Now, we are scaling our expertise to help businesses adapt, innovate, and lead in today’s competitive market. Kaizzen Global represents not just growth but a transformation in brand communication, staying ahead of the curve to ensure that our clients not only thrive but also shape the future of the industry.”  Kaizzen Founder and CEO Vineet Handa.

    Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners. The partners along with Kaizzen will offer professional expertise to clients in projects and retainers. Our partners will enjoy the benefit of market referrals and will have the first right of refusal. The network will also include localized knowledge sharing and on-ground insights services. A win-win situation for our collective clients who can enjoy value adds and expanded services on request while the partner will enjoy exclusive servicing rights in their respective markets.

    Ranked as the 7th fastest-growing agency worldwide (PRovoke), Kaizzen in its 17th year of existence, has grown exponentially in size, network, client base, business and operations. With 200+ storytellers, 7 offices and 80+ market presence across the globe, Kaizzen is committed to providing the best to our clients anytime and anywhere.  

  • Checkout the winners for the fourth edition of the PR & Communication Aces Awards 2024

    Checkout the winners for the fourth edition of the PR & Communication Aces Awards 2024

    Mumbai: The PR & Communication Aces Awards 2024 by Indiantelevision.com group is a special event that brings together the best in Public relations and Communications. The fourth edition of this event was held on 30 August 2024, at the Hotel Pride Plaza in Aerocity, New Delhi, and it celebrated the most talented individuals and teams in the industry. This event was presented by Kaizzen and co-powered by Elite Marque Public Relations.

    These awards are all about recognising people who excel at what they do, whether it’s managing a crisis, running strong PR campaigns, or showing outstanding skills in other areas. The event highlights rising stars who are making a big impact and driving growth in the PR and Communications field. It’s a night that honours their hard work, innovation, and unique contributions, providing a platform to celebrate their achievements and inspire others in the industry.

    The award night was graced by PR Agencies, PR and Communications professionals and to celebrate their best work across industries. The top achievers list of the award night included Kaizzen who bagged 11 metals – 5 Gold Metals, 4 Silver Metals and 2 Bronze Metals for their impactful campaigns for the clients – Education in Ireland, Fabindia, Access to Nutrition Initiative (ATNI), EnKash, Addverb, Spowdi, ANSR, Park+, Shalimar Paints.

    Kaizzen also bagged the Gold award as Independent PR Agency of the Year and Vineet  Handa was awarded as the Best PR Agency Head of the Year.

    The night was followed by Elite Marque Public Relations who bagged 8 Metals – 5 Gold Metals, 1 Silver Metal and 2 Bronze Metals for their impactful campaigns for the clients – Wright Research, FHRAI – Federation of Hotels and Restaurant Association of India, Supply6, Blaupunkt TVs, We Founder Circle, Netweb Technologies.

    Elite Marque Public Relations also bagged the Gold award as Emerging Agency of the Year and their team has won the Gold award for the category – Agency with the best in-house Team of the Year.

    The night also celebrated the best work done by major PR agencies/brands like Adfactors PR, Burson India, GCI Health India, Concept Public Relations, Madison Public Relations, MSL Group India, Ruder Finn, Value 360 Communications, Weber Shandwick India, Vedanta Sesa Goa, Viacom18 Media, Zomato, HDFC Life, TCS, Rapido, Aditya Birla Finance, Skoda Auto India, Lenovo India, Cipla, ITC Limited, HP India, Amazon India, Britannia, Ola Electric, Himalaya Wellness Company and so on.

    A special mention to the esteemed Jury Panel which included Natasha Wig from Aditya Birla Group, Shivalika Chadha Malik from PepsiCo, Aakash Aggarwal from Uber, Sanjeev Handa from Maruti Suzuki India, Bhavya Suri from Pearson, Arun Mittal from boAt, Gayathri Sharma from Rolls-Royce, Khushboo Mehra from Zomato, Ajey Maharaj from Fortis Healthcare, Divya Batra from Haldiram’s, Mrinall Kanti Dey from MobiKwik, Swati Khandelwal from Mahindra & Mahindra Ltd., Shetanshu Dikshit from Pernod Ricard India, Akanksha Jain from BharatPe, Jyotsna Dash Nanda from DS Group, Anil NM Wanvari from Indiantelevision.com Group, Rashmi Soni from PayU, Urvi Thakkar from Booking.com, Apeksha Mishra from Policybazaar.com & Bhaskar Majumdar from CommsAdda. Their expertise has highlighted the finest work from our participants & has ensured that the best work shines.

    To know more about winners and shortlist, Please click on the following link – 

    https://event.indiantelevision.com/events/prandcommunicationaces-2024/winner.php

     

  • RedBeryl welcomes Kaizzen onboard to elevate strategic communications

    RedBeryl welcomes Kaizzen onboard to elevate strategic communications

    Mumbai: Kaizzen, an integrated communications agency, is proud to announce its partnership with RedBeryl, a premier luxury lifestyle management company.

    This collaboration aims to enhance RedBeryl’s communication strategy, focusing on brand awareness, thought leadership and reputation management which will subsequently enhance the company’s growth initiatives. RedBeryl offers unparalleled access to the finest experiences, exclusive events, and a dedicated team of lifestyle experts.

    Driven by a passion for excellence, RedBeryl paves the gateway to an elevated life, ensuring that each moment is remarkable. The company’s vision is rooted in the vision of the founder; Mr. Manoj Adlakha’s commitment to providing impeccable membership services in India is to curate bespoke experiences that leave lasting impressions.

    Commenting on being awarded this mandate, Kaizzen, CEO  Vineet Handa said, “We are incredibly excited about this strategic partnership with RedBeryl. Their dedication to creating exclusive and personalised experiences positions them as a leader in the luxury lifestyle management sector. Our goal is to amplify RedBeryl’s visibility, enhance their brand reputation, and engage in meaningful conversations with the media.

    We look forward to contributing to their communication strategy and supporting their growth trajectory.” Expressing enthusiasm for the collaboration, RedBeryl founder and CEO Manoj Adlakha said, “At RedBeryl, we believe that life should be full of unforgettable moments. Partnering with Kaizzen resonates with our aim of providing our valued members with unique, tailored experiences.

    We are delighted to collaborate with Kaizzen, and their expertise in strategic communications will significantly raise our market visibility and support our ambitious growth objectives.” RedBeryl’s core values of exclusivity, personalization, attention to detail, and exceptional service are at the heart of everything they do. These values guide their mission to deliver unforgettable moments that reflect the individuality of their members.

    This collaboration with RedBeryl further diversifies Kaizzen’s portfolio of clients across various sectors such as lifestyle, corporates, HR, start-ups, and technology. Vineet added, “Over the past 16 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. We are confident that our expertise will significantly enhance RedBeryl’s public relations and brand reputation, delivering maximum ROI for them.”

  • Kaizzen bolsters North Operations with appointment of Ankita Malik as vice president

    Kaizzen bolsters North Operations with appointment of Ankita Malik as vice president

    Mumbai: Kaizzen, a leading independent Communications Agency, announces the strategic appointment of Ankita Malik as vice president-North. With more than 14 years of experience in the communications industry, Ankita brings a wealth of expertise in crafting impactful strategies and fostering client relationships.

    Ankita’s appointment underscores Kaizzen’s commitment to enhancing its presence and service offerings in the Northern markets. In her new role, Ankita will spearhead initiatives to drive growth, expand client engagement, and elevate Kaizzen’s standing as a trusted partner for strategic communications solutions across verticals.

    “We are thrilled to welcome Ankita to our team as Vice President for North,” said Kaizzen CEO Vineet Handa. “Her proven track record of delivering results and her deep understanding of the communications landscape will be instrumental in propelling our North operations to newer heights. Ankita’s strategic vision and leadership will undoubtedly reinforce Kaizzen’s position as a preferred communications partner in the region.”

    Ankita’s expertise spans technology, telecommunications, auto, and lifestyle sectors. With her dynamic leadership, Ankita is poised to deliver top-notch services and drive competitive advantages for products and services, bolstering Kaizzen’s revenue portfolio.

    Welcoming her to the team, Kaizzen group president Nikhil Pavithran, said, “Ankita’s experience will not only help us in growing Kaizzen’s portfolio but will also be instrumental in expanding our other specialized verticals. With her appointment, we reaffirm our commitment to fostering diverse leadership perspectives and working towards a more inclusive organization. I welcome her formally on board and wish her the best.”

    “I am excited to embark on this new journey with Kaizzen and contribute to the company’s continued success,” said Ankita Malik. “The opportunity to lead the North operations presents an exciting challenge, and I look forward to collaborating with the talented team at Kaizzen to deliver unparalleled value to our clients.”

    Ankita has served on senior counsel teams and contributed to renowned PR consultancies such as Zeno Group, MSL Group, and Six Degrees BCW. She has also led marketing communications for notable brands like Intex Technologies and Comio Smartphones. With over 14 years of experience, Ankita has managed brands across India, China, the USA, and APAC regions, showcasing her versatility and global perspective. Based in New Delhi, she brings a wealth of international expertise to her role at Kaizzen.

  • LS Digital onboards Kaizzen as their PR and Communications partner

    LS Digital onboards Kaizzen as their PR and Communications partner

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated  communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing  LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic  initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s  presence in key markets and support the company’s ambitious growth plans.

    LS Digital is committed to revolutionizing the digital landscape by placing digital marketing  transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor,  a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative  company. With a vision to drive innovation and redefine digital marketing standards to grow the  industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions  today that will reshape the future of global business.  

    Speaking on the partnership, SVP Strategic Partnerships & Marketing & PR  Anshuman Misra said, “LS Digital is a visionary company working with a single purpose of putting Digital Marketing  Transformation at the core of businesses. As India takes the centre stage in developing and delivering  tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead  this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident  that this collaboration will further strengthen our position as a pioneering force in business  transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation  and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey  of redefining industry standards, inspire change and shape the future by transforming businesses  digitally”.

    Kaizzen group president Nikhil Pavithran stated, “This partnership with LS Digital marks a  pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and  transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first  programmatic services to transform the way brands interact with their audience in the tech age,  resonates deeply with our vision. We firmly believe in the immense potential of this collaboration,  especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the  stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a  great opportunity to leverage our combined strengths to drive meaningful impact and foster  impactful dialogues.”