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Tag: Kaizad Pardiwalla

  • Kaizad Pardiwalla joins BBDO India as general manager-Mumbai & chief digital officer

    Kaizad Pardiwalla joins BBDO India as general manager-Mumbai & chief digital officer

    Mumbai: BBDO India has appointed Kaizad Pardiwalla as general manager- Mumbai & chief digital officer. Along with leading the digital transformation, Pardiwalla will head the Mumbai operations, and will report to BBDO India CEO Suraja Kishore.

    Pardiwalla started his advertising journey in 2004, starting at a prestigious agency and eventually rising to leadership roles within the industry. By 2007, his journey had led him to the role of national head at a digital and direct marketing arm, where he drove significant growth alongside major clients including American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist, and Vodafone, among others. In this period, he spearheaded the agency’s digital transformation, leaving an indelible imprint on its trajectory.

    Throughout his extensive two-decade career, Pardiwalla’s expertise has shone across an array of brands, showcasing his impact with notable names such as Amazon, Wipro, Viacom 18, Unilever, Fiat, Ferrero, Virgin Mobile, Colgate-Palmolive, Tang, TVS, Tata AIG, MTV, Pfizer, and ICICI Cards, among others.

    As a marketing communications specialist with over 20 years of experience in advertising, digital, and direct marketing, Pardiwalla has been at the forefront of creating brand value and driving business growth across start-ups, growing brands, and iconic names. He’s a transformation specialist known for jump-starting stagnant companies and propelling them to high double-digit growth.

    Commenting on Pardiwalla’s appointment, Kishore said, “Agencies of the future will be shaped by people who can dig their experience as big data and can use their intuition to latch onto possibilities of tomorrow- Kaizad is one such rare talent that we are delighted to have on board with us. A thorough bred professional who has under his belt over 20 years of big data on building brands and business, with Kaizad on our team we at BBDO India are best geared to reimagine the business of advertising and to offer services across customer journey to our clients.”

    Speaking about his appointment, BBDO India chairman & chief creative officer Josy Paul added, “I’ve known Kaizad from his early days in the industry. He led the digital transformation at some of India’s biggest agencies. His understanding of the digital landscape and the opportunity for brands to leverage data and maximise new media and content is exceptional. We are grateful that he chose us as his next big career move. He could easily have been the new age CMO of a large multinational tech company in India. In our hearts we know it’s going to be a rewarding partnership.

    On joining BBDO India, Pardiwalla said, “It is a privilege to join the agency which has created some of the most memorable work of our times. What’s even more exciting, is that Josy and Suraja refuse to rest on their past accomplishments – they want to shape the future of brands and businesses. Their visionary outlook, candidness and focus on creating a dynamic work culture inspired me to partner with them on this journey. We want to set our clients up for success by delivering strong RoI and fostering positive business impact using a combination of data analytics, technology and creativity combined with tailored Go-to-Market strategies across all digital channels.”

  • The 120 Media Collective announces top management changes

    The 120 Media Collective announces top management changes

    MUMBAI: Roopak Saluja’s  The 120 Media Collective, one of India’s most impactful digitally oriented agencies, has today announced senior level promotions within the organisation.

    Jack in the Box Worldwide president Kaizad Pardiwalla has been elevated to president and COO. Pardiwalla brings with him 24 years of experience in the advertising world and has been with The Leo Burnett Group, where he ran Orchard India; Lowe Lintas; Grey and Ogilvy, where he headed OgilvyOne nationally.  In addition to leading the content and communication group’s agency business, he will now oversee its integrated digital video content offering, as well as the scaling up of its content marketing and platforms client base.

    The 120 Media Collective founder and CEO Roopak Saluja said, “As The 120 Media Collective moves into its next phase of growth, where creating content for business impact is our holy grail, it is imperative to allocate responsibility and build accountability across the group. Kaizad has been an exemplary partner to me and has led JITB to new heights since he came on board in 2016. Rishi and Praveen have proven their ability to inspire teams and get stuff done, allowing us to deliver the level of output that has come to be expected of us over time. This year has already been one of great momentum for 120MC, with new client acquisitions across financial services, healthcare and our traditional stronghold, FMCG. We have set lofty goals for ourselves for 2020 and these developments will take us a few steps closer in achieving them.”

    Integrated Operations associate director Rishi Sen has been promoted to chief of staff at The 120 Media Collective. Aside from leading traffic and internal operations, his new role entails working closely with Saluja and Pardiwalla to manage growth and innovation, strategic partnerships and corporate communications. Sen comes with 11 years of experience in media, events and advertising and has been at The 120 Media Collective for four years.

    Associate creative director Praveen Nair has been promoted to creative director, Jack in the Box Worldwide. Prior to JITB, Nair helmed the creative teams at Isobar and Grey Digital. Through his career, he has worked on multiple award winning campaigns on brands like Bournvita, Volkswagen and Tata Motors, to name a few. He will now lead JITB’s copy and social media teams, driving excellence across all of its clients.

  • Anita Karnik is new SVP at Sniper

    Anita Karnik is new SVP at Sniper

    MUMBAi: In line with its recent senior management restructuring, The 120 Media Collective has brought in former Mindshare principal partner, Anita Karnik, as the senior vice-president and business head for Sniper, the commercials & content production arm of the company.

    She takes over from Chahna Rupani, and will report to the founder and CEO Roopak Saluja.

    The announcement comes shortly after the appointments of Kaizad Pardiwalla as president, and Abinandan Bose as creative director respectively, for Jack in the Box Worldwide, the company’s integrated communications agency.

    Commenting on joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content – spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.”

    “The creation of Sniper a couple of years ago, from its antecedent Bang Bang Films, was a prescient move in line with where the industry has now moved to. Anita joins us at the perfect time to capitalize on the seriousness with which brands are viewing content and allocating investments towards video. Her multi-format, multi-platform content experience is bound to prove invaluable while leading Sniper towards market leadership in a fast-evolving space,” added Saluja.

  • Anita Karnik is new SVP at Sniper

    Anita Karnik is new SVP at Sniper

    MUMBAi: In line with its recent senior management restructuring, The 120 Media Collective has brought in former Mindshare principal partner, Anita Karnik, as the senior vice-president and business head for Sniper, the commercials & content production arm of the company.

    She takes over from Chahna Rupani, and will report to the founder and CEO Roopak Saluja.

    The announcement comes shortly after the appointments of Kaizad Pardiwalla as president, and Abinandan Bose as creative director respectively, for Jack in the Box Worldwide, the company’s integrated communications agency.

    Commenting on joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content – spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.”

    “The creation of Sniper a couple of years ago, from its antecedent Bang Bang Films, was a prescient move in line with where the industry has now moved to. Anita joins us at the perfect time to capitalize on the seriousness with which brands are viewing content and allocating investments towards video. Her multi-format, multi-platform content experience is bound to prove invaluable while leading Sniper towards market leadership in a fast-evolving space,” added Saluja.

  • Jack in the Box Worldwide appoints Kaizad Pardiwalla as president

    Jack in the Box Worldwide appoints Kaizad Pardiwalla as president

    MUMBAI: Integrated communications agency, Jack in the Box Worldwide, a part of The 120 Media Collective, has appointed Kaizad Pardiwalla as president, with the aim to lead its ambitious growth strategy. Kaizad, who joins from Orchard Advertising, where he was Chief Operating Officer. He will report to The 120 Media Collective founder and CEO Roopak Saluja.

    An industry veteran, Kaizad started his career with Lowe Lintas and went on to hold leadership positions with Ogilvy & Mather, where he was National Head of OgilvyOne India, before joining Grey as Branch Head – Mumbai and subsequently moving to Orchard. In his career spanning over two decades, Kaizad has worked with brands such as Amazon, Wipro, Viacom 18, American Express, Cadbury, CISCO, Unilever, The Economist, Fiat, Ferrero and Vodafone, amongst others.

    Saluja commented on Kaizad’s appointment saying, “As Jack in the Box enters its next phase of growth as an integrated communications agency for the digital era, there’s a vital need for leadership with experience and stature; someone who can marshal all that we have at our disposal and beyond in terms of talent and technology to provide real business impact for our clients. Kaizad belongs to a rare breed of professionals, who couple a proven track record with the agility that’s integral to success in our business today and tomorrow. And I’m super excited to have him as a key partner in The 120 Media Collective’s quest for impact across the South/South-East Asia region.”

    On his new appointment, Kaizad said, “Today digital has become crucial for every brand to stay relevant. Jack in the Box Worldwide, with its digital first approach is a leader when it comes to assisting brands strike a chord with their target audience. I’m really excited to lead this extremely creative and talented team at Jack in the Box. We are here to provide business solutions for brands backed by strong ideas and insights into consumer behaviour. The vision is to create path breaking ideas that are media agnostic and which deliver results for our clients in the marketplace. With content and platforms coming into their own, these are very exciting times for us at JITB and there will be a lot to watch out for!”

  • Jack in the Box Worldwide appoints Kaizad Pardiwalla as president

    Jack in the Box Worldwide appoints Kaizad Pardiwalla as president

    MUMBAI: Integrated communications agency, Jack in the Box Worldwide, a part of The 120 Media Collective, has appointed Kaizad Pardiwalla as president, with the aim to lead its ambitious growth strategy. Kaizad, who joins from Orchard Advertising, where he was Chief Operating Officer. He will report to The 120 Media Collective founder and CEO Roopak Saluja.

    An industry veteran, Kaizad started his career with Lowe Lintas and went on to hold leadership positions with Ogilvy & Mather, where he was National Head of OgilvyOne India, before joining Grey as Branch Head – Mumbai and subsequently moving to Orchard. In his career spanning over two decades, Kaizad has worked with brands such as Amazon, Wipro, Viacom 18, American Express, Cadbury, CISCO, Unilever, The Economist, Fiat, Ferrero and Vodafone, amongst others.

    Saluja commented on Kaizad’s appointment saying, “As Jack in the Box enters its next phase of growth as an integrated communications agency for the digital era, there’s a vital need for leadership with experience and stature; someone who can marshal all that we have at our disposal and beyond in terms of talent and technology to provide real business impact for our clients. Kaizad belongs to a rare breed of professionals, who couple a proven track record with the agility that’s integral to success in our business today and tomorrow. And I’m super excited to have him as a key partner in The 120 Media Collective’s quest for impact across the South/South-East Asia region.”

    On his new appointment, Kaizad said, “Today digital has become crucial for every brand to stay relevant. Jack in the Box Worldwide, with its digital first approach is a leader when it comes to assisting brands strike a chord with their target audience. I’m really excited to lead this extremely creative and talented team at Jack in the Box. We are here to provide business solutions for brands backed by strong ideas and insights into consumer behaviour. The vision is to create path breaking ideas that are media agnostic and which deliver results for our clients in the marketplace. With content and platforms coming into their own, these are very exciting times for us at JITB and there will be a lot to watch out for!”