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Tag: Kaivalya Vohra

  • Palicha-Vohra’s Zepto elevates Shashank Shekhar Sharma as CXO of Zepto Café

    Palicha-Vohra’s Zepto elevates Shashank Shekhar Sharma as CXO of Zepto Café

    MUMBAI: At just 22, Aadit Palicha and Kaivalya Vohra are racing past food-tech giants Swiggy and Zomato, proving that speed isn’t just a metric-it’s a revolution. Their Zepto, the lightning-fast disruptor of India’s consumer internet space, where quick bites meet quicker delivery.

    In a bold move to elevate its café division, Zepto has elevated Shashank Shekhar Sharma as its new chief experience Officer (CXO). With a mandate as sharp as its delivery timelines, Shashank steps into the driver’s seat to steer Zepto Café toward dominating the hyper-competitive food-tech arena.

    Zepto’s co-founder & CEO, Palicha commended Shashank’s exceptional contributions, “Shashank is a top-tier operator. I have had the personal privilege of learning from his combination of detail-oriented execution, strategic clarity, and most importantly, unrelenting obsession with the customer. Zepto Café has been built ground up by him, and I believe he has it in him to build one of the largest food QSR businesses in India.”

    Since Zepto Café’s inception, Shashank has been instrumental in shaping its journey. Reflecting on his promotion, he stated, “I am thrilled to take on this responsibility at such a pivotal time for Zepto Café. The online café model represents a paradigm shift in how urban India enjoys food and beverages, combining convenience, speed, and quality. As we introduce new menu items to the selection, we will remain meticulous in curating assortments that meet our high standards of quality consistency and taste. I look forward to working with our talented teams, sellers, and partners to build on this success and continue delighting users with exceptional experiences.”

    Shashank’s rich background in food tech, retail, and QSR spans nearly two decades. His proven track record in driving business transformation and scaling operations perfectly aligns with Zepto Café’s ambitious growth trajectory.

    Under his leadership, Zepto Café is set to strengthen its footprint and redefine urban India’s food and beverage experiences.

  • Zepto champions inclusivity in its new campaign

    Zepto champions inclusivity in its new campaign

    Mumbai: Zepto recently celebrated its third anniversary. As the company continues to grow and scale, it remains committed to building a diverse and inclusive community. Zepto has launched a new campaign showcasing the stories of women and differently-abled employees who have overcome challenges and achieved success with the company’s support. Zepto’s latest campaign features two digital films showcasing inspiring stories of inclusivity.

    The first film highlights the journey of Vishwanath, a differently abled delivery partner turned team leader, exemplifying the company’s commitment to equal opportunities and empowerment. Vishwanath, a differently abled employee at Zepto Cafe in Bellandur, Bangalore, is one of over 100 differently-abled staff members who embody the company’s commitment to equal opportunities and empowerment, and his story is a testament to the impact of this inclusive approach.

    “Vishwanath’s story is one of grit and opportunity. He exemplifies strength in silence and is a joy to work with,” said Zepto co-founder Kaivalya Vohra.

    Vishwanath’s story is one of grit and opportunity

    The second film celebrates the success of Zepto’s women employees, featuring stories of those who have overcome challenges and achieved leadership roles, including store leaders and women pickers. Zepto has already achieved a milestone of having more than 50 per cent women in its day shift personnel and is committed to maintaining these numbers as they continue to scale and grow.

    Additionally, 10 per cent of its stores are led by women pickers, and over 10 per cent of its day employees in Zepto cafes are differently abled. These numbers mark the beginning of Zepto’s journey towards a more diverse and inclusive workforce.

    “1200 women are just the beginning. Since shooting this video, we have welcomed 200 more women to Zepto, bringing the total to 1400+ women in our warehouse teams. To serve our diverse world, we need all voices represented. Every voice matters, and we are committed to increasing this number to match, if not exceed their counterparts!” Zepto co-founder Kaivalya Vohra.

    1200 women are just the beginning

    As Zepto scales 10X in the coming months, its commitment to inclusivity will remain a cornerstone of its growth strategy, driving innovation and success.

  • Zepto celebrates its third anniversary with customer giveaways

    Zepto celebrates its third anniversary with customer giveaways

    Mumbai: Zepto recently celebrated its third anniversary with a series of exciting and heartfelt celebrations, reflecting the company’s commitment to its customers, partners, and employees.

    Launch of brand film: ‘Mujhe Kya Milega’

    Zepto kicked off the celebrations last Monday with the launch of its brand film titled ‘Mujhe Kya Milega’ (What’s in it for me), a phrase often asked by Indians. The film, a fun and relatable concept, revolves around a man who repeatedly asks this question in various situations. The twist comes when he asks a Zepto delivery partner the same question and is delighted to discover that Zepto is offering a free return gift to its customers on its birthday. Conceptualised in-house, the campaign captures Zepto’s spirit of giving back to its customers.

    Celebrating with first customers and longest serving delivery partners

    On Friday, Zepto co-founders Aadit Palicha (CEO) and Kaivalya Vohra hosted a birthday celebration at the company’s Mumbai and Bangalore offices. They invited the first customers and longest-serving delivery partners for a special meet and greet, recognising the relationships that have grown with Zepto over the past three years. This event underscored the significance of these enduring relationships and the contributions of these early supporters and dedicated partners in Zepto’s journey.

    Customer giveaways and social media buzz

    As part of the ‘Mujhe Kya Milega’ celebration, Zepto delivered over eight lakh return gifts to customers who placed orders on 13-14 July. This gesture was met with enthusiasm and joy from customers. To add to the festivities, Third Wave Coffee joined the celebration by offering a special Zepto birthday deal for patrons, perfectly aligning with our third anniversary. Additionally, over 100 plus brands, including Coca-Cola India, Kit Kat India, Nivea India, amongst many others joined in the celebration by taking to their social media platforms to wish Zepto a happy birthday, creating a buzz and showcasing their support.

    Engaging customers with music and contests

    Zepto also created a special ‘party playlist’ on Spotify, which garnered over 2,500 saves on the music app and Zepto’s in-app story asking patrons to guess ‘what’s in the box?’ received over 40,000 responses. To further engage customers, Ariel launched a contest on the Zepto app offering a chance to win an iPhone 15. The lucky winners of the contest were Akash Sethiya, Mumbai; Jisha Pradeesh Nair, Mumbai and Rohit Kumar, Bangalore.

    Leadership and employee participation

    In a heartfelt gesture, over 200 Zepto employees, including the leadership team, hit the roads to deliver orders themselves on the company’s birthday. This initiative was a unique way for the Zepto team to connect with customers directly and thank them for their continued support.

    Zepto’s third birthday celebrations were not just about marking a milestone but about expressing gratitude to everyone who has been part of its journey. From innovative giveaways to personal interactions, Zepto continues to redefine customer experience and strengthen its community.