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Tag: Kailash Kher

  • JioHotstar and Amitabh Bachchan bring Ram Navami celebrations to millions

    JioHotstar and Amitabh Bachchan bring Ram Navami celebrations to millions

    MUMBAI: JioHotstar is set to bring the sacred grandeur of Ram Navami to millions with a special live stream from Ayodhya on 6 April, from 8 am to 1 pm. Featuring Padma Vibhushan Amitabh Bachchan as the narrator of the Ram Katha, the event will combine spiritual rituals, musical tributes, and cultural performances, making it an unmissable experience for devotees.

    Following the massive success of Coldplay’s Music of the spheres and the Mahashivratri: The Divine Night live streams, JioHotstar continues to revolutionise digital devotion, bridging the gap between audiences and India’s most cherished cultural celebrations.

    At the heart of this extraordinary event, Bachchan will narrate evocative stories from the Ramayana, offering reflections on Lord Ram’s virtues and timeless wisdom. The celebration will also include,

    Live aartis from sacred sites including Bhadrachalam, Panchvati, Chitrakoot, and Ayodhya , A special pooja from Ayodhya’s Ram Janmabhoomi, Interactive storytelling sessions for children, making the Ramayana engaging and relatable, Soul-stirring bhajans and musical performances by Kailash Kher, Malini Awasthi, and other revered artists. 

    A JioHotstar spokesperson stated, “Our live streaming capabilities have allowed us to bring culturally significant experiences to audiences across India. With the legend himself, Bachchan narrating Lord Ram’s journey, this event promises to be deeply moving and spiritually enriching.”

    Bachchan said, “Ram Navami is more than a festival it is a moment of deep reflection, a time to embrace the ideals of dharma, devotion, and righteousness that Lord Ram personified. Through JioHotstar, we are blessed with the power of technology to transcend distances, uniting hearts across the nation in an unprecedented celebration of faith, culture, and spirituality.” 

  • “Rajadhiraaj: Love. Life. Leela” music album by Sachin-Jigar now streaming on all music platforms

    “Rajadhiraaj: Love. Life. Leela” music album by Sachin-Jigar now streaming on all music platforms

    MUMBAI: The enchanting songs of ‘Rajadhiraaj: Love. Life. Leela.’, which gracefully brought Shri Krishna’s timeless leelas to life in the mega-musical, is now available on all music streaming platforms worldwide. Conceptualised by visionary Dhanraj Nathwani, the soundtracks of the theatrical have been composed by renowned composer duo Sachin-Jigar, and the lyrics have been penned by celebrated lyricist Padma Shri Awardee Prasoon Joshi.

    20 original melodic tracks, which illuminated the auditorium with their captivating lyrics and lively scores, are now available for streaming, allowing audiences to immerse themselves in the magic of the grand musical. The songs elegantly capture the unconditional love between a mother and son, the enchanting love story of Radha and Krishna, and the mischievousness of Balgopal, evoking a wide range of emotions.

    Dhanraj Nathwani said, “Music stirs a rich blend of emotions and leaves a lasting impact on individuals. And Rajadhiraaj’s songs have resonated deeply with the audience across generations, Shri Krishna’s leelas have reached them through music. The enthusiasm we witnessed among the spectators here in Delhi and Mumbai led us to release these soul-stirring songs on the streaming platforms, ensuring they reach a wider audience. Of the 20 tracks, we are releasing 11 right now. We are hopeful that everyone will love them as much as we loved creating them.”

    The composition is a blend of Western symphonic elements from Budapest and Indian classical music, highlighting multiple musical genres such as haveli sangeet, Rajasthani and Gujarati folk, Sapakra, Raas Garba, and Hindustani semi-classical music. To capture the flavours of various regions of India, the musical duo also incorporated local instrumentalists, including tabla, dholak, shehnai, and others. The songs have been sung by renowned singers like Shankar Mahadevan, Shreya Ghoshal, Kailash Kher, Sachin Sanghvi, Parthiv Gohil, Keerthi Sagathia and Jonita Gandhi.

    Revealing the idea behind the creation of the lively composition, music composer Sachin-Jigar said, “It was an interesting as well as quite challenging project for us and we thrive on such experiences. We have grown up hearing the songs and stories of Shri Krishna from our grandparents and this musical was an opportunity to bring the Krishna we know to the audience. To add depth, we blended Western and Indian classical music, while also experimenting with different local instruments to create unique and dynamic melodies. Each song is different from the other, and each one is close to our hearts.”

    After a stellar run at Mumbai’s Nita Mukesh Ambani Cultural Centre (NMACC), ‘Rajadhiraaj: Love. Life. Leela.’ — the world’s first mega-musical on Shri Krishna’s life graced Delhi’s Jawaharlal Nehru Indoor Auditorium in the last week of November. Executive Producer Bhoomi Nathwani presents the musical masterpiece, which seamlessly blends rich storytelling, stunning visuals, and soul-stirring live music. The show received an enthralling response from the audience in both cities, uniting generations under one roof to celebrate the rich tapestry of art, culture, and tradition. The musical is set to premiere in Dubai in 2025.

    To tune into the songs, click on the below-mentioned links:

    JioSaavn: https://www.jiosaavn.com/album/rajadhiraaj-love.life.leela/995QMoAPKDA_

    Spotify: https://open.spotify.com/album/4L9N1MAhACgO6WdAl2stxM?si=whHtEZiGTzOIeH1zOrVQZw&nd=1&dlsi=89628b3ce0684067

    Apple Music: https://music.apple.com/us/album/rajadhiraaj-love-life-leela/1783979815

    YouTube Music: https://music.youtube.com/playlist?list=OLAK5uy_ngd7O4bJYbdp47QOeaahe4QrvcoMOyVIk&si=J50UDp2UEFQilnP1

  • Signature Packaged Drinking Water presents Ziro Festival 2024

    Signature Packaged Drinking Water presents Ziro Festival 2024

    Mumbai: “The earth has music for those who listen.”-William Shakespeare.

    A life connected to nature can be deeply rewarding. Signature Packaged Drinking Water encourages natural living and has partnered with the Ziro Festival, a major festival in India set in Ziro Valley, Arunachal Pradesh. The festival, running from 26 to 29 September 2024, offers a range of experiences for nature and music lovers.

    The Ziro Festival promotes eco-friendly practices with activities like masterclasses, farm-to-table cuisine, and plogging. It features bamboo and Apatani craftsmanship, biodegradable Tamul plates, and reclaimed wood signages. Free water is provided to encourage the use of reusable bottles.

    This year’s festival includes a diverse lineup of musicians: Tamikrest with their Tuareg beats, Kailash Kher’s soulful performance, genre-blending Hanumankind, Kerala’s hip hop star Dabzee, Singapore’s post-rock band Amateur, Arunachal’s Dobom Doji Carolina Norbu, Nepali chart-topper Sushant KC, Swedish psych-rock group Hollow Ship, and Veena maestro Dr. Jayanti Ramesh.

    Diageo India VP and portfolio head, marketing, Varun Koorichh said, “As we continue our relationship with Ziro Music Festival as the presenting partner, we recognize that new age consumers are proactive, informed, and intentional in their choices, seeking meaningful experiences. There is a clear shift towards mindful living among today’s diverse audiences. Last year’s success reinforced the synergy between Signature Packaged Drinking Water’s ‘Live Good, Do Good’ philosophy and the Ziro Music Festival’s reputation as one of the most eco-friendly music festivals in India. This year, our focus is to build on that success and take it to newer heights. Set in stunning Arunachal Pradesh, the festival offers a stellar lineup, immersive experiences, farm-to-table cuisine, and eco-conscious initiatives. Our partnership aims to bring together nature enthusiasts, positioning Signature Packaged Drinking Water at the forefront of a space where music and eco-conscious living blend to create an immersive and impactful experience to enable meaningful connections with nature.”

    Ziro Festival co-founder and creative producer Anup Kutty said, “Ziro Festival has always been about discovering new sounds and creating a space where artists can connect with a diverse, global audience against the backdrop of the spectacular Ziro valley. Each year, we’re amazed at how music from all parts of the world resonates with our attendees. This is what makes Ziro Festival so special, and we’re thrilled to have partners like Signature supporting this mission of discovery.”

    Ziro Festival co-founder and festival director Bobby Hano said, “Sustainability has been at the heart of Ziro Festival since its inception. Our partnership with Signature Packaged Drinking Water is an important step in continuing our commitment to preserving the environment while celebrating music and culture. Together, we aim to showcase how events like ours can balance eco-conscious practices with impactful, memorable experiences.”

    Signature Packaged Drinking Water invites green seekers to reconnect and revel in nature’s authentic experiences at Ziro whilst embracing the art of mindful living for a more vibrant and harmonious future.

  • IPL campaign was a critical milestone towards becoming synonymous with quick-commerce: Zepto CMO

    IPL campaign was a critical milestone towards becoming synonymous with quick-commerce: Zepto CMO

    MUMBAI: Ten-minute grocery delivery app and the youngest entrant on the quick commerce scene, Zepto launched its latest IPL campaign last week. Crafted by L&K Saatchi and Saatchi, the third film in what has been a high decibel campaign in more ways than one considering it features powerhouse singers has veteran versatile vocalist Usha Uthup displaying her vocal prowess this time, after Kailash Kher and Shankar Mahadevan.

    Aiming to emphasise the time-stretching habits prevalent in our society, the brand films showcase each of the three artists in never-before-seen avatars, stretching their vocal chords in uncharacteristic settings: Kailash Kher as a cocky waiter in a crowded eatery, Shankar Mahadevan as a cool-as-cucumber airline staff at an airport and now Usha Uthup as a matronly nurse in a clinic’s waiting room.

    Speaking to IndianTelevision.com, Zepto chief marketing officer Amritansu Nanda reveals the brief given by the brand to the agency for the campaign. “Our consumers lead busy, fast-paced lives, and most of them are not used to having their time valued. The concept of our campaign roots from this very human insight that time is seen as an expendable commodity in India (hence the caption ‘Time kheechne ki aadat se pareshaan’)”.

    Whether you are waiting for your food at a restaurant or to board a flight, the infamous ‘Indian Stretchable Time’ is something we’ve all experienced, he continues. “Through our communication, we wanted to bring in a shift and a surprise- Assure our consumers that we value their time and surprise them with how Zepto delivers on time.”

    The objective of the campaign, says Nanda, was to move beyond functional communication that only highlights instant gratification, to “a more meaningful, relatable story that aligns with the concept of time”. “We wanted to build stronger resonance amongst the existing TG while acquiring new digitally-savvy consumers.” Beyond it all, the idea was to build a campaign that cultivates competitive mindshare for Zepto; one with high repeat viewability, stickiness, and consumer love for the brand, he adds.

    On enlisting the three celebrity singers Shankar Mahadevan, Kailash Kher and Usha Uthup for the ad films, Nanda says, “We wanted to bring in faces that share a deeper connect with our core TG- millennials & Gen Z’s, and also lend credibility to the brand and its concept.”

    Stating that the campaign was a critical milestone in Zepto’s journey towards becoming synonymous with quick-commerce, he asserts, “Kailash Kher, Shankar Mahadevan, and Usha Uthup in their unusual roles didn’t just bring alive the concept of ‘Indian Stretchable Time’ in their inimitable style, but also made the case for Zepto and its on-time delivery promise with relatability at its core.” The campaign delivered the perfect blend of entertainment and salience, cutting through the clutter during IPL, he adds.

    Being a digitally native brand, Zepto chose to run its IPL campaign on the OTT platform Disney+Hotstar instead of opting for television or on-ground sponsorship, as it speaks to the ‘digitally-savvy’ audience. The brand is stoked with the response that all three of the brand films have been receiving across digital platforms. Says Nanda, “With Hotstar as our central platform, we were able to target the perfect set of audiences across our ten core markets.” The campaign has certainly helped us drive awareness, engagement & trials, he says signing off.

    Watch the three brand films here:

  • Zepto hits a six at IPL with its new campaign

    Zepto hits a six at IPL with its new campaign

    Mumbai: The grocery delivery app Zepto has launched its latest brand campaign at the IPL which made it the most talked about brands. Created by L&K Saatchi and Saatchi, the campaign is rooted in the fact that time is seen as an expandable commodity in India.

    Whether it’s waiting for your food at a restaurant or to board a flight, Indian Stretchable Time is something we’ve all experienced. Zepto stands apart with its proven track record of always delivering within the time committed.

    It brings alive this idea in a surprising way using three famous singers – Kailash Kher, Shankar Mahadevan and Usha Uthup to drive home the point. The campaign features them in unusual roles where they literally stretch time in their own inimitable style. And hence make the point for Zepto, and its on-time delivery promise.

    “Our consumers lead busy, fast-paced lives. At Zepto, through our on-time delivery promise and at the back of our exceptional tech, we constantly strive to let them know and reassure them that we value their time,” said Zepto chief marketing officer Amritansu Nanda. “This campaign, featuring some of the most iconic pop-culture voices of the country, brings alive our proposition of quick delivery and strikes the right chord with our core TG through relatable entertainment. It is also a critical milestone in our journey towards becoming synonymous with quick-commerce in India.”

    L&K Saatchi and Saatchi Jt NCD Kartik Smetacek commented, “It’s often said clients get the work they deserve. Zepto is case in point. From scripting these, to presenting them, to producing them, working on the campaign was an absolute pleasure, with the agency and client working as one team completely committed to the end product. I think the results speak for themselves.”

    Zepto is now available beyond Mumbai, Bengaluru, Delhi and includes Gurgaon, Chennai, Hyderabad, Pune and Kolkata, according to the statement.

  • Zee TV’s ‘Swarna Swar Bharat’ premieres on 22 January

    Zee TV’s ‘Swarna Swar Bharat’ premieres on 22 January

    Mumbai: Zee TV is all set for the launch of its new devotional singing reality show “Swarna Swar Bharat” on 22 January. Hosted by actor Ravi Kishan, the show will be aired every Saturday and Sunday at 8 p.m.

    “Conceptualised with the aim of celebrating Indian values and connecting the audiences to their roots, the show will bring alive stories of Vedic Gods and Goddesses through soulful devotional music,” said the channel in a statement.

    “Music is the most organic and powerful medium for man to communicate with the powers above, irrespective of faith. It is through devotional music; be it in the form of the flute, the shankh naad or chanting that most of us feel connected with divinity,” said Zee TV business head Aparna Bhosle. “Offering our audiences a few moments of solace while reconnecting them to their roots through devotional music and stories of Indian culture narrated in verse, we are happy to present ‘Swarna Swar Bharat’. This first-of-its-kind devotional singing reality show is a grand celebration of Indian culture.”

    Veteran singers and Padmashree recipients Kailash Kher and Suresh Wadkar will be seen on the judge’s panel along with poet Kumar Vishwas. The show is produced by Fathom Pictures and Kailasa Entertainment.

    “I have been a part of several TV shows, but it is the first time I have got such a unique opportunity to host a singing reality show that centres on the devotional genre and attempts to take viewers back to their cultural roots,” shared Ravi Kishan. “I am also making a return to hosting after a long time, which makes the opportunity even more exciting. I have the responsibility of not only holding the show together as a sutradhar, but also motivating the talent on it.”

  • Zee TV to launch singing reality show ‘Swarn Swar Bharat’ in Jan

    Zee TV to launch singing reality show ‘Swarn Swar Bharat’ in Jan

    Mumbai: In keeping with the prime minister’s ‘Azadi ka Amrit Mahotsav’ – the 75th anniversary of Indian Independence’ initiative, Zee TV will be premiering a new devotional singing reality show “Swarn Swar Bharat” in January. The show will be hosted by popular actor Ravi Kishan.

    “Swarn Swar Bharat” will celebrate Indian values and take the audience back to the roots through relatable stories narrated in verse and soulful devotional music, said the statement.

    Veteran singers and Padmashree recipients Kailash Kher and Suresh Wadkar will be seen as judges on the show along with poet Kumar Vishwas. 

  • ZEE Media to launch Season 2 of Real Heroes with Sonu Sood & Kailash Kher

    New Delhi : ZEE Media has announced Season two of its successful IP – Real Heroes. The first season was launched last year by ZEE Media where it brought actor Sonu Sood at the forefront along with other real heroes from across the nation who were inspired by his work and were going out of their way to help the society to get through the challenges of this pandemic.

    This 26 and 27 June, major channels of ZEE Media that includes ZEE Hindustan, ZEE 24 Ghanta, ZEE Rajasthan, ZEE Bihar Jharkhand, and ZEE Odisha will launch Season two of Real Heroes with a panel of actor Sonu Sood, Singer Kailash Kher, local celebrities and the corona warriors from across states to discuss their drive and inspiration to help people in need and to recognize their selfless efforts towards the society.

    ZEE Media, CEO, Purushottam Vaishnava said, “Real Heroes is a very special initiative by ZEE Media and is very close to the values of the organization. We believe that media being the fourth pillar of democracy has an important role in the betterment of society and hence the Real Heroes Season 2 will be way beyond the daily news bulletin as it will educate, inspire and motivate the viewers to deal with the pandemic with a positive attitude and empathy which are much needed in the current situation of uncertainty and chaos.”

    ZEE Media, CRO, Manoj Jagyasi said, “We started Real Heroes last year with a simple thought of bringing light to the great work by the heroes of society during pandemic. But due to such great response from viewers we had to bring Season 2. Along with an engaging content we also had multiple ways to integrate our clients and we are extremely thankful to all our clients for believing in this initiative.”

  • Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

    Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

    In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm.

    Speaking on this occasion, Mr Mahendra Singhi, MD and CEO, Dalmia Cement (Bharat) Ltd. said, “We are honoured to have Padma Shri Kailash Kher and Grammy Award winner Ricky Kej at Jazbaa – e – Bharat, a musical concert aimed at honouring our nation’s resilience in the fight against this pandemic. 

    Words fall short in describing the unwavering dedication of our COVID warriors. Their commitment is inspiring and we salute their tireless efforts and undying spirit. We also take this opportunity to celebrate our global commitment towards sustainability and our operational performance.”

    Padma Shri, Kailash Kher said “In the last few months, the world has adopted new ways of living and thinking. There has been a significant change in our priorities which we now call the ‘New Normal’. Individuals and corporates have come together to shoulder responsibility and help each other during these testing times. One such organisation is Dalmia Bharat Group that has worked continuously during this pandemic to support the citizens of our country. Through this musical salutation named after our frontline warriors called Jazbaa- e -Bharat, we aim to give a tribute to those unsung heroes who are fighting the pandemic across the country.”

    Commenting on Jazbaa – e – Bharat, Grammy Award winner Ricky Kej said, “It gives me immense pleasure to be a part of this virtual musical concert organized by Dalmia Bharat Group. Their vision for a sustainable future is in sync with my beliefs about the environment. Together, we believe that we owe it to our children to leave behind a better planet than what we inherited. I have always believed in the healing power of rhythms to bring solace, motivation and guidance for people towards a greater good. Music has the power to inspire us to be sustainably conscious and live in harmony with nature.“

    Jazbaa-e -Bharat will be a musical extravaganza in its truest sense as it will also host the evergreen Shri. Udit Narayan whose soulful voice rings of nostalgia. He will be joined by his son Aditya Narayan who started his musical career at a very young age and managed to win the hearts of everyone. They will be accompanied by the prominent multi-lingual singer, Benny Dayal who has always managed to make the audience groove to his lively tunes and the ever melodious Jonita Gandhi who has become an instant favorite of her audience in a short span of time.

    The link to this musical salutation of our Covid warriors will be available on all social media platforms. Click on the link: https://www.dblconcert.com/ to join the event. 

  • Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

    Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

    NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces the vast spectrum of nation-building and instills a feeling of patriotism.

    The anthem underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defense etc. The country is facing a major challenge with Covid2019 pandemic and security issues at the border. This anthem will unite us together to promote home grown companies in order to fulfill the dream of making India ‘Atmanirbhar’. The anthem sung by   Kailash Kher and Shankar Mahadevan resonate with Mankind’s brand philosophy. 

    Mankind Pharma CEO  Rajeev Juneja said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country has given to the world since ages. As a home-grown company, we stand strong for 'Make in India'. The newly launched anthem 'Atmanirbhar Bharat' is the vision of our Prime Minister and we completely support it. We would like to urge the people to stay united in this hardship and work towards putting Indian economy on the world map and make our nation 'Atmanirbhar' by being vocal for local.”

    Anthem singer & composer Kailash Kher, said, “I am honored to be a part of this initiative by Mankind. The anthem uplifts the mood of the nation and brings a sense of positivity in each one of us. It re-instates the pride of being an Indian.”

    Mahadevan, who has sung the anthem in South Indian languages, said, “The ‘Atmanirbhar’ anthem is an ode to our glorious contribution to the world and a reminder that we have the potential to be self-reliant. It has just the right energy and push India needs right now.”

    Being a leading pharma company, Mankind Pharma has always aspired to be recognized as a top brand both in revenue and serving mankind/ people through its CSR activities. During the initial stage of the pandemic in the country, the company donated INR 51 crore to the PM & CM Care Fund. The employees too joined the effort by contributing one day’s salary to the relief fund. Mankind has also donated ventilators, Personal protective equipment (PPE) and Medicines to the states reporting maximum number of positive cases.

    Very recently, Mankind Pharma stood alongside the families of Police officers who were martyred during their fight against Covid. Mankind donated Rs 5 crore to support them. The company gave away Rs 3 lakh to each family of such warriors.