MUMBAI: It’s not Diwali until the first bite of mithai melts on your tongue and Haldiram’s is making sure of that. The Indian snack and confectionery giant has unwrapped its new festive campaign, “Aap Diwali manate hai, Hum Diwali banate hain!”, a joyful ode to the nation’s sweetest season. With an array of traditional sweets, gourmet assortments, and gifting delights, the brand invites patrons to taste the many flavours of togetherness.
True to its legacy, Haldiram’s has found the perfect recipe to blend nostalgia with novelty. Its new festive range features indulgent Stuffed Dates, Exotic Baklava, and Khajoor Anjeer Bites under the “Festive Marvels” collection; Premium Sweets under “Sweet Symphony”; and curated hampers such as Dry Fruit Delights, Majestic Gourmet Collection, and HR Finest Nut Extravaganza. Each box is a celebration in itself, a marriage of heritage recipes with modern indulgence.
Across the country, Haldiram’s outlets have been decked up in festive finery, a visual treat of golden lights, fragrant sweets, and shimmering hampers. The ambience invites customers to not just buy sweets, but to feel Diwali to pause, pick, and pack joy for loved ones. Whether it’s a corporate gift box or a tray of laddoos for the family, Haldiram’s is positioning itself as both the maker and messenger of festive warmth.
Haldiram president of retail QSR Kailash Agrawal said, “With Diwali 2025 just around the corner, it’s time to celebrate the joy of togetherness, sharing sweets, and creating cherished memories. At Haldiram’s, we’re proud to have been part of countless Diwali celebrations over the years whether through our traditional mithai or our modern festive collections. This year, we’ve introduced an exclusive range that blends heritage with indulgence.”
He added, with a wink to the campaign line, “Iss Diwali, aap Diwali manayenge… hum aapki Diwali banayenge. Toh ho jaaye Haldiram’s!”
What began nearly a century ago as a humble mithai shop has now become synonymous with India’s festive palate. With each new season, Haldiram’s doesn’t just sell sweets, it delivers memories, aromas, and stories of celebration. This year’s campaign reinforces that Diwali isn’t just about lights and firecrackers, it’s about the shared sweetness that binds people together, one bite at a time.