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Tag: Kailash Agarwal

  • Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’

    Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’

    Mumbai: As the festive season is right around the corner, Haldiram’s, India’s leading traditional namkeen and sweets brand, has just launched its new festive gifting campaign, Haldiram’s Diwali ki Dhadkan. With the campaign, Haldiram’s aims to induce love, light, and delicious delights among Indian households by presenting its wide range of Diwali gifting options.

    With their new campaign, Haldiram’s aims to make this Diwali truly memorable by offering a mindful selection of festive delights in special ranges like Sweet Symphony, Dry Fruit Delights, and much more, that feature a wonderful mix of flavours and textures through an exquisite range of sumptuous sweets, quality dry fruits, and specially curated festive gift hampers, to suit diverse taste and preference.

    Haldiram’s president – retail Kailash Agarwal said, “Diwali is a time for celebration, togetherness, and sharing sweet memories. We at Haldiram’s believe our products can help elevate the sweetness and warmth during festive celebrations. With our new festive gifting campaign, we aim to offer our customers a delightful range of options to express their love.”

    Highlights of Haldiram’s Diwali gifting range include Sweet Symphony: Kaju Roll, Badam Burfi, Pista Launj, Kaju Anjeer Cake, Kaju Ladoo, etc.; Dry Fruit Delights: Premium dry fruits and dry fruit-based sweets and Nut Extravaganza: Smokey Barbeque Cashew, Deluxe Salted Nut Mix, Mewa Bite, Rose Bite, Chocolate Bite, Mango Bite, Khajoor varieties, Chocolate Finger Baklava, Almonds, Cashews, and more.

    One can visit their nearest Haldiram’s outlets to avail of special festive offers and explore the gifting range. The range will be available on online food service marketplaces like Zomato.

  • Haldiram unveils Raksha Bandhan campaign

    Haldiram unveils Raksha Bandhan campaign

    Mumbai: Ahead of celebrating the eternal bond shared between brothers and sisters on Raksha Bandhan, Haldiram’s, revered sweets and snacks major, has launched the illustrious Raksha Bandhan campaign. The campaign highlighted beautifully in the TVC titled “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” represents the timeless promise of love, care, and protection that Rakhi signifies.

    The TVC captures the core of Raksha Bandhan, showcasing the thread of Rakhi as more than a symbol but a deeper hearty commitment to cultivate the treasured togetherness of childhood. Through the adage “Samay Sambandhon ka Naam – Haldiram’s” which rekindles memories of mischievous antics and sweet quarrels, Haldiram’s reminds everyone that no matter how much time passes, the bond of love between siblings remains strong.

    To celebrate the cherished bond, Haldiram’s has unveiled six exclusive Rakhi gift hampers that are mindfully tailored to present love and warmth. These hampers include the Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper (Generic Box).

    Each hamper has a signature assortment of premium snacks, dry fruits, and sweets, that represent modern Indian flavours, making them an ideal gifting range to celebrate the special day. Some of the unique offerings are Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, Cherish Sundried Tomato Crackers, and much more.

    Speaking on the campaign, Haldiram president – retail Kailash Agarwal said, “Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign ‘Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,’ we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters.”

    The new TVC, coupled with these exclusive hampers, is set to make Raksha Bandhan 2024 a celebration filled with joy, nostalgia, and togetherness.

  • Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Mumbai: We are thrilled to announce the next chapter in our partnership between Haldiram and Times Prime. Following the remarkable ‘Azaadi ka Tyohaar’ celebration, where we joyfully distributed laddoos, we are joining forces once again to offer an exclusive benefit to our valued Times Prime members.

    Haldiram president of retail & QSR Kailash Agarwal, remarked on the partnership, “Building upon our successful collaboration with Times Prime, we are excited to elevate this relationship further. The laddoo distribution by Haldiram’s and Times Prime during ‘Azaadi ka Tyohar” on the occasion of 77 Independence Day, set a high standard. Now, we are pleased to offer Times Prime members a sweet offer of complimentary ‘sweet lassi’ with their orders, enhancing their Haldiram experience as a token of our appreciation.”

    Times Prime founder and business head Harshita Singh reflected on the partnership’s evolution, saying, “Transitioning from a one-off campaign to a year-long collaboration with Haldiram’s underscores our commitment to providing our members with unparalleled value and unique experiences. The positive response to our initial effort has not only motivated us to continue but also deepened our partnership, starting with this exclusive offer.”

    This new milestone in the collaboration between Haldiram and Times Prime celebrates the innovation and tradition embodied by both brands. It reflects a mutual dedication to delivering memorable and value-driven experiences to customers.

    Times Prime members are warmly invited to savour this special offer, symbolizing the enduring partnership and shared appreciation for their continued support. Both organizations eagerly anticipate bringing more value, joy, and innovative benefits to the Times Prime membership experience throughout the year.

  • Haldiram’s unveils festive delights in ‘Tyohar ke har tohfe me’ Diwali campaign

    Haldiram’s unveils festive delights in ‘Tyohar ke har tohfe me’ Diwali campaign

    Mumbai: Haldiram’s, a leading brand in India, has just unveiled its all-new Diwali campaign, ‘Tyohar ke har tohfe me, Haldiram’s’. The campaign highlights Haldiram’s extensive range of Diwali gifting options, including sweets, dry fruits, namkeen, chocolates, and assorted gift hampers. Targeting both offline and online audiences through featured print advertisements, in-store branding, and a comprehensive performance-based marketing strategy with influencer partnerships, The Gifting by Haldiram’s range is bound to reach a wide and diverse audience through the mindful festive campaign.

    As Diwali approaches, Haldiram’s understands the significance of gift-giving in this festive season. The ‘Tyohar ke har tohfe me, Haldiram’s’ campaign aims to communicate that Haldiram’s has something for everyone, making it the ultimate destination for thoughtful and flavour-filled gifts for family and friends.

    As part of the Diwali Campaign, Haldiram’s has also taken path-breaking initiatives such as a captivating visual story that highlights the essence of gifting during the festive season. The film features a fascinating arrangement where multiple choppers carrying big Gifting by Haldiram’s boxes, deliver them to strategic locations across Haldiram’s outlets. These boxes, filled with an assortment of sweets, dry fruits, namkeen, chocolates, and gift hampers, symbolize the heartwarming tradition of sharing joy and love during Diwali through the nation. The film concludes with the resonating tagline, “Tyohar ke har tohfe mein Haldiram’s,” signifying Haldiram’s commitment to making every Diwali celebration even more special with its diverse and thoughtful gifting options.

    Speaking about the launch of the Diwali campaign, Haldiram president – retail Kailash Agarwal said, “At Haldiram’s, we take pride in being a part of every Indian celebration. Diwali is a time when families come together to share love and happiness, and gifting plays a crucial role in expressing those sentiments. With our extensive range of Diwali gifts, we want to help people make their loved ones feel special. ‘Tyohar ke har tohfe me, Haldiram’s’ is our way of joining the festivities and offering a wide variety of options that cater to different tastes and preferences.”

    Adding about ‘Tyohar ke har tohfe me, Haldiram’s’ campaign, Haldiram head of marketing Divya Batra added, “Diwali is not only a festival but a tradition that brings people closer. Our campaign reflects the essence of Diwali by offering a diverse selection of gifting options that cater to the preferences of every individual. We have carefully crafted a mix of traditional and contemporary gifting ideas, allowing our customers to choose gifts that resound with their emotions. We are excited to have partnered with influencers like Komal Pandey and Kritika Khurana to connect with our audience, and we believe that ‘Tyohar ke har tohfe me, Haldiram’s’ will connect with everyone looking to make this Diwali memorable for their loved ones.”

    With the unveiling of ‘Tyohar ke har tohfe me, Haldiram’s’, the brand is set to make this Diwali even more special, offering a wide array of gifts that celebrate the spirit of the festival at every moment. With a focus on the joy of giving and celebrating together, Haldiram’s continues to be a cherished part of the festivities, making Diwali sweeter and more memorable for all.

  • Haldiram’s unveils ‘Navratri Special Feast’ menu for Navratra season

    Haldiram’s unveils ‘Navratri Special Feast’ menu for Navratra season

    Mumbai: This Navratri, Haldiram’s has introduced its Navratri special feast menu, satisfying all your fasting desires. The brand proudly presents the campaign, offering flavoursome recipes that are both delicious and true to the spirit of the festival. Haldiram’s stands out as a pioneer, ensuring the most hygienic preparation of Navratri meals.

    Dive into an array of delicious options at your nearest Haldiram’s restaurant or order online exclusively from Zomato.

    From timeless favorites like Kurkuri Sabudana Tikki to innovative creations such as Tandoori Platter, Sabudana Papdi Chaat and Purani Dilli Ki Tawa Aloo Chaat, the menu is designed for every palate. The tandoori specialties are a delightful blend of succulence on the inside and crispiness on the outside, a must-try for all.

    If you’re looking for a complete meal, you can’t afford to miss the Navratri special thali at Haldiram’s this festive season that gives you full variety and feasting experience.

    Introducing the campaign, Haldiram’s head of marketing Divya Batra remarked, “This Navratri, let your fast be a flavorful journey. We, at Haldiram’s, have carefully curated a Navratri menu that celebrates the essence of fasting while delivering a good culinary experience. From traditional fasting snacks to hearty, wholesome dishes, you can explore a world of flavors at your nearest Haldiram’s restaurant or conveniently order online via Zomato.”

    Haldiram’s president – retail Kailash Agarwal expressed, “Navratri is a time to seek blessings and savor flavorful meals after a day of fasting. At Haldiram’s, we understand the diverse taste preferences of our patrons and the significance of traditional recipes during the festival. Hence, we have meticulously crafted a special Navratri menu to tantalize the taste buds of our valued customers as they celebrate the much-awaited festival – Navratri.”

    Join us in the celebration! Experience the ‘Navratri Special Feast’ at your nearest Haldiram’s outlets. For added convenience, we also offer online ordering through Zomato, so you can relish these Navratra delights from the comfort of your home or at our restaurants. We invite you to savor the essence of Navratri with us.