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Tag: Kailash Adhikari

  • Haryana’s Biggest Web Series “MahaPunarjanma” By Sri Adhikari Brothers to Premiere on STAGE App This Diwali

    Haryana’s Biggest Web Series “MahaPunarjanma” By Sri Adhikari Brothers to Premiere on STAGE App This Diwali

    MUMBAI: Two new episodes will be released every Friday. The web series spans 26 episodes. For the first time, a major Mumbai production house (Sri Adhikari Brothers) is creating a web series for Haryana.

    The web series is being shot in Bhiwani, featuring prominent artists from not only Haryana but also Mumbai. Haryana has never seen a major 26-episode web series before. Viewers are eagerly awaiting the web series. 

    The web series will depict the secrets of past lives, unfulfilled love, and the story of reincarnation.

    Whenever reincarnation is discussed, it’s always said, “Every birth leaves a secret.” The release date of Haryana’s biggest web series, which explores similar secrets and stories behind past lives, has been announced. For quite some time, viewers have been waiting for the release date of this web series, based on the concept of reincarnation. Stage App has announced the release dates for this web series on the auspicious occasion of Diwali. 

    The 26-episode web series “Mahapunarjanma…Janamon Ki Mahagaatha” is releasing on October 31st. This is the first time in Haryana that a web series will be released in a weekly episodic format. The first two episodes of the web series will be released on October 31st, followed by two new episodes every Friday. This web series will keep viewers engaged for 13 weeks. The series has been produced for Stage App by the Sri Adhikari Brothers, and its creators are Kailash Adhikari and Ravi Adhikari. They have delivered dozens of successful shows on Indian television and the OTT world and are now taking Haryanvi content to new heights. November 1st is Haryana Day and also the foundation day of Stage App. Therefore, starting October 31st, just a day before, Stage App has announced a big gift for its Haryana viewers in the form of this web series.

    Story: When birth, karma, and love collide:

    ‘Maha-Punarjanma’ is a story that explores the mysteries of unfulfilled love, karma, and reincarnation from a new perspective. It also explores an unfulfilled love that a lover has reincarnated to fulfill. It remains to be seen whether his previous lover will recognize him. Will society accept this young woman’s love for this ten-year-old boy after a new birth? The story begins with Ajayveer, a man whose life is bound by the karma of his past life. Surrounding him are Mohini, a woman bound by love beyond the boundaries of time, and Guruji, the guardian of the mysteries of karma and birth. Each episode opens the door to a new mystery—sometimes the unfulfilled love of a lifetime, sometimes the unfulfilled account of a deed, and sometimes the search for a soul seeking salvation but unable to break free. This web series is a completely new experience for the people of Haryana.

    A Haryanvi Story on a Cinematic Scale:

    ‘Maha-Punarjanma’ is a game-changing piece of content for a Haryanvi web series. Its visuals, music, and production values ​​are at par with Bollywood and national OTT standards. Shooting is underway in Bhiwani district, Haryana, where the scenes showcase a balanced blend of authentic village soil, folk culture, and modern reality. Crowds of people are flocking to watch the filming in Bhiwani daily, and people are thoroughly enjoying the experience. This is also the first time in Haryana that a web series will be shot simultaneously. The story’s blend of mystery and emotion makes it not just a web series, but an epic saga that transcends generations, yet remains deeply connected to the heart.

    This web series will change the direction of content in Haryana: 

    Producers Web series producers Kailash Adhikari and Ravi Adhikari say, “Maha-Punarjanma isn’t just a story of reincarnation; it’s a depiction of the incomplete journey of a human soul, its karma, and its love. Haryanvi stories have such depth that they deserve to be told on a larger scale, and STAGE App has provided that platform. Our aim is to provide Haryanavi audiences with the same experience as found on national OTT platforms: stunning visuals, a deep story, and heartfelt music. Maha-Punarjanma will prove to be a turning point in Haryana’s OTT journey.”

    STAGE App is the largest home for Haryana’s stories:

    STAGE App, India’s first dialect-based OTT platform, has always brought the stories, art, and culture rooted in Haryana to the digital world. ‘Maha-Punarjanma‘ is the next major step in STAGE’s vision to offer global-quality content in the local language. According to the STAGE App team, “We believe that the stories of Haryana are not just about Haryanvis, they are stories of the soul of India. ‘Maha-Punarjanma‘ is a journey that weaves together emotion, action, and destiny.” 
     

  • 2nd gen Adhikari Brothers to explore digital content creation

    2nd gen Adhikari Brothers to explore digital content creation

    MUMBAI: Sri Adhikari Brothers' newly launched digital arm Happii Digital is all set to cater to OTT viewers. The second generation comprising Kailash Adhikari and his cousin Ravi Adhikari who made their debut directorial venture ‘Dheet Patangey’ was launched on 2 March on the OTT platform.

    In an interaction with Indiantelevision.com, Kailash Adhikari says, “Happii Digital has a very robust plan in place for digital content for now and the years to come, because 2020 is just the start for us. As we look around, we see that more and more platforms are generating an appetite for content, and I want to well place us to satisfy the growing need for content. The plan for Happii Digital that I have in mind is not to keep it as a conventional or traditional form of production house but to create it as an IP studio.”

    He further says, “We are aiming to cater to digital viewers by providing quality content. Our concentration is on quality and not quantity. Further, the output should be such that it is accepted globally. We are striving towards understanding the changing demands and tastes of our audience so that we can offer them something which fits their desires. We have combined our expertise with the faith we have in our work. At the end of the day, we hope whatever we produce is liked by our viewers.”

    Adhikari believes that with the availability of engaging content, the need for more content will not be restricted to urban areas. “Regional will be the next big thing to watch out for. I'm saying that because of the changing trends we have seen on TV as well towards regional content. There is stagnation now when it comes to Hindi viewership and Hindi content. The same will follow on digital in due course because a lot of data is being consumed by the tier two, tier three towns. Consequently, a great number of apps that we see in the technology space are coming in the vernacular languages. Marathi, Bhojpuri, Bengali and Southern languages are the four big languages that I want to personally cater to in the coming 12 to 18 months. I see that there's a great opportunity not only for content creators but also for platform owners to exploit.”

    Since Happii Digital is a creative startup, it will look at various modes of raising funds. It is looking at venture capital funding at an early stage to fuel its growth. Currently, it has internal accruals to support its business. But it will be open to raise funds as well.

    He says, “Home-grown production values can match up and create good content, like digital films which are driven across all kinds of genres and content. There is no specific tone like drama or a slice of life or romance or any one genre which will work on digital. It's all based on watching at the end of the day, along with whatever the consumer likes within the first 15 minutes. I believe that now's the time where even our traditional production houses are producing engaging digital content.”

    Adhikari believes that there are two challenges – one is that they have to consistently keep evolving with the changing times. The second challenge is to know the consumer’s taste well. 

    There is no specific genre that it would like to explore but the focus of the company would be on creating engaging content. “The kind of consumer orientation we are facing in recent times, all that matters is quality content. Be it any sector I work on, I wish to make my content very engaging and interesting. Crisp and well-curated content grabs the eye of the audience and makes them enjoy the product. Further, digital is taking over and the time has come where only smart content will do well in the market and be appreciated.”

    It will also invest in creating IPs. Data has become the new currency and data mining has become an important business assumption. "As a content house, we will explore all possible opportunities to create compelling content. Currently, there are about four to five projects in the pipeline. At this point, I’d like to say that, we want to create content which we feel is strong, backed by the current determinants of audiences,” he opines.