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Tag: Kahaani Express

  • ZeeQ to launch ‘Kahaani Express 2’

    ZeeQ to launch ‘Kahaani Express 2’

    MUMBAI: After the overwhelming response to the first year of Kahaani Express, ZeeQ is back with its second innings, which is looking to create a large scale impact by reaching out to approximately three lakh students (from standards 2 to 7) across the country, this year.

     

    Kahani Express is a story telling platform giving young India an unmatched chance to learn and express themselves. The activity, which will start at the city level targeting 470 schools across 24 cities in the country, will culminate into a national competition to be held in Kolkata in the first week of December 2015.

     

    This activity is strategically divided into three parts, beginning with a school workshop conducted by expert storytellers who will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the three best stories from each school will be judged by a jury of literary personalities, and one winner per city will go on to participate in the national-level finals to be held in Kolkata.

     

    To enhance the reach of the initiative, ZeeQ has planned an extensive marketing campaign encompassing on-air, digital and on-ground promotions for maximum reach and impact.  

     

    ZeeQ brand head Ashwin Sashital said, “ZeeQ is one of India’s popular kids’ entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. Kahaani Express is yet another such initiative by the channel keeping up to its promise of encouraging fun learning.”

     

    Go Cheese and Cello Pens have come on-board Kahaani Express 2015 as co-powered by sponsors, whereas Monginis is a special partner.

  • ZeeQ announces Kahaani Express for children

    ZeeQ announces Kahaani Express for children

    MUMBAI: ZeeQ has announced India’s first ever inter-school storytelling event ‘The Kahaani Express’to provide children an exciting opportunity to use their imagination and bring out their creativity. The channel is reaching out to children from classes 2nd – 7thin over 200 schools across 10 cities. Keeping in mind that the children are highly observant and imaginative; ZeeQ is looking at giving them a platform to express themselves.

     
    The Kahaani Express aims to reach out to 90,000 students across 10 cities within a span of 3 months. This first of its kind school contact programme, will have specially designed sessions for primary as well as secondary school students. An expert story teller will conduct the storytelling session which will include specially designed picture panels, story development techniques with props along with workshops under the guidance of facilitators. That’s not all; every participating school gets a special memento on behalf of ZeeQ.

     
    Speaking on this occasion Aparna Bhosle, Deputy Business Head, Zee exclaimed, “Storytelling is a great way to connect. It’s a platform through which a child can emote and evoke thoughts besides being fun, it enthuses, both the teller and listener. ZeeQ’s objective has always been to provide Mindfull-Masti and Kahaani Express is another step forward in this endeavor. Through Kahaani Express, we aim at nurturing this amazing quality of storytelling in children at an age when their minds are highly impressionable.”

     
    ZeeQ is planning a Pan India 360 degree marketing campaign for this activity which touches upon various medium such as on-air, digital and on-ground. The channel is conducting a story writing contest on-air as well as online to give other kids an opportunity to showcase their creativity.