ITV

Tag: Kadamattath Kaththanar

  • Big budget Malayalam TV serial targets multiple language deal

    Big budget Malayalam TV serial targets multiple language deal

    MUMBAI: After tasting success with the folklore thriller Kadamattath Kaththanar on Asianet, the Trivandrum-based C Subrahmaniam Enterprises is now back with Kadilinu Akkare, a big budget adventure thriller.

    Having shot a major portion of the serial in South Africa, the production house is now looking to dub it in all the four South Indian languages.

    “We have spent about Rs 8 million shooting the serial in South Africa. Cost-wise, it is a huge budget taking Malayalam standards into consideration. Hence, we are planning to launch the serial in all the four South Indian languages. However, the first launch will happen in Malayalam and we have already kicked off negotiations with the channels here,” says the production house’ promoter S Karthikeyan.

    The South Africa portions were shot in the Pietermaritzburg wildlife park with a 45-day shooting schedule. “The storyline required the lead characters interacting wth wild animals and a lot of wild adventure. That is why we headed to South Africa for shooting,” explains Karthikeyan.

    Kadilinu Akkare will be packaged in about 300 half-an-hour episodes. Karthikeyan hopes that the animal adventure portions will keep even the kids glued to the serial. Karthikeyan’s maiden serial Kadamattath Kaththanar had a lot of fan following in kids.

  • Surya TV takes on Asianet’s horror soap

    Surya TV takes on Asianet’s horror soap

    MUMBAI: One by one, Malayalam TV channels have once again started conjuring up ghosts to get them better ratings.

    To compete Asianet’s Kadamattath Kaththanar, currently the top grosser among Malayalam TV programmes, Surya TV is launching Aayilyam Kaavu on 17 May.

    The serial will be aired from Monday to Friday at 9 pm. Directed by Baburaj, Aayilyam Kaavu is based on a mystical novel written by Ettumanoor Sivakumar in Mangalam weekly.When queried if Ayilyam Kaavu could be taken as a counterattack to the Asianet’s horror serial, Surya TV General Manager, Programming, FJ Clement chose to put it this way:

    “We want to counter Kadamattath Kaththanar. We had approved this subject long back and decided to launch now.”

    When asked why Surya TV has gone for the 9 pm slot instead of having a direct fight with Kadamattath Kaththanar by airing Ayilyam Kaavu in the 9.30 pm slot, Clement said that they were following their plans of action.

    “We have our own game plans. It is not necessary that we should air our serial in its competitor’s slot. Every channel has its own plan of action and we believe in giving good quality programme mix.”

    “Actually it was Surya TV who had introduced the horror genre to Malayalam television audience, two years back,” claimed Clement.Malayalam television had witnessed a flurry of horror serials two years ago. Then they were replaced by family dramas as the overdose and loss of quality undid the initial craze.