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Tag: Kabir Sadanand

  • SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    MUMBAI: Tired of melodramatic soaps that you really can’t relate to? If you are craving for something different and fresh to keep you entertained, then SonyLiv, has just the show for you. The platform is all set to roll out Married Woman Diaries, an original digital series directed by Kabir Sadanand which chronicles the lives and issues of an urban couple through the perspective of the female partner.

    With every episode showcasing the issues, differences and disagreements that the couple deals with on a daily basis, the 10 episodic web series will be available on the platform 26 December. Episodes will range in duration from 12 to 15 minutes and will offer funny insights into marital life, from the wife’s point-of-view.

    Produced by Frog Unlimited, the show is a humorous take on the lives of Shweta, a stand-up comedian, played by Suzanna Mukherjee, and her husband Rishi, a senior marketing manager in an ad agency, played by Abhishek Rawat.

    “With their entertainment sensibilities having evolved beyond the run-of-the-mill, the Indian web viewer is on the lookout for new and relevant content that breaks free from the stale formulaic formats. Given the novelty of the concept and the relatability of the situation, we are confident that the forthcoming original, web-series, ‘Married Woman Diaries’, will be a massive hit with our millennials, underlining our new brand proposition of We Liv to Entertain,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    As different as chalk and cheese, the two are still head-over-heels in love with each other even after two years of being married. But as Shweta deals with the changes in her husband post marriage, love seems to be gasping for breath amidst wet towels and messy kitchens, leading to hilarious situations that firmly establish that marriage.

    This show is completely in sync with SonyLiv’s renewed brand ethos, ‘We Liv to Entertain’, and underlines the platform’s status as the ultimate destination for experiencing diverse, high-quality entertainment with engaging stories and a talented troop of performers.

  • SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    MUMBAI: Tired of melodramatic soaps that you really can’t relate to? If you are craving for something different and fresh to keep you entertained, then SonyLiv, has just the show for you. The platform is all set to roll out Married Woman Diaries, an original digital series directed by Kabir Sadanand which chronicles the lives and issues of an urban couple through the perspective of the female partner.

    With every episode showcasing the issues, differences and disagreements that the couple deals with on a daily basis, the 10 episodic web series will be available on the platform 26 December. Episodes will range in duration from 12 to 15 minutes and will offer funny insights into marital life, from the wife’s point-of-view.

    Produced by Frog Unlimited, the show is a humorous take on the lives of Shweta, a stand-up comedian, played by Suzanna Mukherjee, and her husband Rishi, a senior marketing manager in an ad agency, played by Abhishek Rawat.

    “With their entertainment sensibilities having evolved beyond the run-of-the-mill, the Indian web viewer is on the lookout for new and relevant content that breaks free from the stale formulaic formats. Given the novelty of the concept and the relatability of the situation, we are confident that the forthcoming original, web-series, ‘Married Woman Diaries’, will be a massive hit with our millennials, underlining our new brand proposition of We Liv to Entertain,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    As different as chalk and cheese, the two are still head-over-heels in love with each other even after two years of being married. But as Shweta deals with the changes in her husband post marriage, love seems to be gasping for breath amidst wet towels and messy kitchens, leading to hilarious situations that firmly establish that marriage.

    This show is completely in sync with SonyLiv’s renewed brand ethos, ‘We Liv to Entertain’, and underlines the platform’s status as the ultimate destination for experiencing diverse, high-quality entertainment with engaging stories and a talented troop of performers.

  • Movies go unnoticed this week at BO

    Movies go unnoticed this week at BO

    MUMBAI: This week saw a number of inconsequential films which had no draw and meant total lack of creativity. The highly-publicised Fugly directed by  third time helmer Kabir Sadanand managed to collect Rs 6.5 crore over the weekend. Described as a comedy, it was nowhere near being one – it rather resorted to hyperbole, hoping it would make us laugh! But it failed miserably as my lips were not curled upwards even during one scene throughout the film.

     

    Chal Bhaag could attract no audience. Machhli Jal Ki Raani Hai faced no audience no show status as well.

     

    There were a few other releases which went unnoticed but mentioned here for the record. 18.11 Code Of Secrecy, Unforgettable and Naari Teri Shakti Anokhi lost without a trace.

     

    Holiday, though opened to a mixed response, got some good word of mouth to consolidate itself. The open run sans any major opposition helped too. The film ended its first week with a total of Rs 66.25 crore. With poor opposition in its second week, the film may hold on well to put together another Rs 22-25 crore or so. However, its high price tag may never see it through to plus side.

     

    Filmistan has been exempted from entertainment tax in Maharashtra. The film is monotonously poor and has barely managed to collect Rs 4.25 crore for its first week. Citilights has collected Rs 90 lakh in its second week taking its two week total to Rs 5.9 crore and Heropanti has collected Rs 2.20 crore in its third week to take its three week tally to Rs 52.45 crore.

  • Akshay Kumar & Ashvini Yardi to release Fugly on 16 May 2014

    Akshay Kumar & Ashvini Yardi to release Fugly on 16 May 2014

    NEW DELHI: After the success of their first venture OMG: Oh My God!, actor Akshay Kumar and Ashvini Yardi are all set to release Fugly, a coming-of-age drama set in the by lanes of Delhi.

     

    The film’s release date has just been announced as 16 May 2014.

     

    Produced by the Grazing Goat Pictures and directed by Kabir Sadanand, Fugly is shot extensively in Delhi and the breathtaking locations of Leh. It is the story of four friends – Dev, Devi, Gaurav and Aditya and how this carefree bunch, at the threshold of their lives, get caught in a Fugly incident, which sucks them slowly into the big bad world of corruption, politics and the real society in the capital.

     

    The central characters are played by an ensemble of some of the freshest faces to emerge from India: Anil Kapoor’s nephew Mohit Marwah, Olympic medalist Boxer Vijender Singh, grand niece of Sayed Jaffery Kiara Advani and Slumdog Millionaire actor Arti Lamba will make their Bollywood debuts in the film. The film also sees the fondly remembered Anjali, from the 1998 blockbuster, Kuch Kuch Hota Hai, Sana Saeed, in a special song and Jimmy Shergill who returns to the big screen after Bullet Raja.

     

    With Fugly, Akshay and Ashvini have followed up the huge success of their first film venture, OMG: Oh My God, and their regional successes, the critically acclaimed Marathi film 72 Miles Ek Pravas, and the Punjabi comic-caper ‘Bhaji in Problem’.

     

    Spearheading investment into quality, subject-driven film-making, Grazing Goat Pictures is taking Hindi and regional cinema to new heights with a range of innovative and fresh projects.

  • A R Rahman is brand ambassador for JBL products

    NEW DELHI: JBL, a brand belonging to the premium global audio and infotainment group Harman, has launched its new advertising campaign for the India market with A R Rahman as the ambassador.

    The brand has a legacy of more than 60 years of audio innovation to its credit and has significantly stepped up its marketing efforts in the country over the past one year.

    The 360 degree campaign features Rahman in a stylish new avatar. The TV ad is a visual delight. Viewers are treated to the panoramic vista of a valley in Ladakh with a nomadic musician carrying his drums across the barren terrain which transitions to bamboo being cut to make flutes in a lush green forest in Thailand, a guitar being strung in a workshop bathed in the warm glow of flickering lamps and finally, one arrives at a pristine white living room where the maestro is sitting, strumming a guitar and surrounded by a range of JBL products.

    “The message we wanted to give through the ad was that the soul of the music, regardless of the instrument, is brought to the listener in the purest form by JBL. An artist pours his or her heart and soul into a composition and JBL helps carry that untainted sound to the ears of the listener so that they hear every note the way the artist intended,” explains Sameer Shah, Marketing Director, Harman (India), when asked about the concept behind the ad.

    Both Edward Anthony, Creative Director of Stirred Creative, the agency that conceived of the ad and Kabir Sadanand, Director of the production house Frog Unlimited, were in concurrence that the ad had to be a feast for the senses and that each frame had to be picture postcard perfect in order to reflect the purity of sound that is synonymous with the brand.

    The aesthetics have been kept very earthy and organic and the music composed by Rahman complements it beautifully. It starts off with the sound of the elements (the wind and rain) and gradually, the music of each instrument that is shown coming to life, blends in seamlessly.

    “The team has put in a lot of effort into the creation of this ad and the results are for everyone to see,” said Mr. Anand Ramamoorthy, Country Head and Managing Director, Harman (India). “People are going to see a lot more of the brand in the coming days, as we continuously step up our marketing efforts,” he added.

    Rahman, who has been a user of JBL equipment from almost the inception of his career, was signed on as the brand ambassador for India in October last year. The ad is an extension of JBL’s global Hear the Truth campaign, which features a legendary assortment of musical icons revered across the world ranging from popular US rock band Maroon 5, China’s ‘King of Pop’ Liu Huan and multiple GRAMMY award winner, Paul McCartney.

  • Kabir Sadanand to recreate Abid Surti’s Bahadur for big screen

    Kabir Sadanand to recreate Abid Surti’s Bahadur for big screen

    MUMBAI: Actor, writer, director Kabir Sadanand, known for his film Tum Milo Toh Sahi, is geared up to recreate Abid Surti‘s famous cult comic hero Bahadur of Indrajal comic, in his next titled Bahadur vs Bahadur.


    Sadanand was quoted saying, “Bahadur has been a character that has always inspired me. I am making a film on him. However, it is too early to talk about the project just yet. We will be in a better position to talk about the film within a couple of months.”


    The film would be made under Sadanand‘s own production banner Frog Unlimited.


    Bahadur was a comic book hero published by Indrajal Comics and created by Aabid Surti in 1976. The comics were published in various languages including Hindi, English and Bengali.


    The plot of Bahadur focused on dacoity, revolved around Bahadur, the son of a dacoit Vairab Singh who died in a combat with the Police. Incidentally, Bahadur, then a teenager, was adopted by Vishal, the police officer who shot Vairab Singh.


    It is being rumoured that A-list actors have evinced interest in being cast in Sadanand‘s new venture.


    Earlier, many filmmakers including the late Raj Kapoor had shown keen interest in translating Surti‘s comic hero into a Bollywood star but failed in their attempts.