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Tag: Kabir Khan

  • Max Marketing marks 10 years of redefining film promotions in India

    Max Marketing marks 10 years of redefining film promotions in India

    MUMBAI: India loves a blockbuster but in the last decade, it wasn’t just films making waves, it was the campaigns behind them. This August, Max Marketing & Innovations, the brainchild of Varun Gupta, marked 10 years of rewriting the rules of film promotion in India, turning over 150 releases into cultural moments. From concerts that made characters come alive to billboards that became landmarks, Max’s decade-long playbook is a masterclass in spectacle. For Kabir Singh, they staged a live concert; for Satya Prem Ki Katha, they turned a white heart emoji into a trending symbol of love and acceptance. In Ayodhya, they even unfurled a 50-ft poster at Ram Ki Paidi, creating a historic fusion of cinema and sacred space.

    Actors and filmmakers have been unanimous in their applause. Ranveer Singh calls Max’s campaigns “spectacle-making,” Tabu says they’re “always fresh, always impactful,” while Vishal Bhardwaj insists that “promotion today is as much storytelling as the film itself and Max weaves that magic.” From Anil Kapoor to Sooraj Barjatya, Kabir Khan to JP Dutta, the chorus is the same: Max doesn’t just market films, it creates memories.

    Their portfolio reads like a greatest hits playlist: RRR, Animal, Article 370, Major, Padman, Bhool Bhulaiyaa 2, Hanuman, all stamped with the agency’s flair for scale and innovation. Beyond splashy stunts, Max has championed inclusivity too, with campaigns like the “Common Man’s Campaign” that put films on autos, buses, and metro hoardings, ensuring cinema met audiences in their daily grind.

    Reflecting on the milestone, Gupta says: “From day one, our aim was to craft experiences, not campaigns. The next ten years are about pushing boundaries further, creating stories that outlast opening weekends.”

    As Max steps into its second decade, the stage is set for an even bigger act where cinema, technology, and culture collide. If the last 10 years proved anything, it’s this: when Max is in the picture, the marketing itself is part of the show.

  • ‘My Melbourne’ hits home, Indian directors put Aussie city on silver screen

    ‘My Melbourne’ hits home, Indian directors put Aussie city on silver screen

    MUMBAI: Ever felt the urge to pack your bags for Melbourne, but your wallet disagreed violently? Relax, India’s finest filmmakers are bringing the Aussie charm straight to you. Forget about flight costs and pesky visas—My Melbourne is your cinematic passport, presenting a city bursting with diversity, cricket fever, and more multicultural spice than your favourite curry.

    Premiering in Australia and New Zealand on 6 March 2025 and released in India on 14 March, My Melbourne is co-presented by Visit Victoria and is an anthology of four unique stories. Directed by India’s film powerhouses—Kabir Khan, Imtiaz Ali, Onir, and Rima Das—the film explores identity, belonging, and the spirit of multicultural Melbourne through true-to-life narratives.

    Each director puts their signature spin on stories woven around diversity’s four pillars: sexuality, gender, disability, and race. Curious yet? Let’s dive into these captivating tales:

    In Nandini, directed by Onir, Indraneel, a queer Indian man, reunites with his estranged father in Melbourne for a ceremonial ritual. Expect some father-son fireworks, raw emotions, and maybe a box of tissues.

    Jules, directed by Arif Ali under the creative guidance of Imtiaz Ali, follows Sakshi, a newly married woman bonding with Jules, a homeless local. Who knew friendship could bloom amid Melbourne’s streets, coffee shops, and unpredictable weather?

    Rima Das directs Emma, a heartfelt story of a talented deaf dancer overcoming discrimination and self-doubt after an inspiring meeting with another deaf dancer. Talk about dancing to your own rhythm!

    And then there’s Setara, a real-life epic directed by Kabir Khan, about a courageous 15-year-old Afghan girl rebuilding her life in Melbourne after fleeing the Taliban. Cricket and resilience? Move over, Hollywood superheroes.

    “Through this cinematic journey, explore the uniqueness of Melbourne that makes it every bit different. Enjoy Melbourne through this creative lens that showcases art, culture, food, sport, entertainment and hidden laneways. Don’t miss this colourful celebration of unity and diversity!” says the film’s promotional team. A bit dramatic? Maybe. But hey, it’s cinema!

    So, why not grab some popcorn and experience Melbourne’s captivating diversity right from your couch? Beats battling jetlag any day.

  • Applause Entertainment and Kabir Khan Films announce two-film collaboration

    Applause Entertainment and Kabir Khan Films announce two-film collaboration

    MUMBAI: Sameer Nair is known for telling stories that are well told either for the big screen or for the streaming platforms. Applause Entertainment – the studio he heads – has been the force behind several  intense series and films which have broken the mould- the Scam series, City of Dreams, Swigato, Tanaav, and Rudra. Kabir Khan, on the other hand, is known for films that are replete with thrills, chases, action, and are larger than life – and  for sports biopics, two of which have got critical acclaim but have not done as well at the box office. 

    When the two get together wonder what we will end up getting?

    Well they have!  

    Applause Entertainment and Kabir Khan Films have announced a creative partnership for a two-film collaboration, bringing together two powerhouse storytellers from India’s entertainment industry.
    This collaboration marks a significant milestone, blending Applause Entertainment’s reputation for innovative storytelling with Kabir Khan Films’ expertise in crafting cinematic blockbusters. Known for acclaimed projects, both companies are set to deliver compelling narratives that promise to captivate audiences.

    Sameer Nair, CEO of Applause Entertainment, expressed enthusiasm about the partnership, stating: “We are thrilled to collaborate with Kabir Khan, a master storyteller, to create two distinctive films that reflect our shared vision for impactful cinema.”

    Kabir Khan, known for films like Chandu Champion, Ek Tha Tiger, Bajrangi Bhaijaan and 83, added: “This partnership with Applause is an exciting opportunity to explore fresh narratives and deliver cinematic experiences that resonate with audiences.”

    Further details about the films, including cast and release timelines, are expected to be announced soon. The partnership signals a dynamic phase for both production houses, promising engaging content for the evolving Indian film landscape.

  • Prime Video announces the global premiere of ‘Chandu Champion

    Prime Video announces the global premiere of ‘Chandu Champion

    Mumbai: Prime Video, an entertainment destination, announced the global streaming premiere of the biographical sports drama, Chandu Champion. Directed by Kabir Khan, Nadiadwala Grandson Entertainment and Kabir Khan Films produced the critically acclaimed film. Chandu Champion features a powerhouse performance by Kartik Aaryan as Murlikant Petkar, India’s first Paralympics gold medalist, along with Vijay Raaz, Bhuvan Arora, Yashpal Sharma, Rajpal Yadav, Aniruddh Dave, and Shreyas Talpade in key roles. The film is available to stream in India and over 240 countries and territories worldwide, starting today, August 9. Chandu Champion marks the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/year.

    Chandu Champion chronicles the extraordinary true story of Murlikant Petkar, who served as a soldier in the 1965 Indo-Pak War and sustained injuries that left him physically impaired. But in the face of formidable challenges, Petkar became a champion sportsman across several disciplines, winning India’s first Paralympic gold medal in 1972. Through his inspiring journey, the film highlights themes of perseverance, resilience, and the indomitable human spirit, making it a compelling watch for audiences worldwide.

    “Chandu Champion has won hearts with its powerful storytelling and Kartik Aaryan’s remarkable performance,” said Prime Video India director of Content Licensing Manish Menghani. “We are excited to bring this inspiring film to our service, showcasing Murlikant Petkar’s incredible journey. At Prime Video, we aim to offer impactful and entertaining stories, and Chandu Champion is a perfect addition to our repertoire of films. We believe it will resonate with audiences globally, inspiring and entertaining them alike.”

    “Certain stories must be shared with the world and Chandu Champion is one such story, crafted with sheer dedication and passion. I feel incredibly fortunate to bring this inspiring tale to life along with this fabulous team “said producer Sajid Nadiadwala. “Kabir and the entire team have tirelessly worked towards excellence. Our association with Prime Video previously has been fantastic and we are confident that upon its release today on the service, it will make a significant impact on audiences globally.”

    “From concept to final edits, this film has been a labour of love. Sometimes stories choose us, and I’m fortunate this one did. It’s a compelling underdog story of a man who refused to give up. We wanted to celebrate him and reach as many people as possible. With Prime Video’s expansive reach, we’re excited to share Chandu Champion with audiences worldwide,” shared director Kabir Khan.

    Actor Kartik Aaryan shared “Playing Murlikant Petkar has been an absolute honour and a transformative journey for me. It took me one and a half years of intense preparation to truly get into his skin. I had to completely cut out sugar and follow a strict diet during this period. His incredibly inspiring story resonated deeply with me, and I will forever be grateful to Kabir sir and Sajid sir for this once-in-a-lifetime opportunity. This has been the most challenging film of my career, featuring an eight-minute one-take war sequence, wrestling, swimming, and much more. I’m humbled and overwhelmed by the phenomenal response so far – with people calling it my career’s best performance and the best film – that truly makes this film very special for me. Now I’m thrilled for Prime Video audiences to experience the power and heart of Chandu Champion. I hope viewers worldwide draw inspiration from his unshakeable spirit,”

     

     

     

     

  • NueGo partners with “Chandu Champion”

    NueGo partners with “Chandu Champion”

    Mumbai: GreenCell Mobility’s NueGo, India’s top electric intercity bus brand, is excited to announce its partnership with the eagerly awaited Bollywood movie “Chandu Champion”, featuring the talented Kartik Aaryan. Directed by Kabir Khan and produced by Sajid Nadiadwala under Nadiadwala Grandson Entertainment and Kabir Khan Films, “Chandu Champion” promises an inspiring narrative. Kartik Aaryan as Murlikant Petkar, this is an unbelievable tale of a man who faced one adversary after another with an undying spirit. His unwavering zeal and never-give-up attitude led to create history. This is the story of Chandu Champion! This collaboration highlights NueGo’s dedication to sustainability and inclusivity, echoing both production houses’s commitment to eco-responsibility.

    To celebrate this partnership, NueGo is offering an exclusive 10% discount on all routes. One can avail this offer by simply using the code “CHAMPION” when booking through the NueGo app and website (www.nuego.in). This limited-time offer, valid until 30 June 2024, provides eco-conscious travellers with a fantastic opportunity to enjoy eco-friendly intercity travel at a discounted rate.

    GreenCell Mobility CEO & MD Devndra Chawla said, “Our partnership with “Chandu Champion” is special, merging our sustainable travel efforts with an inspiring tale of overcoming challenges. NueGo also believes in pushing limits and making a difference. Our electric buses transform travel by promoting inclusivity and environmental care. We champion the idea of never giving up and envisioning a future where every trip embodies progress and hope. Join us in our mission for a greener, better future.”

    NueGo’s extensive reach spans over 100 cities nationwide, offering a travel experience prioritising safety and sustainability. With a seamless booking process and premium amenities, NueGo ensures passengers not only reach their destination but also enjoy peace of mind throughout their journey. As a symbol of modern travel, NueGo stands out, providing a beacon of reliability and comfort to travellers across the country.

  • Jio Studios & producer Mahaveer Jain launch Newcomers to encourage new talent

    Jio Studios & producer Mahaveer Jain launch Newcomers to encourage new talent

    Mumbai: At Ficci Frames Fast Track 2022, Jio Studios along with producer Mahaveer Jain, launched an initiative, Newcomers.

    A consortium of 23 leading Indian filmmakers like Rajkumar Hirani, Rohit Shetty, Sukumar, Ashutosh Gowariker, Kabir Khan, Imtiaz Ali, Gauri Shinde and R. Balki, Aanand L Rai, Anees Bazmee, A.R.Murugadoss, Ashwiny Iyer Tiwari and Nitish Tiwari, Ram Madhvani, Ali Abbas Zafar, Siddharth Anand, Raj & DK, Abhishek Sharma, Mrighdeep Singh Lamba, Amit Sharma, Jagan Shakti, Vishnuvardhan has been formed. They will mentor and launch new talent.

    On Twitter Jio Studios said, “A special announcement today at @FICCIFRAMES 22!

    23 Leading Filmmakers of the Country have come together to Mentor & Launch New Talent under a unique initiative called #Newcomers.”

     

     

    “It’s our humble attempt to give back to the industry, by providing a platform to new actors, writers, directors, music talent and a wide range of technicians in this landscape. Together, we will work to build our tomorrow,” said Mahaveer. He conceived this idea along with Ficci media and entertainment committee chairperson & Viacom 18 CEO Jyoti Deshpande.

  • Ranveer Singh’s ’83’ to air on Star Gold before its OTT premiere

    Ranveer Singh’s ’83’ to air on Star Gold before its OTT premiere

    Mumbai: Star Gold has announced that it will telecast the world television premiere of Ranveer Singh’s acclaimed sports drama “83” on 20 March. The film will premiere on TV before it streams on OTT platform, Disney+ Hotstar.

    One of the biggest films released in December 2021, “83” is a biopic based on the victory of the Indian cricket team in the 1983 Cricket World Cup led by Kapil Dev.

    The film is directed by Kabir Khan and produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala and Reliance Entertainment.

    Star Gold is offering brands a chance to replay their memorable and iconic TV ads of the 1980-90s era during the premiere of the film. “The era of 1980-90s is remembered for outstanding advertising and bringing these ads back on TV one more time will rekindle fond memories. This rare moment marketing opportunity for brands is sure to entertain and bring generations of TV viewers closer while also bonding viewers to the brands – then and now,” said the channel in a statement.  

  • Wonder Cement launches #EkPerfectShuruaat TVC on new beginnings

    Wonder Cement launches #EkPerfectShuruaat TVC on new beginnings

    Mumbai: Wonder Cement has launched a new TVC titled ‘Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat.’ The ad film, shot at the exotic location of Pahalgam in Kashmir, is directed by acclaimed Bollywood director Kabir Khan.  

    The ad follows the heartwarming story of a granddaughter who is pained to see her grandmothers’ house get washed away by a natural calamity and how she strives to rebuild not only that house but the entire settlement. For this purpose, the granddaughter invites support from her circle of engineering college batchmates to come and participate in rebuilding the houses and bringing back smiles on the faces of all those who got impacted by the flood.

    The film is scripted by Subramani Ramachandran from Bombbay Vision and on-ground execution by Sadanand Parulekar from FSIV.

    “Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat – This line being so strong and powerful is really sharing the Wonder Cement spirit,” said Wonder Cement managing director Kiran Patil. “We are delighted with the TVC and are confident that it will hit a chord with the customer. The ad showcases all emotions of restarting again – of making a perfect shuruaat.” 

    Sharing the company’s vision of  ‘doing bigger and better things at the company and for our customers,’ Wonder Cement director Vivek Patni remarked, “This TVC is nothing but a step towards celebrating the same. The location, the production team, the story and the message are all at par with the grandeur that we want to achieve. We are aiming towards nothing short of perfection in this and the future attempts to come.”

     “Life is unpredictable and difficulties can strike us anytime. However, it’s not what has happened that matters, but how we bounce back from it. This TVC brings exactly this out. We can rebuild, rejuvenate if we just have the will – if we just have the jazbaat,” added Wonder Cement brand mentor Tarun Singh Chauhan.

  • Amazon Prime Video creates a Guinness World Record with an iconic LIVE performance of The Forgotten Army – Azaadi Ke Liye, music album

    Amazon Prime Video creates a Guinness World Record with an iconic LIVE performance of The Forgotten Army – Azaadi Ke Liye, music album

    MUMBAI: Marking the launch of much-awaited Amazon Original Series The Forgotten Army – Azaadi Ke Liye, Prime Video successfully created a Guinness World Record for The Largest Indian Cinematic Music Band with an iconic live performance of the show’s album. The evening saw 1000 musicians from across the country coming together to perform songs from the series’ album, composed by Pritam. The operatic musical recital served as a prelude, as the country gears up to celebrate its 70th Republic Day.

    Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India, said, “The Amazon Original Series The Forgotten Army – Azaadi Ke Liye, its music album and this live musical evening is our humble tribute to the Azad Hind Fauj. The show endeavors to bring back to public memory, the long forgotten sacrifice of the brave Indian National Army (INA) soldiers. The LIVE 1000 band features musicians from across the country and brings to live the ethos of The Forgotten Army – a collective for all, bound by their common goal.   We are delighted that the album and this musical event have made its mark in history by creating a coveted Guinness World Record for The Largest Indian Cinematic Music Band.  We are hopeful that our Freedom Anthem – Azaadi, will strike a chord across the country, and serve as tribute to our soldiers – those remembered and cherished and those forgotten.”

    Commenting on the grand musical event, Pritam said, “I am thrilled to have had the opportunity to witness and be part this unique live performance with this collective of talented musicians, in memory of the valiant soldiers of the Azad Hind Fauj.  This Republic Day, let's all take a moment to understand the forgotten history and the sacrifice of the Indian National Army. ”

    Creator and Director, Kabir Khan said, “My first film-making project was a documentary by the same name – The Forgotten Army.  More than two decades back I travelled with INA veterans, retracing their journey from the 1940s, only to realize that so few Indians knew of their struggles or their fight for freedom. Despite their valor, they became a foot-note in India’s Independence history. I vowed to tell their story to India and to the world. On the occasion of India’s 70th Republic day, the release of The Forgotten Army – Azaadi Ke Liye, is my attempt to take their story to the world. The album from the show, today’s musical serenade by the LIVE 1000 band, all capture the very spirit of the Azad Hind Fauj.”

     “It was a spectacular performance with the highest level of proficiency. It’s my great pleasure to be present here to be able to see and listen to the Largest Indian Cinematic Music band. A great way to mark the launch of Amazon Original Series – The Forgotten Army, and a tribute to the heroes of the past in the grand way of 1000 participants in the band. I would like to congratulate Amazon Prime Video on becoming Officially Amazing!” said Swapnil Dangarikar, Official Adjudicator, Guinness World Records.

    The LIVE 1000 brings together talented musicians from around the world on a journey that they will undertake together. Musicians performing at the concert, hail from cities across the country – Bangalore, Delhi, Kolkata, Pune, Goa, Assam, Sikkim to name a few . Some artists have even joined in from other countries such as Kenya, Malaysia and UAE. In the band are also members who are visually impaired and differently abled, united by their passion for music. The performance features an interesting mix of varied influences with artists who are well-versed in multiple genres of music from POP, Jazz, Indian Classical, Rock to Metal and Folk. The band comprises of over six hundred and fifty vocalists, two hundred and fifty acoustic guitarists, eighty drummers and percussionists, fifteen performers on varied string instruments, five brass players, one electric guitarist, one bass guitarist, one keyboardist and two sitar players.

    The title track of Amazon Original The Forgotten Army – Azaadi Ke Liye, has been composed by Pritam, featuring the soulful voices of Arijit Singh and Tushar Joshi with lyrics written by Shloke Lal and Kausar Munir.

    Created and Directed by Kabir Khan, The Forgotten Army – Azaadi Ke Liye features Sunny Kaushal and Sharvari as leads and release on Amazon Prime Video on the 24th of January 2020.

    Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, Stand-Up Comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    To watch The Forgotten Army and the newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and other Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at INR 999 annually or INR 129 monthly.

  • Amazon Prime Video to launch ‘The Forgotten Army – Azaadi Ke Liye’ on 24 Jan

    Amazon Prime Video to launch ‘The Forgotten Army – Azaadi Ke Liye’ on 24 Jan

    MUMBAI: Amazon Prime Video has launched the trailer launch of its first Indian Original releasing in 2020 – the highly anticipated Amazon Original Series The Forgotten Army- Azaadi Ke Liye. 

    Created and Directed by the national award winning filmmaker, Kabir Khan, the war epic is based on true events and narrates the journey of the extraordinary young brave men and women who formed a part of the Indian National Army (INA) and fought against the British for India’s Independence. The series marks the digital debut of Sunny Kaushal and the acting debut of Sharvari in lead roles, alongside Rohit Choudhary, Karanvir Malhotra, M.K Raina, TJ Bhanu and Shruti Seth.  

    The Forgotten Army- Azaadi Ke Liye is set to release across 200 countries and territories on January 24, 2020, exclusively on Amazon Prime Video.

    Amazon Prime Video India director and head, content Vijay Subramaniam, said “We have had a great run in 2019 and are delighted to open the new year with one of our biggest shows till date. The Forgotten Army – Azaadi Ke Liye, is a story close to our hearts and one that Kabir has wanted to make for over 20 years. It is the ultimate example of the engaging content we want to continue to create in India for Prime Video – compelling stories with world class production values. We’re extremely proud to bring this show to our audiences and fittingly, on this Republic Day weekend.  We are sure they will enjoy watching it.”

    Creator and director, Kabir Khan said, “Being the first script I’ve ever written, The Forgotten Army – Azaadi Ke Liye is a project I am very passionate about. It is a tale that is larger than life and bringing it to screen would not have been possible without the support and trust exhibited by Amazon Prime Video. The journey of these soldiers of the INA is a story that needs to be told and it has taken several years of extensive research to gather fragmented memories of these incredibly brave men and women who fought so selflessly for India’s independence. The reaction to the teaser alone has been overwhelming and I hope the audience gives the same kind of love to the show as well. This project has been a labour of love – from custom creating hundreds of bicycles from the 1940s, to recreating the Singapore of that era, to finding just the right cast to give life to these characters, our only effort has been to truly represent the journey of these fiercely brave men and women to whom we owe our freedom.”